BetterMynd
BetterMynd is a B2B2C teletherapy platform founded in 2017 that partners with U.S. colleges and universities to provide online counseling, psychiatry, crisis support, and workshops to enrolled college students via a usage-based session bundle model.
- Company typePrivate
- Founded2017
- HeadquartersBuffalo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BetterMynd does
BetterMynd is a privately held teletherapy platform founded in 2017 in Buffalo, New York, that delivers online mental health services to college students through partnerships with U.S. colleges and universities. The company operates a B2B2C model in which institutions purchase session bundles that are made available to their enrolled students either through direct registration or via referral from campus counseling centers; services include 50-minute individual therapy sessions, a 24/7 crisis and emotional support line staffed by Master's-level clinicians, synchronous psychoeducational wellbeing workshops, and online psychiatry delivered through a partnership with Lavender. Sessions are conducted on HIPAA-compliant Zoom and administered through a proprietary platform featuring a campus administrator dashboard, a counselor-matching tool across all 50 states, and the CCAPS-34 clinical assessment instrument under exclusive license from the Center for Collegiate Mental Health at Penn State.
The underlying technology stack pairs third-party HIPAA-compliant Zoom for video with an internally developed admin dashboard and EHR integration, while the CCAPS-34 license provides a domain-specific clinical measurement framework normed on nearly 500,000 college students that enables shared reporting language with on-campus counseling centers. The platform runs on a usage-based pricing model with no per-student fees, no fixed allocation per student, and annual roll-over of unused sessions; pricing is quote-based and not publicly disclosed. The network is composed of 400+ licensed, insured mental health professionals across all 50 states, 40% of whom identify as BIPOC, with 99% reported network engagement.
BetterMynd serves roughly 150-200 institutions ranging from community colleges to large state flagships and private universities, reaching nearly 500,000 students across 30 states and conducting approximately 2,000 therapy sessions per month. The company reports a 9.4/10 average student counselor rating, SOC 2 Type 2, HIPAA, FERPA, TX-RAMP, HECVAT, and WCAG 2.2 Level AA compliance certifications, and partnerships including the University of Kentucky (displacing Talkspace in January 2026) and clinical advisory relationships with CCMH and the NASPA-affiliated leadership community. Disclosed funding is approximately $975,000 across rounds from 43North and Launch NY; the company remains private with 11-50 employees and no public revenue disclosure.
BetterMynd firmographics
Firmographics- Name
- BetterMynd
- Legal name
- BetterMynd, Inc.
- Website
- https://bettermynd.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BetterMynd is a B2B2C teletherapy platform founded in 2017 that partners with U.S. colleges and universities to provide online counseling, psychiatry, crisis support, and workshops to enrolled college students via a usage-based session bundle model.
- Ownership category
- akta.pro rank
BetterMynd industry classification
Industry- Product category
- Higher Education Mental Health Services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Prepackaged Software (7372), Services-Social Services (8300)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Mental Health Therapist Marketplaces (HLALALAJ), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
Keywords
Where BetterMynd is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BetterMynd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Usage-Based Session Licensing: Institutions purchase a bucket of counseling sessions based on estimated need and budget. Sessions include individual therapy (50-minute), psychiatry, and support line calls. No per-student fees, no fixed allocation per student, and unused sessions roll over to the following year at no additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based session bundles for institutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
BetterMynd product offering
Product offeringCore offering
BetterMynd is a teletherapy platform that partners with colleges and universities to provide online mental health counseling services to enrolled students. Institutions purchase usage-based session bundles (therapy, psychiatry, and 24/7 support line calls) that supplement on-campus counseling center capacity, with services delivered via HIPAA-compliant Zoom and supported by a proprietary administrator dashboard and the CCAPS-34 clinical assessment instrument.
Product overview
BetterMynd is a teletherapy platform for college students offering a modular suite of mental health services. The core offering includes Individual Counseling (50-minute online therapy sessions), a 24/7 Support Line for crisis intervention, Wellbeing Workshops (psychoeducational group sessions), and Psychiatry (medication management via Lavender partnership). All services are delivered through BetterMynd's proprietary platform with an administrator dashboard for campus partners, powered by the CCAPS-34 clinical assessment instrument (exclusive licensure from CCMH). The platform provides access to licensed counselors across all 50 states, with a utilization-based pricing model where campuses purchase session buckets rather than per-student fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Counseling
- 24/7 Support Line
- Wellbeing Workshops
- Psychiatry
- BetterMynd Clinical Assessment (CCAPS-34)
Quantifiable outcome
- 73% of students who didn't feel emotionally supported now do
- +6 more outcomes
Companies that use BetterMynd
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
BetterMynd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
BetterMynd partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- University of KentuckyflagshipUniversity expanded mental health resources for students by partnering with BetterMynd to provide free teletherapy sessions, supplementing existing Counseling Center and TRACS services. This followed previous use of Talkspace for virtual counseling until December 2025.
- Center for Collegiate Mental Health (CCMH)coreExclusive license to use the Counseling Center Assessment of Psychological Symptoms (CCAPS-34), developed by CCMH at Penn State. CCMH is a practice-research network of more than 850 college and university counseling centers. This enables shared clinical measurement language between BetterMynd and campus counseling centers.
- LavendercorePartnership with Lavender, a nurse-led online psychiatry office with nearly 70,000 mental health care visits, to deliver online psychiatry services. Board certified psychiatric NPs work closely with students on comprehensive, individualized medication treatment plans.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
BetterMynd competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Public, well-capitalized incumbent in online therapy with established higher education partnerships (e.g., previously used by University of Kentucky until late 2025). Competes on breadth, brand, and enterprise scale rather than college-specific clinical depth.
- Spring Health: Enterprise mental health platform serving employers and health plans with therapy, coaching, and psychiatry. Comparable in B2B2C distribution model but focused on employer-sponsored benefits rather than higher education.
- Lyra Health: Large, well-funded mental health benefits provider primarily selling to employers. Comparable in clinical model and technology stack but addresses an adjacent buyer segment and lacks higher education specialization.
- Headspace Health: Combined entity of Headspace and Ginger offering consumer, employer, and health plan mental health solutions. Adjacent incumbent with brand recognition and broad product portfolio that overlaps with BetterMynd's therapy services.
Direct peers
- Mantra Health: Direct competitor selling teletherapy and psychiatry to colleges and universities with a similar B2B2C institutional model and focus on student mental health. Competes head-to-head on the same buyer (counseling center directors, VPs of Student Affairs) with overlapping product surface (individual therapy, psychiatry, group workshops).
- Uwill: Direct competitor providing teletherapy and counseling services to college students through institutional partnerships. Uses a similar B2B2C distribution model and competes on the same set of campuses and decision makers as BetterMynd.
- Thriving Center of Psychology: Provides teletherapy and counseling services with a presence in college mental health. Comparable in mission and clinical orientation though with a smaller dedicated higher ed focus than BetterMynd.
- TimelyCare (TimelyMD): Direct competitor offering a broader telehealth and mental health platform (medical, mental health, psychiatry, basic needs) to colleges and universities. Larger and more diversified than BetterMynd but competes for the same institutional mental health budget.
Others
- The Jed Foundation: Nonprofit focused on protecting emotional health and preventing suicide among college students; works with institutions on mental health programming rather than delivering teletherapy directly. Ecosystem partner/adjacent rather than direct competitor.
Emerging players
- Joon Care: Teletherapy provider focused on teens, young adults, and students with identity-affirming care. Overlaps with BetterMynd on the college-age demographic and counseling model but with a narrower clinical focus and earlier stage of development.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BetterMynd social profiles
Digital presenceBetterMynd compliance and trust
Trust signalCompliance6 records
BetterMynd financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterMynd leadership team
Management profileNumber of profiles
Profiles11 records
BetterMynd funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterMynd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterMynd
What does BetterMynd do?
BetterMynd is a teletherapy platform that partners with colleges and universities to provide online mental health counseling services to enrolled students. Institutions purchase usage-based session bundles (therapy, psychiatry, and 24/7 support line calls) that supplement on-campus counseling center capacity, with services delivered via HIPAA-compliant Zoom and supported by a proprietary administrator dashboard and the CCAPS-34 clinical assessment instrument.
Is BetterMynd a public or private company?
BetterMynd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BetterMynd founded?
BetterMynd was founded in 2017. It employs 11 to 50 people.
Where is BetterMynd based?
BetterMynd is headquartered in Buffalo, United States, in the North America region.
How does BetterMynd make money?
One revenue line is on record: usage-Based Session Licensing.
Who are BetterMynd's main competitors?
Broad incumbents on record are Talkspace, Spring Health, Lyra Health and Headspace Health. Direct peers are Mantra Health, Uwill, Thriving Center of Psychology and TimelyCare (TimelyMD). The Jed Foundation is listed as an others. Joon Care is listed as an emerging player.
Does BetterMynd have an API?
No public API is recorded for BetterMynd.
What industry is BetterMynd in?
BetterMynd's product category is Higher Education Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALALAJ, Mental Health Therapist Marketplaces. Its NAICS code is 624190 and its SIC code is 7372.