Metalcraft Automation Group
Metalcraft Automation Group, a division of Metalcraft of Mayville Inc, designs and installs pre-engineered Fanuc-based robotic automation systems (CNC tending, welding, finishing, milling, forming) for small and mid-sized metalworking manufacturers in aerospace, medical, firearms, and machine shop segments.
- Company typePrivate
- Founded2007
- HeadquartersNew Berlin, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Metalcraft Automation Group does
Metalcraft Automation Group is a Wisconsin-based industrial automation integrator and division of Metalcraft of Mayville Inc, a diversified manufacturing conglomerate. The company designs, builds, installs, and supports pre-engineered robotic automation systems targeting small and mid-sized metalworking manufacturers, with named end markets in machine shops, aerospace, medical device, firearms, and heavy equipment manufacturing. Its stated mission is to make automation easy for manufacturers without in-house robotics expertise.
The company offers five core product platforms — RoboTrex (CNC machine tending), RoboArc (robotic MIG welding with Ninja Dual Station and H-Frame Turntable configurations), RoboFinisher (robotic metal finishing), RoboMill (robotic milling of plastic components), and RoboForm (robotic press brake tending) — all built on Fanuc robot platforms, with welding systems integrating Lincoln Electric Power Wave power sources. Differentiators include pre-programmed operation requiring no robot programmer, operator training achievable in five minutes, and installation-to-production timelines within one week. The RoboMill system notably incorporates Fanuc's iRVision for part verification, and RoboFinisher includes wear-monitoring sensors and automatic tool changing.
Metalcraft sells exclusively through direct enterprise field sales with quote-based pricing, supplemented by participation in industry trade shows (notably IMTS 2026), content marketing via its blog and video library, and a regional sales development focus in the Midwest. Revenue is generated from hardware sales of the automation cells, bundled professional installation and training services, and ongoing after-sale support under a 12-month limited warranty. The company operates from New Berlin and West Bend, Wisconsin, and is currently hiring across automation engineering, controls, robotics programming, and regional sales roles.
Metalcraft Automation Group firmographics
Firmographics- Name
- Metalcraft Automation Group
- Legal name
- Metalcraft Automation Group
- Website
- https://mtlcraftautomationgroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metalcraft Automation Group, a division of Metalcraft of Mayville Inc, designs and installs pre-engineered Fanuc-based robotic automation systems (CNC tending, welding, finishing, milling, forming) for small and mid-sized metalworking manufacturers in aerospace, medical, firearms, and machine shop segments.
- Ownership category
- akta.pro rank
Metalcraft Automation Group industry classification
Industry- Product category
- Industrial Automation Systems
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Metalworking Machinery Manufacturing (3335)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Metalworkg Machinery & Equipment (3540)
- akta.pro primary industry
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)
- akta.pro secondary industry
- Industrial & Warehouse Robotics (HDAAAIAA)
Keywords
Where Metalcraft Automation Group is headquartered
LocationHeadquarters
- HQ city
- New Berlin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Metalcraft Automation Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pre-Engineered Automation Systems: Sale of pre-engineered robotic automation systems including RoboTrex, RoboArc, RoboFinisher, RoboMill, and RoboForm. Systems are sold as turnkey solutions with professional installation, training, and ongoing support included.
- Installation and Training Services: Professional installation, programming, and operator training services provided to ensure immediate ROI. The company handles system layout, utility requirements, installation, and operator training within one week of delivery.
- After-Sale Support and Maintenance: Ongoing technical support, service, and continued support to ensure long-term reliability. Includes 12-month limited warranty covering quality of workmanship and system operation, plus preventive maintenance guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Metalcraft Automation Group product offering
Product offeringCore offering
Metalcraft Automation Group designs, manufactures, and installs pre-engineered robotic automation systems for the metalworking industry. Its product portfolio includes five core systems: RoboTrex (CNC machine tending), RoboArc (robotic welding), RoboFinisher (metal finishing), RoboMill (robotic milling), and RoboForm (press brake automation). All systems integrate Fanuc robotics and are sold as turnkey solutions with installation, operator training, and after-sale support included.
Product overview
Metalcraft Automation Group offers a portfolio of pre-engineered robotic automation systems designed for the metalworking industry. The product lineup centers on five core systems: RoboTrex (CNC machine tending), RoboArc (robotic welding), RoboFinisher (metal finishing), RoboMill (robotic milling), and RoboForm (automated forming). RoboArc further includes two configurations—the Ninja Dual Station for smaller parts and the H-Frame Turntable for larger weldments. All systems are built around FANUC robotics with Lincoln Electric welding equipment used in welding applications. The company operates as an authorized systems integrator for FANUC Robotics and Lincoln Electric, offering standardized automation solutions designed for quick installation and operator-friendly operation.
Differentiator
Problem solved
Functional benefit
Brands
- RoboTrex: CNC machine tending robot system for automating loading and unloading of CNC machines. Supports 5-axis, vertical, and horizontal CNC machines.
- RoboArc
- RoboFinisher
- RoboMill
- RoboForm
Products and services
- RoboTrex CNC Machine Tending System Automated CNC machine tending robot that loads and unloads 5-axis, vertical, and horizontal CNC machines using mechanical vise clamping through end-of-arm tooling. Designed for machine shops in aerospace, medical device, and firearms manufacturing; operates pre-programmed with no robot programming expertise required and no mechanical changeover between jobs.
- RoboArc Robotic Welding System Robotic MIG welding automation system integrating Fanuc Arc Mate 120iD robots with Lincoln Electric Power Wave welding equipment. Available in Ninja Dual Station configuration for smaller parts and H-Frame Turntable configuration for larger weldments. Designed for contract manufacturers and OEMs needing consistent weld quality.
- RoboFinisher Metal Finishing System Robotic finishing cell using a Fanuc M-20iD/25 6-axis robot to perform slag removal, weld cleaning, deburring after machining, and edge rounding. Features pneumatic brushing spindle with programmable axial compliant pressure monitoring, wire brush wear monitoring sensor, and automatic tool changing for consistent finishing of metal parts.
- RoboMill Robotic Milling System 6-axis robotic milling system for material removal and feature cutting in plastic components. Equipped with Fanuc iRVision for part verification and program adjustment, an automatic tool changer with ISO30 taper spindle (4/4.5 kW, 12,000-24,000 rpm), and a polycarbonate panel enclosure with anti-static systems for operator safety.
- RoboForm Automated Forming Cell Automated robotic forming cell for sheet metal stamping and press brake operations. Integrates Fanuc robots with Cincinnati Press Brakes and includes flexible end-of-arm tooling for multiple part variations, quick-change tooling, robotic track units, and optional gantry supermarket feeding systems for high-mix forming operations.
- RoboArc Ninja Dual Station Compact dual-station robotic welding cell configuration featuring one Fanuc Arc Mate 120iD robot and Lincoln Power Wave welding system with servo motor-controlled positioners. Enables one operator to manage two welding stations, suited for smaller parts and high-mix production.
- RoboArc H-Frame Turntable Heavy-duty robotic welding system configuration of RoboArc with two Fanuc Arc Mate 120iD robots and an H-Frame turntable. Handles large weldments up to 60 inches wide by 120 inches long with 5,000 lb payload capacity, suited for heavy equipment and large fabrications.
Quantifiable outcome
- 600% productivity increase for RoboTrex CNC machine tending customers
- +4 more outcomes
Companies that use Metalcraft Automation Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Metalcraft Automation Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Metalcraft Automation Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and flagship.
- Fanuc RoboticscoreMetalcraft Automation Group is an Authorized Systems Integrator for Fanuc Robotics. All automation systems (RoboTrex, RoboArc, RoboFinisher, RoboMill, RoboForm) are built on Fanuc robot platforms including Arc Mate 120iD, M-20iD/25, and other Fanuc models. This partnership provides access to Fanuc's industrial robotics technology, training resources, and technical support.
- Lincoln ElectriccoreAuthorized Systems Integrator for Lincoln Electric Welding Equipment. RoboArc robotic welding systems feature Lincoln Power Wave advanced process welding systems. This partnership ensures compatible welding power sources and support for robotic welding applications.
- Lang TechnovationstrategicLANG Technovation partner for RoboTrex CNC automation. The partnership enables integration between Lang Technovation's CNC automation technology and Metalcraft's RoboTrex machine tending systems, as shown in co-branded installations and marketing materials.
- Cincinnati Forming EquipmentstrategicAuthorized Systems Integrator pairing Fanuc robotics with Cincinnati Press Brakes for RoboForm automated forming solutions. The partnership enables robotic press brake tending and sheet metal automation for manufacturers.
- Metalcraft of Mayville IncflagshipMetalcraft Automation Group is a division of Metalcraft of Mayville Inc, a contract fabrication company serving large OEMs. This parent-subsidiary relationship provides internal customer base, manufacturing expertise, and shared resources across the Metalcraft family of brands including Scag Power Equipment, Metalcraft Plastics Group, and Versatran Industrial Carriers.
- Metalcraft Family of BrandsflagshipStrategic ecosystem including Metalcraft of Mayville (contract fabricating), Scag Power Equipment (outdoor power equipment), Metalcraft Plastics Group (injection molding), Versatran Industrial Carriers (material handling), Scag Racing, and Bluebird Turf. Companies collaborate on automation solutions and share manufacturing capabilities across seven Wisconsin facilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Metalcraft Automation Group competitors and assessment
Company assessmentDirect peers
- Acieta: Mid-sized FANUC-authorized robotic integrator specializing in machine tending, welding, and material handling cells. Closely comparable to Metalcraft's RoboTrex/RoboArc portfolio and target customer base of mid-sized manufacturers.
- Applied Manufacturing Technologies: FANUC-authorized robotic automation integrator focused on material handling, machine tending, and robotic welding. Competes directly with Metalcraft in automotive-tier and general industrial CNC tending and welding automation.
- Wolf Robotics (Lincoln Electric): Lincoln Electric's robotic integration subsidiary, building robotic welding cells for heavy fabrication. A natural competitor to RoboArc given the shared Lincoln Electric welding power source ecosystem.
- CIMTEC Automation: Automation systems integrator specializing in FANUC robotics, machine vision, and motion control for industrial applications. Comparable scale and product mix to Metalcraft across CNC tending and robotic welding cells.
- Ellison Technologies: Industrial automation and CNC integration company offering robotic machine tending, automated welding, and turnkey automation cells. Overlapping customer base with Metalcraft across machine shops and contract manufacturers.
- JR Automation (Hitachi): One of North America's largest independent industrial automation integrators, acquired by Hitachi. Designs and builds custom robotic automation cells for CNC tending, welding, assembly, and material handling — the same end-use applications and customer verticals as Metalcraft, but at substantially larger scale.
- Genesis Systems Group (IPG Photonics): Large robotic welding and automation systems integrator owned by IPG Photonics. Directly comparable to Metalcraft's RoboArc welding cells and broader factory automation scope, serving aerospace, heavy equipment, and industrial OEMs.
Broad incumbents
- FANUC America: Metalcraft's core technology partner and the dominant industrial robot supplier in North America. While currently a partner, FANUC's expanding direct integration services and CRX cobot line position it as both an enabler and a potential downstream competitor.
- Yaskawa Motoman: Major industrial robot manufacturer with an extensive integrator network and direct automation solutions. A broader incumbent that competes with Metalcraft's welding, tending, and material handling cells, though it also operates upstream as a robot supplier.
- Bastian Solutions: Large material handling and robotics integrator (Toyota Advanced Logistics group). Overlaps with Metalcraft in robotic machine tending and end-of-line automation, but operates at greater scale and with broader warehousing/logistics exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Metalcraft Automation Group social profiles
Digital presenceMetalcraft Automation Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metalcraft Automation Group leadership team
Management profileNumber of profiles
Metalcraft Automation Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metalcraft Automation Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metalcraft Automation Group
What does Metalcraft Automation Group do?
Metalcraft Automation Group designs, manufactures, and installs pre-engineered robotic automation systems for the metalworking industry. Its product portfolio includes five core systems: RoboTrex (CNC machine tending), RoboArc (robotic welding), RoboFinisher (metal finishing), RoboMill (robotic milling), and RoboForm (press brake automation). All systems integrate Fanuc robotics and are sold as turnkey solutions with installation, operator training, and after-sale support included.
Is Metalcraft Automation Group a public or private company?
Metalcraft Automation Group is a private company. It is classified as corporate owned and is currently operating.
When was Metalcraft Automation Group founded?
Metalcraft Automation Group was founded in 2007. It employs 11 to 50 people.
Where is Metalcraft Automation Group based?
Metalcraft Automation Group is headquartered in New Berlin, United States, in the North America region.
How does Metalcraft Automation Group make money?
Three revenue lines are on record. Pre-Engineered Automation Systems are the primary driver. The others are installation and Training Services and after-Sale Support and Maintenance.
Who are Metalcraft Automation Group's main competitors?
Direct peers on record are Acieta, Applied Manufacturing Technologies, Wolf Robotics (Lincoln Electric), CIMTEC Automation, Ellison Technologies, JR Automation (Hitachi) and Genesis Systems Group (IPG Photonics). Broad incumbents are FANUC America, Yaskawa Motoman and Bastian Solutions.
Does Metalcraft Automation Group have an API?
No public API is recorded for Metalcraft Automation Group.
What industry is Metalcraft Automation Group in?
Metalcraft Automation Group's product category is Industrial Automation Systems. Its primary akta.pro industry code is IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines), with a secondary code of HDAAAIAA, Industrial & Warehouse Robotics. Its NAICS code is 3339 and its SIC code is 3550.