What Maydan Sports does

Maydan Sports is a Dubai-headquartered sports marketing and strategic consultancy serving the MENA region. The firm was founded to position itself at the intersection of global sports marketing expertise and in-market regional knowledge, operating as a "catalyst" that connects international sports brands, teams, federations, athletes, and events with MENA audiences. Its go-to-market is direct enterprise sales of bespoke, project- and retainer-based engagements rather than productized SaaS — engagements are quote-based and tailored to scope.

The company's service portfolio is organized into five integrated lines: Sports Communications & Marketing, Digital Platforms & Fan Experience, Sports Brand & Advertising, Sports Sponsorships & Partnerships, and Sports Research. Delivery is operationalized through the "Maydan Sport Collective," a curated network of six specialist partner firms (Gold Rabbit Sports, Code & Theory, Assembly, Allison, Consulum, ARound) that allows Maydan to assemble senior, multi-disciplinary teams per mandate. Underlying technology centers on interactive digital fan-experience platforms and audience analytics; no proprietary AI/ML models are publicly disclosed.

Commercially, Maydan earns revenue from professional services contracts with enterprise clients across sports leagues (NFL), franchises (Kansas City Chiefs, Bay FC), venues (SoFi Stadium), federations (Saudi Arabian Football Federation), sports media (Eurosport), consumer brands (Athleta), and financial sponsors (T. Rowe Price). It maintains four regional offices — Dubai (HQ at Dubai World Trade Centre), Abu Dhabi, Manama (Bahrain), and Riyadh (KAFD, Saudi Arabia) — supporting direct senior-level relationships across the Gulf. The firm is privately held, with no disclosed funding, ownership structure, or financial filings.

Name

Maydan Sports

Legal name

Maydan Sports

Website

https://maydansports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maydan Sports is a Dubai-headquartered sports marketing consultancy serving enterprise clients across the MENA region with communications, digital fan-experience, brand, sponsorship, and research services, delivered via the Maydan Sport Collective partner network.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

Keywords

• Sports marketing services
• Sports sponsorship consulting
• Sports brand management
• Digital fan engagement
• MENA sports marketing

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Sports Marketing & Advisory Services: Revenue is generated through bespoke consulting engagements, strategic advisory mandates, and marketing service contracts with sports organizations, brands, athletes, teams, and events. Engagements are likely project-based or retainer arrangements rather than productized SaaS, consistent with a consultancy model serving enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Maydan Sports is a Dubai-based sports marketing agency serving the MENA region. The company delivers integrated communications, digital platforms, branding, sponsorship, and research services to sports brands, teams, federations, and event organizers. It combines global sports marketing standards with deep regional market knowledge to help clients grow audiences, activate sponsorships, and build lasting fan connections.

Product overview

Maydan Sports offers an integrated suite of five sports marketing and consulting services: Sports Communications & Marketing, Digital Platforms & Fan Experience, Sports Brand & Advertising, Sports Sponsorships & Partnerships, and Sports Research. The company operates as a sports marketing consultancy combining regional MENA expertise with global standards, providing strategic, creative, and data-driven services to sports brands, entities, and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Communications & Marketing

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Gold Rabbit SportscoreGTM or Marketing PartnerMember of the Maydan Sport Collective network. A specialist sports marketing agency focused on brand activation and sports sponsorship campaigns. Collaborates with Maydan on client engagements including Kansas City Chiefs German launch, Athleta Paris Olympics sponsorship activation.
• Code & TheorycoreGTM or Marketing PartnerMember of the Maydan Sport Collective network. A digital creative agency providing technology, design, and digital experience capabilities. Worked with Maydan on NFL fan-first app experience and Eurosport digital experience product development.
• AssemblycoreGTM or Marketing PartnerMember of the Maydan Sport Collective network. A sports and entertainment marketing agency. Collaborated with Maydan on T. Rowe Price March Madness basketball sponsorship activation.
• AllisoncoreGTM or Marketing PartnerMember of the Maydan Sport Collective network. A strategic communications and public relations firm. Partnered with Maydan on Bay FC National Women's Football Club earned media and influence strategy.
• ConsulumcoreGTM or Marketing PartnerMember of the Maydan Sport Collective network. A strategic advisory firm. Provided AFC Asian Cup 2027 Bid strategic advisory and media support alongside Maydan Sports for the Saudi Arabian Football Federation.
• ARoundcoreTechnology or IntegrationMember of the Maydan Sport Collective network. A next-generation fan experience technology company. Partnered with Maydan to deliver next generation fan experiences for NFL at SoFi Stadium.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Sports Consultancy: Boutique sports strategy and sponsorship advisory firm serving brands, rights-holders, and investors. Highly comparable to Maydan's consultancy-led model focused on strategic advisory, sponsorship valuation, and market entry within sports.
• Two Circles: Data-driven sports marketing agency focused on fan engagement, sponsorship strategy, and digital products for sports rights-holders. Closely comparable to Maydan's blend of research, digital platforms, and sponsorship/communications services, especially for leagues and federations.
• Mailman Group: Global sports and digital marketing agency headquartered in China with strong Asia-Pacific and emerging-market presence. Directly comparable to Maydan as a regional-hub sports marketing consultancy serving global brands, leagues, and federations across non-Western markets.
• Playbook Sports Group: Boutique sports and entertainment marketing consultancy serving brands, leagues, and athletes. Comparable to Maydan's positioning as a specialist advisory with strong athlete, team, and event activation capabilities.
• SPORTFIVE: Global sports marketing and rights agency with strong presence in football/soccer and growing MENA footprint. Highly comparable to Maydan: provides sponsorship sales, brand activation, digital fan engagement, and event-related marketing to leagues, federations, and brands.
• Revolution Sports / rEvolution: Independent global sports marketing agency offering sponsorship, consulting, communications, and digital fan engagement. Comparable to Maydan's service mix and enterprise client base, including work with major sports brands and federations.

Broad incumbents

• Wasserman: One of the largest global sports marketing, talent representation, and consulting agencies. Comparable to Maydan because it offers sponsorship, branding, communications, and digital fan-engagement services to the same types of leagues, brands, and federations that Maydan serves, but at far greater global scale.
• Endeavor (TKO Group): Global sports and entertainment company with deep involvement in sponsorship, athlete representation, and event properties. Comparable as a broad incumbent serving many of the same client categories as Maydan (brands, teams, federations) across multiple regions.
• Octagon: Global sports marketing agency within IPG providing sponsorship consulting, athlete marketing, brand activation, and experiential services. Directly comparable offering to Maydan's communications, sponsorship, and event activation services for major sports brands and rights-holders.

Regional players

• Front Row Filament: Middle East-focused sports marketing and sponsorship consultancy. Comparable as a regional player serving the same Gulf sports ecosystem, often competing for MENA-based mandates alongside Maydan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SportsMaydan
• LinkedInlinkedin.com/company/maydansports
• Instagraminstagram.com/maydansportsmarketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maydan Sports