What Southern Made does

Southern Made is a Nashville-based digital solutions lab and technical agency founded in 2015 that builds custom digital products for creative agencies and direct brand clients. The company operates as a white-label technical execution partner — described on its website as 'The Technical Partner Agencies Call When the Pitch Gets Approved' — serving promotions agencies, experiential marketing agencies, PR firms, and direct brands across North America. Its service portfolio spans six core areas: Emerging Technology (WebAR, App AR, VR, AI/ML, Metaverse, Web3/NFT/Blockchain), Websites & Platforms (websites, mobile apps, custom platforms, microsites), Digital Promotions (sweepstakes and contests with legal compliance and prize fulfillment), Event Activations (live and virtual event technology), Interactive Experiences (gamification, photo/video, voice/SMS), and Product Discovery & Development.

The company delivers custom, project-based engagements rather than standardized products, with pricing quote-driven per scope and complexity. Named enterprise clients include PepsiCo, McDonald's, Samsung, NFL, DIRECTV, Mazda, Amazon, Capital One, T-Mobile, Paramount, Wendy's, Chime, Frito-Lay, Dunkin', and H&M, among others across CPG, F&B, retail, entertainment, sports, automotive, finance, and B2B verticals. Notable proprietary builds include the BALLAST risk management platform for LBMC, the Good2Grow Collectors App with AR character recognition on iOS/Android, and the Pixite headless WordPress platform. GTM motion is enterprise field sales with proposal-based selling; the company states it has delivered thousands of custom apps, websites, and interactive experiences since founding. AI is applied across projects via generative AI, computer vision, recommendation engines, and knowledge retrieval, though no proprietary AI models or research output are evidenced.

Name

Southern Made

Legal name

Southern Made

Website

https://southernmade.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Made is a Nashville-based technical agency founded in 2015 that builds custom digital experiences — AR/VR activations, sweepstakes platforms, gamification engines, and event technology — for creative agencies and enterprise brands across North America.

Ownership category

akta.pro rank

Product category

Custom Digital Experience Services

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Custom digital experiences
• Interactive marketing technology
• Sweepstakes platforms
• AR activations
• Event technology solutions

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Project Services: Southern Made generates revenue through custom digital solutions engagements including websites and platforms, digital promotions, event activations, interactive experiences, and product discovery and development. Projects are white-label, delivered on deadline, and priced based on scope and complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Southern Made is a Nashville-based digital solutions lab that designs and builds custom digital experiences for marketing agencies and enterprise brands. Its offerings include sweepstakes platforms, AR activations, gamification engines, custom microsites, and event technology, delivered through six practice areas: Emerging Technology, Websites & Platforms, Digital Promotions, Event Activations, Interactive Experiences, and Product Discovery & Development.

Product overview

Southern Made is a digital solutions lab and technical agency offering a comprehensive portfolio of technology-enabled products and services. The company operates across six core service areas: Emerging Technology Solutions (AR, VR, AI/ML, Metaverse, Web3), Websites & Platforms, Digital Promotions, Event Activations, Interactive Experiences, and Product Discovery & Development. They build white-label sweepstakes platforms, AR activations, gamification engines, custom microsites, and event technology on deadline at any scale. Notable proprietary platforms include the BALLAST risk management platform for LBMC and the Good2Grow Collectors App for iOS and Android. The company has delivered thousands of custom apps, websites, interactive experiences and other technical products for clients across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweepstakes Platforms Custom-built online sweepstakes, contest, and entry platforms that agencies and brands deploy for consumer-facing marketing campaigns, handling entries, rules, prize fulfillment workflows, and winner selection.
• AR Activations Augmented reality experiences designed and built for brand campaigns and live events, allowing consumers to interact with branded content through mobile AR.
• Gamification Engines Custom-built interactive game and gamification systems used inside digital promotions, microsites, and event activations to drive consumer engagement.
• Custom Microsites Bespoke microsites and campaign websites purpose-built for individual marketing initiatives, promotions, or product launches.
• Event Technology Solutions Technology solutions that power brand experiences at live and on-site events, including interactive activations, registration, and on-premise engagement tools.
• Interactive Experiences Custom-built interactive digital experiences that combine creative storytelling with technical execution for agency and brand marketing programs.
• Product Discovery & Development Discovery, prototyping, and product development services that help agencies and brands scope, validate, and build new digital products tied to marketing initiatives.

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Work & Co: Digital product agency building websites, apps, and platforms for brands like Facebook, Google, and Nike. Directly comparable on the 'websites & platforms' and product-discovery service line.
• Tool of North America: Boutique creative/production agency producing branded entertainment, AR activations, and experiential campaigns. Comparable in size, white-label model, and mix of agency + direct-brand clients.
• Deeplocal: Pittsburgh-based creative technology agency building AR/VR experiences, gamification, and custom digital products for global brands. Direct overlap with Southern Made's emerging-tech and interactive-experiences service lines.
• Jam3: Toronto-based digital creative agency producing interactive experiences, AR/VR work, and experiential campaigns for major brands like Adidas, Nike, and Google. Direct competitor on the interactive-experiences and emerging-tech axis.
• Fake Love (Deloitte Digital): New York-based experiential design studio (now part of Deloitte Digital) building immersive, AR/VR, and interactive brand experiences. Strong overlap with Southern Made's experiential activations practice.
• North Kingdom: Swedish digital experience studio creating interactive, gamified, and AR-driven brand work for global clients like Google, Nike, and Absolut. Comparable scope of interactive experience and emerging-tech capabilities.
• Stink Studios: Global creative studio known for interactive digital experiences, AR, and brand activations for brands like Google, BBC, and Adidas. Highly comparable in craft and emerging-tech execution.

Broad incumbents

• MediaMonks (Monks): Global digital production and content agency (now Monks under S4 Capital) producing creative campaigns, interactive content, and experiential work for major brands. Competes for the same experiential and digital activation budgets.
• Critical Mass: Large digital experience agency producing campaigns, websites, and interactive experiences for brands including McDonald's and Samsung — overlapping clients and service lines with Southern Made.
• R/GA: Large global digital agency with deep experiential, AR/VR, and product-innovation practices serving the same Fortune 500 brand set (PepsiCo, Samsung, etc.). Overlaps with Southern Made but at vastly greater scale and with broader service lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madebysouthern
• Facebookfacebook.com/madebysouthern
• LinkedInlinkedin.com/company/southern-made-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Made