What Schnipper's does

Schnipper's is a privately held, family-owned American quick-casual restaurant brand founded in 2009 by brothers Andrew and Jonathan Schnipper in Midtown Manhattan. The core business operates two counter-service locations at 620 8th Avenue (Times Square/Theatre District) and 570 Lexington Avenue (Midtown East), serving burgers priced $10-$21, sandwiches, salads, sloppy joes, chicken fingers, hot dogs, shakes, and a notably extensive gluten-free menu. The technology layer is built on commodity restaurant SaaS: ToastTab powers online ordering, pickup, delivery, gift cards, and loyalty rewards, while BentoBox hosts the company's website and private-event booking flow. Revenue is generated primarily through dine-in counter-service transactions, complemented by structured per-person catering platters ($10-$18.75 per person) and a private mezzanine event space at Midtown East for groups of 15 or more.

The company has expanded its portfolio via two adjacent concepts: Hamburger America, a SoHo-focused burger restaurant opened in 2023 as a partnership with hamburger historian George Motz, and Schnipper's Quality Soups, an Upper East Side soup restaurant launched in 2024 in the same space where the founders originally ran Hale and Hearty Soups (1990-2006). Schnipper's distributes through physical storefronts (Schnipper's Times Square, Midtown East, SoHo, Upper East Side), the ToastTab e-commerce channel for pickup and delivery, and a direct catering/event sales function. Marketing relies on earned media in major food publications, organic social on Facebook/Twitter/Instagram, and a BentoBox-mediated email signup funnel.

All operations are owner-operated with no disclosed external funding, parent company, or institutional shareholders. Headcount sits in the 101-250 band across locations. The company is privately held, family-controlled, and does not publicly disclose revenue.

Name

Schnipper's

Legal name

Schnipper's

Website

https://schnippers.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Schnipper's is a family-owned American counter-service restaurant brand operating two high-traffic Midtown Manhattan locations, serving burgers, sandwiches, salads, and sloppy joes to walk-in diners, catering customers, and private-event groups.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (72232), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Casual dining restaurant
• Burger restaurant
• Catering services
• Private event hosting
• American comfort food

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Counter-service restaurant model where customers order at the counter and are served at tables. Revenue generated from full menu including burgers, sandwiches, salads, chicken fingers, fries, hot dogs, shakes, and specialty items. Located in high-traffic Times Square and Midtown East Manhattan locations.
2. Online Ordering and Delivery: Digital ordering through ToastTab platform for pickup and delivery. Customers can order from either Times Square or Midtown East locations for fulfillment.
3. Catering Services: Full catering menu including burger platters ($15-$17/person), sandwich platters ($18.75/person), chicken finger platters, salad platters, sides, shakes, and beverages. Minimum quantities required for most catering orders.
4. Private Events and Group Dining: Private event hosting with dedicated spaces including mezzanine area at Midtown East. Event types include corporate lunches, birthdays, weddings, cocktail receptions, meetings, and photo/film shoots. Group dining reservations available for parties of 15 or more.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Schnipper's is a family-owned counter-service restaurant serving classic American fare including burgers, sandwiches, salads, sloppy joes, chicken fingers, hot dogs, fries, shakes, and floats across two Midtown Manhattan locations (Times Square and Midtown East). The business also offers full-service catering platters for corporate and group events and hosts private events in dedicated mezzanine space.

Product overview

Schnipper's operates as a unified restaurant brand with multiple dining formats. The core offering is Schnipper's Restaurant (est. 2009), a family-owned NYC restaurant serving classic American fare including burgers, sandwiches, salads, sloppy joes, and comfort food across two Midtown locations. The portfolio includes Schnipper's Quality Soups (2024), a soup-focused sister restaurant on the Upper East Side, and the partnered Hamburger America concept (2023) with George Motz offering a more focused burger menu in SoHo. Supporting services include catering (burger/sandwich platters, sides, desserts) and private event hosting with dedicated spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Schnipper's Restaurant (Times Square and Midtown East) Family-owned and operated counter-service restaurant serving classic American fare including burgers, sandwiches, salads, sloppy joes, chicken fingers, hot dogs, fries, mac and cheese, soups, shakes, and floats to walk-in diners across two Midtown Manhattan locations.
• Catering Services Full-service catering for corporate lunches, meetings, parties, and gatherings, including burger platters ($15-$17/person), sandwich platters ($18.75/person), chicken finger platters, salad platters, sides, shakes, and beverages, with delivery and setup.
• Groups & Private Events Private event hosting for parties of 15 or more, including the mezzanine space at the Midtown East location. Event types include corporate lunches, birthdays, weddings, cocktail receptions, meetings, graduations, showers, rehearsal dinners, and photo/film shoots.
• Schnipper's Quality Soups Sister-concept soup-focused restaurant on the Upper East Side featuring comfort soups including Chicken Vegetable and Tomato Cheddar, part of the Schnipper family restaurant portfolio.
• Hamburger America Partnered burger-focused restaurant concept in SoHo, NYC, opened in collaboration with George Motz featuring a more focused burger-centric menu than Schnipper's.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• George Motz (Hamburger America)coreStrategic or Co-development Partner · 1 January 2023Partnership with hamburger historian George Motz to open Hamburger America in SoHo in 2023. The collaboration celebrates shared passion for burgers and represents the Schnipper brothers' expansion beyond their core Schnipper's brand.
• Orwasher's BakerycoreOthersBread supplier for Schnipper's sandwiches and burgers. Provides fresh-baked bread including sourdough, ciabatta, and seeded rolls. Multiple menu items specifically reference Orwasher's products (Orwasher's seeded roll, Orwasher's whole wheat roll).
• Gifford's Ice CreamcoreOthersIce cream supplier for handcrafted milkshakes and ice cream floats. Milkshake flavors include Chocolate, Strawberry, Vanilla, Cookies & Cream, Salted Caramel, Black & White, Chocolate Peanut Butter, Honey Vanilla, Neapolitan, and Chocolate Malt.
• ToastTabcoreTechnology or IntegrationOnline ordering and payment platform partner. Provides digital ordering system for both locations, enabling pickup and delivery orders. Also handles gift cards and loyalty rewards programs.
• BentoBoxcoreTechnology or IntegrationWebsite platform provider powering schnippers.com. Handles website hosting, online ordering integration, private events booking, and email marketing capture.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Just Salad: NYC-founded counter-service salad chain. Comparable on Midtown Manhattan footprint, counter-service model with online ordering, family-friendly menu, and event/catering capabilities.

Broad incumbents

• Sweetgreen: Public fast-casual concept with Manhattan footprint. Comparable on counter-service technology stack (online ordering, multiple NYC locations, premium-ingredient positioning) though salads-focused.
• Steak 'n Shake: Long-established burger/diner counter-service chain. Operates in adjacent burger/diner category with similar menu mix (burgers, fries, shakes) but broader geographic footprint.

Direct peers

• Five Guys: Burger-focused fast-casual chain with strong NYC footprint, similar counter-service model, comparable menu of burgers/fries, and same target customer seeking American comfort food.
• Shake Shack: Public fast-casual burger chain also founded in NYC (Madison Square Park) with strong Manhattan presence. Directly comparable on menu (burgers, fries, shakes, hot dogs), counter-service model, and target customer (urban diners and tourists).
• Burger Joint: Long-standing NYC burger counter-service restaurant known for no-frills quality burgers in a casual setting. Comparable menu, service style, and Midtown/Manhattan customer base.
• Bareburger: NYC-based burger-focused counter-service chain featuring organic/specialty menu items. Comparable on burger-centric menu, urban dine-in/takeout mix, and emphasis on quality-ingredient positioning similar to Schnipper's.
• BRGR: NYC burger-focused casual dining concept with full bar and counter-service options. Comparable on burger-centric menu and Manhattan positioning targeting both diners and event groups.

Others

• Hale and Hearty Soups: Predecessor concept co-founded by the Schnipper brothers in 1990. Comparable on founders, NYC retail strategy, and soup-focused menu (relevant given the 2024 relaunch via Schnipper's Quality Soups).

Emerging players

• BurgerFi: Premium fast-casual burger chain with US footprint; comparable on counter-service model and quality-ingredient positioning, though operating at smaller scale than publicly-traded peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/schnippers
• Facebookfacebook.com/Schnippers
• Instagraminstagram.com/schnippers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schnipper's