Touristlink

Name

Touristlink

Website

https://touristlink.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Nagpur

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Lead Generation for Tour Operators: Tour operators pay for lead credits to receive trip inquiries from interested travelers. The platform offers lead packages for businesses to connect with potential customers.
2. Featured Tour Listings: Tours and packages are displayed with featured/sponsored positioning options, generating advertising revenue from tour operators seeking visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Touristlink operates a global social travel platform that connects travelers with local guides and tour operators across 208 countries. The platform combines social networking features (profiles, trip postings, travel lists, community forums) with a marketplace where tour operators list 27,175+ tour packages that travelers can discover and book directly. Revenue is generated through lead credits purchased by tour operators and featured/sponsored tour listings.

Product overview

Touristlink is a unified social travel platform that operates as both a social network and marketplace. The core Touristlink Platform connects travelers with locals and tour guides, enabling trip planning, companion matching, and direct booking. It is complemented by the Tours & Packages Marketplace featuring 27,175 listings from 7,380 operators, and Member Profiles supporting travelers, locals, and tour guides with features like Travel Lists, Trip Posting, and Tour Operator Profiles. Additional features include Destination Guides and Communities forums. The platform supports multilingual access in English, Spanish, and Portuguese, and has grown to over 200,000 members across 208 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Touristlink Platform Social networking and marketplace platform connecting 200,000+ travelers and locals across 208 countries, enabling users to find tour guides, meet travel companions, share experiences, and book tours directly with local operators.
• Tours & Packages Marketplace

Quantifiable outcome

• 27,175+ tour packages available across 208 countries
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Viator: Tripadvisor-owned tours and experiences marketplace; the most direct comp given its tour operator listings, lead-gen heritage (similar to Touristlink's), and global destination coverage.
• Klook: Asia-headquartered activities and tours marketplace; comparable as a peer platform connecting local operators to international travelers with strong destination-page coverage.
• Peek: Experiences marketplace with operator-side software and consumer-side booking; competes for the same local tour operator and traveler segments as Touristlink.
• Withlocals: Marketplace for private local tours and experiences hosted by individuals; directly comparable as a peer platform emphasizing authentic, locally-hosted tours across multiple countries.
• GetYourGuide: Berlin-based tours and activities marketplace connecting travelers with local guides; directly comparable as a peer two-sided platform offering multi-day and single-day tour packages with global coverage.
• ToursByLocals: Private tour guide marketplace with direct traveler-to-guide booking; highly comparable given its focus on local guides as the supply unit (matching Touristlink's positioning).
• Airbnb Experiences: Local experiences and guided tours hosted by individuals and small operators; competes for the same demand-side traveler and the same supply-side local guide as Touristlink.

Broad incumbents

• Tripadvisor: Largest travel reviews and experiences platform (parent of Viator); competes broadly for traveler attention and SEO traffic in the destination/tour discovery category.
• Booking.com: Global OTA with growing attractions and tours inventory; an established incumbent that competes for the same traveler demand funnel where Touristlink monetizes.

Emerging players

• Travel Triangle: India-origin marketplace that connects travelers with multiple tour agents who submit custom quotes — a near-identical 'trip posting → offers from operators' mechanic to Touristlink's core loop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/touristlink
• Facebookfacebook.com/touristlink
• LinkedInlinkedin.com/company/2369327

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touristlink