What SCAG POWER EQUIPMENT does

SCAG Power Equipment, founded in 1983 and headquartered in Mayville, Wisconsin, designs, manufactures, and distributes commercial and residential lawn care equipment as a division of Metalcraft of Mayville. Its core product portfolio spans zero-turn mowers, stand-on mowers, walk-behind mowers, electric mowers, remote-controlled mowers (including slope and low-profile variants for solar field applications), utility equipment (mini skid steers, tracked power buggies), and spreader/sprayers. Products are US-manufactured, with notable proprietary technology including the patent-pending Diamond cutter deck used on the RC Extreme Slope Mower, developed in partnership with sister company Metalcraft Automation Group. Product pricing ranges from approximately $1,699 for entry walk-behind units to roughly $59,750 for specialized remote-controlled slope mowers.

The company's go-to-market is built on an exclusive authorized dealer network that distributes its products globally, with no direct-to-consumer or direct-to-fleet enterprise channel indicated in the available data. Revenue mechanics are unit-sales driven through dealer wholesale, supplemented by parts and service flow-through across the installed base. The customer base is bifurcated between commercial landscape contractors (the primary segment) and large-property homeowners, with recent product launches extending addressable demand into adjacent verticals such as solar farm vegetation management and compact utility/earthmoving equipment for contractors.

SCAG is privately held and operates with an estimated 501–1,000 employees, benefiting from vertical integration through its Metalcraft parent for fabrication and automation capabilities. Brand positioning emphasizes commercial-grade durability and US manufacturing heritage, supported by the SCAG Nation owner community program and motorsports sponsorship. The competitive position is anchored in dealer relationships, brand recognition in the professional segment, and category breadth, while facing competitive and pricing pressure suggested by recent dealer-facing communications on pricing stability.

Name

SCAG POWER EQUIPMENT

Legal name

SCAG Power Equipment

Website

https://scag.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SCAG Power Equipment, a Metalcraft of Mayville division founded in 1983, designs and manufactures commercial and residential lawn care equipment — including zero-turn, stand-on, electric, and remote-controlled mowers plus utility equipment — distributed through a global authorized dealer network serving professional landscapers and property owners.

Ownership category

akta.pro rank

Product category

Commercial Outdoor Power Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Outdoor Power Equipment Retailers (44423)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Commercial lawn mowers
• Zero-turn mowers
• Stand-on mowers
• Commercial landscaping equipment
• Outdoor power equipment

Headquarters

HQ city

Mayville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Lawn Equipment Sales: SCAG generates revenue through the sale of commercial-grade lawn mowers and power equipment. Products range from residential zero-turn mowers ($5,599-$7,999) to commercial equipment ($9,199-$59,750). All sales go through authorized dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SCAG Power Equipment manufactures and sells commercial and residential lawn care equipment, including zero-turn riding mowers, stand-on mowers, walk-behind mowers, electric mowers, remote-controlled mowers, mini skid steers, and utility attachments. Products are sold exclusively through a global network of authorized dealers who provide sales support, technical service, and genuine parts, targeting commercial landscaping professionals and homeowners with large acreage properties.

Product overview

SCAG Power Equipment is a manufacturer of commercial and residential power equipment, primarily zero-turn riding mowers, stand-on mowers, walk-behind mowers, and utility equipment. The product lineup centers on zero-turn riding mowers (Turf Tiger II, Cheetah II, Tiger Cat II, Patriot, Freedom Z, Liberty Z, SLS), electric mowers (EVZ), stand-on mowers (V-Ride XL, V-Ride II, V-Ride LS), walk-behind mowers (SW Belt-Drive, SWZ Hydro-Drive, SWZT Hydro-Drive, SFCII-30, SFC-30, SFC-21), remote-controlled mowers (RC Extreme Slope Mower, RC Low-Profile Mower), utility equipment (2500X Tracked Power Buggy, Jackal mini skid steer), and supporting attachments (pallet forks, grapple buckets, skid-steer buckets, power box rakes, grader blades, spreader/sprayers, aerators, blowers, truck loaders). Power sources include gasoline, diesel, propane, and electric (Vanguard lithium-ion battery). The company serves commercial landscaping professionals, municipalities, and homeowners with properties requiring professional-grade equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Turf Tiger II Premium zero-turn riding mower with Velocity Plus cutter decks in 52, 61, or 72 inch widths, driveshaft-driven deck, heavy-duty double-tube steel frame, and up to 40 HP with gas, diesel, propane engine options, targeting professional landscapers.
• Cheetah II High-performance zero-turn riding mower with speeds up to 16 MPH, 61 or 72 inch cutting width, operator suspension system, Hydro-Gear ZT-5400 transaxles, available in standard or Blackout Edition paint schemes, for commercial mowing operations needing maximum productivity.
• Tiger Cat II Compact zero-turn riding mower with 48, 52, or 61 inch cutting widths, suspension seat, industrial-grade hydraulic system, and up to 36 HP engines, combining maneuverability with commercial-grade performance.
• Patriot Mid-range commercial zero-turn riding mower with Hero Cutter Deck in 52 or 61 inch widths, torsion-spring suspension seat, up to 27 HP, designed as a low-maintenance workhorse for commercial crews.
• Freedom Z Commercial-quality zero-turn mower aimed at professionals and large-property homeowners, available in 48 or 52 inch widths with up to 26 HP engines, balancing homeowner accessibility with commercial build quality.
• Liberty Z Homeowner-focused zero-turn riding mower with cutting widths from 36 to 61 inches and engines up to 27 HP, delivering professional-quality cut at accessible price points for residential users.
• SLS Entry-level zero-turn mower for homeowners seeking professional-grade cut quality, with low-maintenance Hero Cutter Deck in 42, 52, or 61 inch widths and Briggs & Stratton PXi Series engines up to 24 HP.
• EVZ First electric zero-turn riding mower in the SCAG lineup, featuring a Vanguard 48V 5kWh Lithium-Ion commercial battery pack, Smartec ZT-2800e electric drive system, up to 5 acres per charge, and 7 MPH speed.
• V-Ride XL Heavy-duty stand-on mower with adjustable suspension platform, Velocity Plus decks in 52, 61, or 72 inch widths, up to 40 HP engines, and speeds up to 11.6 MPH, for commercial crews needing productivity and operator comfort.
• V-Ride II Stand-on mower with adjustable suspension operator platform and Velocity Plus or Advantage cutter decks in 32 to 61 inch widths, up to 40 HP, designed for commercial mowing in tight areas.
• V-Ride LS Budget-friendly stand-on zero-turn mower with commercial-grade construction, Hero cutter deck in 36 to 52 inch widths, up to 25 HP engines, and speeds up to 7 MPH, for budget-conscious commercial users.
• SW Belt-Drive Economical walk-behind mower with 5-speed Peerless transmission and belt-drive design in 32 to 52 inch widths, up to 15 HP, for commercial operators needing a simple, durable walk-behind.
• SWZ Hydro-Drive Hydraulic drive walk-behind mower with dual Hydro-Gear pumps and Parker motors, speeds up to 7.4 MPH, available in 36 to 61 inch widths, up to 22 HP with Kawasaki FS engines.
• SWZT Hydro-Drive Ergonomic walk-behind mower with ultra-comfortable controls and dual ZT-2800 transaxles, speeds up to 7 MPH, available in 36 to 61 inch widths, up to 22 HP with Kawasaki FS engines.
• SFCII-30 Finish-cut walk-behind mower with 3-in-1 versatility (discharge, mulch, bag), 14-gauge steel deck, 30 inch cutting width, and 7 HP Kohler Command Pro CV224 engine.
• SFC-30 Commercial finish-cut walk-behind mower with military-grade steel construction, 3-in-1 versatility, 30 inch cutting width, 7 HP Kohler CV224 engine, and offset blade non-timed deck setup.
• SFC-21 Compact finish-cut walk-behind mower with 3-in-1 versatility, 21 inch cutting width, up to 7 HP with Honda or Kohler engines, and heavy-duty industrial/commercial construction.
• RC Extreme Slope Mower Remote-controlled hybrid-powered slope mower with 52 inch four-bladed patent-pending Diamond cutter deck, 37 HP Vanguard Big Block EFI engine with 9kWh battery system, capable of 45-degree slopes, 4,500 lb winch, and 1,000 ft remote range, developed with Metalcraft Automation Group.
• RC Low-Profile Mower Remote-controlled hybrid mower designed for solar panel applications with ultra-low 32.5 inch height, 27 HP Briggs & Stratton CXi engine, 9kWh battery, 25-degree incline capability, and 1,000 ft remote range.
• 2500X Tracked Power Buggy Stand-on tracked power buggy with 2,500 lb capacity, 15 cu ft plastic composite hopper, 23 HP Vanguard engine, 180-degree pivot dump and 90-degree dump angle, for concrete and material transport on job sites.
• Jackal Stand-on mini skid steer with 1,125 lb lift capacity, 3,142 lb tip capacity, 83 inch hinge pin height, auxiliary hydraulics up to 15 GPM and 3,000 psi, available in 7 or 9 inch track widths with up to 24.8 HP engines.
• Turf Storm XL and Turf Storm Stand-on spreader/sprayer combination units with 23 HP Vanguard engine, available as Turf Storm XL (220-lb hopper, 60-gallon spray) or Turf Storm (120-lb hopper, 30-gallon), with up to 25 ft spread width for turf care operations.
• AerStorm Stand-on aerator for lawn maintenance operations, sold through the SCAG dealer network as a complementary turf care machine.
• Windstorm Stand-on blower attachment for commercial debris and leaf management, sold through the SCAG dealer network.
• Wheeled Blowers (Extreme Pro, Extreme, Classic) Wheeled blower lineup for commercial debris management, available in Extreme Pro, Extreme, and Classic models, distributed through authorized SCAG dealers.
• Truck Loaders (Industrial Tow-Behind, Tow-Behind, Industrial Skid-Mount, Skid-Mount) Truck loader lineup including industrial and standard tow-behind models plus skid-mount variants for debris collection and transport at commercial properties, distributed through authorized SCAG dealers.
• Mini Skid-Steer Pallet Forks Heavy-duty pallet fork attachment with universal-type mounting, Class 2 ITA Forks, 3,200 lb capacity at 24 inch load center, 42 inch tine span, constructed from 1537 HC steel, designed for use with the Jackal mini skid steer.
• Power Box Rake 3-in-1 power rake attachment with Standard Drum Rotor, Rotary Broom, and Rotary Tiller included, 48 inch cut width, 856 lbs, universal-type mini mounting, and 8-22 GPM flow rate for site preparation.

Quantifiable outcome

• Cheetah II achieves ground speeds up to 16 MPH, enabling faster job completion
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Metalcraft of MayvillecoreStrategic or Co-development PartnerSCAG Power Equipment is a division of Metalcraft of Mayville. Manufacturing operations for SCAG equipment are integrated with Metalcraft's operations in Mayville, Wisconsin. The companies share manufacturing capabilities and likely share engineering resources.
• Metalcraft Automation GroupflagshipStrategic or Co-development PartnerThe RC Extreme Slope Mower is the product of years-long collaboration between SCAG Power Equipment and its sister company Metalcraft Automation Group. Metalcraft Automation Group is a provider of game-changing automation solutions for a variety of industries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ScagPowerEquipment
• Facebookfacebook.com/scagmowers
• Instagraminstagram.com/scagmowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCAG POWER EQUIPMENT