FSL

Name

FSL

Legal name

FINDSATOSHI LAB LIMITED

Website

https://fsl.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NFT Marketplace Transactions: MOOAR marketplace generates revenue through trading fees and royalties on secondary sales of NFTs including sneakers, heroes, and co-branded collectibles. The platform enforces royalties and reinvests portions into community prize pools.
2. Raffle Mint Fees: Users purchase raffle tickets (priced in GMT) for chances to win limited-edition NFT drops. Tickets are refundable if not selected, but participation fees generate treasury value.
3. Co-branded NFT Drops: Partnerships with brands (adidas, G-SHOCK, Snoop Dogg) create exclusive NFT collections sold through raffle mints and auctions, generating significant GMT locked value.
4. FSL Points Ecosystem: Points earned through marketplace transactions and events, redeemable for GMT, raffle ticket boosts, and merchandise purchases. Creates sticky ecosystem with recurring engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

FSL operates a Web3 lifestyle ecosystem comprising move-to-earn fitness apps (STEPN, STEPN GO), a multichain NFT marketplace (MOOAR), and a blockchain-based turn-based RPG (Gas Hero), all connected through a unified identity system (FSL ID). Users earn token rewards (GMT, GST, GGT, $CCP) for physical activity, gameplay, and marketplace participation, while co-branded NFT drops with global brands generate ecosystem trading volume.

Product overview

FSL (Find Satoshi Lab) operates a Web3 lifestyle ecosystem featuring move-to-earn and gaming products built on blockchain technology. The core portfolio includes STEPN (Solana-based move-to-earn fitness app), STEPN GO (social fitness app with enhanced features), Gas Hero (Web3 turn-based RPG), and MOOAR (multichain NFT marketplace on Solana and Polygon). These products are unified through FSL ID (central identity and rewards system), supported by DOOAR (decentralized exchange), and accessible via FSL Game Hub. Additional offerings include MARATHON (virtual event platform) and MORCHI (Tapp NFTs). The ecosystem rewards physical activity and gaming with GMT/GST tokens and NFTs.

Differentiator

Problem solved

Functional benefit

Brands

• STEPN: Web3 move-to-earn lifestyle app built on Solana blockchain that rewards users for physical activity (walking, running, jogging) with GMT/GST tokens
• STEPN GO
• MOOAR
• Gas Hero
• FSL Game Hub

Products and services

• STEPN Move-to-earn Web3 fitness application on the Solana blockchain that rewards users with GMT/GST digital tokens for walking, jogging, and running while using NFT sneakers.
• STEPN GO Next-generation social move-to-earn Web3 lifestyle application with enhanced social features, Activation Code onboarding for Web2 users, and the Haus System for lending sneakers.
• MOOAR Multichain NFT marketplace supporting Solana and Polygon blockchains, featuring Raffle Mint distribution, trading events, Tapps (Tokens as Apps), and co-branded NFT drops with major brand partners.
• Gas Hero Web3 turn-based RPG game built on the Oasys blockchain where players summon heroes from Summoner's Book NFTs to battle monsters, earn $CCP in-game tokens, and participate in events such as the World Auction House and Hero Mountain.
• FSL ID Unified identity and login system connecting all FSL ecosystem products (STEPN GO, MOOAR, Gas Hero, FSL Game Hub), enabling users to earn FSL Points redeemable for rewards, raffle ticket boosts, and merchandise.
• DOOAR Decentralized exchange within the FSL ecosystem providing cross-chain token liquidity and swapping capabilities across supported blockchains.
• FSL Marathon Gamified fitness challenge DAPP that lets users lock GGUSD stablecoins and compete in rounds to earn APY-based rewards based on performance and participation duration.
• FSL Merch FSL-branded physical merchandise store offering Everyday T-shirts, Premium Hoodies, FSL Essential Bundles, and FSL Legacy Drop items, with payments accepted via FSL Points or fiat currency.
• FSL Game Hub Centralized gaming hub within the FSL ecosystem integrating multiple gaming products and experiences including STEPN GO and Gas Hero.

Quantifiable outcome

• 5.7M+ registered users across ecosystem
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• Ubisoft (Rabbids)coreStrategic or Co-development Partner · 1 October 2025STEPN and STEPN GO partnered with Ubisoft for 'BWAHlloween Invasion' featuring Rabbids characters. Two-phase drop: Halloween mint with 50% Rabbids chance (4 themed sneakers), followed by 200 animated Genesis in raffle (9,000 GMT/ticket). Official posts reached 100k+ views. Full move-to-earn utility with themed backgrounds and badges.
• PantoneflagshipStrategic or Co-development Partner · 17 September 2025STEPN partnered with Pantone to create the first-ever Web3 color collaboration. Released official Pantone-inspired colors: STEPN Green and STEPN GO Purple, integrated into exclusive NFT sneaker collections. Instagram engagement surged 257%. Raffle mint locked 9.3M GMT. Described as Pantone's first Web3 partnership.
• Argentine Football Association (AFA)coreStrategic or Co-development Partner · 14 May 2025Partnership between STEPN/STEPN GO and World Cup champions AFA. Released 400 limited edition co-branded Genesis sneakers on Polygon blockchain (raffle mint at 19,000 GMT/ticket, locked ~1.5M USD). Second drop featured 100 gold sneakers. Auction included signed Messi jerseys. Total 28M GMT locked in raffles.
• Automobili LamborghinicoreStrategic or Co-development Partner · 8 December 2024Lamborghini x STEPN Collaboration Case Study listed in partnerships page (December 8, 2025). Details from case study page not fully captured in source data.
• Guinness World RecordscoreStrategic or Co-development Partner · 23 November 2024STEPN and STEPN GO partnered with Guinness World Records to break two records: most users completing a remote one-mile distance in 24 hours and one hour. 42,656 participants achieved both records. 300 limited edition co-branded sneakers released via raffle mint.
• Snoop DoggcoreStrategic or Co-development Partner · 28 October 2024STEPN partnered with rapper Snoop Dogg to create 800 exclusive co-branded NFT Genesis Sneakers. Two-phase drop: Phase 1 via Twitter engagement, Phase 2 via MOOAR raffle (15,000 GMT/ticket). Total 161,160,000 GMT locked. Four designs inspired by Snoop's iconic looks: Dope, Lowrider, 'G' Sneaker, and Doggystyle.
• CASIO G-SHOCKflagshipStrategic or Co-development Partner · 26 August 2024STEPN partnered with CASIO G-SHOCK to launch the first ever STEPN GO Genesis Sneakers. The 800 co-branded NFTs were inspired by G-SQUAD watch line and featured shock absorption themes. Raffle mint on MOOAR locked 160,990,000 GMT (~$20M USD) and 9,660,000 FSL Points. CASIO also released a limited edition G-SHOCK watch with STEPN GO branding.
• MOOAR Box S2 PartnerscoreGTM or Marketing Partner · 7 May 2024MOOAR Box Season 2 trading event (May 7 - July 2, 2024) featured 17 partner collections including adidas, STEPN, Famous Fox Federation, Honeyland, HypeSaints, DeFi Land, Dogami, Dormint, and others. Generated 120M+ GMT ($17M USD) volume with 2,581 users and 9,909 trades. 6,553,133 total raffle tickets.
• adidasflagshipStrategic or Co-development Partner · 15 April 2024STEPN partnered with adidas to launch the 'STEPN x adidas Genesis Sneakers collection' featuring 1,000 co-branded NFT sneakers inspired by iconic adidas running silhouettes. The one-year partnership includes NFT drops and physical wearable items. Raffle mint locked over 120M GMT ($30M+ USD), with secondary trading volume reaching 2.43M GMT.
• NTT DOCOMO / MetaMecoreGTM or Marketing Partner · 8 April 2024MOOAR collaborated with NTT DOCOMO and MetaMe on NFT event featuring Gas Hero Genesis Raffle Mint (April 8-13, 2024). Six exclusive Gas Hero Genesis NFTs inspired by MetaMe characters. 3,087 raffle tickets sold, 18,522,000 GMT locked. First-time daily raffle system for 6 Genesis Heroes.
• Famous Fox Federation (FFF)coreGTM or Marketing Partner · 18 March 2024MOOAR and Famous Fox Federation collaborated on Co-branded Sneaker Raffle Mint and Trading Event. 220 exclusive sneakers (20 Genesis + 200 OG) offered via raffle (10,556 tickets, 20.7M GMT locked). Two-week trading event generated 5,742 SOL ($1.1M) volume with enforced royalties.
• Steve AokicoreStrategic or Co-development Partner · 31 October 2023STEPN partnered with Grammy-nominated DJ and producer Steve Aoki to create 300 co-branded NFT Genesis Sneakers on Solana. 240 sneakers distributed via raffle mint (3,500 GMT/ticket), 60 to community distribution. Over 6M USD value locked during raffle. Designs incorporated Aoki's artistic style.
• BinanceminorOthersListed as portfolio partner on FSL partnerships page. Integration through Binance platform presence.
• LINEminorOthersListed as portfolio partner on FSL partnerships page. Integration through LINE platform.
• Atlético de MadridminorOthersListed as portfolio partner on FSL partnerships page. Sports collaboration.
• Ghost in the ShellminorOthersListed as portfolio partner on FSL partnerships page. IP collaboration.
• DeGodsminorOthersListed as portfolio partner on FSL partnerships page. NFT ecosystem collaboration.
• Sunflower LandminorOthersListed as portfolio partner on FSL partnerships page. Gaming/farming NFT ecosystem integration.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fslweb3
• LinkedInlinkedin.com/company/fslweb3

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FSL