Equadis
- Company typePrivate
- Founded1998
- HeadquartersCarouge, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Equadis firmographics
Firmographics- Name
- Equadis
- Legal name
- EQUADIS S.A.
- Website
- https://equadis.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Equadis industry classification
Industry- Product category
- Product Information Management (PIM) Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Equadis is headquartered
LocationHeadquarters
- HQ city
- Carouge
- HQ country
- Switzerland
- HQ region
- Europe
Offices7 records
Markets served
Equadis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based SaaS subscription model providing access to the Closed-loop Solutions Suite including PIM, PDS, DSA, and AI modules. Revenue generated through recurring software licensing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Equadis product offering
Product offeringCore offering
Equadis provides an AI-powered SaaS Closed-loop Solutions Suite for product data management. The platform combines PIM (Product Information Management), PDS (Product Data Syndication), DSA (Digital Shelf Analytics), and ACE (AI Content Engine) into an integrated ecosystem where product data is collected via ACE, centralized in PIM, distributed via PDS to over 2,000 channels, and analyzed through DSA for continuous optimization. The platform targets consumer packaged goods, food & beverage, beauty, and health & personal care brands and retailers across more than 20 countries.
Product overview
Equadis offers a modular, AI-powered Closed-loop Solutions Suite built around four integrated core products: PIM (Product Information Management), PDS (Product Data Syndication), DSA (Digital Shelf Analytics), and ACE (AI Content Engine). The platform operates on a feedback-loop ecosystem where each solution feeds the next — data is collected via ACE, centralized in PIM, distributed via PDS, and analyzed through DSA, with insights feeding back into PIM for continuous optimization. The platform is delivered as a SaaS cloud solution via Gaia by Equadis, with four AI modules (AI Translation, AI Content Generation, AI DocExtract, and AI Inconsistency Detection) augmenting the PIM core. Equadis also provides a supplier onboarding web portal (Onboarder) and over 2,000 pre-built connectors. The platform targets brands and retailers in consumer packaged goods, food & beverage, beauty, and health & personal care sectors across 20+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- GAIA by Equadis: The web platform for data exchange between professionals (industrials and distributors)
- ACE - AI Content Engine
- PIM - Product Information Management
- PDS - Product Data Syndication
- DSA - Digital Shelf Analytics
Products and services
- PIM (Product Information Management) Centralized product information management platform that collects, organizes, structures, and consolidates product data from all sources into a single source of truth, eliminating silos and ensuring consistency and compliance across all sales channels; targeted at CPG brands, food & beverage, beauty, and retail enterprises.
- PDS (Product Data Syndication) Product data distribution solution that delivers verified, compliant product information via GDSN and Excel interfaces to all sales channels, websites, retailers, and marketplaces worldwide, with over 2,000 pre-built connectors for full interoperability; for brands and retailers that need compliant omnichannel syndication.
- DSA (Digital Shelf Analytics) Digital shelf analytics solution that monitors product performance and competitive positioning across all digital channels, tracking quality, availability, visibility, pricing, competitiveness, data consistency, and customer reviews, with AI-powered insights and optimization recommendations; for brands and retailers measuring e-commerce and marketplace performance.
- ACE (AI Content Engine) AI-powered content engine that automates the extraction of product data from artworks and documents, translates and generates product information, and validates data consistency, reducing manual workload by up to 70% and accelerating approval cycles; targeted at brand and retail teams managing large product catalogs.
- AI Translation Standalone AI translation module integrated into Equadis PIM that provides instant, accurate multilingual translations of product information across 20+ languages, preserving linguistic nuances (e.g., American vs. British English) and per-country legal requirements; powered by Google Cloud Gemini AI technology.
- AI Content Generation Standalone AI module that generates personalized, channel-adapted marketing content, descriptions, and texts at scale, tailored to specific targets, markets, and sales channels (in-store, social media, e-commerce, marketplaces); simplifies, reformulates, and optimizes content for retailer-specific rules; powered by Google Cloud Gemini AI.
- AI DocExtract Standalone AI module within PIM that automatically extracts and validates product attributes from images, flat packagings, advertising visuals, recipes, and technical documents; fills empty product sheet fields in all languages, compares extracted data against existing platform data, and flags discrepancies or missing information using computer vision.
- AI Inconsistency Detection Standalone AI module integrated into PIM product sheets that automatically scans and detects anomalies across all data types (numerical and descriptive) within individual product sheets, product lines, and the full assortment, flagging inconsistencies and suggesting corrections based on market standards and regulations.
- Gaia by Equadis Cloud-based platform and user interface through which clients access Equadis PIM and syndication solutions, upload and manage product data, and exchange data between brands and distributors; hosted on Google Cloud Platform with EEA data residency in Belgium.
- Onboarder (Supplier Web Portal) Supplier onboarding web portal within Gaia by Equadis enabling distributors to onboard and manage their supplier network's product data submission, replacing manual or fragmented data exchange processes.
Quantifiable outcome
- 25% reduction in time-to-market
- +6 more outcomes
Companies that use Equadis
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles2 records
Equadis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature5 records
Equadis partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Google CloudcoreAI modules developed with Google Cloud technology and Gemini AI. Gaia platform hosted on Google Cloud Platform infrastructure. Partnership provides access to cutting-edge AI capabilities while maintaining data security with no data collected or stored by Google.
- GS1coreGDSN (Global Data Synchronization Network) certified for standardized product data exchange. GS1 standards ensure interoperability across the supply chain.
- ETIM InternationalcoreETIM Partner for classification standard ensuring product data model interoperability and compliance with industry standards.
- PepsiCocoreCustomer case study partnership. PepsiCo achieved 22% reduction in market launch delays and up to 15 days time-to-market savings per product using Equadis AI. Joint appearance on BFM Business Tech & Co show discussing AI in retail.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Equadis competitors and assessment
Company assessmentDirect peers
- Akeneo: Paris-based SaaS PIM provider offering product information management, supplier data management, and activation/syndication — direct head-to-head competitor to Equadis in the European mid-market CPG segment.
- Syndigo: US-headquartered PIM and product content syndication platform with deep retailer connections, competing directly with Equadis PDS and PIM on global CPG accounts.
- Stibo Systems: Enterprise MDM/PIM vendor (STEP platform) serving large CPG, retail, and manufacturing customers — competes with Equadis for multi-national brand-master-data RFPs.
- Salsify: US-based product experience management platform combining PIM, syndication, and digital shelf analytics — direct competitor to Equadis's closed-loop suite, primarily in North America.
Broad incumbents
- Informatica: Enterprise data integration and MDM vendor with Product 360 PIM offering; competes through its broader data management suite at large enterprises evaluating PIM alongside broader data governance.
- SAP: Enterprise software incumbent offering Master Data Governance product content capabilities within its Business Technology Platform — competes at the largest accounts where SAP ERP is the system of record.
- Adobe (Experience Manager / Product Content): Adobe Commerce and AEM include product content and catalog capabilities that overlap with Equadis PIM/DSA — competes via its broader digital experience suite at large enterprise accounts.
Emerging players
- Plytix: Cloud PIM platform focused on brands and small-to-mid retailers — overlaps with Equadis in the SMB/end-of-market segment where Equadis is less focused.
- Riversand: Cloud-native MDM and PIM platform targeting retail, CPG, and manufacturing — competes on enterprise master-data and product information workflows overlapping with Equadis PIM.
Others
- Catarama (content/distribution): Lesser-known — listed as OTHERS placeholder. Best to omit: not confident this exists as a comparable entity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Equadis social profiles
Digital presenceEquadis compliance and trust
Trust signalCompliance4 records
Equadis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equadis leadership team
Management profileNumber of profiles
Profiles4 records
Equadis subsidiaries and ownership
Company hierarchySubsidiaries1 record
Equadis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equadis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equadis
What does Equadis do?
Equadis provides an AI-powered SaaS Closed-loop Solutions Suite for product data management. The platform combines PIM (Product Information Management), PDS (Product Data Syndication), DSA (Digital Shelf Analytics), and ACE (AI Content Engine) into an integrated ecosystem where product data is collected via ACE, centralized in PIM, distributed via PDS to over 2,000 channels, and analyzed through DSA for continuous optimization. The platform targets consumer packaged goods, food & beverage, beauty, and health & personal care brands and retailers across more than 20 countries.
Is Equadis a public or private company?
Equadis is a private company. It is classified as private equity controlled and is currently operating.
When was Equadis founded?
Equadis was founded in 1998. It employs 11 to 50 people.
Where is Equadis based?
Equadis is headquartered in Carouge, Switzerland, in the Europe region.
How does Equadis make money?
One revenue line is on record: saaS Subscription.
Who are Equadis's main competitors?
Direct peers on record are Akeneo, Syndigo, Stibo Systems and Salsify. Broad incumbents are Informatica, SAP and Adobe (Experience Manager / Product Content). Emerging players are Plytix and Riversand. Catarama (content/distribution) is listed as an others.
Does Equadis have an API?
No public API is recorded for Equadis.
What industry is Equadis in?
Equadis's product category is Product Information Management (PIM) Software. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.