Steady Equipment Corporation

What Steady Equipment Corporation does

Steady Equipment Corporation, operating as Poursteady, designs and manufactures automated pour-over coffee machines for the commercial specialty coffee industry. The company was founded in 2015 in Brooklyn, NY, by robotics engineers whose experience spans NASA test rovers and pharmaceutical laboratory equipment. Its product portfolio comprises three hardware models: the PS1 (5-cup), PS1-3C (3-cup), and PS2 (2-cup) systems. The core technology is a computer-controlled nozzle that dispenses water in a precise spiral pattern across multiple brew stations simultaneously, producing consistent single-cup pour-over quality. The PS1 and PS1-3C connect via Wi-Fi or Ethernet to a cloud-based web application (the Poursteady App) that enables remote recipe creation, editing, and synchronization across machines; the PS2 introduced in 2023 adds on-screen recipe management and an integrated on-demand boiler, removing the need for network connectivity or under-counter boiler infrastructure.

Poursteady generates revenue primarily through hardware sales of its automated pour-over machines to specialty coffee shops, multi-location cafe chains, and coffee roasters with wholesale operations. Pricing is not publicly disclosed and all quotes flow through a direct sales team and an authorized global dealer network rather than e-commerce. The company operates in 25+ countries and reports named enterprise customers including Olympia Coffee, French Truck Coffee, and Cafe X. Leadership includes CEO Travis Hale and co-founder Stephan von Muehlen. The company is privately held with no disclosed institutional funding, a headcount of 1-10, and a small but specialized Brooklyn-based engineering team. Marketing is driven primarily by trade show presence (notably SCA Expo), earned media coverage, and word-of-mouth within the specialty coffee community rather than paid acquisition.

Name

Steady Equipment Corporation

Legal name

Steady Equipment Corporation

Website

https://poursteady.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Commercial Coffee Brewing Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (3333), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391)

SIC

Refrigeration & Service Industry Machinery (3580), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB)

akta.pro secondary industry

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

Keywords

• Automated pour-over coffee machines
• Commercial coffee brewing equipment
• Specialty coffee equipment
• Multi-cup brewing systems
• Automated coffee dispensers

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automated Pour-Over Machines: Sale of commercial pour-over brewing equipment including PS1 (5-cup), PS1-3C (3-cup), and PS2 (2-cup) systems. Pricing not publicly disclosed; requires contact with sales or authorized dealers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Steady Equipment Corporation (d/b/a Poursteady) designs, manufactures, and sells automated commercial pour-over coffee machines—the PS1 (5-cup), PS1-3C (3-cup), and PS2 (2-cup)—which use a computer-controlled nozzle to dispense water in a precise spiral pattern for consistent single-cup quality. The hardware is complemented by the Poursteady App, a web-based platform for centralized recipe creation, editing, and deployment across connected machines.

Product overview

Steady Equipment Corporation (d/b/a Poursteady) manufactures automated pour-over coffee machines for commercial settings. The product portfolio consists of three hardware models—the PS1 (5-cup), PS1-3C (3-cup), and PS2 (2-cup)—which are complemented by the Poursteady App, a web-based recipe management platform. The PS1 and PS1-3C connect via WiFi/Ethernet to the cloud-hosted app for centralized recipe control, while the PS2 features on-board recipe management without requiring network connectivity. All models automate the pour-over brewing process through computer-controlled water dispensing, enabling consistent single-cup quality at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Poursteady PS1 5-cup commercial automated pour-over machine with five simultaneous brewing stations, WiFi/Ethernet connectivity, and cloud-based recipe management via the Poursteady web portal. Awarded Best New Product at SCA 2015. Requires an under-counter boiler (e.g., Marco UC4 or UC10).
• Poursteady PS1-3C 3-cup commercial automated pour-over system with three simultaneous brewing stations, web app integration for recipe management, and WiFi/Ethernet connectivity. Average throughput of one cup per minute. Requires an under-counter boiler.
• Poursteady PS2 2-cup commercial automated pour-over system with an integrated on-demand boiler for precision temperature control, on-screen recipe creation and editing, modern aerospace-grade design, and a small footprint. No under-counter boiler or network connection required.
• Poursteady App Web-based application for managing Poursteady machines remotely; users can create and edit recipes, assign recipes to specific machine stations, and deploy configurations across multiple machines. Currently compatible with PS1 and PS1-3C.

Quantifiable outcome

• Average throughput of one cup per minute with 3-cup simultaneous brewing
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• MarcocoreTechnology or IntegrationCompatible boiler provider. PS1 and PS1-3C machines require under-counter boilers, with Marco UC4 and Marco UC10 listed as compatible/required accessories. Marco is a commercial beverage equipment manufacturer.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Briggo (now Costa Coffee): Automated specialty coffee kiosk operator (acquired by Costa Coffee). Adjacent comparable: pioneered robot-barista automated pour-over/espresso service in US airports and offices; shares the automated pour-over technology thread and was a Poursteady end-customer via Cafe X.
• Modbar: Commercial under-counter espresso automation system for specialty cafes. Comparable as a tech-forward commercial coffee automation startup targeting the same specialty cafe channel, but focused on espresso rather than pour-over.

Broad incumbents

• Animo: European commercial coffee brewing equipment manufacturer with a broad catalog of filter and bulk brewers. Comparable as a same-channel commercial coffee equipment supplier, though focused on batch brewing rather than automated pour-over.
• Wilbur Curtis: Major US commercial coffee brewing equipment manufacturer with broad dealer distribution across cafes and foodservice. Comparable as a competing supplier of brewing hardware into the same specialty coffee cafe channel, though focused on batch drip and satellite brewers rather than automated single-cup pour-over.
• La Marzocco: Premium Italian commercial espresso machine manufacturer dominant in third-wave specialty coffee. Competes with Poursteady for the same cafe capex wallet; portfolio centers on espresso rather than pour-over but addresses the same buyer.
• Marco Beverage Equipment: Commercial beverage equipment manufacturer and a Poursteady partner (Marco UC4/UC10 boilers). Overlaps in the specialty coffee equipment channel and could expand into automated brewing; comparable as a same-customer/cafeteria equipment supplier.
• Franke Coffee Systems: Global incumbent in fully automatic commercial coffee machines for cafes, convenience, and foodservice. Competes for the same cafe capital expenditure budgets as Poursteady but addresses espresso/volume segments.
• Rex-Royal: Swiss manufacturer of fully automatic commercial espresso and coffee machines for foodservice. Comparable as a supplier of automated brewing equipment to the same cafe and hospitality customers, with a much broader product portfolio.
• Bunn-O-Matic: Established commercial coffee brewing equipment OEM with deep foodservice distribution. Competes with Poursteady for the same cafe equipment budgets; product line centers on batch and airpot brewers rather than precision automated pour-over.

Direct peers

• Ratio Coffee: Designs and manufactures premium automated pour-over coffee machines for both home and commercial settings. Most direct category peer to Poursteady, competing on the same single-cup automated pour-over workflow with a strong design-forward brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/poursteadynyc
• Facebookfacebook.com/poursteady
• LinkedInlinkedin.com/company/poursteady

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steady Equipment Corporation