SpeedSense
SpeedSense is a Vancouver-based web performance consulting firm and SaaS provider (Sensai) that helps enterprise and mid-market ecommerce brands improve site speed, Core Web Vitals, and conversion on their existing stacks; it has been acquired by Yottaa.
- Company typePrivate
- Founded2018
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SpeedSense does
SpeedSense (legal entity SpeedSense Digital Consulting Inc.) is a Vancouver-based web performance consulting firm founded in 2018 by Shawn O'Neill, targeting enterprise and mid-market ecommerce brands whose slow websites are eroding conversion, ad ROI, and organic traffic. The firm positions itself as a fractional web performance department for marketing, ecommerce, and technology teams, delivering engagements on clients' existing stacks without requiring platform migrations or in-house hiring.
Its core offering pairs the proprietary Sensai site speed intelligence platform with a menu of consulting services. Sensai runs thousands of automated Lighthouse scans weekly, integrates Google Analytics 4, Core Web Vitals, and CrUX real-user monitoring data, and applies a proprietary Health Score algorithm (linear regression across 3,000+ domains and 15,000+ synthetic audits) to rank optimization opportunities by traffic affected, impact, and complexity. Consulting modules include a Site Speed Audit, a 90-Day Site Speed Sprint, ROI Modeling, and ongoing Monitoring & Tracking, with services paid in full when ordered and Sensai offered as a SaaS subscription.
SpeedSense operates a sales-led direct motion with thought-leadership marketing via podcasts, webinars, and case studies (Arc'teryx, MEC, Ingram Micro, Clearly, Schoolyard Snacks, Cozey, Pens.com, Indochino). The company is now part of Yottaa following a strategic acquisition announced on the SpeedSense homepage; no financial terms or funding history are disclosed in the source material.
SpeedSense firmographics
Firmographics- Name
- SpeedSense
- Legal name
- SpeedSense Digital Consulting Inc.
- Website
- https://speedsense.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- SpeedSense is a Vancouver-based web performance consulting firm and SaaS provider (Sensai) that helps enterprise and mid-market ecommerce brands improve site speed, Core Web Vitals, and conversion on their existing stacks; it has been acquired by Yottaa.
- Ownership category
- akta.pro rank
SpeedSense industry classification
Industry- Product category
- Web Performance Consulting
- NAICS
- Computer Systems Design and Related Services (5415), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where SpeedSense is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
SpeedSense business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Web Performance Consulting: Professional consulting services including Site Speed Audit, 90-Day Site Speed Sprint, and ongoing monitoring. Services paid in full when ordered.
- Sensai Platform Subscription: Site speed monitoring platform offered as SaaS with monitoring and tracking capabilities. Free 30-minute consultation offered as initial touchpoint.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Web Consulting Services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SpeedSense product offering
Product offeringCore offering
SpeedSense helps enterprise and mid-market ecommerce brands increase revenue and profits by making their websites faster, combining hands-on consulting services (Site Speed Audit, 90-Day Site Speed Sprint, ROI Modeling, and continuous Monitoring & Tracking) with its proprietary Sensai site speed intelligence platform. The Sensai platform merges GA4, Core Web Vitals, Lighthouse, and competitive data to rank optimization opportunities by traffic, impact, and complexity, while the consulting team executes improvements on the client's existing stack.
Product overview
SpeedSense operates as a fractional web performance department offering a platform-plus-services model. The core product is Sensai, a site speed intelligence platform that combines automated Lighthouse scanning with Google Analytics 4 integration and Core Web Vitals monitoring to prioritize performance optimization opportunities. This platform is complemented by four consulting service modules: Site Speed Audit (one-time performance assessment), 90-Day Site Speed Sprint (ongoing consulting engagement), ROI Modeling (business case development), and Monitoring & Tracking (continuous surveillance for regressions). The services layer and the Sensai platform work together—the platform provides the data and prioritization intelligence while the consulting team executes improvements on the client's existing infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Sensai: Site speed platform revolutionizing performance optimization. A next-generation site speed monitoring tool that merges data from GA4, Core Web Vitals, Lighthouse, and competitive insights to help brands prioritize and track performance improvements.
Products and services
- Sensai
Quantifiable outcome
- 7.6% increase in sitewide conversion resulting in ~$6 million annual revenue lift for a case study client
- +7 more outcomes
Companies that use SpeedSense
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
SpeedSense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
SpeedSense partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting and core.
- Ecom IdeassupportingEcom Ideas partnered with SpeedSense to deliver webinar on '10 Ecommerce Trends and How To Keep Your Site Speed Blazing Fast'. Webinar covers balancing innovative design with web performance for fast, responsive ecommerce experiences.
- OriumcoreLeading composable commerce consultancy in the Americas and member of MACH Alliance. Partnered with SpeedSense to deliver 'Winning the Race for Focus' webinar exploring the fine line between 'Break the Internet' and 'Zero Downtime' from Marketing, Ecommerce, and Engineering perspectives. Orium brings technical and business-centric knowledge for successful composable commerce replatforms.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
SpeedSense competitors and assessment
Company assessmentBroad incumbents
- Yottaa: Ecommerce site performance and acceleration SaaS provider; SpeedSense's parent company. Both companies serve enterprise ecommerce brands with site speed optimization and monitoring offerings, making Yottaa the most directly comparable incumbent in the category.
- Akamai mPulse: Akamai's Real User Monitoring product sits within its broader CDN and cloud security platform. Overlaps with SpeedSense's RUM and performance monitoring capabilities but as part of a much wider infrastructure portfolio aimed at enterprise ecommerce.
- Cloudflare Web Analytics: Cloudflare offers free and paid web performance analytics integrated with its CDN/security stack. Competes at the monitoring layer with Sensai and pressures pricing for any independent monitoring tool serving ecommerce sites.
- New Relic: Full-stack observability platform with browser real user monitoring and synthetic testing. Comparable to Sensai on the RUM/synthetic data side and competes for the same technology-team budgets at ecommerce brands.
Direct peers
- SpeedCurve: Web performance monitoring and analytics platform focused on Core Web Vitals and synthetic + RUM testing. Directly comparable to Sensai's monitoring and prioritization capabilities and competes for the same enterprise ecommerce performance budgets.
- Calibre (formerly Caffeinated): Site speed testing and performance monitoring platform with a strong focus on Core Web Vitals and team workflows. Competes head-on with Sensai for engineering and ecommerce teams investing in continuous performance monitoring.
- Treo (treo.sh): Real User Monitoring (RUM) provider offering site speed analytics built on Chrome UX Report and Core Web Vitals. Comparable to SpeedSense's data-driven RUM/synthetic integration approach with Sensai.
- DebugBear: Website speed monitoring and Lighthouse-based auditing tool used by engineering teams. Directly comparable to Sensai's automated Lighthouse scanning and performance regression monitoring features.
Emerging players
- Orium: Composable commerce consultancy and SpeedSense's webinar partner. Compares as a peer in the broader ecommerce digital transformation services category, often partnering rather than directly competing on web performance execution.
- GTmetrix: Lighthouse-based website performance testing and monitoring tool. Provides a comparable entry-level performance auditing experience to Sensai and serves as a competitor or free alternative for site speed diagnostics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SpeedSense social profiles
Digital presenceSpeedSense financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpeedSense leadership team
Management profileNumber of profiles
Profiles7 records
SpeedSense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpeedSense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpeedSense
What does SpeedSense do?
SpeedSense helps enterprise and mid-market ecommerce brands increase revenue and profits by making their websites faster, combining hands-on consulting services (Site Speed Audit, 90-Day Site Speed Sprint, ROI Modeling, and continuous Monitoring & Tracking) with its proprietary Sensai site speed intelligence platform. The Sensai platform merges GA4, Core Web Vitals, Lighthouse, and competitive data to rank optimization opportunities by traffic, impact, and complexity, while the consulting team executes improvements on the client's existing stack.
Is SpeedSense a public or private company?
SpeedSense is a private company. It is classified as corporate owned and is currently acquired.
When was SpeedSense founded?
SpeedSense was founded in 2018. It employs 1 to 10 people.
Where is SpeedSense based?
SpeedSense is headquartered in Vancouver, Canada, in the North America region.
How does SpeedSense make money?
Two revenue lines are on record. Web Performance Consulting is the primary driver. The others are sensai Platform Subscription.
Who are SpeedSense's main competitors?
Broad incumbents on record are Yottaa, Akamai mPulse, Cloudflare Web Analytics and New Relic. Direct peers are SpeedCurve, Calibre (formerly Caffeinated), Treo (treo.sh) and DebugBear. Emerging players are Orium and GTmetrix.
Does SpeedSense have an API?
No public API is recorded for SpeedSense.
What industry is SpeedSense in?
SpeedSense's product category is Web Performance Consulting. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of BPAFACAH, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 5415 and its SIC code is 7372.