NDUR for Athletes

Name

NDUR for Athletes

Legal name

Xinteractive, Inc.

Website

https://ndurforathletes.health

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Student-Athlete Mental Health and Wellness Platform

NAICS

Educational Support Services (611710)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Student-athlete mental health
• Peer support platform
• Wellness mobile app
• Athletic department software
• NCAA compliance platform

Headquarters

HQ city

Belmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Institutional Licensing (B2B SaaS): NDUR charges schools/colleges for access to its platform and programming. The company notes that 'many colleges and high schools simply do not have the budget to fund this work at the scale our students deserve' and relies on corporate sponsorships and donations to subsidize costs, suggesting a hybrid model where some pricing is discounted or covered by sponsors.
2. Corporate Sponsorships & Philanthropy: Corporate sponsors (NFL, Uber, Diageo) and individual donors fund the program, enabling NDUR to offer free or subsidized access to schools. NDUR actively seeks corporate partners for social impact, community relationships, and brand value.
3. NDURConnect Partner Fees: Wellness professionals and expert providers pay to join NDURConnect and deliver specialized services (coaching, educational content, live sessions) to student-athletes through the NDUR platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

NDUR for Athletes is a mobile-first mental health and wellness platform purpose-built for student-athletes, sold to colleges and high schools as a turnkey, NCAA-aligned solution. The offering combines an anonymous peer-to-peer community (Huddles), AI-powered 24/7 mentorship (AIM), institutional dashboards (NDUR360), on-campus workshops (Catalyst Program), and crisis-escalation tools. The app is free for student-athletes who register with a .EDU email, while institutions license the platform and corporate sponsors subsidize costs.

Product overview

NDUR for Athletes is a unified student-athlete wellness platform offering mental health support through a combination of mobile technology and on-campus programming. The core platform centers on the NDUR Mobile App and NDUR360 institutional model, supplemented by AI-powered mentorship via AIM (Athlete Identity Mentor), peer community through NDUR Huddles, and CampusHub for resource aggregation. NDUR Catalyst Program delivers immersive workshops, while NDURConnect extends the ecosystem to wellness providers. The Wellness Intelligence System leverages AI to surface actionable insights from de-identified data.

Differentiator

Problem solved

Functional benefit

Brands

• NDUR Connect: A network that bridges the gap between student-athletes and expert wellness providers, providing seamless access to services.
• NDUR360
• AIM: Athlete Identity Mentorship
• CampusHub
• NDUR Catalyst

Products and services

• NDUR360 Institutional Support Model Multi-layered institutional support model for colleges and high schools combining enhanced care navigation to on-campus supports, immersive on-campus workshops, educational resources, and AI-driven data-informed insights that surface gaps and challenges for proactive intervention.
• NDUR Mobile App Mobile-first iOS and Android application providing student-athletes anonymous access to peer support, AI-powered mentor (AIM), educational resources, wellness check-ins, journaling tools, and integrated campus resources. Free for any U.S. athlete with a .EDU or school email address.
• NDURConnect Partner Network A subscription-based partner network that enables wellness professionals, mental health practitioners, performance coaches, and former athletes to establish a presence within the NDUR ecosystem and deliver specialized services such as educational content, live sessions, and personalized coaching directly to student-athletes.
• NDUR Catalyst Program Immersive, interactive on-campus workshop program for student-athletes, coaching staff, and athletic trainers led by the Impact Team and Linda Martindale (Chief Impact Officer). Covers leadership, mental performance, resilience, mindfulness, self-awareness, reflection, meditation, breathwork, and wellness events.

Quantifiable outcome

• 83% of student-athletes report struggles with mental health; program demonstrated measurable improvement in confidence, stress management, and team connection in Boston Public Schools.
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and flagship.

• Boston Public SchoolscoreStrategic or Co-development Partner · 8 December 2025Second-year partnership integrating NDUR's mental health curriculum into Boston Public Schools' athletic programs. The program operates across six high schools and aims to enhance resilience, emotional regulation, and belonging among student-athletes. Michael Carter-Williams (co-founder) participates directly in workshop sessions with BPS student-athletes.
• Syracuse UniversitycoreStrategic or Co-development Partner · 3 September 2025Syracuse University partnered with MADD Sports and NDUR for Athletes to deliver a transformative event on mental health, impaired driving prevention, and substance use awareness. Student-athletes from every Syracuse sport participated in an immersive program. Athletes become Game Changers, promoting responsible behavior and mental wellness across campus.
• Boston CollegecoreStrategic or Co-development Partner · 22 August 2025Boston College officially launched a partnership with MADD Sports and NDUR for Athletes, addressing mental health and impaired driving prevention for BC student-athletes. The collaboration leverages BC's commitment to excellence and student well-being. Student-athletes take on 'Game Changer' roles, amplifying prevention and wellness messages to peers. This builds on NDUR's longstanding work with BC.
• University of Central Missouri (UCM)flagshipStrategic or Co-development Partner · 21 August 2025UCM was the first university in the nation to host the MADD Sports x NDUR groundbreaking wellness event. The event was fully funded by UCM's Department of Public Safety through a Missouri Department of Transportation grant. Student athletes from every UCM sport participated in an immersive program focused on impaired driving prevention and mental health awareness.
• NHL Alumni Association (NHLAA)coreGTM or Marketing Partner · 26 May 2025A partnership bringing former NHL players (Ryan Malone, Kelly Hrudey) into NDUR's mental wellness ecosystem. NHL alumni share personal stories to inspire young athletes to be open about mental health challenges. The partnership includes strategic awareness campaigns, co-branded content, ambassador activations, and a national PSA effort featuring NHL legends.
• MADD Sports (Mothers Against Drunk Driving)coreStrategic or Co-development Partner · 26 March 2025A strategic partnership to deliver combined mental health and impaired driving prevention programs to student-athletes across college and high school campuses nationwide. MADD Sports and NDUR co-developed a technology-driven program featuring NDUR's mobile platform integrated with MADD's prevention content. The program equips athletes with mental wellness tools and safer decision-making resources. Corporate sponsors (NFL, Uber, Diageo) support the initiative, keeping the program free for schools.
• University of Massachusetts AmherstcoreStrategic or Co-development Partner · 30 January 2024Extended partnership to expand mental health and wellness support for all 693 UMASS Amherst varsity athletes. Nearly 100 athletes adopted the NDUR app in the initial launch. The partnership leverages NDUR's anonymous peer connections across its cross-campus network and extensive educational resources and self-help tools.
• Let's Play Boston (City of Boston)coreStrategic or Co-development PartnerPartnership with the City of Boston's Let's Play Boston initiative to provide mental health and mindfulness workshop series to Boston Public School student-athletes. Michael Carter-Williams served as keynote speaker at workshop sessions for basketball teams from English High School and Charlestown High School.
• Georgetown UniversitycoreStrategic or Co-development PartnerListed as a campus partner in NDUR's cross-campus community network. Georgetown student-athletes participate in the anonymous peer support community and have access to NDUR's mental health resources and programming.
• Babson CollegecoreStrategic or Co-development PartnerBabson College is a campus partner in NDUR's network. Co-founder Rob Feldman is a Babson College alumnus, and the college was among the first to adopt the platform.
• Duke UniversitycoreStrategic or Co-development PartnerDuke University is listed as a campus partner in NDUR's cross-campus community network, with Duke student-athletes participating in the platform.
• Harvard UniversitycoreStrategic or Co-development PartnerHarvard University is listed as a campus partner in NDUR's cross-campus community network.
• SAAC (Student Athlete Advisory Committees)coreStrategic or Co-development PartnerNDUR partners with SAAC leaders across multiple campuses to establish its Gamechanger Program, empowering student-athlete leaders to advocate for mental wellness and peer support. Naomi Girma (US Women's National Team, Stanford, San Diego Wave) serves as an NDUR Ambassador supporting this program.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterMynd: BetterMynd provides online mental health services exclusively to college students, including teletherapy and wellness content. It shares NDUR's higher-ed mental health focus and is sold to similar institutional buyers.
• Uwill: Uwill is a student mental health and teletherapy platform that partners with colleges to provide on-demand counseling. It competes head-to-head with NDUR for institutional mental health budgets at the same college and university buyer.
• Mantra Health: Mantra Health is a digital mental health platform purpose-built for college students, offering teletherapy, psychiatry, and wellness coaching. It directly competes with NDUR in the higher-ed student mental health category with similar institutional sales motion and NCAA-adjacent positioning.
• TimelyCare: TimelyCare (formerly TimelyMD) is the leading virtual mental health and telehealth provider for colleges and universities, serving hundreds of campuses. It directly competes with NDUR's institutional mental health offering and overlaps on the same buyer (athletic and student affairs administrators).

Broad incumbents

• Headspace: Headspace is a major consumer and enterprise mental wellness platform that has expanded into student and academic partnerships. It competes with NDUR for institutional mental health and wellness budgets, though as a broad general-purpose incumbent rather than athlete-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=LRKn38YI8iU&t=14s
• Instagraminstagram.com/p/DIeA17rsoeg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NDUR for Athletes