Café Joyeux

Name

Café Joyeux

Legal name

SAS Grains et Capsules

Website

https://cafejoyeux.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee & Café-Restaurant Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Full-Service Restaurants (722511), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee retail
• Café-restaurant operations
• Corporate coffee services
• Disability inclusion employment
• Online coffee subscription

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Café-restaurant operations: Physical café-restaurants serving food and beverages, employing people with mental and cognitive disabilities. Revenue from dine-in customers.
2. Coffee and tea product sales: Online sale of specialty coffee (beans, capsules, ground) and tea/herbal teas through e-commerce. Subscription service with no commitment for recurring deliveries.
3. B2B corporate services: Coffee and tea delivery to businesses, professional coffee machine purchase and rental, event services (breakfast service, cocktails, trade fairs), Café Joyeux Inside (on-site corporate cafés).
4. Clothing and accessories: Sale of clothing items including collaboration pieces (émoi émoi socks), accessories, and merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Café Joyeux operates a network of physical café-restaurants and sells specialty coffee and tea products (beans, ground, capsules, tea) through e-commerce and retail distribution, with 100% of profits directed to the employment and training of people with mental and cognitive disabilities. The company also provides corporate coffee services including office delivery, professional machine rental, event catering, and on-site Café Joyeux Inside locations for enterprise partners.

Product overview

Café Joyeux is a solidarity-based café-restaurant chain and specialty coffee brand dedicated to employing and training people with mental and cognitive disabilities. The company operates a dual business model: (1) a network of physical café-restaurants across France (Angers, Bordeaux, Dijon, Lille, Lyon, Marseille, Montpellier, Nantes, Paris, Rennes, Strasbourg, Toulouse, Tours) and internationally (Brussels, Cascais, Lisbon, New York), plus Café Joyeux Inside corporate locations; and (2) an e-commerce platform selling specialty coffee products including whole beans (L'Extra-Ordinaire, L'Original, Le Rayonnant, Le Naturel Bio, Le Fort, Le Déca-lé), ground coffee, Nespresso®-compatible capsules (aluminum and bio-compostable), teas and herbal teas, and Ricoré Joyeuse. The product portfolio extends to clothing, accessories, corporate gift boxes, and a no-commitment subscription service for regular deliveries. Corporate services include office coffee delivery, professional machine rental, event catering, team building workshops, and privatizations. 100% of profits support the employment and training of people with disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Café Joyeux Inside: Corporate coffee service model where Café Joyeux operates a café or counter within a partner company, promoting inclusion in the workplace.

Quantifiable outcome

• 100% of profits contribute to employment and training of people with mental and cognitive disabilities
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AXAcoreStrategic or Co-development Partner · 1 November 2024AXA partnered with Café Joyeux to open Café Joyeux Inside locations at their Nanterre campus and Paris headquarters. These on-site café counters employ people with disabilities and provide an inclusive workplace experience for AXA employees. The partnership exemplifies AXA's commitment to diversity and inclusion.
• VeepeeminorGTM or Marketing PartnerVeepee supports inclusive employment through a partnership with Café Joyeux, offering Café Joyeux coffee and tea products to Veepee customers.
• OuiLiveminorGTM or Marketing PartnerOuiLive organized an inclusive QVCT (Quality of Life at Work) challenge, with proceeds benefiting Café Joyeux and supporting employment of people with disabilities.
• ValrhonaminorStrategic or Co-development PartnerValrhona and Café Joyeux partnered to create solidarity guimauves (marshmallows), promoting inclusion of people with disabilities.
• ZètaminorStrategic or Co-development PartnerPartnership to create a solidarity sneaker made from coffee grounds, launched for World Autism Awareness Day. 100% of profits contribute to disability employment.
• émoi émoiminorStrategic or Co-development PartnerClothing collaboration creating two pairs of mismatched socks made in France. Limited edition solidarity product with 100% of profits supporting disability employment and training.
• CarrefourcoreChannel Partner/ Reseller/ DistributorCarrefour distribution partnership making Café Joyeux products available in 800 stores across France, significantly expanding retail presence.
• GroupamaminorOthersGroupama loaned premises to Café Joyeux for the temporary Champs-Élysées location, enabling the café's presence on Paris's most famous avenue.
• Sidney GavignetminorGTM or Marketing PartnerProfessional sailor who skippered the Café Joyeux boat in the Route du Rhum 2018, raising brand visibility through sailing sponsorship.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Philz Coffee: US specialty coffee chain focused on craft blends and experiential cafés. Comparable on premium specialty positioning and café-led model, though without B2B/Inside equivalent.
• Bluestone Lane: Australian-American specialty coffee café chain with multi-location footprint and growing digital presence. Comparable on café chain format, premium positioning, and international expansion patterns.
• Blue Bottle Coffee: US-founded specialty coffee chain with cafés and direct-to-consumer e-commerce. Most directly comparable on the multi-channel specialty coffee model (cafés + DTC) and quality-led positioning that Café Joyeux emulates.
• Stumptown Coffee Roasters: Specialty coffee roaster with cafés, wholesale, and DTC. Comparable on the quality-positioned café-plus-products model and B2B foodservice supply, similar to Café Joyeux's premium positioning.
• % Arabica: Specialty coffee chain with cafés across Asia, Europe, Middle East and US. Comparable on premium specialty positioning and global café chain expansion model.
• La Colombe Coffee Roasters: Specialty coffee roaster operating cafés, retail distribution (grocery), DTC e-commerce, and B2B wholesale. Highly comparable on the multi-channel specialty coffee model that combines cafés, retail, and digital revenue streams.

Broad incumbents

• Nespresso: Nestlé's capsule coffee brand with B2B and consumer channels. Direct overlap with Café Joyeux's capsule range and B2B machine rental/delivery services.
• Costa Coffee: Major UK-founded international coffee chain. Comparable on café chain operations and corporate/wholesale channels, though at significantly larger scale.
• Starbucks: Largest global coffee chain operator and specialty coffee retailer. Overlaps with Café Joyeux on café format and product range, though at vastly different scale and price positioning.
• Lavazza: Italian coffee conglomerate with cafés, retail products, B2B/horeca, and capsule systems. Comparable on the broad B2B coffee services and capsule/retail product overlap with Café Joyeux's corporate and capsule businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCP-ROqDmMymDqjhoBnp7pRw
• Facebookfacebook.com/cafejoyeux
• LinkedInlinkedin.com/company/cafejoyeux
• Instagraminstagram.com/cafejoyeux
• TikToktiktok.com/@cafejoyeux
• Xx.com/cafejoyeux

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Café Joyeux