Onspot
OnSpot Data is a privately held cookieless marketing intelligence platform that unifies audience targeting, cross-channel attribution, geospatial analytics, and an integrated DSP into a single device-level platform serving advertisers, retail brands, REITs, financial institutions, QSR chains, and political campaigns across the U.S.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Onspot does
OnSpot Data is a privately held cookieless marketing intelligence platform headquartered in Centennial, Colorado, that connects real-world device observations to audience targeting, cross-channel attribution, geospatial analytics, and media activation. Founded per firmographic records in 2012 (the copyright notice on Terms of Use begins in 2016), the company employs 101-250 people and operates primarily in the United States, serving advertisers and agencies, retail brands, REITs, financial institutions, quick-service restaurant chains, and political campaigns. Its four core solutions — Audience Targeting, Cross-Channel Attribution, Privacy-First Analytics, and an Integrated DSP — are unified in a single platform built cookieless from inception, using anonymized device-level signals from mobile SDK integrations and RTB bidstream data to reach over 90% of U.S. households.
The platform rests on proprietary technology including Auto-Polygon mapping (which defines store boundaries at 0.11-meter precision), a 16-million point-of-interest database, and quality filtering that discards 35-40% of incoming location observations that fail thresholds. OnSpot processes 30 billion+ daily location records and 600 million daily data requests, and protects the underlying methods with a portfolio of 17 issued U.S. patents. The company operates within a privacy-first architecture compliant with GDPR, CCPA, and U.S.-EU and U.S.-Swiss Safe Harbor frameworks, and is registered as a data broker under Texas law.
OnSpot monetizes through three primary streams: a SaaS-style subscription to its unified platform, managed campaign execution services in which the OnSpot team handles strategy, activation, and optimization, and integrated DSP media spend on a cost-plus or pass-through basis. Pricing is quote-based and not publicly disclosed. Distribution combines enterprise field sales, a self-serve integrated DSP, a free-report lead magnet offering 30-day lookback analytics on any business address, and a content-and-webinar marketing engine. Named and unnamed customer logos include Panera Bread, an emerging QSR chain, a frozen CPG brand, a financial institution, a retail shopping center, and SMB example Fort Desolation Fest. Co-founders Mike Perri (CEO) and Dale Hartzell (COO) lead the company, which has no disclosed institutional investors, acquisitions, or executive changes in the available record.
Onspot firmographics
Firmographics- Name
- Onspot
- Legal name
- OnSpot Data
- Website
- https://onspotdata.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OnSpot Data is a privately held cookieless marketing intelligence platform that unifies audience targeting, cross-channel attribution, geospatial analytics, and an integrated DSP into a single device-level platform serving advertisers, retail brands, REITs, financial institutions, QSR chains, and political campaigns across the U.S.
- Ownership category
- akta.pro rank
Onspot industry classification
Industry- Product category
- Marketing Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
Keywords
Where Onspot is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Onspot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform/SaaS Subscription: Unified cookieless marketing platform providing audience targeting, cross-channel attribution, analytics, and integrated DSP capabilities on a subscription basis.
- Managed Campaign Services: Managed campaign execution services where OnSpot handles targeting strategy and campaign activation on behalf of clients, with media spend passed through.
- Integrated DSP Media Spend: Digital advertising media purchased and activated through the OnSpot Integrated DSP, with pricing for advertising media on a cost-plus or pass-through basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Onspot product offering
Product offeringCore offering
OnSpot provides a unified cookieless marketing intelligence platform that combines audience targeting, cross-channel attribution, privacy-first location analytics, and an integrated DSP (demand-side platform) in a single environment. The platform uses anonymized device-level observations from mobile SDK and RTB bidstream data to connect digital ad impressions to verified real-world store visits and sales outcomes, enabling advertisers, agencies, retailers, REITs, and financial institutions to plan, activate, and measure omnichannel campaigns without third-party cookies.
Product overview
OnSpot is a unified cookieless marketing intelligence platform that connects real-world device observations to audience targeting, cross-channel attribution, privacy-first analytics, and integrated media activation. The platform comprises four core integrated solutions: Audience Targeting (builds location-based audiences from observed device signals), Cross-Channel Attribution (connects ad exposure to verified store visits), Privacy-First Analytics (delivers geospatial insights on audience behavior and trade areas), and an Integrated DSP Solution (enables omnichannel campaign planning, activation, and measurement in one platform). Supporting features include Campaign Impact Reporting for ROI analysis, Expanded Attribution Reporting (Visits by Creative, Location, Tactic, and Origin Market), Managed Campaign Services for full-service execution, Auto-Polygon Technology for precise location mapping, Geoframing for historical audience building, and a Journey Report for cross-shopping analysis. The platform reaches over 90% of U.S. households using anonymized device-level observations and processes over 30 billion daily location records.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Targeting Cookieless audience targeting solution that builds location-based audiences from real-world device observations, supporting competitor conquesting and trade-area targeting for marketers and agencies.
- Cross-Channel Attribution Cookieless, device-level attribution that connects ad impressions across digital, CTV, and direct mail channels to verified real-world store visits and conversions.
- Privacy-First Analytics Geospatial analytics delivering insights on audience movement, trade area analysis, competitive benchmarking, and site selection using anonymized device-level signals.
- Integrated DSP Solution Unified demand-side platform enabling marketers to plan, activate, and measure omnichannel campaigns (display, CTV, video, audio, direct mail) within a single cookieless advertising environment.
- Managed Campaign Services Full-service offering in which the OnSpot team handles campaign targeting, execution, and optimization across mobile display, CTV, and other channels on behalf of the client.
Quantifiable outcome
- 280% foot traffic increase month-over-month for QSR chain, driving 132,883 unique visitors over 2 months
- +5 more outcomes
Companies that use Onspot
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Onspot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Onspot partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Onspot competitors and assessment
Company assessmentBroad incumbents
- LiveRamp: LiveRamp is a large data collaboration and identity-resolution platform used by advertisers and platforms for audience targeting and attribution — a broader incumbent whose capabilities span OnSpot's audience and attribution surface area.
- The Trade Desk: The Trade Desk is the leading independent DSP offering omnichannel planning, activation, and measurement at global scale — a market-leading incumbent against OnSpot's integrated DSP.
Direct peers
- Viant Technology: Viant is an advertising software platform with people-based targeting, CTV activation, and measurement, comparable to OnSpot's integrated DSP plus cross-channel attribution model.
- Placer.ai: Placer.ai provides foot-traffic analytics, trade-area insights, and audience targeting built on a panel of location observations — overlapping heavily with OnSpot's privacy-first analytics and attribution solutions.
- PlaceIQ: PlaceIQ is a location data and audience platform focused on cookieless targeting, attribution, and insights — directly comparable to OnSpot's location-observation-driven audiences and attribution product.
- Foursquare: Foursquare operates a location intelligence platform combining POI data, audience targeting, and visit attribution — analogous to OnSpot's 16M+ POI database and cross-channel attribution offering.
- GroundTruth: GroundTruth is a location-based marketing platform offering audience building, campaign activation, and foot-traffic attribution across mobile and CTV — the closest direct peer to OnSpot's cookieless targeting, attribution, and DSP stack.
- Mobilewalla: Mobilewalla is a location-based audience data platform providing device-level targeting and foot-traffic insights, similar in scope to OnSpot's device-observation-driven audience product.
- AdTheorent: AdTheorent runs a programmatic DSP with machine-learning-driven audience targeting and geoframing capabilities — directly aligned with OnSpot's cookieless targeting and integrated DSP.
Regional players
- Blis: Blis is a location-based advertising platform with a strong footprint in EMEA offering cookieless audience targeting and campaign measurement — a regional peer to OnSpot's U.S.-centric platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Onspot social profiles
Digital presenceOnspot compliance and trust
Trust signalCompliance3 records
Onspot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onspot leadership team
Management profileNumber of profiles
Profiles2 records
Onspot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onspot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onspot
What does Onspot do?
OnSpot provides a unified cookieless marketing intelligence platform that combines audience targeting, cross-channel attribution, privacy-first location analytics, and an integrated DSP (demand-side platform) in a single environment. The platform uses anonymized device-level observations from mobile SDK and RTB bidstream data to connect digital ad impressions to verified real-world store visits and sales outcomes, enabling advertisers, agencies, retailers, REITs, and financial institutions to plan, activate, and measure omnichannel campaigns without third-party cookies.
Is Onspot a public or private company?
Onspot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onspot founded?
Onspot was founded in 2016. It employs 101 to 250 people.
Where is Onspot based?
Onspot is headquartered in Denver, United States, in the North America region.
How does Onspot make money?
Three revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are managed Campaign Services and integrated DSP Media Spend.
Who are Onspot's main competitors?
Broad incumbents on record are LiveRamp and The Trade Desk. Direct peers are Viant Technology, Placer.ai, PlaceIQ, Foursquare, GroundTruth, Mobilewalla and AdTheorent. Blis is listed as a regional player.
Does Onspot have an API?
No public API is recorded for Onspot.
What industry is Onspot in?
Onspot's product category is Marketing Intelligence Software. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 518 and its SIC code is 7370.