What Antenna International does

Antenna International is a private, for-profit company founded in 1984 and headquartered in Norwalk, Connecticut, with 501-1,000 employees. The company provides technology, content, and services to artistic, historic, and cultural institutions worldwide, operating the STQRY platform as its primary digital offering. STQRY is a multi-product vertical SaaS suite for building self-guided tours and interactive visitor experiences, comprising five integrated products: STQRY Apps (no-code mobile guide and tour apps), STQRY Kiosk (on-site digital labels and interactives), STQRY Fleet (hardware-coupled shared device provisioning), STQRY Marketplace (publishing and monetization of guided tours), and STQRY Collect (digitization, storage, and online publishing of collections).

The platform serves cultural and heritage sites, universities and schools, gardens/nature trails/forests/zoos, local government, destination marketing organizations, commercial tourism attractions, sightseeing and tour operators, and digital content creators. Named customers include Yale University, Museums Victoria, Georgia O'Keeffe Museum, Cleveland National Forest (US Forest Service), Revs Institute, Virgin Galactic, Auckland Museum, Museum of Pop Culture, Walt Disney Family Museum, and St. Louis Public Library.

The business model combines a SaaS subscription with a freemium onboarding tier, supported by a hybrid go-to-market motion of self-serve product-led growth via builder.stqry.com and direct enterprise sales through demo booking. Distribution is global with no regional restrictions, and the company supports multiple phone points of contact in the US and New Zealand. Founder Chris Hardman continues to lead the company as founder and president.

Name

Antenna International

Website

https://antennainternational.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Antenna International is a Norwalk, CT-based provider of technology, content, and services to artistic, historic, and cultural institutions worldwide, operating the STQRY no-code SaaS suite for self-guided mobile tours, kiosks, shared device fleets, marketplaces, and collection digitization across museums, universities, tourism attractions, and government destinations.

Ownership category

akta.pro rank

Product category

Cultural Heritage Technology

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)

Keywords

• Cultural heritage technology
• Mobile tour apps
• Interactive kiosk solutions
• Visitor engagement software
• Digital guide platforms

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription: SaaS platform subscription model enabling organizations to create and manage digital tour experiences. The 'Getting started is free and easy' suggests a freemium or trial tier with paid upgrades for full platform access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Antenna International, doing business as STQRY, provides technology, content, and services to artistic, historic, and cultural institutions worldwide. The company delivers a suite of digital products—including self-guided mobile tour apps, interactive kiosks, shared-device fleet management, a tour marketplace, and digital collection management tools—designed to help museums, galleries, universities, tourism attractions, and government sites engage visitors through mobile and on-site digital experiences.

Product overview

STQRY is a multi-platform digital solution for creating self-guided tours and interactive experiences. The platform consists of five integrated products: STQRY Apps for mobile tour apps, STQRY Kiosk for on-site digital labels, STQRY Fleet for shared device management, STQRY Marketplace for tour monetization, and STQRY Collect for digital collections management. Together they serve cultural institutions, universities, tourism attractions, and government organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• STQRY Apps A self-guided mobile tour app platform that enables cultural institutions to build and publish branded mobile guides for visitors on iOS and Android devices.
• STQRY Kiosk An interactive on-site kiosk solution that delivers multimedia exhibit content and visitor information through touchscreen stations installed at cultural sites.
• STQRY Fleet A shared-device management platform for institutions that lend mobile devices and audio guides to visitors, providing centralized control, content distribution, and usage tracking.
• STQRY Marketplace An online marketplace where institutions can publish, distribute, and monetize self-guided tour apps to a wider audience beyond their physical location.
• STQRY Collect A digital collection management tool that allows cultural institutions to catalog, organize, and present artifacts, artworks, and exhibit items through a mobile-friendly interface.

Quantifiable outcome

• Dramatically improved tour offerings with ability to produce excellent tours quickly with far fewer resources
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cuseum: Cuseum builds digital engagement, mobile tour, and AR experiences for museums and cultural institutions, competing head-to-head with STQRY's Apps and Kiosk products for the same museum buyers.
• izi.TRAVEL: izi.TRAVEL provides a self-guided audio-tour platform used by museums, cities, and tourism boards globally. It mirrors STQRY's Apps and Marketplace offering and competes for the same destination and city-tourism buyers.
• TourSphere: TourSphere provides a SaaS platform for museums and tour operators to publish mobile self-guided tours — directly comparable to STQRY Apps and a recognized competitor in the cultural-institution vertical.
• Clio Muse: Clio Muse creates and distributes self-guided audio tours for museums and cultural sites via its own platform. It overlaps with STQRY's mobile-guide and marketplace offerings, particularly in Europe.
• VoiceMap: VoiceMap is a marketplace-style platform for self-guided GPS audio walking tours. It overlaps with STQRY's Marketplace product and addresses a similar creator-and-tourism-operator customer base.
• Smartify: Smartify offers a mobile app for art and museum identification, audio guides, and digital tours. It overlaps directly with STQRY's mobile-guide and self-guided-tour use cases for museums and galleries.
• Acoustiguide (Acoustiguide Group / Antenna Audio heritage): Acoustiguide is a long-standing provider of audio guides and multimedia visitor experiences for museums and attractions — directly comparable to STQRY's audio/multimedia tour offering and serving the same institutional customers.

Broad incumbents

• Bloomberg Connects: Bloomberg Philanthropies' free cultural app aggregates self-guided tours from hundreds of museums and attractions. It competes with STQRY for institutional adoption, with the advantage of Bloomberg's brand and zero cost to venues.
• Tessitura Network: Tessitura is the dominant CRM, ticketing, and audience-engagement platform for arts and cultural organizations. As a system of record for many of the same institutions STQRY sells into, it is an adjacent competitor and potential integrator.
• Google Arts & Culture: Google Arts & Culture is a free, well-funded platform offering virtual tours, digital exhibits, and storytelling tools for cultural institutions. It acts as a broad incumbent that museums may choose over STQRY for digital engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/antennaintl
• LinkedInlinkedin.com/company/antenna-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antenna International