Pidilite Industries Limited

What Pidilite Industries Limited does

Pidilite Industries Limited, incorporated in India in 1959 and publicly listed on the Bombay Stock Exchange since 1993 (NSE: PIDILITIND), manufactures and sells consumer and specialty chemicals with a portfolio centered on adhesives, construction chemicals, waterproofing, tile and stone fixing, art materials, and decorative paints. Its core consumer brand architecture includes Fevicol (woodworking adhesives commanding approximately 70% of India's branded adhesives market), Dr. Fixit (waterproofing, launched 2001), Araldite (epoxy adhesives, acquired from Huntsman in 2020), Roff (tile/stone fixing), Fevikwik, M-Seal, Fevicryl, and the recently launched Haisha Paints. The industrial segment supplies adhesives, pigments, textile and leather chemicals, industrial resins, paper coatings, and MRO solutions to manufacturing customers across automotive, footwear, electronics, solar, and paper sectors.

The company operates 67 factories across India and R&D centers domestically and internationally (Singapore, Thailand, USA, Brazil, Dubai), with two-thirds of sales derived from in-house innovations. Underlying technology spans water-based, solvent-based, and hot melt adhesive systems; acrylic and Si polymer waterproofing; epoxy grout chemistry; and pigment and resin formulations, supplemented by JV-enabled technology partnerships with Jowat SE (Germany), Litokol (Italy), Grupo Puma (Spain), and Tenax (Italy).

Pidilite's revenue model is a unit-priced, one-time-sale B2C and B2B model: branded consumer products flow through a multi-tier dealer network to carpenters, contractors, homeowners, and DIY users across 25+ countries, while industrial products sell directly to manufacturing customers. Go-to-market combines direct dealer relationships, e-commerce, and a trained contractor network exceeding 200,000 professionals across waterproofing, tile-fixing, and carpentry verticals. Pricing uses calibrated increases tied to raw material costs, demonstrated by 12-15% Fevicol price hikes in April-May 2026 amid a 40-50% raw material cost surge driven by West Asia geopolitical tensions, with no material volume erosion observed. FY26 net sales reached Rs 14,553 crore (~US$1.74B), up 11.1% with 15.3% underlying volume growth and an EBITDA margin of 24.2%.

Name

Pidilite Industries Limited

Legal name

Pidilite Industries Limited

Website

http://pidilite.com

Company type

Public

Founded year

1959

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pidilite Industries is an India-based specialty chemicals company manufacturing adhesives, waterproofing, construction chemicals, paints, and art materials under brands like Fevicol, Dr. Fixit, Araldite, Roff, and Fevikwik. It serves consumers, professional contractors, and industrial manufacturers through an extensive dealer network across 25+ countries.

Ownership category

akta.pro rank

Product category

Adhesives and Specialty Chemicals

NAICS

Adhesive Manufacturing (32552), Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (325510)

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Adhesives & Sealants Chemicals (IMAEABAA)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Architectural & Decorative Coatings (IMAEAGAA), Coating & Finishing Chemicals Application (Resins/Softening/Water-Repellent/FR/Antimicrobial) (IMAOACAD), Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)

Keywords

• Adhesives manufacturing
• Construction chemicals
• Waterproofing solutions
• Specialty industrial chemicals
• Decorative paints

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Consumer & Bazaar Segment: Sale of branded consumer products including adhesives (Fevicol), waterproofing (Dr. Fixit), tile fixing (Roff), maintenance & repair (M-Seal, Fevikwik), art & craft (Fevicryl), and decorative paints (Haisha). The segment includes both B2C retail sales through dealers and direct consumers, and B2B sales to contractors and professionals.
2. B2B / Industrial Segment: Sale of industrial products including adhesives, pigments, industrial resins, textile chemicals, leather chemicals, construction and paint chemicals, and paper chemicals to manufacturing customers. Also includes export sales to international markets.
3. Specialty Chemicals: The company is shifting from pure manufacturing to an orchestration-based model emphasizing supply chain management and integrated customer solutions. Revenue reached Rs 85.52 billion for FY ending March 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Pidilite Industries manufactures and sells branded adhesives, sealants, construction chemicals, waterproofing solutions, tile and stone fixing products, industrial specialty chemicals, decorative paints, and art and craft materials through flagship consumer brands (Fevicol, Dr. Fixit, M-Seal, Fevikwik, Araldite, Roff, Fevicryl, Haisha Paints) and an industrial chemicals portfolio spanning pigments, textile chemicals, leather chemicals, paper chemicals, industrial resins, and maintenance, repair and overhaul solutions.

Product overview

Pidilite Industries Limited operates as a diversified chemicals and consumer products company with a portfolio of multiple distinct brands organized across consumer and industrial business segments. The Consumer Brands segment includes flagship adhesive brand Fevicol (with variants like Fevikwik, M-Seal, Fevistik), waterproofing brand Dr. Fixit, tile & stone solutions brand Roff, epoxy adhesives brand Araldite, art & craft brand Fevicryl, decorative paints under Haisha Paints, auto care products (Motomax, WD-40 distribution), and specialty tape products (Steelgrip). The Industrial Business segment encompasses industrial adhesives, pigments, textile chemicals, industrial resins, leather chemicals, maintenance/repair/overhaul solutions, and paper color & coating products. Pidilite also operates dedicated project verticals (Pidilite Professional Solutions) and joint venture products (Roff Starlike with Litokol Italy, FevicolJowat with Jowat SE Germany). The company offers both physical products across construction chemicals, adhesives, paints, and art materials, as well as community programs and training initiatives for contractors.

Differentiator

Problem solved

Functional benefit

Brands

• Fevicol: India's leading adhesive brand for woodworking applications, with white and blue packaging, serving both industrial and consumer markets for over 60 years
• Dr. Fixit
• M-Seal
• Roff
• Fevikwik
• Araldite
• Fevistik
• Fevicryl
• Haisha Paints
• Fevicol MR
• WD-40
• MotoMax
• Steelgrip
• Tenax
• Roff Starlike
• Pidilite Professional Solutions (PPS)

Quantifiable outcome

• Over 1000 Cr Sq.Ft waterproofed in last 25 years by Dr. Fixit
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Jong Ie NaraminorStrategic or Co-development Partner · 22 June 2026Fevicryl's Artist in Me (AIM) 2026 programme featured an international learning exchange with South Korean educational supplies company Jong Ie Nara. The three-day immersive training in Mumbai brought together over 120 Fevicryl Certified Professionals.
• Tenax SPA ItalycoreTechnology or Integration · 1 January 2020JV signed with Tenax - a global leader in stone care chemicals. The partnership brings world-class technology for marble joint fillers and stone care products to Indian homes. Tenax transferred technology to Pidilite in the Joint Venture.
• Litokol SPA ItalycoreTechnology or Integration · 1 January 2019Joint venture formed with Litokol Italy - technology leaders in specialised tile grout. The partnership brought Roff Starlike, a revolutionary epoxy grout with patented Quartz technology, to India. Litokol transferred technology to Pidilite marking a significant milestone in India's stone and ceramic solutions industry.
• Grupo PumacoreTechnology or Integration · 1 January 2019Joint venture established with Grupo Puma - leaders in Mortar & Specialised tile adhesive. The partnership enables Pidilite to offer advanced mortar products for the Indian construction market with technology transfer from Spain.
• Jowat SEcoreStrategic or Co-development Partner · 1 January 2017Pidilite partnered with German company Jowat SE in 2017 to offer a wide range of Thermoplastic Hot Melt adhesives for joineries and industrial consumers. Pidilite began manufacturing Jowat Hot Melt Adhesives from Germany in India, co-branded as FevicolJowat.
• CIPY Poly Urethanes Pvt. Ltd.coreStrategic or Co-development Partner · 1 January 2017Pidilite Industries and Fevicol Company Ltd. (wholly owned subsidiary) jointly acquired a 70% stake in CIPY Poly Urethanes Pvt. Ltd., a leading floor coatings manufacturer. CIPY has since been amalgamated with Pidilite.

Scale indicators22 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• BASF SE: Global chemical giant producing adhesives raw materials, specialty chemicals, and construction chemicals. Comparable to Pidilite's industrial chemicals and specialty intermediates businesses (textile chemicals, leather chemicals, pigments).
• Berger Paints India Limited: Indian decorative and industrial paints manufacturer serving both consumer and B2B segments. Comparable as a diversified Indian coatings and specialty chemicals player with overlapping distribution channels in the contractor and dealer ecosystem.
• Asian Paints Limited: India's largest decorative paints company with ~55% market share. Comparable to Pidilite as both target Indian consumers with branded specialty chemicals and coatings, including industrial adhesives and construction chemicals. Now competes directly with Pidilite's Haisha Paints launch (2024).
• Henkel AG & Co. KGaA: German multinational with leading adhesives brands (Pritt, Pattex, Loctite). Comparable as a global adhesives powerhouse serving consumer and industrial markets. Henkel's industrial adhesives business competes directly with Pidilite's B2B industrial adhesives segment.
• 3M Company: US diversified industrial and consumer products company with adhesives (Scotch, Command) and specialty chemicals divisions. Comparable as a global adhesives and specialty chemicals player serving DIY, consumer, and industrial markets overlapping with Pidilite's portfolio.
• Kansai Nerolac Paints Limited: Indian paints and coatings company with strong industrial coatings presence. Comparable to Pidilite's industrial resins and coatings businesses, and increasingly overlapping with Haisha Paints in the decorative paints space.
• Araldite (Huntsman Corporation): Global epoxy adhesives brand owned by Huntsman. Pidilite acquired Araldite's Indian subsidiary in 2020, but Huntsman continues to operate the brand globally. Comparable as a major global epoxy adhesives player with overlapping industrial applications.

Direct peers

• Sika AG: Swiss specialty chemicals company focused on construction chemicals, waterproofing, sealing, and bonding. Directly comparable to Dr. Fixit waterproofing and Pidilite's construction chemicals portfolio, with similar product categories (waterproofing, tile adhesives, sealants) sold globally.
• Bostik (Arkema): French global adhesives specialist (subsidiary of Arkema). Directly comparable as a specialty adhesives manufacturer serving construction, industrial, and consumer markets with similar product categories to Pidilite's adhesives portfolio.
• H.B. Fuller Company: US-based global industrial adhesives manufacturer serving packaging, construction, and durable goods markets. Comparable as a pure-play specialty adhesives company with industrial focus similar to Pidilite's industrial business segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PidiliteIndia
• LinkedInlinkedin.com/company/pidilite-industries
• Facebookfacebook.com/FeviArtIndia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pidilite Industries Limited