YesYes
YesYes is a French B2C and B2B retailer of refurbished consumer electronics, headquartered in Caen, with an in-house refurbishment workshop supplying certified pre-owned smartphones, laptops, tablets and speakers under a 2-year warranty, alongside repair and trade-in services.
- Company typePrivate
- Founded2017
- HeadquartersCaen, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What YesYes does
YesYes is a French retailer specializing in refurbished consumer electronics, operating both a national e-commerce storefront and a physical boutique at 98 Rue de Bernières in Caen, France. The company sells certified pre-owned smartphones (iPhone, Samsung Galaxy, Google Pixel), MacBook Air and Pro laptops, iPads, and Marshall speakers, pricing them at up to 60% below equivalent new-device retail prices. All refurbishment is performed in-house at its Caen workshop, where devices are checked and fitted with batteries certified at 85%+ capacity, and sold with a 2-year warranty. The company serves two segments: individual consumers (B2C) purchasing single devices, and professional buyers via a dedicated 'Espace Pros' B2B channel. Its operating model combines a single-site refurbishment pipeline, a trade-in/buyback program to source used devices from end users, in-house repair services, and partnerships such as a device supply agreement with Orange France. Logistics and commercial terms include 48-hour delivery, a 14-day return window, and installment payments through Alma (3-4 installments), alongside standard card and PayPal options.
YesYes firmographics
Firmographics- Name
- YesYes
- Legal name
- YesYes
- Website
- https://yes-yes.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YesYes is a French B2C and B2B retailer of refurbished consumer electronics, headquartered in Caen, with an in-house refurbishment workshop supplying certified pre-owned smartphones, laptops, tablets and speakers under a 2-year warranty, alongside repair and trade-in services.
- Ownership category
- akta.pro rank
YesYes industry classification
Industry- Product category
- Refurbished Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (4492), Used Merchandise Retailers (459510)
- SIC
- Retail-Computer & Computer Software Stores (5734), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Certified Refurbished Electronics Retail (CRACAJAD)
- akta.pro secondary industries
- Refurbished, Used & Recommerce Smartphones (CRACALAG), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
Keywords
Where YesYes is headquartered
LocationHeadquarters
- HQ city
- Caen
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
YesYes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Refurbished Electronics Sales: YesYes generates revenue through the one-time sale of refurbished smartphones, tablets, laptops (MacBook), and speakers. Products are sourced from the French market (individuals, Orange France partnership, and French businesses), refurbished in-house, and sold directly to consumers at prices up to 60% lower than new. Additional revenue comes from trade-in services and repair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase pricing based on product model and condition |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
YesYes product offering
Product offeringCore offering
YesYes retails refurbished consumer electronics — iPhone, Samsung Galaxy and Google Pixel smartphones; MacBook Air and MacBook Pro laptops; iPad, iPad Air and iPad Pro tablets; and Marshall Bluetooth speakers — sourced entirely from the French market, reconditioned in its own workshop, graded by cosmetic condition and sold with a 2-year warranty at up to 60% below the price of new equivalents. It supplements the catalogue with device trade-in (rachat/reprise) and a paid repair service, supported by an e-commerce site and a physical Atelier Boutique in Caen.
Product overview
YesYes is a French electronics refurbisher offering a comprehensive portfolio of certified pre-owned devices. The core offering consists of refurbished smartphones (iPhone, Samsung Galaxy, Google Pixel), laptop computers (MacBook Air, MacBook Pro), and tablets (iPad, iPad Air, iPad Pro) across multiple generations and configurations. The company also sells refurbished Marshall Bluetooth speakers. Supporting services include device trade-in/buyback, professional repair services, and a physical Atelier Boutique in Caen. Products are offered in multiple condition grades (Bon plan, Très bon état, Excellent état) with a 2-year warranty and up to 60% savings versus new retail prices. All products are sourced from the French market and refurbished in-house at the company's Normandy facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Smartphones
Quantifiable outcome
- Products priced up to 60% lower than new retail equivalents
- +2 more outcomes
Companies that use YesYes
Customer profileSegments2 records
Ideal customer profiles2 records
YesYes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
YesYes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Orange FrancecoreYesYes sources refurbished products through a partnership with Orange France, one of the major French telecommunications operators. This partnership provides a steady supply of trade-in and returned devices from Orange's customer base, supporting YesYes's circular economy model and ensuring consistent inventory of quality refurbished devices.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
YesYes competitors and assessment
Company assessmentDirect peers
- Back Market: French-founded marketplace for refurbished smartphones, tablets, laptops, and consumer electronics. Directly comparable to YesYes on product mix (iPhone, Galaxy, MacBook), target customer (value-conscious French/EU consumers), and circular-economy positioning, but operates at significantly larger scale as a multi-country platform.
- Refurbed: Pan-European refurbished electronics marketplace selling smartphones, laptops, tablets, and audio gear with warranty. Highly comparable to YesYes on product categories and value proposition (discounted certified-refurbished devices with warranty), and competes in France as well as other EU markets.
- Certideal: French online retailer specializing in refurbished smartphones (iPhone, Samsung, Google Pixel) with warranty and trade-in services. Closely comparable to YesYes's smartphone core, customer profile (French consumers and businesses), and B2C + trade-in model.
- Swappie: European refurbished smartphone retailer (origin: Finland) specializing in iPhone with in-house refurbishment, warranty, and trade-in. Highly comparable on product focus (refurbished iPhones), quality-controlled refurb process, and B2C + trade-in model, though operating across multiple European markets.
- asgoodasnew: European refurbished electronics retailer (smartphones, tablets, laptops, consoles) with in-house refurbishment, warranty, and trade-in. Directly comparable to YesYes on multi-category refurbished consumer electronics, quality-controlled in-house process, and circular-economy positioning.
Broad incumbents
- Cdiscount Reconditionné: Refurbished electronics sub-brand of French e-commerce giant Cdiscount. Comparable on product categories and French consumer base; differs in being part of a much broader retail platform with marketplace dynamics.
- Amazon Renewed: Amazon's certified refurbished program covering smartphones, laptops, tablets, audio, and other electronics. Comparable on product categories, warranty-backed refurbished offering, and customer value proposition, though bundled into the broader Amazon retail ecosystem with global scale.
- Fnac Reconditionné / Fnac Occasion: Refurbished and pre-owned electronics offering from major French retailer Fnac. Comparable on product mix (smartphones, laptops, tablets), French consumer base, and warranty-backed refurbished positioning, but embedded in a broader omnichannel retail business.
- Apple Certified Refurbished / Apple Trade In: Apple's official refurbished store and trade-in program. Comparable on refurbished iPhone, iPad, and MacBook products and on the 'certified refurbished with warranty' value proposition; differs as the OEM-direct channel with deepest pricing power on parts and residuals.
Emerging players
- Recommerce Group: European specialist in refurbished smartphones, tablets, and connected devices with B2B and B2B2C channels (including telecom and retail partnerships). Comparable to YesYes on refurbished consumer electronics and B2B supply dynamics (e.g., Orange-adjacent telecom channels), but more weighted to wholesale/operator partnerships than DTC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
YesYes social profiles
Digital presenceYesYes financial estimates
Financial estimateRevenue estimate
Valuation estimate
YesYes leadership team
Management profileNumber of profiles
YesYes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YesYes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YesYes
What does YesYes do?
YesYes retails refurbished consumer electronics — iPhone, Samsung Galaxy and Google Pixel smartphones; MacBook Air and MacBook Pro laptops; iPad, iPad Air and iPad Pro tablets; and Marshall Bluetooth speakers — sourced entirely from the French market, reconditioned in its own workshop, graded by cosmetic condition and sold with a 2-year warranty at up to 60% below the price of new equivalents. It supplements the catalogue with device trade-in (rachat/reprise) and a paid repair service, supported by an e-commerce site and a physical Atelier Boutique in Caen.
Is YesYes a public or private company?
YesYes is a private company. It is classified as unknown and is currently operating.
When was YesYes founded?
YesYes was founded in 2017. It employs 11 to 50 people.
Where is YesYes based?
YesYes is headquartered in Caen, France, in the Europe region.
How does YesYes make money?
One revenue line is on record: refurbished Electronics Sales.
Who are YesYes's main competitors?
Direct peers on record are Back Market, Refurbed, Certideal, Swappie and asgoodasnew. Broad incumbents are Cdiscount Reconditionné, Amazon Renewed, Fnac Reconditionné / Fnac Occasion and Apple Certified Refurbished / Apple Trade In. Recommerce Group is listed as an emerging player.
Does YesYes have an API?
No public API is recorded for YesYes.
What industry is YesYes in?
YesYes's product category is Refurbished Consumer Electronics. Its primary akta.pro industry code is CRACAJAD, Certified Refurbished Electronics Retail, with a secondary code of CRACALAG, Refurbished, Used & Recommerce Smartphones. Its NAICS code is 4492 and its SIC code is 5734.