Acoustiguide

What Acoustiguide does

Acoustiguide is a privately held B2B enterprise that designs, produces, and operates self-guided audio tours and multimedia interpretation experiences for museums, cultural institutions, historic and heritage sites, and tourism attractions. Founded in 1957 and headquartered in New York, the company maintains wholly-owned subsidiaries in the United Kingdom, Germany, Spain, Japan, and Canada to deliver localized sales, content production, and on-site operational support.

The core technology stack comprises a proprietary fleet of ruggedized hardware devices purpose-built for cultural-site environments: the Orpheo Touch (an Android-based multimedia guide supporting AR, 360-degree video, geo-positioning, and indoor beacon positioning), the Orpheo Hybe (impact- and humidity-resistant with up to 90% humidity tolerance), the Mikro LX (compact beacon-triggered audio guide), the Opus+ (multimedia player holding more than 500 hours of multilingual content), and the Orpheo Tour Guide system for live docent-led tours. These devices are managed through a cloud-based content management system that delivers content via native mobile apps, progressive web apps, micro-sites, and in-gallery kiosks. The company produces original creative content including scriptwriting, audio recording, original music composition, and accessibility formats such as ASL and audio-described narration across more than 12 languages.

Acoustiguide monetizes through a diversified revenue model spanning hardware sales and leasing, creative and professional services, subscription-style software platform fees for the CMS, and flexible revenue-share or fee-for-service arrangements with client institutions. Go-to-market is enterprise field sales targeting marquee cultural institutions, with over 30,000 devices deployed globally and anchor clients including the Statue of Liberty-Ellis Island Foundation (since January 2018) and The Jewish Museum in New York (since 2007). The company also provides turnkey on-site staffing and visitor operations services, positioning itself as a full operational extension for resource-constrained nonprofit cultural clients.

Name

Acoustiguide

Legal name

Acoustiguide Incorporated

Website

https://acoustiguide.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Acoustiguide provides self-guided audio tours and multimedia interpretation solutions to museums, cultural institutions, historic sites, and tourist attractions worldwide, using proprietary ruggedized hardware, a cloud CMS, and turnkey creative and staffing services.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales and Leasing: Sale or leasing of proprietary tour devices including Orpheo Touch, Orpheo Hybe, Mikro LX, Opus+, and Orpheo Tour Guide systems, along with support hardware for technical and logistical functions. Flexible financial arrangements including purchasing, leasing options.
2. Creative and Professional Services: Content creation including scriptwriting, audio recording, full multimedia production, original music composition, strategy and consulting, training, and full-service staffing for site operations.
3. Software Platform and Content Delivery: Revenue from cloud-based CMS platforms, mobile applications (native and web-based), and content delivery services across devices and digital channels.
4. Revenue Share and Fee for Service: Flexible financial models including fee for service and revenue share arrangements with partner institutions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Acoustiguide designs, manufactures, and deploys proprietary audio and multimedia interpretation devices (Orpheo Touch, Orpheo Hybe, Mikro LX, Opus+, Orpheo Tour Guide) and cloud-based content management platforms for museums, cultural institutions, historic sites, and tourist attractions. The company provides end-to-end services including content creation, original music composition, scriptwriting, multilingual production, accessibility content, and full-service site operations and staffing for visitor experiences.

Product overview

Acoustiguide is a collective of creatives and technologists providing a comprehensive portfolio of audio tour, multimedia guide, and visitor experience solutions. The core offering centers on Self-Guided Tours and Experiences delivered through a diverse hardware fleet (Orpheo Touch, Mikro LX, Orpheo Hybe, Orpheo Tour Guide, Opus+) and digital Platforms (mobile apps, cloud-based CMS, web-apps, kiosks). These hardware devices integrate with the company's content management systems to deliver Immersive Experiences combining audio, video, and interactive features. The product ecosystem is complemented by Creative Services for content production and Site Operations for ongoing support, training, and staffing. More than 30,000 devices are used worldwide daily across museums, cultural institutions, historic sites, and tourist attractions.

Differentiator

Problem solved

Functional benefit

Brands

• Audioguiarte: Regional subsidiary operating in Spain, providing audio tours and multimedia experiences.

Products and services

• Orpheo Touch
• Orpheo Hybe (Hybe Touch, Hybe Keypad, Hybe Live)
• Mikro LX
• Opus+ Multimedia Player
• Orpheo Tour Guide (OTG)
• Mobile Apps (Progressive Web App and native)
• Cloud Content Management System and Platforms
• Self-Guided Tours and Experiences
• Immersive Experiences
• Creative Services
• Site Operations

Quantifiable outcome

• Over 30,000 devices in daily use worldwide
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Ideum: Designs and builds interactive exhibits, kiosks, and touchscreen experiences for museums and cultural sites — partial overlap in immersive, on-site digital experiences.
• Smartify: Mobile app using image recognition to deliver object-level audio guides in museums — emerging player focused on visitor experience innovation rather than hardware, but competing for the same content budgets.
• Cuseum: Digital engagement platform for museums and cultural institutions offering mobile apps, AR experiences, and visitor analytics — emerging alternative targeting the same cultural-attraction buyer.
• VoiceMap: Self-guided audio walking-tour platform distributed via mobile app — adjacent niche player in location-based audio interpretation with a creator-economy model.
• Strollberry (Stroll) / Tourmie: Mobile-first self-guided audio tour apps for tourist destinations and cultural sites — emerging app-native alternative to dedicated-device tours in the same vertical.

Regional players

• GuruWalk: Marketplace for free and paid walking tours globally, with growing audio-guide offerings — adjacent competitor in guided visitor experiences, particularly in tourism markets.

Direct peers

• Antenna International: Direct competitor providing audio guides, multimedia tours, and digital interpretation solutions for museums, historic sites, and cultural attractions worldwide — overlapping squarely with Acoustiguide's offering.
• GuideID: Provider of audio guide hardware and content management software for museums, tourism, and visitor attractions — direct competitor in the dedicated-device audio-guide segment.

Broad incumbents

• Bloomberg Connects: Bloomberg Philanthropies' free, sponsor-funded mobile app platform offering self-guided museum and cultural-site tours — competing on accessibility and price point rather than hardware, but addressing the same end-customer need.
• Google Arts & Culture: Free, scale-funded digital platform providing virtual tours, audio guides, and multimedia content for museums and heritage sites globally — represents the BYOD substitution threat to dedicated-device tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/acoustiguide
• LinkedInlinkedin.com/company/acoustiguide

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acoustiguide