MASSOLIT
MASSOLIT is a London-based online education platform offering 11,500+ short video lectures from leading academics to UK and international secondary schools (institutional subscriptions from £4/pupil) and individual learners (£19/month or £159/year), supplemented by quizzes, transcripts, and AI-generated teaching resources.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What MASSOLIT does
MASSOLIT Online Education Limited, incorporated in England in 2013 and headquartered in London, operates an on-demand video lecture platform serving UK and international secondary education. The platform hosts 11,505 short (5-12 minute) lectures recorded by 1,069 academics from 100+ institutions including Oxford, Cambridge, Harvard, Stanford, and MIT, spanning 20 subjects aligned to GCSE, A-Level, and IB curricula. The product layer includes a streaming video player with chapter markers, downloadable transcripts, playlists, and notes; 113,675 expert-authored multiple-choice quiz questions; and the school-tier MASSOLIT GenAI tool (launched 2024) that generates lecture summaries, vocabulary lists, and additional MCQs from existing content.
The business runs two parallel subscription channels. Private individual subscribers access the full library for £19/month or £159/year via a self-serve Stripe checkout flow with a 7-day free trial and iOS/Android apps for offline viewing. Schools and colleges subscribe institution-wide at from £4 per KS4/KS5 pupil, unlocking SSO, MIS integration via Wonde, Assignments, Quiz Analytics, School Analytics, Curriculum View, Worksheets, Source Booklets, and Classes, supported by a direct sales motion with dedicated onboarding. Marketing combines YouTube, social channels, SEO, email, the annual Brasenose College Oxford Video Essay Competition, and peer referrals from UK secondary school teachers. The company reports 10,000+ individual learners, 1,000+ schools globally, and over 4 million total video plays, and operates with a headcount of 11-50 employees on a bootstrapped basis following a single 2014 seed investment from Oxford University.
MASSOLIT firmographics
Firmographics- Name
- MASSOLIT
- Legal name
- MASSOLIT Online Education Limited
- Website
- https://massolit.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MASSOLIT is a London-based online education platform offering 11,500+ short video lectures from leading academics to UK and international secondary schools (institutional subscriptions from £4/pupil) and individual learners (£19/month or £159/year), supplemented by quizzes, transcripts, and AI-generated teaching resources.
- Ownership category
- akta.pro rank
MASSOLIT industry classification
Industry- Product category
- Online Education / EdTech Video Learning Platform
- NAICS
- Educational Support Services (611710), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- K–12 Instructional Video & Multimedia (EDAGALAA)
- akta.pro secondary industries
- Short-Form Video for Education & Microlearning Platforms (MPACAHAK), Higher Education Lecture Capture & Course Media (EDAGALAB)
Keywords
Where MASSOLIT is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MASSOLIT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Private Individual Subscriptions: Monthly or annual subscription for individual learners providing unlimited access to the full video lecture library. Monthly at £19/month; annual at £159/year (saving £69). Includes 7-day free trial.
- School/College Institutional Subscriptions: Annual subscription covering all staff and students at a school or college, priced per pupil from £4 based on KS4/KS5 student count. Includes SSO, MIS integration, admin tools, and usage analytics. Subscriptions can be set up same day with dedicated onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Monthly Subscription |
| Subscription | Annual | Private Annual Subscription |
| Subscription | Annual | School/College Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
MASSOLIT product offering
Product offeringCore offering
MASSOLIT is an online educational platform that provides on-demand access to short (5–12 minute) video lectures from world-leading university academics across 20 subjects. The company sells subscriptions directly to individual learners (from £19/month) and to secondary schools and colleges (from £4 per pupil) for use in classroom teaching, exam preparation (GCSE, A-Level, IB), flipped learning, and teacher professional development.
Product overview
MASSOLIT is an online education platform offering short video lectures from world-class university academics. The core product is the MASSOLIT Video Lecture Platform providing access to over 11,500 video lectures across 20 subjects, accompanied by multiple-choice quizzes, downloadable transcripts, and AI-powered tools. The platform operates through two subscription models: Private Subscriptions for individual learners (monthly at £19 or annual at £159) and School Subscriptions for institutional access (from £4 per pupil). School subscriptions unlock advanced teaching tools including Assignments, Quiz Analytics, School Analytics, Curriculum View, MASSOLIT Playlists, Worksheets, Classes, Source Booklets, and MASSOLIT Daily. The MASSOLIT GenAI feature (school-only) uses AI to generate editable teaching resources including summaries, vocabulary lists, and quiz questions. All subscriptions include the core video content library, quiz system, and transcripts, with AI tools being a differentiating feature for school subscribers.
Differentiator
Problem solved
Functional benefit
Products and services
- MASSOLIT Video Lecture Platform On-demand online platform providing unlimited streaming access to over 11,500–12,000 short (5–12 minute) video lectures delivered by university academics across 20 subjects including Literature, History, Philosophy, Psychology, Economics, Law, Computer Science, and Sciences; used by secondary schools, colleges, and individual learners for teaching, revision, and CPD.
- Private (Individual) Subscription Self-serve subscription for individual learners providing unlimited access to the full MASSOLIT video lecture library, quizzes, playlists, notes, and mobile offline viewing. Monthly plan at £19/month or annual plan at £159/year with a 7-day free trial.
- School / College Subscription Institution-wide annual subscription for secondary schools and colleges covering all staff and students, priced from £4 per pupil based on KS4/KS5 student count. Includes unlimited access to 11,500+ lectures, 113,700+ quiz questions, SSO, MIS integration via Wonde, admin tools, usage analytics, a dedicated onboarding specialist, and a 14-day free trial.
- MASSOLIT GenAI AI-powered tool for school subscribers that processes MASSOLIT video lectures and automatically generates editable teaching and learning resources, including lecture summaries, vocabulary lists, and multiple-choice questions, reducing teacher preparation time.
- MASSOLIT iPhone and Android App Native mobile applications for iOS and Android enabling private subscribers to download video lectures for offline viewing and access MASSOLIT content on personal devices.
Quantifiable outcome
- Over 1 million videos watched by learners on the platform
- +2 more outcomes
Companies that use MASSOLIT
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
MASSOLIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
MASSOLIT partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Brasenose College, OxfordflagshipAnnual Video Essay Competition run in partnership with Brasenose College, Oxford. The competition invites secondary school students to create 8-12 minute video lectures; winning entries are reviewed by a panel of judges from Brasenose and the MASSOLIT team, and the overall winner's lecture is professionally filmed for inclusion on massolit.io. Winners and runners-up are invited to an award ceremony at Brasenose College.
- WondecoreWonde is a MIS (Management Information System) integration partner enabling automated provisioning and management of school user accounts. This integration is highlighted as a key feature of school subscriptions, reducing administrative overhead for schools implementing MASSOLIT.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
MASSOLIT competitors and assessment
Company assessmentBroad incumbents
- edX: University-backed MOOC platform with video courses from Harvard, MIT, and others. Comparable on sourcing lectures from world-class institutions, though serves higher-education rather than secondary-school audiences.
- Coursera: Large MOOC platform partnering with top universities to deliver video-based courses. Comparable on academic-talent sourcing and short-lecture delivery, though primarily targets higher education and adult learners.
- TED-Ed: Free educational video platform from TED featuring expert-led short lessons. Comparable to MASSOLIT on short-form expert video lectures for learners and teachers, though broader in audience and free.
Direct peers
- Seneca Learning: UK EdTech platform offering free and premium interactive learning content targeted at GCSE and A-Level students. Competes directly with MASSOLIT for the same UK secondary-school student audience and revision use cases.
- Century Tech: UK AI-powered learning platform for schools combining content, assessments, and personalised learning pathways. Competes with MASSOLIT in the school subscription segment with AI-driven differentiation.
- Khan Academy: Free, globally scaled educational video platform covering K–12 and early college subjects with quizzes and learning analytics. Comparable on short-form video instruction, quiz integration, and free-tier competition for school budgets.
- Tassomai: UK subscription learning platform for secondary students using spaced repetition and quizzes for GCSE preparation. Direct competitor in the same UK secondary school and parent-paid subscription category.
- Oak National Academy: UK government-backed online classroom offering free video lessons aligned to the national curriculum. Direct substitute for the same secondary-school teacher and student audience MASSOLIT targets with its UK curriculum-mapped content.
- The Great Courses (The Teaching Company): Subscription video lecture platform featuring university professors delivering in-depth expert-led courses. Closely comparable to MASSOLIT on content format, academic lecturer model, and consumer subscription pricing — though historically skewed toward adult learners rather than secondary schools.
Emerging players
- Quizlet: Consumer and school-facing study platform with flashcards, quizzes, and AI tutors. Adjacent rather than direct competitor, but increasingly overlapping with MASSOLIT's quiz and revision use cases in UK secondary schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MASSOLIT social profiles
Digital presenceMASSOLIT compliance and trust
Trust signalCompliance2 records
MASSOLIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
MASSOLIT leadership team
Management profileNumber of profiles
Profiles1 record
MASSOLIT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MASSOLIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MASSOLIT
What does MASSOLIT do?
MASSOLIT is an online educational platform that provides on-demand access to short (5–12 minute) video lectures from world-leading university academics across 20 subjects. The company sells subscriptions directly to individual learners (from £19/month) and to secondary schools and colleges (from £4 per pupil) for use in classroom teaching, exam preparation (GCSE, A-Level, IB), flipped learning, and teacher professional development.
Is MASSOLIT a public or private company?
MASSOLIT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MASSOLIT founded?
MASSOLIT was founded in 2013. It employs 11 to 50 people.
Where is MASSOLIT based?
MASSOLIT is headquartered in London, United Kingdom, in the Europe region.
How does MASSOLIT make money?
Two revenue lines are on record. Private Individual Subscriptions are the primary driver. The others are school/College Institutional Subscriptions.
Who are MASSOLIT's main competitors?
Broad incumbents on record are edX, Coursera and TED-Ed. Direct peers are Seneca Learning, Century Tech, Khan Academy, Tassomai, Oak National Academy and The Great Courses (The Teaching Company). Quizlet is listed as an emerging player.
Does MASSOLIT have an API?
No public API is recorded for MASSOLIT.
What industry is MASSOLIT in?
MASSOLIT's product category is Online Education / EdTech Video Learning Platform. Its primary akta.pro industry code is EDAGALAA, K–12 Instructional Video & Multimedia, with a secondary code of MPACAHAK, Short-Form Video for Education & Microlearning Platforms. Its NAICS code is 611710 and its SIC code is 8200.