What Nord Research does

Nord Research, legally Nord Investimentos - Research, Asset e Wealth Management, is a Brazilian independent investment research and financial services group operating under the Grupo Nord umbrella. Founded in 2018 and headquartered in the Itaim Bibi district of São Paulo, the firm serves individual retail investors in Brazil with the explicit positioning of being conflict-free relative to bank- and brokerage-affiliated research providers. Its primary commercial offering is subscription-based investment research (including the premium Nord Supreme tier and productized portfolios such as the dividend and FII portfolios and the Renda Turbinada service) supported by free newsletter, blog, YouTube, Telegram, and WhatsApp distribution, plus ebook and spreadsheet educational downloads.

The business spans three monetization legs: research subscriptions, asset management via Nord Asset (investment funds executing strategy developed in-house), and personalized wealth management via Nord Wealth for high-net-worth individuals. A B2B extension (Nord Wealth B2B) distributes the research and wealth infrastructure through partner advisors and institutions, while Clube Nord functions as a subscription loyalty program and Nord Eventos hosts investor education events. The product surface is platform-plus-modules, anchored by Nord Research's editorial and analytical IP and extended across the seven operating units of Grupo Nord.

Pricing is not publicly disclosed; the firm runs a freemium motion with a free newsletter and 30-day trial on selected portfolio services, converting into paid recurring subscriptions. Customer segments are dominated by long-tail individual retail investors, with secondary exposure to high-net-worth wealth management clients and a developing B2B intermediary segment. The firm does not describe itself as a technology platform; no API, SDK, proprietary AI/ML assets, or disclosed technology stack are evident, and the company's value creation rests on analyst-led research, portfolio construction, and the cross-sell of Research/Wealth/Asset services rather than software differentiation.

Name

Nord Research

Legal name

Nord Investimentos - Research, Asset e Wealth Management

Website

https://nordresearch.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Nord Research is a Brazilian independent investment research house serving individual retail investors through subscription research, asset management, and personalized wealth management under the Grupo Nord multi-vertical group.

Ownership category

akta.pro rank

Product category

Investment Research and Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Equity Research (FSACAGAA)

akta.pro secondary industries

Sector-Specific Industry Research (FSACAGAL), Macro & Rates Research (FSACAGAC)

Keywords

• Investment research
• Wealth management
• Asset management
• Equity analysis
• Financial advisory

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Research Subscriptions: Subscription-based research products including Nord Supreme tier offering investment analysis, stock recommendations, and portfolio strategies for individual investors.
2. Asset Management (Nord Asset): Investment funds managed by Nord Asset, following strategies developed by the company's analysts. Revenue generated through management fees on fund assets under administration.
3. Wealth Management (Nord Wealth): Personalized wealth management and asset allocation consulting services provided through dedicated financial consultants for high-net-worth individuals.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Nord Research is an independent Brazilian investment research house that produces equity analysis, fixed-income insights, real estate fund (FII) recommendations, macroeconomic dashboards, and model portfolios for individual investors. Its offering is delivered through paid subscription tiers (Nord Supreme, Carteira de Dividendos, Carteira de Fundos Imobiliários, Renda Turbinada) and is integrated within Grupo Nord's managed funds (Nord Asset) and personalized wealth management (Nord Wealth).

Product overview

Nord Research operates as a platform-plus-modules architecture consisting of core investment research products (Nord Research for independent investment analysis, Nord Wealth for personalized wealth management, Nord Asset for investment funds) alongside subscription services (Nord Supreme premium tier, Carteira de Dividendos, Carteira de Fundos Imobiliários, Renda Turbinada). The platform provides complementary free tools including economic indicators dashboards, stock analysis tools, ebooks, spreadsheets, glossaries, and a news blog. Additional services include Nord Wealth B2B for institutional partners, Nord Eventos for investor events, and Clube Nord loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Nord Supreme: Premium subscription tier offering exclusive research and analysis services
• Renda Turbinada

Products and services

• Nord Research Core independent investment research service (Casa de análise de investimentos totalmente independente e focada no investidor individual) providing independent equity analysis, fixed-income insights, real estate fund (FII) recommendations, macroeconomic tracking, and model portfolios for individual Brazilian investors.
• Nord Wealth Personalized wealth management service offering estate (patrimônio) management with dedicated market consultants for high-net-worth individuals, including portfolio diagnostics, asset allocation, and family-holdings management.
• Nord Asset Investment funds managed by Nord Asset following the strategic investment approaches developed by the firm's analysts, generating recurring management fees on assets under administration.
• Nord Supreme Premium subscription tier (Diamante) offering exclusive investment research, in-depth analysis, and premium features for individual investors seeking the firm's highest level of research access.
• Carteira de Dividendos Model stock portfolio subscription delivering dividend-paying equity recommendations to Brazilian investors seeking recurring income from equities.
• Carteira de Fundos Imobiliários Real estate investment fund (FII) model portfolio subscription providing recommended FII holdings for income-focused Brazilian investors.
• Renda Turbinada Subscription service bundling dividend-stock and real estate fund (FII) portfolios under the Renda Turbinada / Projeto 10Km brand, with a 30-day free trial for new subscribers.
• Nord Wealth B2B Business-to-business wealth management solutions offering partner financial institutions and advisors access to Nord's independent research and wealth management capabilities to serve their own HNW clients.
• Nord Eventos Investor event hosting and management service providing in-person and virtual events for investor education, networking, and community-building under the Grupo Nord umbrella.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• CNN BrasilminorOthersCNN Brasil has featured coverage and interviews with Nord Research analysts, positioning the firm as a credible source for investment commentary and market analysis.
• O GlobominorOthersMajor Brazilian newspaper O Globo has featured Nord Research analysis and commentary on financial markets and investment topics.
• Valor EconômicominorOthersBrazil's leading business newspaper Valor Econômico has published content featuring Nord Research perspectives on markets and investments.
• Grupo Nord (Internal)coreOthersNord Research is the research arm of Grupo Nord, a financial services group that includes Nord Wealth (wealth management), Nord Asset (investment funds), Nord Eventos (events), and Clube Nord (membership). These divisions cross-sell and leverage each other's services and research.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BTG Pactual: Major Brazilian investment bank with a sizable in-house research desk, asset management arm and digital retail platform (BTG Pactual Digital); overlaps Nord's research, asset and wealth categories but bundles them with brokerage and custody.
• Rico Investimentos: Brazilian retail broker and investment platform offering free research, asset management distribution and educational content; competes with Nord's free newsletters and subscription research tier while bundling research with brokerage.
• Guide Investimentos: Brazilian investment platform combining research, asset management, advisory and educational content for retail and institutional clients — directly overlaps Nord's multi-arm model with broader scale and institutional presence.
• Ágora Investimentos: Brazilian broker and research distributor tied to a large bank-affiliated platform; competes with Nord on subscription research and wealth advisory while leveraging an established institutional and retail distribution network.
• Genial Investimentos: Brazilian broker, asset manager and wealth platform offering research, fund products and advisory services to retail and HNW clients; comparable to Nord across the research-to-wealth continuum, with broader distribution scale.
• XP Inc. Largest Brazilian retail investment platform with proprietary research, asset management, wealth advisory and a broad educational content footprint; competes with Nord across subscription research, asset management (Nord Asset vs. XP funds) and wealth advisory (Nord Wealth).

Direct peers

• Suno Research: Independent Brazilian investment research firm offering asset coverage, recommendations and portfolio reports to retail investors, directly competing with Nord Research on independent equity and macro research subscriptions.
• Empiricus: Brazilian independent investment research and publishing house serving retail investors with subscription-based research reports, portfolio recommendations and educational content — the closest direct analog to Nord Research's core offering in the same geography and segment.
• Eleven Financial Research: Brazilian investment research and education company providing subscription reports, stock picks and fixed-income analysis to individual investors, with overlapping product structure (subscription tiers + portfolio recommendations) to Nord Research.

Regional players

• Mirae Asset (Brasil): Brazilian arm of a global asset manager offering research, fund products and wealth advisory in Brazil; comparable to Nord Asset and Nord Wealth on the asset- and wealth-management side, though less retail-content-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ResearchNord
• YouTubeyoutube.com/@nordinvestimentos
• Facebookfacebook.com/nordresearch
• LinkedInlinkedin.com/company/nord-research
• Instagraminstagram.com/nordresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nord Research