JNS Next

What JNS Next does

JNS Next Creative & Media Hub is a privately held, full-service marketing and advertising agency founded in 2007 by Garry Sage in La Quinta, California and now headquartered in Palm Desert. The firm operates with a distributed team of 30+ communications professionals across at least ten U.S. metros (Greater Palm Springs, Los Angeles, Orange County, Sacramento, Phoenix, Seattle, Grand Haven, Denver, Dallas, and Austin) and satellite offices in California, Arizona, Colorado, Michigan, and Texas. Its core offering spans media buying and advertising, digital marketing (run through a proprietary in-house Demand Side Platform for programmatic), social media management, website design and SEO, branding and design, strategic planning, and video/radio production.

The agency's client base is concentrated in the travel and tourism sector, with destination marketing organizations as the primary segment — Visit Greater Palm Springs, Visit Palm Springs (12-year tenure), Visit Dallas, Visit Huntington Beach, City of La Quinta, and Arlington Convention & Visitors Bureau are documented AOR or multi-year relationships. Secondary verticals include hotels and resorts (Tommy Bahama Miramonte, BNP Paribas Open), tribal gaming (Augustine Casino), and small businesses in tourism-dependent markets. Revenue is generated through professional-services fees across agency-of-record retainers, project-based engagements, and competitive RFP wins; pricing is quote-based and not publicly disclosed.

JNS Next is founder- and family-controlled (Garry Sage as CEO + President, Judy Sage as CFO + Vice President, multiple Sage-family members in account management), with no disclosed institutional investment, parent company, or M&A activity. The firm differentiates through vertical specialization in tourism, an in-house DSP, and senior creative and media talent drawn from major agencies (Saatchi & Saatchi, TBWA\Chiat\Day, OMD) and DMO executive ranks. Recognitions include the 2019 Inc. 5000 ranking at #2,283 with 176% three-year growth, 24 ADDY Awards in 2024, and 9 ADDY Awards in 2025.

Name

JNS Next

Legal name

JNS Next Creative & Media Hub

Website

https://jnsnext.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

JNS Next is a privately held, full-service marketing and advertising agency specializing in travel and tourism, primarily serving destination marketing organizations, hotels, resorts, and small businesses through agency-of-record and project engagements from a 30-person distributed team.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm Desert

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: Full-service agency providing branding, traditional and digital marketing, advertising, public relations, social media, graphic design, creative campaign development, media planning and buying. Revenue generated through agency fees, project-based work, and retainer arrangements with clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

JNS Next is a full-service marketing and advertising agency that plans, buys, and executes integrated campaigns across paid media, digital, social, web, branding, and broadcast production. The firm specializes in the travel and tourism sector, serving destination marketing organizations (DMOs), hotels, resorts, casinos, and small businesses through media buying, digital marketing, social media management, website design, branding, strategy, and video/radio production. The agency differentiates itself through a proprietary in-house Demand Side Platform (DSP) and decades of cross-industry media buying expertise.

Product overview

JNS Next is a full-service marketing and advertising agency offering a comprehensive suite of services including Media Buying + Advertising, Digital Marketing, Social Media Management, Website Design, Branding + Design, Strategy, and Production (Video + Radio). The agency operates its own proprietary Demand Side Platform (DSP) for programmatic advertising, enabling in-house digital campaign execution. JNS Next primarily serves the travel and tourism industry with clients including destination marketing organizations, hotels, resorts, casinos, and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Buying + Advertising

Quantifiable outcome

• 16% increase in website users, 20% more pageviews, 20% longer time on site for City of La Quinta
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• Greenhaus AgencycoreStrategic or Co-development Partner · 1 January 2024Following Vision Collab brand development phase, JNS Next transitioned to subcontractor role under Greenhaus (agency of record) for strategic media planning, buying, and execution for Visit Dallas.
• Vision CollabcoreStrategic or Co-development Partner · 1 January 2022Alliance of four independent agencies formed to execute the Visit Dallas brand launch campaign. JNS Next served as the advertising partner within this collective, conducting in-depth research and developing the platform that brought Dallas's new brand to life.
• SMARI (Market Analysis Tool)supportingTechnology or IntegrationPartnership with SMARI and Michael Rudowy (VP of Research and Insights) to develop market analysis tools for understanding ROI potential in key markets for Visit Dallas campaign.
• CVENTsupportingTechnology or IntegrationFirst-to-market meetings advertising solution developed with CVENT aimed at generating net-new self-contained meetings bookings and revenue for Dallas hotels.
• Summerland CreativesupportingStrategic or Co-development PartnerJoint partnership with Summerland Creative to craft the Palm Springs International Film Festival Opening Welcome Video celebrating Palm Springs as 'Hollywood's Playground.'
• Tyler FlorenceminorStrategic or Co-development PartnerCelebrity chef partnership for media and influencer FAM (familiarization trip) to Sonoma Valley to promote fire recovery and California restaurant month.
• Google PartnerssupportingTechnology or IntegrationCertified Google Partner agency, enabling advanced digital advertising capabilities and access to Google's advertising platforms and tools.
• California Travel Association (CalTravel)coreGTM or Marketing PartnerActive membership and leadership involvement; CEO Garry Sage serves as CalTravel Board Director. Agency participates in CalTravel Summit and industry initiatives.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global advertising and marketing network offering integrated services including tourism, destination marketing, and public relations. Comparable as a scaled incumbent competing for the same DMO and travel accounts that JNS Next pitches in competitive reviews.
• Cramer-Krasselt: Independent, mid-sized full-service advertising agency network with broader client portfolio spanning consumer, B2B, and tourism brands. Comparable as an independent agency competitor with deeper geographic footprint and broader capabilities than JNS Next.
• Havas: Global advertising and communications group with destination and travel marketing practices across multiple geographies. Comparable as a scaled incumbent competitor in DMO and tourism RFPs, with significantly broader resources than JNS Next.

Direct peers

• Bohan Advertising: Independent, full-service advertising agency of similar size with media buying, digital, social, and creative capabilities for diverse B2B and consumer clients. Comparable as a similarly sized independent agency competing against national networks.
• Pangaean: Independent full-service agency with destination marketing and tourism practice, providing branding, advertising, digital, and media services. Comparable to JNS Next in scale, independence, and emphasis on tourism accounts.
• MMGY Global: Global integrated marketing firm dedicated to the travel, tourism, and hospitality industry, offering advertising, research, and content services. Directly comparable to JNS Next on tourism specialism, full-service offering, and proprietary research/data platforms.
• Miles Partnership: Largest U.S. tourism marketing agency focused exclusively on destination marketing organizations, state tourism offices, and travel-related brands. Highly comparable to JNS Next in vertical focus and service mix; JNS Next's Media Director Dave Moorehouse was previously at Miles Partnership.
• Yes&: Independent agency serving destination marketing organizations and travel clients with full-service advertising, public relations, and digital services. Comparable in vertical, independent operating model, and competitive-review-driven new business model.
• MGH Advertising: Mid-Atlantic full-service advertising agency with destination and tourism marketing clients. Comparable to JNS Next as a similarly sized independent agency offering media buying, creative, digital, and social services across travel and consumer verticals.
• Development Counsellors International (DCI): Specialized marketing and public-relations agency for economic development organizations and destination marketing. Comparable to JNS Next in its pure-play focus on DMO and tourism clients and in pitching government-tourism RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jns-next
• Xx.com/JNSNext
• Facebookfacebook.com/jnsnext

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JNS Next