Movado Group

What Movado Group does

Movado Group, Inc. (NYSE: MOV) is a publicly traded, Paramus, New Jersey-based company that designs, manufactures, and distributes watches across a portfolio of ten brands — five owned (Movado, Concord, Ebel, MVMT, Olivia Burton) and five licensed (Calvin Klein, Coach, Hugo Boss, Lacoste, Tommy Hilfiger) — and in March 2026 expanded into jewelry with the launch of its Curve collection. The company's core technology and differentiator is Swiss watchmaking heritage dating to 1881, anchored by the iconic single-dot Museum dial designed by Nathan George Horwitt in 1947 and accepted into the Museum of Modern Art's permanent collection in 1960; the group holds over 100 patents and 200 international awards for watch design and time technology. The flagship Movado brand and licensed brand partners produce mechanical and quartz timepieces via subsidiaries including Movado Watch Company SA in Switzerland, with recent launches such as the Heritage 1917 collection (Sellita SW200 automatic movement) extending the technical and design pipeline.

The company sells through three go-to-market motions operating in parallel: direct-to-consumer via Movado Company Stores and brand-owned ecommerce sites (including movado.com, mvmtwatches.com, and olympiaburton.com with international fulfillment via eShopWorld); wholesale through authorized watch retailers, department stores, and jewelry chains globally; and licensed-brand distribution in which partner fashion brands (e.g., Coach, Hugo Boss) distribute watches through their own retail networks. Pricing spans accessible luxury (MVMT, Olivia Burton) through premium tiers (Movado, Concord, Ebel), and revenue derives from hardware sales, licensing royalties, and the newly launched jewelry category. FY2026 net sales were $671.3 million across North and South America, Europe, Asia, and the Far East, with wholly-owned subsidiaries in the US, Canada, Switzerland, France, Germany, Netherlands, Spain, UK, China, Hong Kong, Malaysia, Australia, and Mexico.

Customer segments include luxury watch consumers (primary), Gen Z and younger consumers (targeted via MVMT's digital-first channel), women consumers (served by new women's collections and the Curve jewelry line), and U.S. and Europe wholesale channels; the company is led by Chairman and CEO Efraim Grinberg, son of founder Gedalio Grinberg, with a net cash balance sheet of $225.3 million and no debt as of Q1 FY2027.

Name

Movado Group

Legal name

Movado Group, Inc.

Website

https://movadogroup.com

Company type

Public

Founded year

1881

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Movado Group (NYSE: MOV) designs, manufactures, and distributes watches and jewelry across ten brands — five owned (Movado, Concord, Ebel, MVMT, Olivia Burton) and five licensed (Calvin Klein, Coach, Hugo Boss, Lacoste, Tommy Hilfiger) — serving luxury watch consumers, Gen Z, women, and wholesale retail partners worldwide.

Ownership category

akta.pro rank

Product category

Luxury Watches and Jewelry

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Luxury Quartz Watches (CRAKADAB)

akta.pro secondary industries

Luxury Mechanical Watches (CRAKADAA), Fashion Watches (CRAKADAD), Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

Keywords

• Luxury watch manufacturing
• Swiss watchmaking
• Fashion watch brands
• Watch and jewelry retail
• Licensed timepiece distribution

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Watch Sales: Core revenue from designing, manufacturing and distributing watches across owned brands (Movado, Concord, Ebel, MVMT, Olivia Burton) and licensed brands (Calvin Klein, Coach, Hugo Boss, Lacoste, Tommy Hilfiger)
2. Jewelry Sales: Expansion into jewelry category including Olivia Burton jewelry collections and the new Curve jewelry line launched in 2026, rendered in 18K gold vermeil over sterling silver
3. Licensing Royalties: Revenue from licensed brand partnerships including Calvin Klein (extended through 2029), Coach, Hugo Boss, Lacoste, and Tommy Hilfiger watches and jewelry
4. Direct-to-Consumer Retail: Company-operated retail stores and direct online sales through brand ecommerce sites and Movado Company Stores

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Movado Group designs, manufactures, and distributes watches across a portfolio of five owned brands (Movado, Concord, Ebel, MVMT, Olivia Burton) and five licensed brands (Calvin Klein, Coach, Hugo Boss, Lacoste, Tommy Hilfiger). Products span luxury Swiss timepieces to accessible fashion watches, sold globally through wholesale distribution, direct-to-consumer retail stores, and brand ecommerce sites, with recent expansion into jewelry under the Curve collection.

Product overview

Movado Group is a luxury watch manufacturer and distributor operating a portfolio of 10 brands. The company manages 5 owned brands (Movado, Concord, Ebel, MVMT, Olivia Burton) and 5 licensed brands (Calvin Klein, Coach, Hugo Boss, Lacoste, Tommy Hilfiger), spanning luxury Swiss timepieces to accessible fashion watches. In 2026, the company expanded into jewelry with its Curve collection. Products are sold throughout North and South America, Europe, Asia, and the Far East through wholesale distribution and direct-to-consumer channels including company stores and e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Movado: Flagship brand within the Movado Group portfolio, founded in Switzerland in 1881. Recognized for design innovation and excellence with more than 100 patents and 200 international awards. Famous for the Museum Watch with its celebrated single dot dial.
• Concord
• EBEL
• Olivia Burton
• MVMT

Products and services

• Movado Watches Flagship luxury watch brand founded in Switzerland in 1881, recognized for design innovation with over 100 patents and 200 international awards. Notable for the iconic Museum Watch with single dot dial design, first watch dial in the Museum of Modern Art's permanent collection (1960).
• Concord Watches Swiss luxury watch brand founded in 1908 in Biel, known for innovation and creativity, positioned as an international brand with heritage focus.
• EBEL Watches Swiss luxury watch brand founded in 1911, acquired by Movado Group in 2004. Known for its iconic bracelet design with signature wave-shaped links, embodying contemporary elegance with exquisite detail.
• MVMT Watches, Jewelry, and Eyewear Digital-first millennial brand acquired in 2018, offering watches, jewelry, and eyewear. Focuses on authentic relationships and engages consumers through best-in-class digital and social content.
• Olivia Burton Watches and Jewelry British fashion watch and jewelry brand founded in 2012 by ex-fashion buyers Jemma Fennings and Lesa Bennett in London. Known for fusing beautiful craftsmanship with playful details and vintage-inspired designs. Acquired by Movado Group in 2017.
• Calvin Klein Watches and Jewelry Watch and jewelry collection featuring timeless, minimalist designs reflecting Calvin Klein's globally-recognized aesthetic, with a focus on modern sensibility, sensuality, and boldness. Licensed through 2029.
• Coach Watches Licensed watch collection launched in 1998, designed by Coach and manufactured by Movado Group. Offers fashionable signature designs and quality workmanship for men and women, distributed through Coach retail stores and authorized retailers.
• Hugo Boss / HUGO Watches and BOSS Jewelry Exclusive license agreement since 2005 for BOSS watches, HUGO watches since 2017, and BOSS jewelry since 2020. Combines Movado Group's watch-making skills with Hugo Boss fashion style.
• Lacoste Watches and Jewelry Licensed watches and jewelry reflecting the brand's elegance inspired by sport. René Lacoste founded the lifestyle brand in 1933. Licensed to Movado Group since 2006.
• Tommy Hilfiger Watches Licensed since 2001 to design, manufacture and distribute watches. Produces timepieces that complement the casual American lifestyle with classic style and quality craftsmanship.
• Heritage 1917 Collection Luxury watch collection launched May 2026 celebrating 145 years of Swiss craftsmanship. Features Swiss automatic Sellita SW200 movement and draws inspiration from the brand's first square Art Deco-influenced watch from 1917. Available at select leading watch retailers.
• Curve Jewelry Collection Debut jewelry line launched in March 2026, marking Movado's expansion into the jewelry category. Pieces rendered in 18K gold vermeil over sterling silver.

Quantifiable outcome

• Q1 FY2027 revenue of $142.4 million up 8.1% year-over-year, beating consensus by $7.3 million
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Calvin KleincoreOEM/ Whitelabel/ Licensing Partner · 1 March 2026Movado Group extended its license agreement with Calvin Klein, Inc. through December 31, 2029, allowing design, manufacture, and distribution of Calvin Klein-branded watches and related products. This is a significant licensed brand partnership for the company.
• CoachcoreOEM/ Whitelabel/ Licensing PartnerCoach licensed brand partnership since 1998, uniting Coach's design vision with Movado Group's watch expertise. Designed by Coach and manufactured by Movado Group, the Coach Watch Collection offers fashionable signature design and quality workmanship for men and women.
• Hugo BosscoreOEM/ Whitelabel/ Licensing PartnerExclusive license agreement since 2005 for BOSS watches, expanded in 2017 to include HUGO watches, and in 2020 to include BOSS jewelry. Movado Group manufactures and distributes these branded products.
• LacostecoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership since 2006 to manufacture and distribute Lacoste watches and jewelry reflecting the brand's designed elegance inspired by sport.
• Tommy HilfigercoreOEM/ Whitelabel/ Licensing PartnerLicense partnership since 2001 to design, manufacture and distribute Tommy Hilfiger Watches. Partnership produces timepieces complementing the casual American lifestyle with classic style and quality craftsmanship.
• MVMTcoreStrategic or Co-development PartnerDigital-first brand acquired in October 2018, founded in 2013 by Jake Kassan and Kramer LaPlante. MVMT focuses on authentic relationships and engaging consumers through best-in-class digital/social content with mission to inspire consumers to live their best lives.
• Olivia BurtoncoreStrategic or Co-development PartnerLondon-based fashion watch and jewelry brand acquired in July 2017, founded by Jemma Fennings and Lesa Bennett in 2011. Recognized as one of the UK's fastest growing fashion watch brands, now expanded to include jewelry.
• EarthShare New JerseyminorOthersEnvironmental nonprofit partnership for corporate responsibility activities including Earth Day volunteer events and trail maintenance activities.
• Hackensack RiverkeeperminorOthersEnvironmental organization partnered with for Earth Day volunteer activities including trail maintenance in Bergen County.
• PaaniminorOthersInnovative nonprofit addressing water contamination in India's Arkavathi and Vrishabhavathi Rivers in Bengaluru. Supports citizens with data and analysis for sustainable river resource management.
• Studio Museum in HarlemminorOthersCultural partnership celebrating African American heritage and arts. Movado Group partnered with Thelma Golden, Director and Chief Curator, for Black History Month events.
• The Nature ConservancyminorOthersGlobal environmental conservation organization receiving donations from Movado Group's Earth Day sale events that rescued over 3,000 pieces from landfill and raised over $18,000 USD.
• Julianne MoorecoreOthersBrand ambassador for Movado celebrating the brand's 145-year heritage of designing for women since 1881. Participated in SoHo launch event for new women's collections and debut jewelry line.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Others

• Kering (Watches division, including Gucci): Kering operates watch brands including Gucci and produces licensed fashion watches through partnerships; its fashion-watch strategy overlaps conceptually with Movado's licensed Coach/Calvin Klein/Tommy Hilfiger franchise, though Kering is far broader and luxury-skewed.

Broad incumbents

• Citizen Watch: Citizen is a major global watch manufacturer with broad price-tier coverage, competing with Movado Group across accessible-luxury quartz and mechanical segments and overlapping in global department store distribution.
• Richemont: Richemont owns prestigious Swiss watch Maisons (Cartier, IWC, Jaeger-LeCoultre, Vacheron Constantin) and competes with Movado's premium Swiss watch brands (Concord, Ebel) in the global luxury watch category.
• LVMH (Watches & Jewelry division): LVMH's Watches & Jewelry division (TAG Heuer, Hublot, Bulgari, Chaumet) competes with Movado Group's premium Swiss watch portfolio while also operating adjacent jewelry Maisons, paralleling Movado's jewelry expansion via the Curve line.
• Swatch Group: Swatch Group is the world's largest Swiss watch conglomerate (Omega, Longines, Tissot, Breguet, etc.), competing directly with Movado's luxury and mid-tier Swiss-made brands but at significantly greater scale and vertical integration.
• Seiko Group: Seiko is a vertically integrated Japanese watchmaker spanning entry-level to luxury (Grand Seiko, Credor), competing with Movado in both fashion watch and premium Swiss-style mechanical categories worldwide.
• Casio: Casio is a global watch and electronics company with broad portfolio brands (G-Shock, Edifice), overlapping with Movado Group at the fashion and accessible-luxury price tiers and in department store and ecommerce distribution.

Regional players

• Titan Company: Titan Company is India's largest watchmaker with multi-brand portfolio (Titan, Sonata, Xylys) and adjacent jewelry (Tanishq) business; it parallels Movado's watch-plus-jewelry model but primarily serves the Indian market rather than competing directly in Movado's core U.S./European geographies.

Direct peers

• Fossil Group: Fossil Group operates a comparable multi-brand, multi-tier watch portfolio with a similar mix of owned brands and licensed fashion-brand partnerships (Michael Kors, Armani, Diesel, Kate Spade), making it the closest strategic analog to Movado Group.
• Timex Group: Timex Group is a multi-brand watch company with a portfolio of owned and licensed brands at accessible and mid-tier price points, mirroring Movado Group's mass-to-premium brand strategy and licensed-brand distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/movado
• LinkedInlinkedin.com/company/movado-group
• Instagraminstagram.com/movado
• Xx.com/movado

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movado Group