The Winnipeg Chamber of Commerce

What The Winnipeg Chamber of Commerce does

The Winnipeg Chamber of Commerce is a nonprofit business membership organization founded in 1873, predating the City of Winnipeg itself, making it one of Canada's oldest continuous chambers of commerce. Headquartered at Unit 101, 200 Portage Avenue at Portage & Main in Winnipeg, Manitoba, the Chamber serves approximately 2,000 member organizations representing 100,000 business contacts across Manitoba, and is independently recognized by Probe Research as Manitoba's leading business organization and one of Canada's eight largest chambers. It holds national accreditation from the Chamber Accreditation Council of Canada.

The Chamber's product portfolio is built around five pillars. Advocacy delivers the collective business voice at City Hall, the Manitoba Legislature, and Parliament Hill, with stated priorities in economic growth, workforce, trade, housing, and sustainability. Networking is anchored by 100+ annual functions including Membership Luncheons ($105/$210 individual; $590/$5,900 Luncheon season seats; $690/$6,900 All Access season seats), At The Table intimate discussions, BizCONNECT sessions, and Board Connect. Cost-saving affinity programs include the Chambers of Commerce Group Insurance Plan (administered through Johnston Group, serving 25,000+ firms nationally), payroll, merchant services, hotel discounts up to 50%, office supply savings up to 85%, UPS shipping, Lenovo technology, and AIR MILES. Leadership development includes the 10-session Leadership Winnipeg program ($1,995/$2,495), the newly launched Leadership Winnipeg Institute, and Board Connect in partnership with Volunteer Manitoba. DEI is delivered via the CODE (Commitment to Opportunity, Diversity and Equity) initiative, the Truth and Reconciliation Roadmap, and participation in the federal 50/30 Challenge. Additional products include document certification through TradeCert/ESScert, AI readiness workshops under Manitoba AI Pathways, the Exchange event-space rental ($200/$300 day), and an international travel program.

Revenue is generated across five streams: recurring annual membership dues (tiered by company size from 1-10 to 1000+ employees, pricing not publicly disclosed), event and season-seat revenue, three-tier corporate sponsorships ($175 entry-level to $9,000+ Premier partnerships), affinity partner referral revenue, and facility rental. Distribution is primarily direct sales (Director of Membership Sales, Business Development Manager, Member Engagement Coordinator), supported by event-driven acquisition through 100+ annual touchpoints and channel co-marketing with Premier/Strategic/Supporting sponsors. The organization is led by President & CEO Loren Remillard, with a staff of approximately 50 across co-located organizations (17 named on staff page). No proprietary technology product is built; underlying technology is limited to the Chamber's Atlas member and event platform (web.winnipeg-chamber.com/atlas) and standard SaaS tooling including Constant Contact for email delivery.

Name

The Winnipeg Chamber of Commerce

Legal name

The Winnipeg Chamber of Commerce

Website

https://winnipeg-chamber.com

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

The Winnipeg Chamber of Commerce is a 150+ year-old nonprofit business membership organization in Manitoba serving approximately 2,000 member organizations and 100,000 business contacts through policy advocacy, 100+ annual networking events, and pooled cost-saving programs including group insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The Chamber's primary revenue stream is annual membership dues from approximately 2,000 member organizations. Membership pricing varies by company size, with small businesses and large enterprises paying different rates. Membership provides access to advocacy, networking, cost-saving programs, events, and DEI resources.
2. Event Tickets and Season Seats: Revenue from individual event tickets (e.g., $105 member / $210 non-member for Membership Luncheons) and season seat packages ($590 single / $5,900 table of 10 for Membership Luncheon Season Seats; $690 / $6,900 for All Access Season Seats). 20% discount for members vs. individual ticket pricing.
3. Sponsorship Revenue: Sponsorship packages at three tiers (Supporting, Strategic, Premier) ranging from entry-level tradeshow booths (starting $175) to strategic year-long partnerships (starting $9,000) and luncheon/keynote sponsorships (up to $5,500+). Revenue is supplemented by advertising in e-newsletters (starting $250).
4. Affinity / Cost-Saving Programs: The Chamber facilitates affinity partnerships (group insurance, payroll services, merchant services, hotel discounts, office supplies, UPS shipping, Lenovo tech) that generate referral or administrative revenue, with member savings passed through. Programs include Chambers of Commerce Group Insurance Plan serving 25,000+ firms nationally.
5. Event Space Rental (The Exchange @ The Chamber): The Johnston Group Event Centre (JGEC) is rented to members for workshops and classes at $200 (half-day) or $300 (full-day) plus tax, generating facility rental revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

The Winnipeg Chamber of Commerce is a nonprofit business membership organization that sells annual memberships (tiered by company size) to approximately 2,000 member organizations, providing advocacy representation at municipal, provincial, and federal government levels, 100+ annual networking events, cost-saving affinity programs (including the Chambers of Commerce Group Insurance Plan serving 25,000+ firms nationally), leadership development programs (Leadership Winnipeg and the Leadership Winnipeg Institute), DEI programming through the CODE initiative, document certification via TradeCert, and member discounts on payroll, shipping, hotels, and supplies.

Product overview

The Winnipeg Chamber of Commerce operates as a membership-based business organization offering a unified portfolio of member services. The core offerings include networking programs (Membership Luncheons, All Access Season Seats, Networking Hub), professional development (Leadership Winnipeg, Leadership Winnipeg Institute), and specialized initiatives (CODE for DEI, Manitoba AI Pathways for AI education). Members also access cost-saving affinity programs including group insurance through Johnston Group, payroll services, merchant services, and document certification. The Chamber provides advocacy representation at all three levels of government and facilitates international travel experiences. The organization serves over 2,000 member organizations representing approximately 100,000 business contacts across Manitoba.

Differentiator

Problem solved

Functional benefit

Brands

• CODE: Commitment to Opportunity, Diversity and Equity - a community movement dedicated to creating inclusive and welcoming workplaces through peer-learning groups, workshops, human resource support, and curated DEI tools and templates.

Products and services

• Chamber Membership Annual membership program tiered by company size (1-10, 11-25, 26-50, 51-100, 101-500, 501-1000, 1000+ employees), providing approximately 2,000 Winnipeg/Manitoba businesses with advocacy at all three levels of government, 100+ networking events, cost-saving affinity programs, leadership development, DEI resources, document certification, and 50% off paid event tickets.

Quantifiable outcome

• Over 25,000 firms served nationally through the Chambers of Commerce Group Insurance Plan
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Efficiency ManitobacoreStrategic or Co-development Partner · 1 January 2022The Chamber partnered with Efficiency Manitoba in 2022 to connect members with sustainable business programs, grants, and energy efficiency resources. The partnership includes a dedicated Energy & Climate Advocate (Casey Clair) who helps businesses navigate Efficiency Manitoba's commercial programs, small business incentives, building retrofits, and green energy tax credits. The partnership was renewed in October 2024.
• Winnipeg Indigenous AccordcoreStrategic or Co-development Partner · 1 January 2016The Chamber is a signatory to the inaugural 2016 Winnipeg Indigenous Accord, responding to the Truth and Reconciliation Commission's 94 Calls to Action. The Accord commits the Chamber to advancing reconciliation in business through the Truth and Reconciliation Advisory Council and the Truth and Reconciliation Roadmap (TRR) resource.
• Volunteer ManitobacoreStrategic or Co-development PartnerLeadership Winnipeg is co-delivered by The Winnipeg Chamber and Volunteer Manitoba. The partnership combines the Chamber's business network and programming expertise with Volunteer Manitoba's volunteer and board connection infrastructure. Volunteer Manitoba manages the Board Connect placement program, matching Leadership Winnipeg graduates with nonprofit boards.
• Manitoba Chambers of CommercecoreStrategic or Co-development PartnerThe Manitoba AI Pathways (MAP) program is led by the Manitoba Chambers of Commerce in partnership with The Winnipeg Chamber and the broader Manitoba chamber network. MAP is supported by the Government of Manitoba and delivers AI readiness workshops, assessments, and a resource hub to Manitoba businesses through the chamber network.
• Government of Canada (50/30 Challenge)coreStrategic or Co-development PartnerThe Chamber participates in the federal 50/30 Challenge (a partnership between the Government of Canada, Canadian businesses, and diversity organizations) with targets of 50% gender parity and 30% representation from under-represented groups on boards and in senior management. This is part of the Chamber's CODE DEI commitment.
• Truth and Reconciliation Advisory CouncilcoreStrategic or Co-development PartnerAn advisory council of community leaders and organizations provides strategic guidance on the Chamber's Truth and Reconciliation work, shaping programming, advising on policy direction, and maintaining the Truth and Reconciliation Roadmap — a free, regularly updated business resource for Indigenous inclusion.
• CODE Community CollaborativecoreStrategic or Co-development PartnerA group of community leaders, DEI practitioners, and individuals with lived experience guides the design and delivery of CODE programming. This collaborative ensures the DEI resources and initiatives are grounded in diverse perspectives and real community needs.
• TradeCert / ESSCertcoreTechnology or IntegrationDocument certification (Certificates of Origin, commercial invoices, letters, and trade documents) is facilitated through TradeCert/Winnipeg, an online portal operated by ESSCert. The Chamber certifies documents that are then used by customs administrations, importers, freight forwarders, and banks internationally, leveraging ESSCert's platform infrastructure.
• RBC Convention Centre Winnipeg (Board Connect Sponsor)minorGTM or Marketing PartnerRBC Convention Centre Winnipeg is listed as a proud supporter and Vision Partner of the Board Connect program within Leadership Winnipeg, providing venue and/or sponsorship support for leadership programming events.
• Johnston Group Inc. (Chambers Plan Benefits)coreChannel Partner/ Reseller/ DistributorJohnston Group administers the Chambers of Commerce Group Insurance Plan, a pooled group benefits program serving over 25,000 firms nationally. The Chamber distributes this program to its members, with its own staff (Guy Thomas, Senior Director) and insurance advisors (Adam Speirs, SV Benefits) facilitating enrollment.
• Chambers of Commerce Group Insurance Plan (National)coreChannel Partner/ Reseller/ DistributorA national pooled group benefits program administered through chambers of commerce across Canada, providing life, disability, and health insurance to SMBs. The Winnipeg Chamber is a key distribution node for this national program, which serves 25,000+ firms and has operated for 35 years.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/wpgchamber
• LinkedInlinkedin.com/company/the-winnipeg-chamber-of-commerce
• Instagraminstagram.com/wpgchamber
• Xx.com/TheWpgChamber

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Winnipeg Chamber of Commerce