Brainstorm

What Brainstorm does

Brainstorm Multimedia, SL is a Spain-based, privately-held software company founded in 1993 that provides real-time 3D graphics and virtual production solutions primarily for the broadcast, film, and corporate presentation markets. Its product architecture centers on the eStudio render engine, which powers the flagship suite including InfinitySet (virtual/XR/AR production), Aston (2D/3D motion graphics with AstonElections and AstonWeather vertical modules), Edison (immersive virtual and AR live events), and Neuron (newsroom and Master Control Room graphics management), supplemented by OnDemand playout and Plugins for extended functionality. The latest release, Suite 7 (2026), consolidates these products with native support for NVIDIA RTX PRO 6000 Blackwell GPUs, dual GPU workstation deployment, Canon Virtual Production System CV Protocol integration, and optimized Unreal Engine interoperability.

Brainstorm monetizes through a hybrid model: software licenses (perpetual or subscription) for its core suite, turnkey hardware-plus-software bundles, and training/support services delivered both directly and through certified partners. Go-to-market is enterprise-led, combining a direct field sales force for major broadcasters and production companies with a global network of regional resellers and distributors (e.g., ITcon4media in DACH, ABCS and Shenoy in India, Streaming Colombia in LatAm) plus a US regional headquarters in New York. The company maintains a heavy trade-show presence at NAB Show, IBC, CABSAT, Broadcast India, ISE Barcelona, and Broadcast Asia as its primary demand-generation channel.

The customer base spans government and public broadcasters (RTVE, CCTV, NTV Mongolia), enterprise production companies (MIG, MOOV, BMG for the Daytime Emmys), and adjacent verticals such as healthcare (Basel University Hospital), education (University of North Texas, Global Alumni), esports (Nimble XR for BGIS 2021), and real estate (AEDAS Homes). Notable outcome metrics cited by the company include 50% production cost reduction and doubled attendance at the medArt Basel virtual congress, and successful production of 18 consecutive episodes without technical failures for an ITV after-show. The company is GDPR-compliant, has received European R&D funding via ICEX, Next Generation EU, and FEDER, and operates with 51-100 employees across Madrid and Valencia, Spain.

Name

Brainstorm

Legal name

Brainstorm Multimedia, SL

Website

https://brainstorm3d.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Brainstorm provides real-time 3D graphics and virtual production software (InfinitySet, Aston, Edison, Neuron) for broadcasters, film studios, and enterprises. The Spain-based company sells globally through direct sales and a reseller network serving broadcast, events, education, and healthcare verticals.

Ownership category

akta.pro rank

Product category

Broadcast Graphics and Virtual Production Software

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)

akta.pro primary industry

Real-Time Rendering & Game Engine Tooling (MPAHADAB)

akta.pro secondary industries

Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Virtual production software
• Real-time 3D graphics
• Broadcast graphics solutions
• Augmented reality production
• Virtual set technology

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses: Brainstorm sells software licenses for its product suite including InfinitySet, Aston, eStudio, Edison, and Neuron. The software is offered as on-premises solutions with perpetual or subscription licensing options.
2. Hardware and Turnkey Solutions: Brainstorm provides turnkey virtual production solutions that include hardware configurations with their software pre-installed and configured, targeting customers seeking complete production setups.
3. Training and Support Services: Remote and on-site training services for product deployment, calibration, and operational use, provided both directly and through certified partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brainstorm develops and sells real-time 3D graphics and virtual production software for broadcast, feature film production, and corporate presentations. Its platform combines flagship products such as InfinitySet (virtual/XR/AR production), Aston (2D/3D motion graphics), eStudio (render engine), Edison (immersive live events), and Neuron (newsroom graphics management), with native integration to Unreal Engine and support for dual GPU workstations.

Product overview

Brainstorm provides a suite-based platform for real-time 3D graphics and virtual production for broadcast, feature film production, and corporate presentations since 1993. The platform architecture centers on eStudio as the render engine powering three flagship products: InfinitySet (virtual, XR, and AR production), Aston (2D/3D motion graphics), and Edison (immersive virtual and AR live events). Additional products include Neuron for newsroom/MCR graphics and OnDemand for playout. Specialized versions include AstonElections and AstonWeather for broadcast verticals, plus Plugins for extended functionality. Suite 7 brings all flagship products together with dual GPU support, optimized Unreal Engine integration, and workflow efficiency improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• InfinitySet Flagship virtual, XR, and AR production platform providing real-time compositing of live video with virtual sets, AR graphics, and Unreal Engine-rendered content. Supports multi-camera tracking, talent teleportation, and photorealistic rendering for broadcasters, film producers, and corporate productions.
• Aston Real-time 2D and 3D motion graphics designer solution for creating data-driven AR graphics, multi-channel collaborative workflows, and animated templates for broadcast graphics production.
• eStudio Brainstorm's core render engine that powers all flagship products including InfinitySet, Aston, and Edison, with optimized Unreal Engine interoperability and dual GPU workstation support.
• Edison Solution for creating immersive virtual and AR live events, enabling remote participants to appear together on the same virtual set, with automatic talent tracking features.
• Neuron Newsroom and Master Control Room (MCR) graphics management solution handling playout and graphics automation for broadcast news operations.
• OnDemand Playout solution for managing and delivering broadcast content as part of Brainstorm's broadcast graphics and production suite.
• AstonElections Specialized version of Aston focused on election graphics coverage, providing tools for real-time election results displays, maps, and data visualizations.
• AstonWeather Specialized version of Aston focused on weather graphics, enabling real-time weather maps, forecasts, and meteorological visualizations for broadcast weather presentations.
• Plugins Extended functionality and integrations for Brainstorm's core products, providing additional features and capabilities beyond the standard offerings.
• Training and Support Services Remote and on-site training services for product deployment, calibration, and operational use, provided directly and through certified partners, enabling customers to become fully operational within days of delivery.

Quantifiable outcome

• Reduced production costs by 50% while doubling attendance to 4000+ at virtual medArt Basel congress
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature13 records

Partnerships

Eleven partnerships are on record, tiered flagship, key, regional and core.

• ISE Barcelona 2026 Partner ConsortiumflagshipStrategic or Co-development Partner · 15 January 2026Eight technology companies (Alfalite, Brainstorm, Dejero, Domo Broadcast Systems, FOR-A, KitPlus, Ontario Soluciones, and RGB Spectrum) partnered to create the world's first end-to-end critical connectivity ecosystem showcase at ISE Barcelona 2026. The showcase featured live emergency simulations demonstrating interconnected technologies across emergency response and broadcast scenarios at Fira Barcelona.
• Fury XRkeyStrategic or Co-development Partner · 13 October 2025Collaboration for Broadcast India 2025 (stand D03-A), showcasing virtual production, XR, AR, and real-time 3D motion. Fury XR created background scenes using multiple scenarios for talent teleportation demos.
• ABCSkeyChannel Partner/ Reseller/ Distributor · 13 October 2025Broadcast India 2025 collaboration partner providing camera equipment including RED cameras on tracked crane and rails for fully remotely controlled production demonstrations.
• ShenoyregionalChannel Partner/ Reseller/ Distributor · 13 October 2025Broadcast India 2025 collaboration partner.
• BromptoncoreTechnology or Integration · 10 September 2025Partnership with Brompton, an award-winning developer and manufacturer of best-in-class LED processing products, for a fully European technology showcase for virtual production at IBC 2025. Combined with Alfalite (European LED manufacturer) and ZEISS.
• AlfalitecoreTechnology or Integration · 10 September 2025European LED manufacturer partnering with Brainstorm for virtual production demonstrations at IBC 2025 and CABSAT 2025, featuring LED volumes and green screen setups.
• ZEISScoreTechnology or Integration · 10 September 2025Partnership for high-end European virtual production workflow at IBC 2025, combining ZEISS camera technology with Brainstorm InfinitySet and Brompton/Alfalite LED processing.
• NVIDIAcoreTechnology or Integration · 5 September 2025Announced support for new NVIDIA RTX PRO 6000 Blackwell Workstation Edition GPUs across entire Brainstorm product range. Partnership enables advanced virtual production workloads with significant performance and efficiency gains.
• CanoncoreTechnology or Integration · 3 September 2025Native support for Canon Virtual Production System announced at IBC 2025. Brainstorm InfinitySet natively supports Canon's proprietary CV Metadata through CV Protocol, integrating lens and camera shooting information in real-time.
• ITcon4mediaregionalChannel Partner/ Reseller/ DistributorOfficial Brainstorm reseller for German-speaking region, managed medArt Basel virtual congress deployment.
• Nominari Schweiz GmbHregionalImplementation/ SI/ Consulting PartnerProduction company that delivered medArt Basel virtual congress using Brainstorm InfinitySet 4 TrackFree solution, achieving 50% cost reduction and doubled attendance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pixotope: Pixotope provides real-time virtual production and AR graphics software for live broadcast, sports, and events. Like Brainstorm, it integrates with Unreal Engine and targets broadcasters and production companies with comparable workflow offerings.
• Vizrt: Vizrt is a leading provider of broadcast graphics, virtual sets, and live production software for news, sports, and elections. It directly overlaps with Brainstorm's Aston, Neuron, and InfinitySet in serving tier-1 broadcasters.
• Ross Video: Ross Video offers virtual set and augmented reality solutions (Voyager, UX) for live broadcast production. It competes with Brainstorm in the broadcaster and production company segment with similar real-time graphics capabilities.
• Zero Density: Zero Density provides real-time virtual production and broadcast graphics platforms based on Unreal Engine. It is a head-to-head competitor in virtual studios, AR, and XR for broadcast workflows.
• disguise: disguise is a technology platform for immersive virtual production and live experiences, integrating with Unreal Engine. It overlaps with Brainstorm in XR/virtual sets for events, broadcast, and entertainment.
• ChyronHego: ChyronHego supplies broadcast graphics, newsroom, and sports visualization solutions. It directly competes with Brainstorm in real-time on-air graphics, election graphics, and augmented reality for broadcast.
• Mo-Sys Engineering: Mo-Sys specializes in camera tracking and virtual production hardware/software for film and broadcast. It is comparable to Brainstorm's TrackFree and InfinitySet offerings in virtual set production without physical tracking.

Broad incumbents

• Epic Games (Unreal Engine): Epic Games' Unreal Engine is the underlying real-time 3D platform that Brainstorm integrates with for rendering. As the foundational technology in virtual production, it is both partner and broad competitive incumbent.
• Avid Technology: Avid is an established incumbent in broadcast and post-production workflows. It operates more broadly than Brainstorm across editing, newsroom, and graphics but overlaps in broadcast production environments.

Others

• NVIDIA (Omniverse / Broadcast AI): NVIDIA provides GPU hardware, SDKs, and platforms (Omniverse) that underpin virtual production. It is a key technology partner and infrastructure provider for Brainstorm's real-time 3D rendering stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brainstorm3d
• Facebookfacebook.com/brainstorm3d
• LinkedInlinkedin.com/company/brainstorm-multimedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainstorm