O'Keefe, Reinhard and Paul

What O'Keefe, Reinhard and Paul does

BarkleyOKRP (formerly O'Keefe, Reinhard and Paul) is an independent, full-service creative agency founded in 2013 in Kansas City, with a secondary Chicago presence. The firm delivers strategy, creative development, and media services as an integrated offering, working primarily with enterprise consumer brands. Its current client roster includes Burger King, Macy's, Frontier Airlines, Jiffy Lube, Smoothie King, and Suja Organic, with campaigns such as Burger King's 'There's a new king and it's you' (generating 30K+ real customer complaints) and Frontier Airlines' conversion of 7 million soda points into 7 million Frontier Travel Miles demonstrating large-scale activation capability.

The agency's business model is project- and retainer-based creative services, sold directly to enterprise marketing buyers through relationship-driven new business led by Jason Parks. Revenue mechanics (pricing, contract length, rate cards) are not publicly disclosed, and no funding rounds, parent company, or external investor is mentioned; the firm appears founder/management-controlled and is a Certified B Corporation. Supporting capabilities extend through affiliated entity MissionOne Media (recognized as a lead provider in Forrester's Q2 2026 Media Management Services Landscape), the 'This Modern Brand' podcast on Advertising Week, and a 2017 acquisition of Juice Interactive that added digital/interactive depth.

Operationally, BarkleyOKRP runs a 11–50 person organization led by CEO Katy Hornaday (appointed 2026), with founders Tom O'Keefe, Nick Paul, and Matt Reinhard in senior roles, alongside a Chief Strategy Officer and Head of Operations. No proprietary software platform or technology stack is disclosed; the agency's value creation is human-led creative output rather than software products.

Name

O'Keefe, Reinhard and Paul

Legal name

BarkleyOKRP

Website

https://okrp.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

BarkleyOKRP (formerly O'Keefe, Reinhard and Paul) is an independent, full-service creative agency in Kansas City that delivers strategy, creative, and media services to enterprise consumer brands such as Burger King, Macy's, and Frontier Airlines.

Ownership category

akta.pro rank

Product category

Advertising & Creative Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Creative agency services
• Brand strategy
• Advertising campaigns
• Media planning
• Integrated marketing

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

BarkleyOKRP is an independent, full-service creative agency delivering integrated strategy, creative development, and media services to build modern brands for enterprise clients. The agency produces end-to-end brand campaigns, marketing strategy, creative development, and media planning, with documented campaigns for major brands including Burger King, Macy's, Frontier Airlines, Jiffy Lube, Suja Organic, and Smoothie King.

Product overview

BarkleyOKRP is an independent, full-service creative agency offering a unified platform of strategy, creative, and media services to build modern brands. The agency operates across multiple client campaigns including the Burger King 'Reclaim The Flame' marketing initiative, Suja Organic wellness campaigns, Smoothie King brand reframing, Jiffy Lube social-first campaigns, Macy's emotional branding, and Frontier Airlines loyalty programs. The agency also produces the 'This Modern Brand Podcast' as part of its thought leadership offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• BarkleyOKRP Creative Agency Services Independent full-service creative agency offering integrated strategy, creative development, and media planning services to enterprise consumer brands, building modern brands that cut through market chaos.

Quantifiable outcome

• 30K+ real complaints generated that drove visible change for Burger King campaign
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MissionOne MediacoreGTM or Marketing PartnerMissionOne Media is an affiliated entity that has expanded its leadership team. MissionOne Media was named among lead providers in Forrester's Q2 2026 Media Management Services Landscape. BarkleyOKRP references MissionOne Media as a partner for media expertise.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GSD&M: Independently-owned, full-service creative agency similarly sized and Midwest-based, serving major consumer brands like Walgreens, AT&T, and Chipotle. Directly comparable as an independent challenger to holding-company networks on enterprise AOR work.
• 72andSunny: Independent creative agency serving major consumer brands including Google, Adidas, and Activision. Direct peer as a mid-sized independent creative agency competing for the same enterprise brand assignments.
• Anomaly: Independent creative agency known for work with Nike, Coca-Cola, and HBO. Direct peer as a similarly-sized independent creative shop pursuing unconventional, brand-building campaign work for enterprise clients.
• The Martin Agency: Independent creative agency known for work with Geico, Chevrolet, and Walmart. Direct peer in the independent agency space with similar brand-campaign focus and enterprise client roster.
• Droga5: Creative agency under Accenture Song (formerly independent) known for culturally-charged work with Apple, Hennessy, and Under Armour. Direct peer in prestige creative work with comparable brand-tier clients.
• Wieden+Kennedy: Iconic independent creative agency with the Nike and Coca-Cola accounts. Direct peer as a precedent-setting independent creative shop whose model BarkleyOKRP aspires to replicate at smaller scale.
• Mother: Independent, full-service creative agency with offices in New York, LA, and London serving global consumer brands. Comparable positioning as a fiercely independent creative shop competing for prestige enterprise accounts.

Broad incumbents

• Deutsch LA: Major creative agency (now IPG) serving Taco Bell, Dr Pepper, and State Farm. Comparable creative capabilities but operates within a larger holding-company structure rather than independently.
• Leo Burnett: Major holding-company-owned global creative agency (Publicis) headquartered in Chicago. Broad incumbent offering that overlaps with BarkleyOKRP's enterprise brand work but as part of a much larger global network portfolio.

Others

• MissionOne Media: Affiliated media entity named a Forrester Q2 2026 lead provider for media management services. Not a direct competitor but a closely-aligned partner extending the agency's strategy-creative-media stack.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• Xx.com/OKRPagency
• YouTubeyoutube.com/@BarkleyOKRP
• LinkedInlinkedin.com/company/barkley-okrp
• Instagraminstagram.com/barkley.okrp
• TikToktiktok.com/@barkleyokrp
• Facebookfacebook.com/okrpagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'Keefe, Reinhard and Paul