WebFX
WebFX EMEA Limited is a UK-based digital agency founded in 2007, delivering WordPress web development, eCommerce, managed hosting, SEO, and FileMaker custom applications to 1,200+ customers managing 8,200 domains, primarily serving UK SMEs.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WebFX does
WebFX EMEA Limited is a privately-held UK digital agency founded in 2007, operating from offices in London, Birmingham, and Gerrards Cross (registered headquarters). The company delivers web design and development, eCommerce builds, managed WordPress hosting, SEO and search marketing, IT support, and Claris FileMaker custom application development to a base of 1,200+ customers managing 8,200 domains. Its core technical stack is open-source — WordPress, WooCommerce, Magento, and Shopify for commerce; FileMaker/Claris for custom business apps — backed by infrastructure partnerships with WP Engine (core) and Rackspace. Payment processing runs through Stripe and PayPal, and email marketing via MailChimp.
The business model combines project-based professional services (web design, eCommerce builds, SEO retainers, custom FileMaker development) with recurring subscription revenue from tiered managed WordPress hosting (Personal, Business, Enterprise plans) and domain/email services. Pricing is quote-based and not publicly disclosed, with multi-year contracts typical for project engagements. The go-to-market is consultative and sales-led, primarily through phone (020 8123 2690), website contact forms, and in-person meetings at UK offices, targeting UK SMEs as the primary segment with selected enterprise and international engagements (Queens Park Rangers, aerospace clients at Dubai Airshow 2015, Australia team established 2014).
Ownership is founder-controlled with no disclosed institutional investors, parent company, or external funding. Co-founder and Business Director Sam Liu and Director Chih-Hsuan Liu lead the entity, with Matt Peters heading the Australian team. The company is bootstrapped, has no patent portfolio, no M&A history, and no recent funding activity disclosed, operating as an independent UK digital services consultancy.
WebFX firmographics
Firmographics- Name
- WebFX
- Legal name
- WebFX EMEA Limited
- Website
- https://webfx.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WebFX EMEA Limited is a UK-based digital agency founded in 2007, delivering WordPress web development, eCommerce, managed hosting, SEO, and FileMaker custom applications to 1,200+ customers managing 8,200 domains, primarily serving UK SMEs.
- Ownership category
- akta.pro rank
WebFX industry classification
Industry- Product category
- Web Design and Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Advertising (7310)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where WebFX is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
WebFX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Web Design and Development Services: Custom website design and development projects, including WordPress development, eCommerce stores, and digital transformation consulting. Primarily project-based with scope varying by client requirements.
- Managed Hosting Services: WordPress hosting services with tiered plans (Personal, Business, Enterprise) offering varying traffic limits, install limits, and feature access. Provides recurring revenue through subscription hosting fees.
- SEO and Digital Marketing Services: Search engine optimisation and search marketing services to improve client visibility and rankings on Google and other search engines.
- Domain and Professional Email Services: Domain registration (.com and .co.uk) and professional email hosting services. Currently managing 8,200 domains under management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WebFX product offering
Product offeringCore offering
WebFX is a UK-based digital strategy and technology consultancy that designs, develops, and hosts websites and eCommerce stores for SMEs, using WordPress, WooCommerce, Magento, and Shopify platforms. Its service bundle covers web design, development, managed WordPress hosting, SEO, IT support, and Claris FileMaker custom business applications, paired with domain registration and professional email services.
Product overview
WebFX is a UK-based digital strategy, web design, and technology consultancy offering a multi-product portfolio built around website development, eCommerce, and digital marketing services. The core offering consists of Websites + Marketing (combining WordPress-based web development with integrated SEO, social media, and email tools), Digital Commerce (eCommerce development using WooCommerce, Magento, and Shopify platforms), IT Support and managed services, Search Engine Optimisation, and Claris FileMaker custom application development. These are supplemented by add-on services including domain registration, professional email hosting, and managed WordPress hosting. The company positions itself as a one-stop digital agency handling domains through to websites, marketing, and ongoing technical support.
Differentiator
Problem solved
Functional benefit
Products and services
- Websites + Marketing Bundled offering combining WordPress-based website design and development with integrated SEO, social media, and email marketing tools, delivered by in-house developers for SME customers.
- Digital Commerce eCommerce development and design service building online stores on WooCommerce, Magento, and Shopify, with inventory tracking, appointment booking, and integrated marketing tools for SME retailers.
- WordPress Design & Development WordPress website design, development, migration, and managed hosting services supported by WP Engine and Rackspace cloud infrastructure, paired with ongoing IT support.
- IT Support IT support services covering network support, infrastructure management, and cloud migration assistance to accelerate business IT performance.
- Search Engine Optimisation (SEO) SEO and search engine marketing services that optimise website content for AI-driven search ranking, improve user experience, and drive measurable traffic results through web promotion and quality content strategies.
- FileMaker / Claris Development Custom business application development on the Claris FileMaker platform, helping organisations automate tasks and streamline processes, drawing on over 10 years of in-house FileMaker expertise.
- Managed Web Hosting Managed WordPress hosting on WP Engine and Rackspace cloud infrastructure with 99.9% uptime guarantee, 24/7 expert support, auto-scaling, CDN delivery, and tiered Personal, Business, and Enterprise plans.
- Domain Registration & Professional Email Domain registration for .com and .co.uk addresses paired with professional business email hosting, helping SME customers build brand credibility online; over 8,200 domains under management.
Companies that use WebFX
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
WebFX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
WebFX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WP EnginecoreWebFX is a WP Engine Partner offering WordPress hosting to all customers. The partnership provides cloud architecture with unlimited scalability, auto-scaling functions, CDN technology, enhanced security, and one-click staging. WebFX celebrated 10,000 customers milestone with WP Engine in 2017.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
WebFX competitors and assessment
Company assessmentDirect peers
- Hallam: UK-based digital agency offering web design/development, SEO, paid media, and hosting-related services to SME and mid-market clients—same horizontal service mix and customer profile as WebFX.
- Evoluted: Leicester-based UK digital agency with a similar WordPress/web development, eCommerce, and design-services focus targeting UK and international clients, comparable in scale and service portfolio.
- The SEO Works: Sheffield-based UK agency specializing in SEO, PPC, and web design services for SMEs—competes directly with WebFX on the search-marketing and web-design overlap.
- Propellernet: Brixton-based UK digital marketing agency offering SEO, content, and web-design services to growth-stage and consumer brands—an overlapping competitor in the same UK SME and mid-market digital-services space.
- Manifest London: London-based digital agency providing web build, eCommerce, and integrated marketing services—same geographic market and end-to-end digital transformation positioning as WebFX.
- Netstar IT Support: London-based UK IT support and digital services provider covering web design, hosting, and managed services to SMEs—a peer delivering an overlapping bundle of services to a similar UK customer base.
Broad incumbents
- Blue Acorn iCi: Larger US/UK digital consultancy specializing in Magento and Shopify eCommerce implementations and digital experience—same open-source commerce stack and similar customer profile but at much larger scale.
- Rackspace Technology: Global managed cloud and hosting provider referenced as a WebFX infrastructure partner. Operates at much larger scale in the same cloud-hosting space WebFX resells to UK SMEs.
Others
- WP Engine: Strategic technology partner of WebFX and a leading managed WordPress hosting provider. Not a direct competitor in agency services but an adjacent ecosystem participant whose partner terms materially shape WebFX's hosting economics.
- Claris (Apple subsidiary): Owner of the FileMaker platform that constitutes WebFX's niche custom-application offering—an ecosystem enabler/parent vendor rather than direct competitor, but central to WebFX's differentiating capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WebFX social profiles
Digital presenceWebFX financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebFX leadership team
Management profileNumber of profiles
Profiles4 records
WebFX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebFX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebFX
What does WebFX do?
WebFX is a UK-based digital strategy and technology consultancy that designs, develops, and hosts websites and eCommerce stores for SMEs, using WordPress, WooCommerce, Magento, and Shopify platforms. Its service bundle covers web design, development, managed WordPress hosting, SEO, IT support, and Claris FileMaker custom business applications, paired with domain registration and professional email services.
Is WebFX a public or private company?
WebFX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WebFX founded?
WebFX was founded in 2007. It employs 1 to 10 people.
Where is WebFX based?
WebFX is headquartered in London, United Kingdom, in the Europe region.
How does WebFX make money?
Four revenue lines are on record. Web Design and Development Services are the primary driver. The others are managed Hosting Services, SEO and Digital Marketing Services and domain and Professional Email Services.
Who are WebFX's main competitors?
Direct peers on record are Hallam, Evoluted, The SEO Works, Propellernet, Manifest London and Netstar IT Support. Broad incumbents are Blue Acorn iCi and Rackspace Technology. Others are WP Engine and Claris (Apple subsidiary).
Does WebFX have an API?
No public API is recorded for WebFX.
What industry is WebFX in?
WebFX's product category is Web Design and Development Services. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 541511 and its SIC code is 7371.