What Formula Fig does

Formula Fig is a Vancouver-headquartered, private skincare services and retail company founded in 2018, operating eight owned-and-operated experiential destinations called "Fig Bars" across Vancouver, Toronto, and Los Angeles. The company delivers high-tech facials, medical-grade injectable aesthetics (neuromodulators branded as "Stingers" using Letybo and Botox, and hyaluronic-acid dermal fillers branded as "Rejuvenate + Plump" using Juvederm, Restylane, and Belotero), and needling treatments (including a PDRN-based "Longevity" protocol) administered by a credentialed medical team of MDs, NDs, and nurse practitioners.

The technology platform combines multiple hardware modalities — diamond-tip microdermabrasion, microcurrent, radio frequency, ultrasound, high-frequency electrode therapy, multi-wavelength LED light therapy, cryo lymphatic massage, nano-needling, and pressurized oxygen infusion — into a proprietary "Fig Method" delivered consistently across locations. Twelve-plus treatment SKUs are priced from $25 (Light Therapy Boost drop-in) to $750+ (Rejuvenate + Plump dermal filler) and packaged into three monthly membership tiers ($85 Basic, $109 Advanced, $165 Ultimate).

Revenue is generated through three streams: in-clinic treatments (one-time per visit but with repeat and membership economics), e-commerce retail of curated third-party brands (Omnilux, Allies of Skin, NuFACE, Dr Loretta, VENN, and 30+ others, plus own-brand merchandise, with ASPs ranging from $18 to $395), and recurring membership subscriptions. The customer base is entirely consumer/individual across segments including skincare-conscious adults, medical aesthetics clients, tech-forward skincare enthusiasts, and pregnant/postpartum individuals, with the company actively extending into male-targeted skincare via a 2026 YCODE distribution partnership. Brand is privately held with no disclosed institutional investors or parent company; press coverage includes Vogue, Goop, and Fame.

Name

Formula Fig

Legal name

Formula Fig

Website

https://formulafig.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Formula Fig operates eight owned-and-operated "Fig Bars" across Vancouver, Toronto, and Los Angeles, delivering high-tech facials, medical-aesthetics injectables, and needling treatments via a credentialed medical team, complemented by a curated multi-brand skincare e-commerce shop and three-tier membership subscription program for consumer skincare clients.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Medical aesthetics services
• Skincare treatments
• Cosmetic injectables
• Experiential skincare retail
• Medspa facials

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. In-Clinic Facial and Skincare Treatment Services: Revenue from delivering high-tech facial treatments (Core, Supers, Self-Serve categories), needling treatments, and injectable services at Fig Bar locations. Treatments range from $25 (Light Therapy Boost drop-in) to $550 (Longevity Treatment drop-in). Treatment revenues are one-time per visit with repeat visit potential. Membership holders receive discounted rates.
2. Injectables (Stingers and Rejuvenate + Plump): Neuromodulator (Stingers) treatments charged per unit ($12-$14 USD drop-in, $10-$12 USD member) with a $150 minimum spend. Dermal filler treatments priced from $675+ (member) / $750+ (drop-in). These are higher-ASP medical aesthetics procedures contributing significant revenue per visit.
3. E-Commerce Product Sales: Sale of third-party skincare products (cleansers, serums, moisturizers, SPF, masks, tools, body care, maternity) and own-brand Formula Fig merchandise through the online storefront. Products range from $18 (lip balm) to $395 (Omnilux device). Also carries curated brands including Dr. Loretta, VENN, Omnilux, Monday Muse, Allies of Skin, and 40+ other brands.
4. Monthly Membership Subscriptions: Three-tier monthly membership (Basic at $85/month, Advanced at $109/month, Ultimate at $165/month) providing discounted treatment rates, complimentary add-ons, and guest passes. Membership drives recurring revenue and customer retention. New members receive a complimentary Sculpt + Clear Facial as a welcome gift.
5. Gift Cards: Digital and physical gift cards sold at Fig Bar locations and online, redeemable for treatments or products in-store and online. Gift cards represent monetary value and can be applied to any offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Formula Fig operates a service-meets-retail skincare business delivering high-tech facial treatments, cosmetic injectables, and needling treatments at branded "Fig Bar" locations, supplemented by a curated e-commerce shop of 35+ third-party skincare brands and tiered monthly memberships. Treatments span branded facials (The Bespoke, All-In, Sculpt + Clear, Hydrate + Glow, LED + Lymphatic, Pregnancy Facial, Light Therapy Boost), needling (The Longevity, Collagen + Texture), and medical aesthetics (Stingers neuromodulators, Rejuvenate + Plump dermal fillers).

Product overview

Formula Fig is a service-meets-retail skincare company operating Fig Bar locations across Canada and the US. The core offering consists of high-tech facial treatments and medical aesthetics (injectables) delivered by certified professionals, complemented by a curated e-commerce shop featuring 35+ third-party skincare brands. Treatment categories include: Injectables (Stingers wrinkle relaxers, Rejuvenate + Plump dermal fillers), Needling treatments (The Longevity with PDRN, Collagen + Texture with nano-needling), and High-Tech Facials (The Bespoke, All-In, Sculpt + Clear, Hydrate + Glow, LED + Lymphatic, Pregnancy Facial, Light Therapy Boost). The company also offers membership tiers providing discounted access to treatments and products.

Differentiator

Problem solved

Functional benefit

Products and services

• Stingers (Wrinkle Relaxers) Neuromodulator wrinkle-relaxer treatments using Letybo and Botox brands, charged per unit ($10-$14) with a $150 minimum spend, performed by certified medical practitioners to treat and prevent dynamic wrinkles with results visible in 5-14 days and lasting 3-5 months.
• Rejuvenate + Plump (Dermal Fillers) Hyaluronic acid-based dermal filler treatments using Juvederm, Restylane, and Belotero family products (including Voluma, Vollure, Volbella, Ultra, Ultra Plus, Refyne, Lyft, Restylane-L, Kysse) administered by certified medical practitioners for full-face volume restoration, contouring, and rejuvenation, priced from $675+ (member) / $750+ (drop-in) with results lasting 6-18 months.
• The Longevity Treatment (Microneedling + PDRN) 60-minute microneedling treatment combined with PDRN (salmon DNA), exosomes, and peptides serum applied during the procedure, plus LED light therapy. Includes a medical consultation and numbing time. First appointment $400; subsequent visits $475 (member) / $550 (drop-in). Vegan options available.
• Collagen + Texture Treatment (Nano-Needling) 30-minute nano-needling facial that creates microchannels in the skin for deeper serum penetration and collagen stimulation while keeping the top skin layer intact, combined with cryo lymphatic massage and LED light therapy. Priced at $185 (member) / $205 (drop-in).
• The Bespoke 60-Minute Facial Fully customized 60-minute facial using multiple technologies from the toolkit, including diamond-tip microdermabrasion, microcurrent, radiofrequency, ultrasound, high-frequency electrode therapy, pressurized oxygen infusion, cryo lymphatic massage, and Gua Sha. Priced at $215 (member) / $250 (drop-in).
• All-In Facial 30-minute Supers facial combining diamond-tip microdermabrasion, microcurrents, and LED light therapy for exfoliation, lifting, sculpting, and deep hydration. Priced at $165 (member) / $185 (drop-in). Rated 4.8/5 across 48 reviews with 94% would recommend.
• Sculpt + Clear Facial 30-minute Core facial using microcurrents, radiofrequency, and LED light therapy to lift and tone facial muscles, define features, and calm inflammation and acne. Priced at $115 (member) / $125 (drop-in).
• Hydrate + Glow Facial 30-minute Core facial combining diamond-tip microdermabrasion, pressurized oxygen serum infusion, and LED light therapy for gentle exfoliation and ultra-hydration. Priced at $95 (member) / $99 (drop-in). Rated 4.9/5 across 76 reviews.
• LED + Lymphatic Facial 30-minute Core facial combining multi-wavelength LED light therapy (blue and red) followed by lymphatic drainage massage for skin rejuvenation and stress relief. Priced at $75 (member) / $79 (drop-in).
• Pregnancy Facial 30-minute Core facial designed for pregnancy using nourishing products, fruit enzyme exfoliating mask, manual lymphatic drainage, and LED light therapy. Priced at $95 (member) / $99 (drop-in).
• Light Therapy Boost Self-serve, zero-contact 30-minute LED light therapy treatment using sealed skincare products delivered in private pods, recommended up to 3 times per week for personalized skin goals. Priced at $25 (member) / $30 (drop-in).
• Monthly Membership Program Three-tier monthly subscription program: Basic ($85/month) alternating LED + Lymphatic or Hydrate + Glow facials; Advanced ($109/month) alternating Hydrate + Glow or Sculpt + Clear; Ultimate ($165/month) alternating All-In or Collagen + Texture Supers facials. All tiers include discounted rates on treatments and products, plus guest passes. New members receive a complimentary Sculpt + Clear Facial welcome gift.
• Gift Cards Digital and physical gift cards sold at Fig Bar locations and online, redeemable for any treatment or product offering both in-store and online, representing stored monetary value applicable to the full service and retail catalog.
• Skincare Shop (E-commerce Storefront) Curated e-commerce storefront at formulafig.com carrying 35+ vetted third-party skincare brands (including Dr. Loretta, VENN, Omnilux, Allies of Skin, Monday Muse, NuFACE, Omad, Superegg, Juna, and others) plus Formula Fig own-brand merchandise across categories such as cleansers, serums, masks, SPF, eye care, tools, body care, and maternity. Product prices range from $18 (lip balm) to $395 (Omnilux Contour Face device), with free shipping over $200.

Quantifiable outcome

• Stingers (neuromodulators) results visible within 5-14 days, lasting 3-5 months
• +6 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

One partnership is on record.

• YCODEminorChannel Partner/ Reseller/ Distributor · 1 June 2026YCODE, a performance-led skincare brand engineered for male skin biology using proprietary marine microalgae-derived actives, has expanded its US market availability through partnerships including Formula Fig. YCODE products are sold at Formula Fig's Fig Bar locations and online, allowing Formula Fig to offer male-targeted skincare products to its existing customer base. YCODE has also received Esquire Grooming Awards and Tatler Beauty Awards recognition for its ADVANCED EYE SERUM.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• SkinSpirit: SkinSpirit is a multi-location medical spa chain offering injectables, lasers, facials and body treatments staffed by medical professionals — directly comparable to Formula Fig in service mix (Botox/fillers + facials) and target clientele.
• Skin Laundry: Skin Laundry operates an express facial-bar model built around technology-led treatments (laser facials, hydrafacials) across multiple US locations with a service-meets-retail approach — directly comparable to Formula Fig's Fig Bar concept, technology mix, and membership-driven customer base.
• Ever/Body: Ever/Body is a modern medical aesthetics studio offering injectables (neuromodulators, fillers) and skin treatments with a contemporary, technology-forward brand — directly comparable to Formula Fig's Stingers/Rejuvenate + Plump offerings and Fig Bar experience design.
• Heyday: Heyday is a facial-focused studio chain offering technology-driven facials with curated retail skincare and a membership model across multiple US cities — closely aligned with Formula Fig's service-meets-retail, membership-based facial bar positioning.

Broad incumbents

• LaserAway: LaserAway is one of the largest US med-spa chains with broad aesthetics offerings (laser hair removal, injectables, body contouring) across 70+ locations — comparable as a broader incumbent in the same category Formula Fig competes in.
• HydraFacial: HydraFacial is the largest device-led facial modality provider globally, with HydraFacial treatments widely available through partner spas, dermatologists and med-spas; it is the dominant technology platform in the same category Formula Fig leverages (microdermabrasion, serum infusion).

Others

• Allies of Skin: Allies of Skin is a clinical-grade skincare brand carried inside Formula Fig's shop and sold direct-to-consumer — adjacent as a supplier within Formula Fig's curated retail assortment and representative of the premium clinical skincare segment.
• Dr. Dennis Gross Skincare: Dr. Dennis Gross combines professional skincare treatments and at-home device/retail products under a dermatologist-founded brand — adjacent to Formula Fig in combining professional treatments with curated device-led retail (e.g., Omnilux) skincare.
• Omnilux: Omnilux is a clinical LED light therapy device brand sold both direct-to-consumer and through professional channels including Formula Fig — adjacent as both a technology supplier to Formula Fig's LED treatments and a comparable at-home device-led skincare brand.

Emerging players

• Face Haus: Face Haus is an emerging facial bar concept offering express facials in a membership-based, walk-in-friendly format — comparable to Formula Fig's accessible Fig Bar experience and membership pricing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/formulafig
• Instagraminstagram.com/formulafig
• TikToktiktok.com/@formulafig
• Pinterestpinterest.com/formulafig

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formula Fig