Gibbons Accountants

What Gibbons Accountants does

Herding Chickens is a pre-launch productivity application built specifically for adults with ADHD and other neurodivergent profiles, organized around a daily loop of task capture, one prioritized daily main, gentle check-ins, and balance tracking across four life areas (work and admin, family and friends, health, personal). The technical core is a Telegram-first bot with a buttons-first interface for low-friction interaction, with planned native web, iOS, and Android surfaces. The only AI component is an optional "Magic Breakdown" feature that uses Anthropic's Claude model to slice ambiguous tasks into small, tappable sub-steps; the feature is invoked only on explicit user action and is not required to operate the core loop. The product is designed to avoid guilt mechanics: there are no overdue red badges, no penalty for empty days, and a forgiving streak that only breaks when an unfinished daily main is left incomplete.

The company is operated by two co-founders, St\u00e9phane Patteux (CEO) and Leonid Chindelevitch (CTO), as a bootstrapped, founder-owned private venture with no formal legal entity registered and no external funding. It is governed by the laws of England and Wales. The company operates a freemium model: a free "Hatchling" tier with limited Magic Breakdowns and up to three active projects, and a paid "Flock Leader" tier priced at \u00a37/month for early-flock members (a planned \u00a310/month standard price), with a 14-day free trial on the paid tier. Go-to-market is community-led and product-led: a content library of approximately 50 ADHD productivity articles, a weekly newsletter, a creator partnership program targeting neurodivergent content creators, and a waitlist for early Telegram access serve as the primary acquisition channels. The product is not yet publicly available; the marketing website is live and the Telegram app is in development.

Name

Gibbons Accountants

Legal name

Herding Chickens

Website

https://gibbonsaccountants.co.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Herding Chickens is a pre-launch, Telegram-first productivity app for ADHD and neurodivergent adults, built around a daily loop of task capture, one daily main, gentle check-ins, and life-area balance. It is a two-person bootstrapped UK venture monetizing via a free Hatchling tier and a \u00a37/month Flock Leader subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Workington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Hatchling (Free Tier): Free forever tier providing daily loop with capture, one main, gentle check-ins, and balance. Limited Magic Breakdowns per month, up to 3 active projects.
2. Subscription - Flock Leader (Paid Tier): £7/month early flock rate (vs £10 planned) for full toolkit including unlimited Magic Breakdowns, Fluid Scheduling, Visual Timers, unlimited projects, body doubling rooms (planned), energy-aware planning, and priority support. 14-day free trial included.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Herding Chickens is a productivity application for ADHD and neurodivergent users, structured around a Telegram-first daily loop of task capture, one key daily main, gentle check-ins, and balance tracking across four life areas (work & admin, family & friends, health, personal). The product includes an optional AI-powered task breakdown ("Magic Breakdown") powered by Anthropic's Claude model, a forgiving streak mechanic, and explicitly avoids overdue red badges and shame-based gamification. Web and native iOS/Android apps are planned after the Telegram-first launch.

Product overview

Herding Chickens is a single productivity app — not a platform-plus-modules architecture — built specifically for ADHD and neurodivergent brains. The product centers on a Telegram-first daily loop that combines task capture, one key daily main, gentle check-ins, and four life-area balance tracking. It is structured around two pricing tiers: a free Hatchling plan (limited AI breakdowns, basic daily loop features) and a paid Flock Leader plan (£7/month early flock / £10 planned) adding unlimited AI breakdowns (Magic Breakdown via Anthropic), Fluid Scheduling, Visual Timers, Body Doubling Rooms, and energy-aware planning. Planned platforms include Web and Mobile apps. The company also publishes a Resources/Blog library of ~50 ADHD productivity articles. The product is not a medical device, therapy, or ADHD coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Herding Chickens A productivity application for ADHD and neurodivergent adults, structured around a Telegram-first daily loop of capture, one key daily main, gentle check-ins, and balance tracking across four life areas. Includes an optional AI task breakdown ("Magic Breakdown") via Anthropic's Claude, a forgiving streak mechanic, and explicitly no overdue red badges or shame-based gamification. Web and native iOS/Android clients are planned after the Telegram-first launch.

Quantifiable outcome

• Zero overdue shame labels by design
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• AnthropiccoreTechnology or IntegrationAI provider for optional Magic Breakdown feature. When users invoke 'Break into steps' command, task text is sent to Anthropic to generate micro-steps. Only intentional egress of task content beyond Telegram and their server. Feature can be disabled.
• TelegramcoreTechnology or IntegrationMessaging platform for the Telegram accountability bot. Delivers messages between users and the bot. Telegram also processes messages under Telegram's Privacy Policy. Primary distribution channel for early access.
• Neurodivergent Content CreatorssupportingGTM or Marketing PartnerCreator partnership program targeting creators, bloggers, podcasters, coaches, advocates, and educators who reach neurodivergent audiences. Early partners receive early access, direct team line, input on ADHD productivity messaging, and first look at brand assets.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goblin Tools: Goblin Tools is an AI-powered suite of small utilities (including the 'Magic ToDo' task breakdown feature) primarily designed for neurodivergent users. It directly competes with Herding Chickens on AI-driven task decomposition for ADHD/Autistic users.
• Tiimo: Tiimo is a visual daily planner app built specifically for ADHD and neurodivergent users, with focus timers, task breakdown, and routines. It directly overlaps Herding Chickens in target audience, ADHD-first design philosophy, and visual productivity approach.
• Akiflow: Akiflow is a unified task and calendar management tool focused on time-blocking and quick capture. It shares Herding Chickens' emphasis on friction-free capture and time-aware productivity, though positioned for general professional users.
• Sunsama: Sunsama is a daily planning tool that encourages focusing on a small set of meaningful tasks per day with a calm, intentional interface. It overlaps directly with Herding Chickens' 'one key thing per day' philosophy and gentle daily loop productivity approach.
• Motion (Reclaim.ai): Motion uses AI for automated scheduling and task planning, with energy-aware prioritization. It competes with Herding Chickens' planned fluid scheduling and energy-aware planning features, both targeting knowledge workers struggling with executive function.

Emerging players

• Stickk: Stickk applies commitment contracts and accountability mechanisms to behavior change, sharing Herding Chickens' focus on gentle accountability. It overlaps in the accountability-and-habit-formation concept, though focused on broader goals (exercise, dieting) rather than ADHD-specific task initiation.
• Opal (Focus / Screen Time): Opal is a focus and screen-time management app with a focus on attention and reducing distractions. It competes with Herding Chickens' planned visual timers and focus mode features, targeting similar attention-challenged users.
• Flow Club (Body Doubling): Flow Club provides virtual co-working and body doubling sessions for productivity, which directly overlaps with Herding Chickens' planned 'Body Doubling Rooms' feature for ambient accountability.

Broad incumbents

• Notion: Notion is a comprehensive workspace and productivity platform with extensive customization. While much broader than Herding Chickens, many ADHD users build personal productivity systems in Notion, making it indirect competition for the same audience.
• Todoist: Todoist is a widely-used task management app with extensive integrations and a free tier. It's a broad incumbent competing for the same productivity apps category, though it lacks Herding Chickens' ADHD-specific design choices and guilt-free mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GibbonsCharteredAccountants
• LinkedInlinkedin.com/company/gibbons-chartered-accountants

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gibbons Accountants