Hyland Insurance

What Hyland Insurance does

Hyland Insurance is an independent insurance agency founded in 1983 by brothers Tim and Pat Hyland (originally T.M. Hyland Company), headquartered at 9750 Ormsby Station Rd, Suite 200 in Louisville, Kentucky. The agency serves individuals, families, small and mid-sized businesses, employers, and seniors across Jefferson County, KY and the Southern Indiana market through four lines of business: Personal Insurance (home, auto, umbrella, flood, renters), Business Insurance (Business Owners Policy, commercial property, general liability, business auto, workers' compensation), Employee Benefits (group health, dental, vision, disability, life), and Senior Care (Medicare, Medicare Advantage, long-term care). It also operates a niche Commercial Transportation vertical targeting fleet and trucking operators.

The agency's technology stack is conventional for a mid-size independent agency: a Vertafore-powered 24/7 client portal for policy management, claims, certificates, and bill payment; a native iOS app (Hyland Insurance HD); and online quote request forms. It does not own proprietary technology and relies on carrier and AMS-vendor infrastructure for underwriting and servicing. As an independent agency, Hyland represents multiple carriers rather than being captive to one, allowing advisors to shop coverage on behalf of clients.

Revenue is generated almost entirely through commissions paid by carrier partners on policies placed and renewed, supplemented by ancillary service fees. Distribution is sales-led through ~30+ licensed advisors and account managers organized by line of business. Pricing is quote-based and not publicly disclosed. The agency is privately held under Hyland family ownership; co-founders Tim and Pat Hyland retired at the end of 2023 after 40 years, with Terry Hyland (CIC) now serving as President.

Name

Hyland Insurance

Legal name

Hyland Insurance

Website

https://hylandins.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Hyland Insurance earns revenue through commissions paid by insurance carrier partners for policies sold and renewed. As an independent agency representing multiple insurance companies, they receive commission payments based on premium volumes and policy placements with their carrier network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hyland Insurance is an independent insurance agency based in Louisville, Kentucky, founded in 1983 by brothers Tim and Pat Hyland. The agency sells personal lines (home, auto, umbrella, flood, renters), commercial lines (business owners policy, commercial property, general liability, business auto, workers' compensation), employee benefits (group health, dental, vision, disability, life), and senior care insurance (Medicare supplements and long-term care), placing coverage with a panel of A-rated carrier partners.

Product overview

Hyland Insurance is an independent insurance agency established in 1983, offering a comprehensive suite of insurance solutions organized into four main categories: Personal Insurance (home, auto, umbrella, flood, renters), Business Insurance (BOP, commercial property, general liability, business auto, workers' comp), Employee Benefits (health, dental, vision, disability, life), and Senior Care (Medicare, long-term care). The agency operates digital service channels including an online client portal (Vertafore) and a native iOS mobile application. As an independent agency, they represent multiple insurance carriers to provide clients with choice and competitive pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Hyland Senior Care: Provides counseling and support for clients dealing with complex issues of Medicare and Long-Term Care for seniors.

Products and services

• Personal Insurance Personal lines insurance products including home, auto, umbrella, flood, and renters coverage for individuals and families in the Louisville, KY region. Policies are placed with multiple carrier partners such as Progressive, Travelers, Safeco, Hartford, Cincinnati, Foremost, Hagerty, Hanover, K&K, Liberty Mutual, Main Street America, Motorists, RLI, and Westfield.
• Business Insurance Commercial insurance coverage including business owners policy (BOP), commercial property, general liability, business auto, and workers' compensation for small and mid-size businesses. Designed for local business owners needing bundled or standalone commercial protection.
• Employee Benefits Group employee benefits programs for employers, covering group health, dental, vision, short- and long-term disability, and group life insurance. Sourced from carriers including Aetna, Anthem Blue Cross, Humana, and United Healthcare.
• Senior Care Insurance Insurance products tailored for seniors, including Medicare supplement plans, Medicare Advantage options, and long-term care insurance. Targeted at individuals aged 65 and older seeking retirement-stage health and care coverage.
• Life Insurance Life insurance products for individuals and employer-sponsored group life, including offerings placed through carriers such as National Western Life alongside the broader personal and benefits product set.

Quantifiable outcome

• Strong customer satisfaction with over 200 five-star Google reviews
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SIAA Master AgencycoreStrategic or Co-development PartnerSIAA (Strategic Insurance Agency Alliance) partnership providing access to industry resources, training, and carrier relationships that support independent agency operations.
• AHA Insurance NetworkcoreStrategic or Co-development PartnerAmerican Heart Association Insurance Network partnership connecting the agency with health insurance resources and community health initiatives.
• IIAK Trusted ChoicecoreChannel Partner/ Reseller/ DistributorIndependent Insurance Agents Alliance (IIAK) Trusted Choice membership providing access to carrier markets and marketing support for independent agents.
• IIAK Apprenticeship ProgramminorStrategic or Co-development PartnerInsurance Industry Apprenticeship Program partnership supporting workforce development and training for future insurance professionals.
• BBB A+ RatingcoreOthersBetter Business Bureau accreditation with A+ rating demonstrating commitment to ethical business practices and customer satisfaction.
• Holy Cross Intern ProgramminorStrategic or Co-development PartnerPartnership with Holy Cross High School providing internship opportunities for students interested in insurance careers.
• FEAT Autism Friendly BusinessminorStrategic or Co-development PartnerFEAT of Louisville Autism Friendly Business designation recognizing the agency's accessibility and community support initiatives.
• AGC of KY (Associated General Contractors of Kentucky)minorStrategic or Co-development PartnerIndustry association partnership providing access to construction industry clients and specialized insurance programs for contractors.
• Greater Louisville Inc.minorStrategic or Co-development PartnerGreater Louisville Inc. chamber partnership supporting regional business development and networking opportunities.
• One Southern IndianaminorStrategic or Co-development PartnerRegional chamber of commerce partnership supporting business development in Southern Indiana market area.
• Kentucky ChamberminorStrategic or Co-development PartnerKentucky Chamber of Commerce membership providing access to statewide business resources and advocacy.
• Germantown Schnitzelberg Business AssociationminorStrategic or Co-development PartnerLocal business association partnership supporting community engagement in the Germantown/Schnitzelberg neighborhood of Louisville.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hilb Group: Mid-sized insurance brokerage with a comparable independent-agency model and acquisition-driven growth strategy, serving commercial, personal, and employee benefits clients across multiple geographies.
• Houchens Insurance Group: Kentucky-based regional insurance agency of similar size and multi-segment offerings, providing a directly comparable local independent-agency benchmark in the same Louisville-adjacent geography.
• Heffernan Insurance Brokers: Mid-sized independent insurance brokerage serving commercial, personal, and benefits clients with a similar multi-line, advisor-led model and employee-ownership culture.
• RPS Insurance Brokerage: Independent insurance brokerage offering commercial, personal, and employee benefits products via advisor-led distribution channels, with similar multi-line product breadth and carrier access.

Broad incumbents

• AssuredPartners: Large national insurance brokerage with an aggressive independent-agency acquisition strategy, operating across the same product lines (commercial, personal, benefits) but at materially larger scale than Hyland.
• USI Insurance Services: Large diversified insurance brokerage serving mid-market and enterprise clients across P&C, employee benefits, and personal insurance nationwide with significantly greater scale and product breadth.
• Brown & Brown: Top-five US insurance brokerage with multi-line offerings and continuous M&A-driven expansion across commercial, personal, and benefits segments.
• Burns & Wilcox: Specialty commercial insurance brokerage with multi-line offerings and a focus on wholesale and specialty placement, providing broader carrier access and producer network than a regional independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCL431LYN_pWPysnl19WHxgQ?view_as=subscriber
• Facebookfacebook.com/HylandInsurance
• LinkedInlinkedin.com/company/hyland-insurance-services
• Instagraminstagram.com/hylandinsurance/?hl=en
• Xx.com/hylandins

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyland Insurance