ROAM Artists
ROAM Artists is an independent music booking and artist representation agency with 80+ professionals across six global offices (London, New York, Los Angeles, Chicago, Paris, Glasgow) representing 800 music artists. The firm provides live performance booking, brand partnerships via its companyX platform, tour marketing, and cause-driven tour support.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ROAM Artists does
ROAM Artists is an independent music booking and artist representation agency founded in 2025 and headquartered in London. The firm operates across six global offices (London, New York, Los Angeles, Chicago, Paris, and Glasgow) with 80+ professionals representing a roster of 800 artists spanning from debut performers through festival headliners. Core services include live performance booking, tour coordination, brand partnership facilitation through its integrated companyX platform, dedicated tour marketing campaigns, and cause-driven tour initiatives. The stated value proposition centers on deep artist relationships, cross-border reach, and bundled career-services beyond pure booking.
The business model is transaction-fee based, generating revenue by brokering live performance engagements for its roster and by facilitating brand partnerships between artists and commercial sponsors. Go-to-market relies on dedicated agents and partners inside each regional office operating as a field-sales enterprise motion. The primary customer is individual music artists (a persona segment, with a horizontal segmentation approach); segments range from emerging performers to established headliners. Pain points addressed include navigating the global music industry, accessing international performance opportunities, securing brand endorsements, and coordinating multi-market tours. Pricing is bespoke and not publicly disclosed.
ROAM has pursued an aggressive roll-up strategy from inception, completing back-to-back acquisitions of Arrival Artists and ATC Live on 2025-09-03 for undisclosed amounts. Technology is not publicly described as a differentiator; the value proposition depends on distribution (office footprint), relationship depth (agent and partner network), and bundled service offering (booking plus brand and marketing). Leadership includes CEO Mara Frankel (also leading companyX brand partnerships), COO Matt Yasecko, partner-level agents, and four functional VPs covering Operations, Marketing, Festivals, and Contracts.
ROAM Artists firmographics
Firmographics- Name
- ROAM Artists
- Legal name
- ROAM Artists
- Website
- https://roamartists.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ROAM Artists is an independent music booking and artist representation agency with 80+ professionals across six global offices (London, New York, Los Angeles, Chicago, Paris, Glasgow) representing 800 music artists. The firm provides live performance booking, brand partnerships via its companyX platform, tour marketing, and cause-driven tour support.
- Ownership category
- akta.pro rank
ROAM Artists industry classification
Industry- Product category
- Artist Management & Booking Agency
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Tour & Road Management (MPAIAGAC), Tour & Artist Management Services (HSACAHAN)
Keywords
Where ROAM Artists is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
ROAM Artists business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Artist Booking and Representation: ROAM Artists generates revenue by booking live performances for their roster of 800 artists across global venues, festivals, and tours.
- Brand Partnerships: Through companyX, ROAM connects music artists with brands to create meaningful, lasting brand partnerships and marketing campaigns that convert fans into ticket buyers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ROAM Artists product offering
Product offeringCore offering
ROAM Artists is an independent booking and management agency that represents approximately 800 music artists across global venues, festivals, and tours. Operating through six offices (London, New York, Los Angeles, Chicago, Paris, Glasgow) with 80+ professionals, the agency delivers end-to-end artist services including live performance booking, brand partnerships via its companyX platform, tour marketing campaigns, and cause-driven tour initiatives.
Product overview
ROAM Artists operates as a unified artist management and booking platform offering comprehensive services across the artist journey—from debut performances to festival headlining. The core offering combines artist booking and management with brand partnership services through companyX, complemented by specialized marketing campaign modules and cause-driven tour initiatives. The product portfolio is delivered through six global offices with 80+ professionals supporting 800 artists worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Booking & Management End-to-end global artist booking and management service covering live show bookings, career development, and international touring support across six office locations, for professional music artists at every career stage.
- Brand Partnerships (companyX) Integrated brand partnership service via the companyX platform that connects ROAM's music artists with brands to create lasting partnerships and collaborative marketing opportunities, for artists seeking commercial brand collaborations.
- Tour Marketing Campaigns Marketing campaign service delivered by ROAM's marketing teams that crafts tour-specific campaigns to convert fans into ticket buyers and transform tours into impactful brand moments, for artists on the ROAM roster.
- Cause-Driven Tour Initiatives Coordination service that helps artists bring their values on tour by designing and coordinating initiatives supporting causes they care about, for artists seeking to align touring activity with social impact objectives.
Companies that use ROAM Artists
Customer profileSegments1 record
Ideal customer profiles1 record
ROAM Artists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
ROAM Artists partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- companyXcorecompanyX is an integrated brand partnership platform that connects music and brands in meaningful, lasting ways. ROAM Artists leverages companyX to help artists secure brand partnerships and to craft marketing campaigns that turn fans into ticket buyers and tours into impactful moments.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
ROAM Artists competitors and assessment
Company assessmentBroad incumbents
- WME (William Morris Endeavor): One of the world's largest talent agencies representing musicians, actors, and athletes with global offices. Directly comparable to ROAM as a full-service artist representation firm, but with vastly greater scale, brand partnerships, and decades-long headliner relationships.
- CAA (Creative Artists Agency): Global full-service entertainment and sports agency with a major music touring division. Competes with ROAM for artist representation, festival bookings, and brand partnerships, though at significantly larger scale and with broader services beyond music.
- UTA (United Talent Agency): Major global talent agency with a substantial music roster. Overlaps with ROAM in live music booking, festival placements, and brand deal brokering, but offers a much wider portfolio spanning film, TV, and publishing.
Direct peers
- Wasserman Music: Music division of Wasserman, focused on live touring, festival bookings, and artist representation. Highly comparable to ROAM in service scope, target artist segment, and global footprint ambitions.
- Paradigm Talent Agency: Major full-service talent agency with a strong music touring and festival focus across the US and UK. One of ROAM's closest direct competitors for indie and alternative artist representation at the mid-to-top tier.
- ATC Live: Independent booking agency focused on European touring and festival representation. Was a direct peer to ROAM in the UK/EU indie touring segment prior to its acquisition by ROAM in September 2025.
- Arrival Artists: US-based independent artist booking agency representing touring acts. Was a direct peer to ROAM in North American booking prior to its acquisition by ROAM in September 2025.
- APA (Agency for the Performing Arts): Talent agency with a dedicated music touring division representing a wide range of artists. Direct competitor to ROAM in the booking-agency segment, particularly in North America, with similar roster diversity across career stages.
Emerging players
- Mtheory Artist Partnerships: Boutique artist management and partnership firm combining booking, management, and brand partnership services. Comparable to ROAM in its integrated service model and growth-stage positioning, though with a smaller roster.
Regional players
- Primary Talent International: Leading UK and European-based booking agency representing artists for live touring and festivals. Comparable to ROAM in target market segment and indie/alternative roster focus, though concentrated in EU/UK rather than transatlantic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ROAM Artists social profiles
Digital presenceROAM Artists financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROAM Artists leadership team
Management profileNumber of profiles
Profiles11 records
ROAM Artists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROAM Artists M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROAM Artists
What does ROAM Artists do?
ROAM Artists is an independent booking and management agency that represents approximately 800 music artists across global venues, festivals, and tours. Operating through six offices (London, New York, Los Angeles, Chicago, Paris, Glasgow) with 80+ professionals, the agency delivers end-to-end artist services including live performance booking, brand partnerships via its companyX platform, tour marketing campaigns, and cause-driven tour initiatives.
Is ROAM Artists a public or private company?
ROAM Artists is a private company. It is classified as unknown and is currently operating.
When was ROAM Artists founded?
ROAM Artists was founded in 2025. It employs 51 to 100 people.
Where is ROAM Artists based?
ROAM Artists is headquartered in London, United Kingdom, in the Europe region.
How does ROAM Artists make money?
Two revenue lines are on record. Artist Booking and Representation is the primary driver. The others are brand Partnerships.
Who are ROAM Artists's main competitors?
Broad incumbents on record are WME (William Morris Endeavor), CAA (Creative Artists Agency) and UTA (United Talent Agency). Direct peers are Wasserman Music, Paradigm Talent Agency, ATC Live, Arrival Artists and APA (Agency for the Performing Arts). Mtheory Artist Partnerships is listed as an emerging player. Primary Talent International is listed as a regional player.
Does ROAM Artists have an API?
No public API is recorded for ROAM Artists.
What industry is ROAM Artists in?
ROAM Artists's product category is Artist Management & Booking Agency. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 71141 and its SIC code is 7990.