Servium
Servium, now operating as Advania UK following full integration in August 2025, is a UK-based IT services and solutions provider serving mid-market and enterprise customers with technology sourcing, managed services, IT consulting, and AI transformation across 20 UK locations.
- Company typePrivate
- Founded2009
- HeadquartersChessington, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Servium does
Servium was a UK-based IT solutions and services provider founded around 2009-2010 in Chessington, originally serving mid-market and large enterprise customers across private and public sectors with technology sourcing, managed IT services, and IT consulting. Following acquisition by Sweden-headquartered Advania (backed by Goldman Sachs Asset Management) in 2024 and a parallel acquisition of CCS Media, Servium was fully integrated and rebranded as Advania UK by August 2025, ceasing to operate as a standalone entity.
The combined Advania UK business offers technology sourcing across data center, networking, devices, software licensing, and AV/collaboration; managed IT services and IT consulting; and a solutions portfolio spanning AI transformation, cloud, cyber resilience, data, digital employee experience, high-performance computing, Microsoft Dynamics 365, and unified communications. A proprietary in-house AI platform called ADA (Advania Data Assistant), built on private GPT-based architecture, underpins AI transformation engagements alongside Microsoft Copilot deployments. The company's technology foundation relies heavily on partnerships with Microsoft (flagship), Dell, HP, Cisco, Apple, HPE, and Lenovo rather than in-house foundational technology. The 2025 acquisition of Stockholm-based AI consultancy The AI Framework added dedicated AI engineering capabilities.
The business model is B2B IT services with quote-based engagement and multi-year managed services contracts. Revenue is generated through technology sourcing margins, recurring managed services fees, and project-based consulting/AI transformation work. The combined Advania UK entity generates approximately £452 million in annual revenue (up 3.3x year-on-year), employs 1,500 staff across 20 UK locations, and serves nearly 10,000 customers. The GTM motion is sales-led and horizontal, targeting mid-market customers as the primary segment with SMB and enterprise adjacencies, across sectors including finance, insurance, legal/professional, public sector, leisure/hospitality, not-for-profit, and retail.
Servium firmographics
Firmographics- Name
- Servium
- Legal name
- Servium
- Website
- https://servium.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Servium, now operating as Advania UK following full integration in August 2025, is a UK-based IT services and solutions provider serving mid-market and enterprise customers with technology sourcing, managed services, IT consulting, and AI transformation across 20 UK locations.
- Ownership category
- akta.pro rank
Servium industry classification
Industry- Product category
- IT Services and Solutions
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)
- akta.pro secondary industries
- IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where Servium is headquartered
LocationHeadquarters
- HQ city
- Chessington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Servium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT Services and Solutions: Advania UK generates revenue through technology sourcing, managed IT services, IT consulting services, and AI transformation solutions targeting the midmarket segment across various industry sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B IT services with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Servium product offering
Product offeringCore offering
Servium is an IT solutions and services provider delivering technology sourcing, managed IT services, IT consulting, and AI transformation solutions to medium and large organizations in the UK private and public sectors. Following acquisition by Advania, the business now operates as Advania UK, offering end-to-end capabilities across data centre and networking, devices and management, AV and collaboration, print and office solutions, software and licensing, AI transformation, cloud platform and network, cyber resilience, data, digital employee experience, and unified communications for nearly 10,000 midmarket customers.
Product overview
Servium, now operating as Advania UK, provides comprehensive IT services and solutions including technology sourcing, managed IT services, IT consulting, and specialized solutions across AI transformation, cloud, cyber resilience, data, digital employee experience, and unified communications. Following integration with Advania, the combined entity generates approximately £452m in annual revenue with 1,500 staff serving nearly 10,000 customers in the UK mid-market segment.
Differentiator
Problem solved
Functional benefit
Products and services
- Technology Sourcing End-to-end procurement and supply of IT hardware and software spanning Data Centre and Networking, AV and Collaboration, Devices and Management, Print and Office Solutions, and Software and Licensing for medium and large UK organizations, leveraging direct partnerships with Microsoft, Dell, HP, Cisco, Apple, HPE, and Lenovo.
- Managed IT Services Ongoing outsourced management of IT infrastructure, end-user services, and operations for UK midmarket and enterprise organizations, including proactive monitoring, support, and lifecycle management across the combined Advania UK service portfolio.
- IT Consulting Services Advisory and consulting engagements covering IT strategy, infrastructure design, and technology transformation roadmaps for UK midmarket and enterprise customers.
- IT Services for SMBs Tailored IT services package for UK small and medium businesses covering technology sourcing, managed IT, and support needs scaled for organizations without large in-house IT departments.
- AI Transformation Solution offering for AI-driven business transformation including deployment of Microsoft Copilot, the in-house ADA (Advania Data Assistant) private GPT-based platform, and broader AI enablement for UK midmarket organizations.
- Cloud, Platform & Network Solutions spanning cloud platform, networking, and infrastructure modernization for UK midmarket and enterprise customers.
- Cyber Resilience Cybersecurity and resilience solutions covering threat protection, security operations, and recovery capabilities for UK organizations.
- Microsoft Dynamics 365 & Business Applications Implementation, integration, and support of Microsoft Dynamics 365 and related business applications for UK midmarket and enterprise customers.
- ADA (Advania Data Assistant) In-house private GPT-based AI platform powering Advania UK's AI transformation services, including custom AI assistants and Copilot-style capabilities for UK midmarket customers.
Quantifiable outcome
- Revenue grew from £96 million in 2023 to £452 million in 2024 (4.7x growth)
- +1 more outcomes
Companies that use Servium
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Servium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Servium partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- The AI FrameworkcoreAdvania acquired Stockholm-based AI consultancy The AI Framework to support its AI transformation strategy, enhancing capabilities for AI services and in-house platform development.
- MicrosoftflagshipFlagship technology partner providing Microsoft Copilot, Microsoft Surface, Microsoft Dynamics 365, and related Microsoft technology solutions and integrations.
- DellcoreTechnology partner for data center, networking, and devices solutions.
- HPcoreTechnology partner for devices, print, and office solutions.
- CiscocoreTechnology partner for networking, unified communications, and collaboration solutions.
- ApplecoreTechnology partner for devices and enterprise Apple solutions.
- HPEcoreTechnology partner for data center, networking, and high-performance computing solutions.
- LenovocoreTechnology partner for devices and management solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Servium competitors and assessment
Company assessmentDirect peers
- Computacenter: UK and European headquartered IT infrastructure and managed services provider serving enterprise and mid-market customers with technology sourcing, managed services, and professional services. Closest direct competitor to Advania UK in the mid-market IT services segment.
- Softcat: UK-listed IT reseller and infrastructure provider serving SMB and mid-market with technology sourcing, licensing, and emerging managed services. Directly comparable in customer profile and vendor-partner-led GTM motion.
- Bytes Technology Group: UK-listed software licensing and IT services specialist serving mid-market and enterprise customers. Directly comparable in vendor partnership-led model and UK-only geographic footprint.
- SCC (Specialist Computer Centres): European IT solutions and services provider with strong UK presence, offering technology sourcing, managed services, and infrastructure solutions to mid-market and enterprise. Closely aligned in services portfolio and customer segments.
- CDW UK: UK arm of CDW Corporation, providing integrated IT solutions and managed services to mid-market and enterprise. Directly comparable in vendor partnerships and solution-based selling motion.
- Trustmarque: UK IT services and solutions provider (now part of Capita) serving public sector and enterprise with technology sourcing, managed services, and cloud solutions. Comparable in mid-market focus and Microsoft-centric portfolio.
Broad incumbents
- Insight Enterprises: Global integrator of hardware, software, and services with a UK presence. Larger and broader portfolio, but overlapping in technology sourcing, managed services, and AI/digital transformation offerings for mid-market and enterprise.
- Capita plc: Large UK IT services and outsourcing incumbent with broad portfolio spanning managed services, cloud, and digital transformation. Larger and more diversified than Advania UK, but competes directly for UK mid-market and public sector contracts.
- Accenture UK: Global IT services and consulting incumbent with UK operations spanning managed services, cloud, and AI transformation. Competes for AI transformation and enterprise deals, but typically operates at higher end of market.
Regional players
- Bechtle AG: Germany-headquartered European IT services and reseller with UK operations. Comparable in mid-market IT services and vendor-partner-led business model, though primarily DACH-region focused.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Servium social profiles
Digital presenceServium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Servium leadership team
Management profileNumber of profiles
Profiles1 record
Servium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Servium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Servium
What does Servium do?
Servium is an IT solutions and services provider delivering technology sourcing, managed IT services, IT consulting, and AI transformation solutions to medium and large organizations in the UK private and public sectors. Following acquisition by Advania, the business now operates as Advania UK, offering end-to-end capabilities across data centre and networking, devices and management, AV and collaboration, print and office solutions, software and licensing, AI transformation, cloud platform and network, cyber resilience, data, digital employee experience, and unified communications for nearly 10,000 midmarket customers.
Is Servium a public or private company?
Servium is a private company. It is classified as corporate owned and is currently acquired.
When was Servium founded?
Servium was founded in 2009. It employs 51 to 100 people.
Where is Servium based?
Servium is headquartered in Chessington, United Kingdom, in the Europe region.
How does Servium make money?
One revenue line is on record: IT Services and Solutions.
Who are Servium's main competitors?
Direct peers on record are Computacenter, Softcat, Bytes Technology Group, SCC (Specialist Computer Centres), CDW UK and Trustmarque. Broad incumbents are Insight Enterprises, Capita plc and Accenture UK. Bechtle AG is listed as a regional player.
Does Servium have an API?
No public API is recorded for Servium.
What industry is Servium in?
Servium's product category is IT Services and Solutions. Its primary akta.pro industry code is BPAEABAK, Collaboration & Unified Communications Management (UCaaS/VoIP), with a secondary code of BPAEAAAO, IT Program/Project Management (PMO) & Delivery Assurance. Its NAICS code is 54151 and its SIC code is 7370.