MOOAR

NFT Marketplacemooar.com

Company typePrivate
Founded2022
HeadquartersTortola, British Virgin Islands
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

MOOAR firmographics

Firmographics

Name: MOOAR
Legal name: Infinite Movement Lab Limited
Website: https://mooar.com
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

MOOAR industry classification

Industry

Product category: NFT Marketplace
NAICS: Securities and Commodity Exchanges (52321)
SIC: Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
akta.pro primary industry: General NFT Marketplaces (Multi-Category) (FSADANAA)
akta.pro secondary industries: NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB), NFT Launchpads & Distribution (drops, allowlists, mint passes, creator distribution) (FSAPAFAK), NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)

Keywords

NFT marketplace
Digital collectibles
Blockchain trading
Multi-chain NFTs
Smart contracts

Where MOOAR is headquartered

Location

Headquarters

HQ city: Tortola
HQ country: British Virgin Islands

Offices1 record

Markets served

MOOAR business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

Transaction Fees: MOOAR collects marketplace fees on NFT transactions conducted through the platform. These fees support NFT Creators, the MOOAR Marketplace, and Services. Fees are posted on the site and deducted automatically from transaction amounts.
Network Fees: Users pay network fees (gas fees) for blockchain transactions including minting and transferring NFTs. These are paid to the respective blockchain networks.
Creator Royalties: Creators receive a percentage of secondary sale proceeds on their NFTs as stipulated at creation time. These royalties are self-executing via smart contracts on the respective networks.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	No tiered pricing structure - fees are transaction-based

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

MOOAR product offering

Product offering

Core offering

MOOAR is a decentralized NFT marketplace operated by Infinite Movement Lab Limited, built on smart contracts deployed across Solana, Ethereum, and Binance Smart Chain blockchains. The platform enables peer-to-peer creation, minting, buying, and selling of non-fungible tokens (NFTs) without the company taking custody of assets or acting as an intermediary. It offers distinct acquisition mechanisms including Raffle Mint (lottery-based minting), Box (blind box NFT drops), Auction (FSL Auction with GMT rewards), and Collections browsing for NFT discovery and purchase.

Product overview

MOOAR is a decentralized NFT marketplace platform operated by Infinite Movement Lab Limited. The platform consists of a core marketplace product with multiple integrated features: the main MOOAR Marketplace for creating, minting, buying and selling NFTs across Solana, Ethereum and Binance Smart Chain networks; Raffle Mint for lottery-based NFT mints; Box for mystery box NFT drops; Auction for FSL Auction model trading with GMT rewards; and Collections for browsing and purchasing NFTs. Users interact as Creators (minting NFTs), Sellers (listing NFTs), or Purchasers (buying NFTs).

Differentiator

Problem solved

Functional benefit

Products and services

MOOAR Marketplace A decentralized NFT marketplace platform that enables individual users to create, mint, buy, and sell non-fungible tokens (NFTs) through smart contracts deployed on Solana, Ethereum, and Binance Smart Chain blockchains. The company does not take custody of NFTs and does not act as an agent, broker, or custodian for any user. Transactions are peer-to-peer via smart contracts.

Companies that use MOOAR

Customer profile

Segments3 records

Ideal customer profiles3 records

MOOAR technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

MOOAR partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

MOOAR competitors and assessment

Company assessment

Others

STEPN: Move-to-earn Web3 app from Find Satoshi Lab (FSL); not a marketplace but the apparent parent-ecosystem project behind MOOAR given the shared Discord and "FSL Auction" branding, providing the user-base and token ecosystem that MOOAR leverages.

Direct peers

Rarible: Decentralized, multi-chain NFT marketplace with on-chain royalty enforcement; comparable in ethos (decentralized, multi-chain) and target audience (Web3-native creators and collectors).
OpenSea: The largest multi-chain NFT marketplace; directly comparable in allowing creators to mint/list and collectors to trade NFTs across networks, including Ethereum and Solana, competing head-on for liquidity.
LooksRare: Community-owned NFT marketplace with token-incentivized trading; comparable as a challenger marketplace pursuing professional collectors via reward mechanisms similar in spirit to MOOAR's FSL Auction.
X2Y2: Ethereum-focused NFT marketplace competing on trader fees and rewards; overlaps with MOOAR on Ethereum-based NFT listings and secondary-market trading flow.
Tensor: Solana-native NFT marketplace offering pro-trader features; directly overlaps with MOOAR's Solana trading flow and competes for the same Solana NFT liquidity pool.
Blur: Professional-trader-focused NFT marketplace that captured share via aggressive incentives and advanced bidding; competes for the same professional collector flow that MOOAR targets with its FSL Auction feature.
Magic Eden: Multi-chain NFT marketplace originally focused on Solana and now expanding to Bitcoin/Ethereum; similar multi-chain strategy and creator-friendly launchpad features, making it MOOAR's closest functional competitor.

Broad incumbents

Coinbase NFT: NFT marketplace offered as part of Coinbase's broader exchange/wallet ecosystem; a broader incumbent whose main platform serves a similar creator/collector base, but competes through a centralized, custodial experience rather than MOOAR's decentralized model.
Binance NFT: NFT marketplace operated by Binance, one of the largest crypto exchanges; reaches BNB Chain users that overlap with MOOAR's BSC support, but as a piece of a much broader exchange product suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

MOOAR financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MOOAR leadership team

Management profile

Number of profiles

MOOAR funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MOOAR M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOOAR

What does MOOAR do?

Is MOOAR a public or private company?

MOOAR is a private company. It is classified as unknown and is currently operating.

When was MOOAR founded?

MOOAR was founded in 2022. It employs 11 to 50 people.

Where is MOOAR based?

MOOAR is headquartered in Tortola, British Virgin Islands.

How does MOOAR make money?

Three revenue lines are on record. Transaction Fees are the primary driver. The others are network Fees and creator Royalties.

Who are MOOAR's main competitors?

STEPN is listed as an others. Direct peers are Rarible, OpenSea, LooksRare, X2Y2, Tensor, Blur and Magic Eden. Broad incumbents are Coinbase NFT and Binance NFT.

Does MOOAR have an API?

No public API is recorded for MOOAR.

What industry is MOOAR in?

MOOAR's product category is NFT Marketplace. Its primary akta.pro industry code is FSADANAA, General NFT Marketplaces (Multi-Category), with a secondary code of FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing). Its NAICS code is 52321 and its SIC code is 6200.