What Propellernet does

Propellernet is a Brighton, UK-headquartered B Corp certified digital marketing agency founded in 2003 that delivers integrated performance and brand marketing to ambitious enterprise clients. The company operates seven primary service lines — Digital PR, Paid Media, Content, SEO & AI Search, Strategy & Insight, Analytics, and ATL Media — supported by an AI Search & Training offering. Its client base spans Travel & Hospitality (CV Villas, Kuoni), Ecommerce & Retail (Pour Moi, SportsShoes.com, Arena Flowers), Finance & Insurance (Tide, MoneySuperMarket, Remitly), Charity/Non-Profit (Dogs Trust), Automotive (AutoTrader, Panasonic, Scrap Car Comparison, iCandy), and Health & Beauty (PureGym, SpaSeekers), with CV Villas cited as a 12-year retained client.

Underlying the service delivery is a proprietary technology stack that Propellernet has built incrementally over two decades. This includes Ebb (a 2026-launched AI visibility tracker for generative engine optimization), Search Listening (a methodology developed in 2020 with training delivered to clients such as Procter & Gamble and Sky), the Blackbird ecommerce speed monitor, AnswerThePublic (built in 2014 and subsequently sold), and CoverageBook (born in 2014 and now an independent SaaS business used by over 18,000 PR professionals). The agency also operates Propellernet Labs as an internal AI innovation hub. Standard marketing tools include SEMrush, YouGov, Global Web Index, Looker Studio, and AnswerThePublic.

The commercial model is professional services: bespoke, scope-based engagements acquired primarily through direct sales and competitive pitches, supplemented by referrals and inbound demand generated via thought-leadership content, industry events (The AI Summit, Travel Marketers Lunch & Learn, Digital PR Podcast Live), and award-led credibility. Pricing is not publicly disclosed. The company has grown organically without external funding, has no parent or subsidiary structure, and operates from a single Brighton office (Castle Square House) with international reach into DACH markets through client work. Leadership includes Founder & CEO Jack Hubbard, Managing Directors James Sandford and Sam Zindel, and specialised heads across AI & Strategy, Digital PR, Paid Media, Brand Media, Creative, and Content.

Name

Propellernet

Legal name

Propellernet Ltd

Website

https://propellernet.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Propellernet is a Brighton-based B Corp certified digital marketing agency delivering integrated Digital PR, Paid Media, SEO & AI Search, Content, and Strategy services to ambitious enterprise brands across travel, ecommerce, finance, charity, and automotive sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Agency Services: Propellernet generates revenue by providing integrated digital marketing services including Digital PR, Paid Media, Content, Strategy & Insight, SEO & AI Search, Analytics, ATL Media, and AI Search & Training. Services are delivered to ambitious brands seeking performance and brand marketing that fuels growth. Revenue is generated through professional service engagements with clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Propellernet is a Brighton-based digital marketing agency that delivers integrated marketing services including Digital PR, Paid Media, Content, Strategy & Insight, SEO & AI Search, Analytics, ATL Media, and AI Search & Training to ambitious brands. The agency operates a tech-enabled, human-led model that combines proprietary tools (Ebb AI visibility tracker, Propellernet Labs) with specialist teams across creative, media, and analytics to drive brand visibility, earned coverage, and measurable commercial growth.

Product overview

Propellernet is a B Corp certified digital marketing agency offering a unified suite of integrated marketing services rather than a standalone software product. The core offerings include Digital PR, Paid Media, Content, Strategy & Insight, SEO & AI Search, Analytics, and ATL Media services. The agency also operates Propellernet Labs as its AI innovation hub and has developed proprietary tools including Ebb for AI visibility tracking. The company offers specialized sector expertise across Travel, Ecommerce, Charity, Finance & Insurance, Health & Beauty, and Automotive industries, along with AI Search & Training services for professional development.

Differentiator

Problem solved

Functional benefit

Brands

• Ebb: A proprietary AI visibility tool launched in 2026 that tracks how brands appear and are recommended in AI-generated search responses. Monitor citations, benchmark competitors and see exactly where to focus optimisation efforts.
• Propellernet Labs

Products and services

• Digital PR Creative PR campaigns that earn high-authority coverage and links from national, regional and niche publications. Includes PR for SEO, PR for GEO (Generative Engine Optimization), brand building PR, and international PR services, delivered to brands seeking earned media and search authority.
• Paid Media Data-led paid media campaigns across search, social, shopping and programmatic. Services include campaign setup and management, budget management, audience targeting, ad creative, feed optimization, performance reporting, tracking setup, and experimentation, delivered to brands seeking measurable ROI from advertising spend.
• Content Content strategy and production including blogs, landing pages, guides, product copy, video scripts, and infographics. Services include SEO content optimization, performance improvement, on-site content management, research and insights, content promotion and distribution, delivered to brands seeking audience-focused content that performs.
• Strategy & Insight Market analysis, audience research and profiling, competitor and landscape analysis, commercial and channel strategy, content and campaign strategy, integration workshops, forecasting, and opportunity mapping, delivered to brands seeking data-driven marketing strategy.
• SEO & AI Search Technical SEO services combined with AI search optimization. Visibility services for people and search engines, building authority, speed and relevance for long-term growth. Includes optimization for Google AIOs and AI search engines, delivered to brands seeking organic visibility in traditional and AI-driven search.
• Analytics Data analysis and reporting services including campaign performance reporting, dashboards, actionable insight, segmentation analysis, and channel mix evaluation, delivered to brands seeking to measure and demonstrate marketing impact.
• ATL Media

Quantifiable outcome

• CV Villas: 225 pieces of coverage, 230 links, 10 awards, 118% organic growth, drove CV Villas to #1 Google ranking for 'Greece Villas'
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Dad La SoulcoreStrategic or Co-development Partner · 3 February 2026Propellernet partners with Dad La Soul, an organization supporting fathers and families through digital skills. The partnership involves supporting digital engagement and community initiatives, aligning with Propellernet's B Corp values of positive social impact.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Croud: UK-based integrated digital marketing agency offering paid media, SEO, content, digital PR, and analytics to enterprise brands. Most structurally similar to Propellernet in terms of full-service integrated offering and mid-market positioning.
• Wpromote: US-based integrated digital marketing agency combining paid media, SEO, content, and digital PR. Comparable mid-market positioning with proprietary technology stack and award-winning creative-driven PR approach.
• Rise at Seven: UK-based digital PR and SEO agency known for creative link-building campaigns and PR-led search strategy. Direct competitor to Propellernet in digital PR/SEO services for travel, ecommerce, and consumer brands.
• Hallam: UK integrated digital marketing agency offering SEO, paid media, content, and PR services to mid-market and enterprise clients. Closely comparable full-service model in the UK digital agency landscape.
• Kaizen: UK digital marketing agency specializing in SEO, content marketing, and paid media. Direct competitor for SEO and content engagements; similar UK-centric, mid-sized positioning.
• Verve Search: UK-based digital PR and SEO agency known for creative link-building and data-led campaigns. Direct competitor in the digital PR niche that Propellernet helped pioneer.
• Tug: UK digital marketing agency offering SEO, paid media, content, and analytics services. Comparable integrated model serving mid-market and enterprise clients in the UK.
• Koozai: UK digital marketing agency focused on SEO, PPC, content, and digital strategy. Direct competitor in UK SEO and content marketing engagements with similar target customer profile.
• Dinosaur: UK-based digital PR agency recognized for creative PR campaigns earning high-authority links. Direct competitor for digital PR services, particularly creative-driven link-building work.

Broad incumbents

• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, content, analytics, and creative at much larger scale. Directly competes with Propellernet for enterprise marketing budgets but operates across broader geographies and service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Propellernet
• LinkedInlinkedin.com/company/propellernet
• Instagraminstagram.com/propellernet
• TikToktiktok.com/@propellernet
• Xx.com/Propellernet

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propellernet