Café Joyeux
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Café Joyeux firmographics
Firmographics- Name
- Café Joyeux
- Legal name
- SAS Grains et Capsules
- Website
- https://cafejoyeux.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Café Joyeux industry classification
Industry- Product category
- Specialty Coffee & Café-Restaurant Services
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Full-Service Restaurants (722511), Coffee and Tea Manufacturing (31192)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Café Joyeux is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices21 records
Markets served
Café Joyeux business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Café-restaurant operations: Physical café-restaurants serving food and beverages, employing people with mental and cognitive disabilities. Revenue from dine-in customers.
- Coffee and tea product sales: Online sale of specialty coffee (beans, capsules, ground) and tea/herbal teas through e-commerce. Subscription service with no commitment for recurring deliveries.
- B2B corporate services: Coffee and tea delivery to businesses, professional coffee machine purchase and rental, event services (breakfast service, cocktails, trade fairs), Café Joyeux Inside (on-site corporate cafés).
- Clothing and accessories: Sale of clothing items including collaboration pieces (émoi émoi socks), accessories, and merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee beans 1kg - Multiple varieties (L'Extra-Ordinaire, Le Rayonnant, L'Original) |
| Unit Pricing | Pay-as-you-go | Coffee beans Le Naturel Bio 1kg |
| Unit Pricing | Pay-as-you-go | Ground coffee 250g |
| Unit Pricing | Pay-as-you-go | Capsules x50 (L'Extra-Ordinaire) |
| Unit Pricing | Pay-as-you-go | Capsules x100 bio-compostable (Le Naturel Bio) |
| Unit Pricing | Pay-as-you-go | Capsules x10 |
| Subscription | Monthly | Coffee and tea subscription |
| Other | Pay-as-you-go | Free delivery threshold |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Café Joyeux product offering
Product offeringCore offering
Café Joyeux operates a network of physical café-restaurants and sells specialty coffee and tea products (beans, ground, capsules, tea) through e-commerce and retail distribution, with 100% of profits directed to the employment and training of people with mental and cognitive disabilities. The company also provides corporate coffee services including office delivery, professional machine rental, event catering, and on-site Café Joyeux Inside locations for enterprise partners.
Product overview
Café Joyeux is a solidarity-based café-restaurant chain and specialty coffee brand dedicated to employing and training people with mental and cognitive disabilities. The company operates a dual business model: (1) a network of physical café-restaurants across France (Angers, Bordeaux, Dijon, Lille, Lyon, Marseille, Montpellier, Nantes, Paris, Rennes, Strasbourg, Toulouse, Tours) and internationally (Brussels, Cascais, Lisbon, New York), plus Café Joyeux Inside corporate locations; and (2) an e-commerce platform selling specialty coffee products including whole beans (L'Extra-Ordinaire, L'Original, Le Rayonnant, Le Naturel Bio, Le Fort, Le Déca-lé), ground coffee, Nespresso®-compatible capsules (aluminum and bio-compostable), teas and herbal teas, and Ricoré Joyeuse. The product portfolio extends to clothing, accessories, corporate gift boxes, and a no-commitment subscription service for regular deliveries. Corporate services include office coffee delivery, professional machine rental, event catering, team building workshops, and privatizations. 100% of profits support the employment and training of people with disabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Café Joyeux Inside: Corporate coffee service model where Café Joyeux operates a café or counter within a partner company, promoting inclusion in the workplace.
Quantifiable outcome
- 100% of profits contribute to employment and training of people with mental and cognitive disabilities
- +3 more outcomes
Companies that use Café Joyeux
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Café Joyeux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Café Joyeux partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AXAcoreAXA partnered with Café Joyeux to open Café Joyeux Inside locations at their Nanterre campus and Paris headquarters. These on-site café counters employ people with disabilities and provide an inclusive workplace experience for AXA employees. The partnership exemplifies AXA's commitment to diversity and inclusion.
- VeepeeminorVeepee supports inclusive employment through a partnership with Café Joyeux, offering Café Joyeux coffee and tea products to Veepee customers.
- OuiLiveminorOuiLive organized an inclusive QVCT (Quality of Life at Work) challenge, with proceeds benefiting Café Joyeux and supporting employment of people with disabilities.
- ValrhonaminorValrhona and Café Joyeux partnered to create solidarity guimauves (marshmallows), promoting inclusion of people with disabilities.
- ZètaminorPartnership to create a solidarity sneaker made from coffee grounds, launched for World Autism Awareness Day. 100% of profits contribute to disability employment.
- émoi émoiminorClothing collaboration creating two pairs of mismatched socks made in France. Limited edition solidarity product with 100% of profits supporting disability employment and training.
- CarrefourcoreCarrefour distribution partnership making Café Joyeux products available in 800 stores across France, significantly expanding retail presence.
- GroupamaminorGroupama loaned premises to Café Joyeux for the temporary Champs-Élysées location, enabling the café's presence on Paris's most famous avenue.
- Sidney GavignetminorProfessional sailor who skippered the Café Joyeux boat in the Route du Rhum 2018, raising brand visibility through sailing sponsorship.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Café Joyeux competitors and assessment
Company assessmentDirect peers
- Philz Coffee: US specialty coffee chain focused on craft blends and experiential cafés. Comparable on premium specialty positioning and café-led model, though without B2B/Inside equivalent.
- Bluestone Lane: Australian-American specialty coffee café chain with multi-location footprint and growing digital presence. Comparable on café chain format, premium positioning, and international expansion patterns.
- Blue Bottle Coffee: US-founded specialty coffee chain with cafés and direct-to-consumer e-commerce. Most directly comparable on the multi-channel specialty coffee model (cafés + DTC) and quality-led positioning that Café Joyeux emulates.
- Stumptown Coffee Roasters: Specialty coffee roaster with cafés, wholesale, and DTC. Comparable on the quality-positioned café-plus-products model and B2B foodservice supply, similar to Café Joyeux's premium positioning.
- % Arabica: Specialty coffee chain with cafés across Asia, Europe, Middle East and US. Comparable on premium specialty positioning and global café chain expansion model.
- La Colombe Coffee Roasters: Specialty coffee roaster operating cafés, retail distribution (grocery), DTC e-commerce, and B2B wholesale. Highly comparable on the multi-channel specialty coffee model that combines cafés, retail, and digital revenue streams.
Broad incumbents
- Nespresso: Nestlé's capsule coffee brand with B2B and consumer channels. Direct overlap with Café Joyeux's capsule range and B2B machine rental/delivery services.
- Costa Coffee: Major UK-founded international coffee chain. Comparable on café chain operations and corporate/wholesale channels, though at significantly larger scale.
- Starbucks: Largest global coffee chain operator and specialty coffee retailer. Overlaps with Café Joyeux on café format and product range, though at vastly different scale and price positioning.
- Lavazza: Italian coffee conglomerate with cafés, retail products, B2B/horeca, and capsule systems. Comparable on the broad B2B coffee services and capsule/retail product overlap with Café Joyeux's corporate and capsule businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Café Joyeux social profiles
Digital presenceCafé Joyeux compliance and trust
Trust signalCompliance1 record
Café Joyeux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Café Joyeux leadership team
Management profileNumber of profiles
Profiles11 records
Café Joyeux subsidiaries and ownership
Company hierarchySubsidiaries2 records
Café Joyeux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Café Joyeux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Café Joyeux
What does Café Joyeux do?
Café Joyeux operates a network of physical café-restaurants and sells specialty coffee and tea products (beans, ground, capsules, tea) through e-commerce and retail distribution, with 100% of profits directed to the employment and training of people with mental and cognitive disabilities. The company also provides corporate coffee services including office delivery, professional machine rental, event catering, and on-site Café Joyeux Inside locations for enterprise partners.
Is Café Joyeux a public or private company?
Café Joyeux is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Café Joyeux founded?
Café Joyeux was founded in 2017. It employs 101 to 250 people.
Where is Café Joyeux based?
Café Joyeux is headquartered in Paris, France, in the Europe region.
How does Café Joyeux make money?
Four revenue lines are on record. Café-restaurant operations are the primary driver. The others are coffee and tea product sales, B2B corporate services and clothing and accessories.
Who are Café Joyeux's main competitors?
Direct peers on record are Philz Coffee, Bluestone Lane, Blue Bottle Coffee, Stumptown Coffee Roasters, % Arabica and La Colombe Coffee Roasters. Broad incumbents are Nespresso, Costa Coffee, Starbucks and Lavazza.
Does Café Joyeux have an API?
No public API is recorded for Café Joyeux.
What industry is Café Joyeux in?
Café Joyeux's product category is Specialty Coffee & Café-Restaurant Services. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 722515 and its SIC code is 5810.