ROAM Artists

What ROAM Artists does

ROAM Artists is an independent music booking and artist representation agency founded in 2025 and headquartered in London. The firm operates across six global offices (London, New York, Los Angeles, Chicago, Paris, and Glasgow) with 80+ professionals representing a roster of 800 artists spanning from debut performers through festival headliners. Core services include live performance booking, tour coordination, brand partnership facilitation through its integrated companyX platform, dedicated tour marketing campaigns, and cause-driven tour initiatives. The stated value proposition centers on deep artist relationships, cross-border reach, and bundled career-services beyond pure booking.

The business model is transaction-fee based, generating revenue by brokering live performance engagements for its roster and by facilitating brand partnerships between artists and commercial sponsors. Go-to-market relies on dedicated agents and partners inside each regional office operating as a field-sales enterprise motion. The primary customer is individual music artists (a persona segment, with a horizontal segmentation approach); segments range from emerging performers to established headliners. Pain points addressed include navigating the global music industry, accessing international performance opportunities, securing brand endorsements, and coordinating multi-market tours. Pricing is bespoke and not publicly disclosed.

ROAM has pursued an aggressive roll-up strategy from inception, completing back-to-back acquisitions of Arrival Artists and ATC Live on 2025-09-03 for undisclosed amounts. Technology is not publicly described as a differentiator; the value proposition depends on distribution (office footprint), relationship depth (agent and partner network), and bundled service offering (booking plus brand and marketing). Leadership includes CEO Mara Frankel (also leading companyX brand partnerships), COO Matt Yasecko, partner-level agents, and four functional VPs covering Operations, Marketing, Festivals, and Contracts.

Name

ROAM Artists

Legal name

ROAM Artists

Website

https://roamartists.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

ROAM Artists is an independent music booking and artist representation agency with 80+ professionals across six global offices (London, New York, Los Angeles, Chicago, Paris, Glasgow) representing 800 music artists. The firm provides live performance booking, brand partnerships via its companyX platform, tour marketing, and cause-driven tour support.

Ownership category

akta.pro rank

Product category

Artist Management & Booking Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Tour & Road Management (MPAIAGAC), Tour & Artist Management Services (HSACAHAN)

Keywords

• Artist booking agency
• Talent representation
• Live music booking
• Artist management services
• Tour management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Artist Booking and Representation: ROAM Artists generates revenue by booking live performances for their roster of 800 artists across global venues, festivals, and tours.
2. Brand Partnerships: Through companyX, ROAM connects music artists with brands to create meaningful, lasting brand partnerships and marketing campaigns that convert fans into ticket buyers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ROAM Artists is an independent booking and management agency that represents approximately 800 music artists across global venues, festivals, and tours. Operating through six offices (London, New York, Los Angeles, Chicago, Paris, Glasgow) with 80+ professionals, the agency delivers end-to-end artist services including live performance booking, brand partnerships via its companyX platform, tour marketing campaigns, and cause-driven tour initiatives.

Product overview

ROAM Artists operates as a unified artist management and booking platform offering comprehensive services across the artist journey—from debut performances to festival headlining. The core offering combines artist booking and management with brand partnership services through companyX, complemented by specialized marketing campaign modules and cause-driven tour initiatives. The product portfolio is delivered through six global offices with 80+ professionals supporting 800 artists worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking & Management End-to-end global artist booking and management service covering live show bookings, career development, and international touring support across six office locations, for professional music artists at every career stage.
• Brand Partnerships (companyX) Integrated brand partnership service via the companyX platform that connects ROAM's music artists with brands to create lasting partnerships and collaborative marketing opportunities, for artists seeking commercial brand collaborations.
• Tour Marketing Campaigns Marketing campaign service delivered by ROAM's marketing teams that crafts tour-specific campaigns to convert fans into ticket buyers and transform tours into impactful brand moments, for artists on the ROAM roster.
• Cause-Driven Tour Initiatives Coordination service that helps artists bring their values on tour by designing and coordinating initiatives supporting causes they care about, for artists seeking to align touring activity with social impact objectives.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• companyXcoreStrategic or Co-development PartnercompanyX is an integrated brand partnership platform that connects music and brands in meaningful, lasting ways. ROAM Artists leverages companyX to help artists secure brand partnerships and to craft marketing campaigns that turn fans into ticket buyers and tours into impactful moments.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• WME (William Morris Endeavor): One of the world's largest talent agencies representing musicians, actors, and athletes with global offices. Directly comparable to ROAM as a full-service artist representation firm, but with vastly greater scale, brand partnerships, and decades-long headliner relationships.
• CAA (Creative Artists Agency): Global full-service entertainment and sports agency with a major music touring division. Competes with ROAM for artist representation, festival bookings, and brand partnerships, though at significantly larger scale and with broader services beyond music.
• UTA (United Talent Agency): Major global talent agency with a substantial music roster. Overlaps with ROAM in live music booking, festival placements, and brand deal brokering, but offers a much wider portfolio spanning film, TV, and publishing.

Direct peers

• Wasserman Music: Music division of Wasserman, focused on live touring, festival bookings, and artist representation. Highly comparable to ROAM in service scope, target artist segment, and global footprint ambitions.
• Paradigm Talent Agency: Major full-service talent agency with a strong music touring and festival focus across the US and UK. One of ROAM's closest direct competitors for indie and alternative artist representation at the mid-to-top tier.
• ATC Live: Independent booking agency focused on European touring and festival representation. Was a direct peer to ROAM in the UK/EU indie touring segment prior to its acquisition by ROAM in September 2025.
• Arrival Artists: US-based independent artist booking agency representing touring acts. Was a direct peer to ROAM in North American booking prior to its acquisition by ROAM in September 2025.
• APA (Agency for the Performing Arts): Talent agency with a dedicated music touring division representing a wide range of artists. Direct competitor to ROAM in the booking-agency segment, particularly in North America, with similar roster diversity across career stages.

Emerging players

• Mtheory Artist Partnerships: Boutique artist management and partnership firm combining booking, management, and brand partnership services. Comparable to ROAM in its integrated service model and growth-stage positioning, though with a smaller roster.

Regional players

• Primary Talent International: Leading UK and European-based booking agency representing artists for live touring and festivals. Comparable to ROAM in target market segment and indie/alternative roster focus, though concentrated in EU/UK rather than transatlantic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/roam.artists
• LinkedInlinkedin.com/company/roam-artists

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROAM Artists