Synchronicity

What Synchronicity does

Synchronicity Web Designs, LLC is a Charlotte, NC-based digital marketing agency founded in 1998 that operates as a sales-led B2B services firm specializing in industrial, manufacturing, and OEM clients. The company employs 11–50 people in a fully US-based, in-house distributed model spanning Charlotte NC, Tennessee, Vermont, New Jersey, and Minnesota. Its service portfolio is unified around the trademarked Manufacturing Lead Engine™ framework, which combines Strategic Website Design, ROI-Focused Digital Marketing (SEO, content, paid media, email, marketing automation), Custom Web Development (CRM/ERP integrations, automation, distributor tools), and AI search optimization (GEO). Supporting modules include the Manufacturing Lead Generation™ system, the Technical Authority Library content ecosystem (pillar pages, topic clusters, application guides), CTA Mapping methodology, and a free 140+ issue SEO Audit tool that serves as top-of-funnel lead generation.

The business model is professional services revenue from a mix of ongoing retainer engagements and project-based work for B2B clients with long sales cycles and technical buyers. Pricing is not publicly disclosed, but free entry points (SEO Audit, Lead Gap Analysis) feed a consultative sales process, and a $500-per-referral ThinkSync program monetizes word-of-mouth. Customer logos span roughly 20 named enterprises across manufacturing (Hokuyo USA, Nucor, MGM Brakes, Ovation, Condor USA), energy (Cogentrix, Elgin Power), industrial (Window World, Wyatt Seal), education (Virginia Tech CPES), nonprofit (Girls on the Run International), and other verticals, with several decade-plus relationships. Marketing channels include content/SEO, paid search and social (Google Ads, LinkedIn, Meta), organic social, email via HubSpot, gated whitepapers, webinars, geofencing, OTT, radio, billboards, and a structured referral program. The agency is privately held, founder-controlled (Randy Smith), operates as an LLC in North Carolina, has no disclosed institutional funding, and shows no M&A, restructuring, or leadership-change activity in the available data.

Name

Synchronicity

Legal name

Synchronicity Web Designs, LLC

Website

https://synchronicitydesigns.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Synchronicity is a Charlotte, NC-based digital marketing agency founded in 1998 that helps B2B, industrial, and manufacturing companies generate qualified leads through website design, SEO, paid media, and lead generation, unified by its proprietary Manufacturing Lead Engine™ framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design & Development Services: Custom website design and development services for manufacturers and B2B companies, including responsive design, UX planning, and conversion-focused development. Offered as ongoing retainer or project-based engagements.
2. Digital Marketing Services: ROI-focused digital marketing including SEO, content marketing, paid media (Google Ads, LinkedIn, Meta/Instagram), social media marketing, email marketing, marketing automation, and AI search optimization. Typically delivered as ongoing retainer engagements.
3. Custom Web Development & Integrations: Custom-built digital tools and integrations including CRM and ERP integrations, custom functionality and automation, distributor and sales support tools. Provided as professional services engagements.
4. Referral Program Revenue: Clients and partners can refer new business for a $500 referral bonus per successful contract. Referrer may apply credit to their own services or receive a check.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels13 records

Core offering

Synchronicity is a Charlotte, NC-based B2B digital marketing and web design agency that sells Strategic Website Design, ROI-Focused Digital Marketing, and Custom Web Development services to manufacturing, industrial, OEM, and other B2B companies. Its central offering is the proprietary Manufacturing Lead Engine™, a framework that combines SEO, AI search optimization, technical content, RFQ conversion paths, and revenue intelligence to convert underperforming industrial websites into measurable lead-generation systems producing qualified RFQs and sales-ready conversations.

Product overview

Synchronicity is a Charlotte-based manufacturing marketing agency offering a unified suite of digital marketing and web design services built around their proprietary Manufacturing Lead Engine framework. The core offering consists of Strategic Website Design, ROI-Focused Digital Marketing, and Custom Web Development services, which work together as an integrated system to help B2B and industrial companies generate qualified leads. The Manufacturing Lead Engine is the central methodology that ties all services together, incorporating the Manufacturing Lead Generation system, Technical Authority Library content module, and AI-assisted visibility features. Additional services include SEO, PPC, content creation, graphic design, and marketing consulting. The company also provides free tools including an SEO Audit and Lead Gap Analysis to attract potential clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Website Design Custom website design and development for B2B, manufacturing, industrial, and OEM clients, with technical-buyer-focused UX, RFQ and quote conversion paths, product and resource organization, responsive/mobile-ready usability, SEO structure, and conversion-focused development.
• ROI-Focused Digital Marketing Data-driven digital marketing for manufacturing and B2B companies covering SEO, content marketing, paid media (Google Ads, LinkedIn, Meta/Instagram), social media marketing, email marketing, marketing automation, and AI search optimization, delivered as ongoing retainer engagements with lead tracking and reporting tied to pipeline outcomes.
• Custom Web Development Custom-built digital tools and integrations for manufacturing and B2B clients, including CRM and ERP integrations, custom functionality and automation, distributor and sales support tools, and scalable infrastructure and security.
• Manufacturing Lead Engine™ Proprietary trademarked inbound marketing framework for industrial and B2B technical companies, organized around three pillars — Visibility (SEO + GEO for AI search), Credibility/Inbound Authority (technical content such as the Technical Authority Library), and Conversion (intent-matched CTAs and conversion paths) — with a Revenue Intelligence layer connecting marketing activity to sales outcomes (RFQs, form fills, booked calls).
• Manufacturing Lead Generation Lead generation system built for industrial companies around RFQs, forms, calls, and buyer intent; connects website, search visibility, content, campaigns, analytics, and conversion paths into one growth-focused system; sold as part of the Manufacturing Lead Engine framework.
• Marketing Management Ongoing management of multi-channel marketing campaigns including content, social media, email, PPC, and more, with continuous analytics and optimization.
• Marketing Consulting Strategic marketing consultation that helps businesses develop and refine marketing strategies aligned with pipeline and revenue goals.
• Content Creation Original content creation including blog posts, infographics, whitepapers, and eBooks for industries including manufacturing, industrial robotics, and professional services.
• Graphic Design Visual design services for digital marketing including infographics, display ads, email templates, and promotional materials.
• SEO Services Search engine optimization services including technical SEO, on-page optimization, local SEO, and content optimization aimed at improving visibility for manufacturing and B2B buyer-intent keywords.
• PPC / Paid Media Management Pay-per-click and paid media management including Google Ads, LinkedIn ads, Facebook/Instagram ads, OTT advertising, remarketing, display, and geofencing campaigns.
• Free SEO Audit Tool Free website SEO audit tool that scans any website for over 140 technical site-health and SEO mistakes (crawlability, site performance, internal linking, HTTPS security, errors, international SEO) and delivers a custom to-do list of recommendations within 24 hours.
• Free Lead Gap Analysis Free website review that identifies conversion gaps, weak CTAs, buried conversion points, SEO traffic quality issues, and opportunities to generate more qualified leads.

Quantifiable outcome

• 118 new qualified leads in 6 months for Hokuyo USA robotics company
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core infrastructure, core operations, support and core gtm.

• Google Cloud Platformcore infrastructureTechnology or IntegrationCloud computing infrastructure provider powering Synchronicity's digital operations and client campaign delivery.
• HubSpot Emailcore operationsTechnology or IntegrationEmail marketing platform used for client newsletter delivery and marketing automation workflows.
• Dropbox BackupsupportTechnology or IntegrationData backup and security service for protecting client project files and business data.
• Stripecore operationsTechnology or IntegrationInvoice and billing platform used for payment processing with clients.
• Google Ads Remarketingcore gtmGTM or Marketing PartnerGoogle's retargeting platform used to serve targeted display ads to website visitors and prospects across Google's advertising network.
• Facebook Remarketingcore gtmGTM or Marketing PartnerFacebook's retargeting platform for serving customized ads to users who have previously visited client websites or engaged with content.
• Facebook Advertisingcore gtmGTM or Marketing PartnerSocial media advertising partnership for running paid campaigns on Facebook and Instagram targeting B2B and industrial audiences.
• Google Analyticscore operationsTechnology or IntegrationWeb and mobile analytics platform used to track website performance, user behavior, traffic sources, and conversion metrics for clients.
• SEMrushcore operationsTechnology or IntegrationSEO analytics and keyword research platform used for website audits, competitive analysis, and SEO performance tracking across client accounts.
• Hutman (Website Hosting)core infrastructureTechnology or IntegrationWebsite hosting provider powering the Synchronicity website and client sites. Randy Smith associated with Hutman hosting.
• CloudflaresupportTechnology or IntegrationWebsite testing and performance optimization through CDN and security services for faster page loading and DDoS protection.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• SmartBug Media: SmartBug Media is a well-established, venture-backed inbound marketing agency providing HubSpot-centric web design, SEO, content, and marketing automation to B2B and industrial clients. They overlap with Synchronicity's core services but operate at a broader and better-capitalized scale across multiple verticals.
• Walker Sands: Walker Sands is a larger, established B2B marketing agency known for PR-led demand generation targeting technology, industrial, and professional services clients. They are a broader incumbent offering overlapping digital marketing services to similar manufacturing and B2B segments, though at greater scale and with deeper public-relations roots.

Direct peers

• Square 2 Marketing: Square 2 Marketing is a B2B marketing agency focused on growth-driven web design, inbound marketing, and lead generation for service-based and industrial SMBs. They overlap with Synchronicity's retainer-driven model of integrated website, SEO, and content services.
• Gumas: Gumas is a full-service advertising and marketing agency headquartered in Phoenix that has historically focused on industrial, manufacturing, and B2B clients. They provide branding, digital marketing, and trade show support, paralleling Synchronicity's manufacturing-vertical positioning and service mix.
• Industrial Strength Marketing: Industrial Strength Marketing is a digital agency that specializes exclusively in industrial and manufacturing marketing, the same niche Synchronicity targets with its Manufacturing Lead Engine. They offer website design, SEO, and lead generation for manufacturers and OEMs, making them the closest direct competitor in the industrial/B2B space.
• Bop Design: Bop Design is a B2B website design and inbound marketing agency serving industrial, manufacturing, professional services, and technology clients. They deliver similar strategic web design, content, and lead generation services that Synchronicity provides through its Manufacturing Lead Engine offering.
• Kuno Creative: Kuno Creative is an inbound marketing agency focused on B2B manufacturers, industrial companies, and technology firms, offering website design, content marketing, SEO, and lead generation. Their explicit manufacturing and industrial vertical orientation makes them a tightly comparable direct peer to Synchronicity.
• Bluetrain: Bluetrain is a B2B web design and digital marketing agency serving manufacturers, distributors, and technology companies. Their services span website development, HubSpot CRM implementation, and lead nurturing - a similar integrated service stack as Synchronicity's Manufacturing Lead Engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/synchronicitywd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synchronicity