goLance Inc
goLance is a global freelance marketplace, founded in 2015, that connects businesses with over one million vetted freelancers for project-based, hourly, and milestone work, monetized through a 7.95% service fee on freelancer payments and augmented by goMeter time tracking, Mango AI assistant, and global payroll.
- Company typePrivate
- Founded2015
- HeadquartersDover, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What goLance Inc does
goLance Inc, founded in 2015 and headquartered in Dover, Delaware, operates a global freelance marketplace that connects companies with a stated base of over 1,000,000 freelancers across skill categories including design, engineering, marketing, finance, writing, and AI services. The core product is a self-serve web and mobile platform where businesses post jobs, evaluate candidates, manage contracts (hourly, milestone, or fixed-price), track work, and process cross-border payments. The company monetizes via a 7.95% service fee on freelancer fees, with payments processed through Stripe and — for international flows — supported by Ripple's On-Demand Liquidity infrastructure.
The product stack is layered around the marketplace. goMeter is a time-tracking and work-monitoring module that captures keystrokes, mouse activity, screenshots, and active applications and runs a proprietary anti-cheating algorithm that flags bot usage and anomalous work patterns. Mango AI is an in-platform assistant that uses third-party large language models (OpenAI, Google Gemini) to convert contract, time-tracking, and survey data into natural-language summaries, surface contract risks, and produce payment forecasts and applicant rankings that combine technical and cultural-fit scores. Global Payroll handles international contractor payouts and tax compliance, and an Enterprise (Hand-Picked Talent) program layers a curated, sales-assisted motion on top of the self-serve funnel.
Go-to-market combines product-led self-serve acquisition with an enterprise field-sales motion for larger clients and inside sales for global payroll mid-market accounts. Distribution is driven by SEO-optimized category and country-specific hiring pages, supplemented by content marketing, social media, and Trustpilot-validated social proof. The platform also operates adjacent product lines — AI Services (custom AI and blockchain development delivered through the freelancer pool), Customer Support & Gaming Support Teams, Freelancer Travel Rewards with major airline and hotel partners, and a Freelancer Recognition Rewards program — extending the marketplace into vertically specialized and supply-side-retention offerings. The company is privately held by founder and CEO Michael Brooks, with offices in Dover, Delaware and San Juan, Puerto Rico, and a headcount range of 101–250. No revenue, funding history, or investor composition is disclosed in available materials.
goLance Inc firmographics
Firmographics- Name
- goLance Inc
- Legal name
- goLance, Inc.
- Website
- https://golance.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- goLance is a global freelance marketplace, founded in 2015, that connects businesses with over one million vetted freelancers for project-based, hourly, and milestone work, monetized through a 7.95% service fee on freelancer payments and augmented by goMeter time tracking, Mango AI assistant, and global payroll.
- Ownership category
- akta.pro rank
goLance Inc industry classification
Industry- Product category
- Freelance Marketplace
- NAICS
- Software Publishers (5132)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
- akta.pro secondary industries
- Time, Expense & Timesheet Management for Contractors (BPACAGAK), Contractor / Freelancer Payments (FSAMAKAC)
Keywords
Where goLance Inc is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
goLance Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Marketplace Commission (Service Fee): goLance charges a fee of 7.95% of the total amount of Freelancer Fees paid to a Freelancer. Service Fees are subtracted from the total amount of Freelancer Fees owed. For international users, goLance acts as intermediary collecting from clients and paying subcontractors. For US users, payment is made directly from Client to Freelancer with goLance charging service fees to both parties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace Platform Fee: 7.95% of freelancer fees |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
goLance Inc product offering
Product offeringCore offering
goLance operates a global online freelance marketplace platform connecting businesses with over 1,000,000 vetted independent contractors and agencies across categories such as design, engineering, marketing, finance, writing, and AI services. The platform provides integrated hiring workflows, contract management, AI-powered matching, time tracking (goMeter), productivity management (Mango AI), and cross-border payment processing with a 7.95% marketplace commission on freelancer fees.
Product overview
goLance is a freelance marketplace platform offering a portfolio of integrated products. The core platform (goLance Marketplace) connects companies with over 1,000,000 freelancers worldwide. Key supporting modules include: goMeter for time tracking and work monitoring; Mango AI as an intelligent assistant for contract management, team oversight, and analytics; Global Payroll for international payments and tax compliance; Enterprise (Hand-Picked Talent) for curated talent acquisition; AI Services for custom AI and blockchain solutions; and Freelancer Travel Rewards for incentivizing talent. The platform supports multiple contract types (hourly, milestone-based, and fixed-price) with integrated payment processing through Stripe.
Differentiator
Problem solved
Functional benefit
Brands
- goMeter: Time tracking application for hourly contracts that monitors freelancer activity including screenshots, keystrokes, and active applications.
- Mango AI
Products and services
- goLance Marketplace A global freelance marketplace connecting companies with over 1,000,000 vetted freelancers for hiring, contract management, time tracking, and payments across categories including Design, Engineering, Marketing, Finance, Writing, and AI Services.
- goMeter
Quantifiable outcome
- 72% freelancer engagement increase with strong company culture alignment
- +3 more outcomes
Companies that use goLance Inc
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
goLance Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature7 records
goLance Inc partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Delta Air LinesminorTravel rewards partner for goLance Freelancer Travel Rewards program. Provides airline rewards including Delta flights as part of freelancer reward ecosystem designed for growth, freedom, and global opportunity.
- United AirlinesminorTravel rewards partner for goLance Freelancer Travel Rewards program. Provides United flights as rewards for freelancers on the platform.
- American AirlinesminorTravel rewards partner for goLance Freelancer Travel Rewards program. Provides American Airlines flights as part of freelancer incentive ecosystem.
- Marriott InternationalminorHotel rewards partner for goLance Freelancer Travel Rewards program. Marriott hotels included in world-class travel partner ecosystem.
- Hilton Hotels & ResortsminorHotel rewards partner for goLance Freelancer Travel Rewards program. Hilton hotels included as rewards for freelancer engagement.
- Hyatt HotelsminorHotel rewards partner for goLance Freelancer Travel Rewards program. Hyatt properties available as part of global travel rewards.
- IHG Hotels & ResortsminorHotel rewards partner for goLance Freelancer Travel Rewards program. IHG properties included in freelancer reward ecosystem.
- StripecoreThird-party payment processor used to facilitate all payment transactions on the platform. Handles credit cards, debit cards, and bank account transfers. User relationship with Stripe governed by Stripe Terms of Service at stripe.com.
- OpenAIcoreThird-party large language model provider used by Mango Features (Mango Chat and Mango Surveys) to generate natural language outputs. Limited, query-specific data is transmitted to OpenAI for this purpose. Time-tracking screenshots are not transmitted to such providers.
- Google GeminicoreThird-party large language model provider used by Mango Features to generate natural language outputs. Query-specific data is transmitted to Google Gemini for generating natural language summaries. Screenshots are excluded from data transmission per privacy protections.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
goLance Inc competitors and assessment
Company assessmentDirect peers
- Toptal: Toptal is a curated freelance marketplace focused on elite software developers, designers, and finance experts. Directly comparable to goLance's 'Hand-Picked Talent' enterprise program and expert-vetted positioning, but with a narrower skill focus and higher-end client base.
- Upwork: Upwork is the largest global freelance marketplace connecting businesses with independent professionals across hundreds of skill categories. Directly comparable to goLance in core marketplace model, freelancer/client matching, and global payment facilitation, but operates at materially greater scale.
- Guru.com: Guru.com is a long-standing freelance marketplace facilitating hiring across programming, design, writing, and business categories. Directly comparable to goLance in freelance matching, workroom collaboration, and milestone-based payment mechanics.
- Fiverr: Fiverr is a leading freelance services marketplace with a strong consumer/SMB orientation and pre-packaged service listings. Directly comparable to goLance in connecting buyers with freelance talent and processing marketplace payments, but with a different listing model and brand scale.
- PeoplePerHour: PeoplePerHour is a UK-based freelance marketplace connecting businesses with freelance talent across web, design, marketing, and writing categories. Directly comparable to goLance in marketplace model and freelancer matching, with a primarily UK/European talent pool.
- Freelancer.com: Freelancer.com operates a global freelance marketplace spanning technical, creative, and professional categories. Directly comparable to goLance in marketplace mechanics, contest-based hiring, and milestone/ hourly payment structures, with a longer operating history.
Emerging players
- Remote: Remote is a global HR platform focused on international payroll, contractor management, and employer-of-record services. Comparable to goLance's Global Payroll and contractor payment flows, with stronger positioning in full EOR/PEO services rather than freelance marketplace.
- Deel: Deel is a global payroll and contractor management platform enabling companies to hire and pay international team members compliantly. Comparable to goLance's Global Payroll and contractor management capabilities, with stronger positioning in EOR/HR compliance.
- Catalant: Catalant is an enterprise platform for matching companies with independent consultants and business experts. Comparable to goLance's enterprise tier and Hand-Picked Talent program in serving larger organizations with vetted independent talent, though focused on consulting rather than tech/creative work.
- Turing: Turing is an AI-powered platform for sourcing and managing vetted software developer talent globally. Comparable to goLance in the AI-driven developer matching and remote technical talent focus, but with deeper specialization in software engineering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
goLance Inc social profiles
Digital presencegoLance Inc compliance and trust
Trust signalCompliance2 records
goLance Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
goLance Inc leadership team
Management profileNumber of profiles
Profiles1 record
goLance Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
goLance Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about goLance Inc
What does goLance Inc do?
goLance operates a global online freelance marketplace platform connecting businesses with over 1,000,000 vetted independent contractors and agencies across categories such as design, engineering, marketing, finance, writing, and AI services. The platform provides integrated hiring workflows, contract management, AI-powered matching, time tracking (goMeter), productivity management (Mango AI), and cross-border payment processing with a 7.95% marketplace commission on freelancer fees.
Is goLance Inc a public or private company?
goLance Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was goLance Inc founded?
goLance Inc was founded in 2015. It employs 101 to 250 people.
Where is goLance Inc based?
goLance Inc is headquartered in Dover, United States, in the North America region.
How does goLance Inc make money?
One revenue line is on record: marketplace Commission (Service Fee).
Who are goLance Inc's main competitors?
Direct peers on record are Toptal, Upwork, Guru.com, Fiverr, PeoplePerHour and Freelancer.com. Emerging players are Remote, Deel, Catalant and Turing.
Does goLance Inc have an API?
No public API is recorded for goLance Inc.
What industry is goLance Inc in?
goLance Inc's product category is Freelance Marketplace. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces, with a secondary code of BPACAGAK, Time, Expense & Timesheet Management for Contractors. Its NAICS code is 5132 and its SIC code is 7361.