NE10 Vodka

What NE10 Vodka does

NE10 Vodka is a Wales-based, direct-to-consumer premium flavoured vodka brand founded in 2022, operating as a private UK limited company through its owned Shopify storefront. The core product is a five-times-distilled vodka made from French grain, bottled at 37.5% ABV in 70cl chrome-plated bottles with a signature light-up base feature, and sold in five flavour variants (Original Classic, Pink Apple, Black Cherry, Blood Orange, Blue Raspberry). The portfolio has expanded in 2024 to include pre-mixed ready-to-drink cans (Blue Raspberry, Pink Apple) at 4.6% ABV and a functional "NE10 Vodka Electrified" line infused with caffeine and taurine, alongside gift sets, curated bundles, and branded merchandise. Revenue is generated entirely through one-time B2C purchases (with a wholesale inquiry channel for trade buyers), priced at £27.99–£39.99 per bottle and supported by Klarna and Clearpay installment plans, Royal Mail UK delivery, and international shipping. The brand sells primarily to UK adult consumers (18+) for personal consumption and gifting, with a secondary trade/wholesale segment; customer acquisition is driven by organic social on Instagram, Facebook, and TikTok, email marketing, and aggressive seasonal Black Friday promotions offering up to 40% discounts.

Name

NE10 Vodka

Legal name

NE10vodka

Website

https://ne10vodka.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

NE10 Vodka is a Wales-based DTC flavoured vodka brand founded in 2022, selling five-times-distilled vodka in light-up chrome bottles and RTD cans to UK adult consumers via its Shopify storefront, with wholesale and international shipping channels.

Ownership category

akta.pro rank

Product category

Premium Flavoured Vodka

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Premium flavoured vodka
• Spirits and beverages
• Ready to drink cocktails
• Vodka gift sets
• Vodka merchandise

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Bottled Vodka Sales: Direct sales of 70cl flavoured vodka bottles through e-commerce. Products include Original Classic, Pink Apple, Black Cherry, Blue Raspberry, and Blood Orange variants. Sold at £27.99-£39.99 per bottle.
2. Pre-mixed Cans: Ready-to-drink flavoured vodka cans blended with lemonade at 4.6% ABV. Available in 330ml sleek cans. Sold individually, in packs, or cases.
3. NE10 Vodka Electrified: Caffeine and taurine-infused vodka product line targeting energy drink consumers. Newer product category expanding the brand into functional beverages.
4. Gift Sets and Bundles: Curated gift collections including duo packs, trio collections, and single bottle gift packs. Bundle pricing offers savings of 6-40% compared to individual purchases.
5. Merchandise: Branded merchandise including hoodies, bar mats, bar trays, glasses, ice buckets, and LED logo signs. Sold as complementary products to core vodka line.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NE10 Vodka produces and sells premium flavoured vodka in distinctive light-up chrome bottles, made using a five-times distillation process with French grain. The brand retails flavoured vodka bottles, pre-mixed RTD vodka cans, gift sets, multi-pack bundles, and branded vodka merchandise through its own Shopify direct-to-consumer e-commerce store, with UK Royal Mail delivery and international shipping.

Product overview

NE10 Vodka is a premium flavoured vodka brand founded in Wales in 2022, distinguished by its signature light-up chrome-plated bottles. The product portfolio centers on five core flavoured vodka variants (Original Classic, Pink Apple, Black Cherry, Blood Orange, Blue Raspberry) all distilled five times from French grain at 37.5% ABV in 70cl bottles, complemented by pre-mixed ready-to-drink cans at 4.6% ABV. The offering extends to bundled collections (Duo and Trio Light-Up Collections), gift sets combining bottles with branded glassware, and merchandise including bar accessories, apparel, and illuminated displays. A notable recent addition is the NE10 Vodka Electrified line infused with caffeine and taurine for energy drink enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Supreme Bottle: Premium flavoured vodka in 70cl bottles with light-up chrome design, available in Original Classic, Pink Apple, Black Cherry, Blood Orange, and Blue Raspberry flavours.
• Pre-Mixed Cans

Products and services

• NE10 Premium Flavoured Vodka (Light-Up Chrome Bottle) Premium flavoured vodka produced via a five-times distillation process with French grain, packaged in a distinctive light-up chrome bottle for retail and gifting. Sold to adult consumers online and through wholesale trade channels.
• NE10 Pre-Mixed RTD Vodka Cans Ready-to-drink pre-mixed vodka canned cocktails sold through the NE10 e-commerce store for convenient at-home and on-the-go consumption by adult consumers.
• NE10 Vodka Gift Sets Curated flavoured vodka gift sets packaged in premium presentation, designed for gifting occasions such as birthdays, holidays, and celebrations.
• NE10 Vodka Bundles Multi-pack bundles of NE10 flavoured vodka bottles and/or RTD cans offered at bundle pricing for personal use, parties, and larger gifting needs.
• NE10 Vodka Branded Merchandise Branded NE10 Vodka merchandise items sold through the official e-commerce store alongside the spirits range.

Quantifiable outcome

• Multiple product variants and bundle configurations allow for personalised purchasing

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting the NE10 Vodka online store. Provides the technical infrastructure for product listings, checkout, payment processing, and order management.
• KlarnacoreOthersPayment processing partner offering interest-free installment options (3 payments) to UK customers. Enables flexible payment for higher-priced bundles and gift sets.
• ClearpaycoreOthersPayment services partner providing 4 interest-free installment payments for UK customers, enabling more accessible purchasing of premium vodka products.
• Royal MailcoreOthersPrimary domestic shipping carrier for UK deliveries. Offers standard and express delivery options with tracking capability.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Au Vodka: UK-based premium flavoured vodka brand founded in 2015 with a similar gifting-driven, design-led positioning. Au Vodka targets the same UK adult consumer and on-trade buyer segments with flavoured, brightly packaged bottles at comparable premium price points.
• Crystal Head Vodka: Premium vodka brand defined by its distinctive skull-shaped bottle, paralleling NE10's strategy of using iconic bottle design as the core differentiator. Targets the same premium gifting and collector occasion with a strong DTC and on-trade presence.
• Chase Vodka: UK-based craft distillery producing premium potato-based vodka, comparable to NE10 as a UK-founded premium craft vodka brand chasing on-trade and DTC distribution. Represents the craft-segment peer NE10 most closely competes with in the UK market.
• 42 Below: Premium flavoured vodka brand with strong design and gift-occasion positioning, comparable to NE10's premium positioning and flavour-led strategy. Operates at a similar boutique-brand scale internationally.
• Three Sixty Vodka: Premium German vodka brand with distinctive bottle design and flavoured variants, paralleling NE10's premium positioning and design-led differentiation. Competes in similar on-premise and gifting occasions.

Broad incumbents

• Belvedere Vodka: Established premium vodka brand owned by LVMH, competing in the same ultra-premium 70cl flavoured and unflavoured category. Belvedere represents the scale incumbents NE10 would need to compete against for on-premise listings and gifting occasions.
• Grey Goose: Iconic French-grain premium vodka brand, directly comparable to NE10's positioning around French-grain, five-times distillation provenance. Operates at significantly larger scale with global distribution, representing the aspirational competitor.
• Absolut Vodka: Largest flavoured vodka brand globally with extensive flavour range, paralleling NE10's multi-flavour SKU strategy. Absolut sets the reference point for premium flavoured vodka retail and on-premise competition that NE10 must displace or differentiate around.
• Cîroc: Ultra-premium vodka positioned around lifestyle branding and distinctive flavour variants, comparable to NE10's premium, design-led, flavoured positioning. Operates with Diageo's marketing and distribution firepower behind it.
• Smirnoff: World's biggest vodka brand by volume with extensive flavoured range including RTD variants, competing with NE10's pre-mixed canned line and gift-set occasions. Diageo-backed incumbent representing scale competitive pressure on both RTD and flavoured SKU fronts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ne10vodka
• Facebookfacebook.com/ne10vodka
• Instagraminstagram.com/ne10vodka
• TikToktiktok.com/@ne10vodka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NE10 Vodka