Mack Media

What Mack Media does

Mack Media is a privately held, founder-operated real estate media and marketing services company headquartered in Milford, Massachusetts, operating continuously since 2008. The company delivers professional visual content for residential and commercial property listings, serving individual real estate agents across the Massachusetts market as its sole primary customer segment. Its core technology stack consists of professional photography equipment, aerial drone hardware, video production tools, and digital post-production services including virtual staging, decluttering, and grass replacement. The offering also extends into 2-D and interactive floor plans, Zillow-integrated 360° virtual tours, cinematic property videos, and branded property websites with prebuilt social media kits. Same-day photo delivery is positioned as the principal operational differentiator against competing real estate media providers.

The company operates a direct-to-consumer, project-based revenue model in which each property listing is delivered as a one-time service engagement rather than a recurring subscription. Customers are acquired and transacted primarily through an online self-serve booking system at order.mack-media.com, supplemented by portfolio marketing and long-standing client testimonials on the corporate website. Sean Mackie, the founder and lead photographer, is the primary production asset and the central figure in all client relationships; testimonials indicate multi-year and multi-decade retention with individual agents. There is no evidence of institutional investment, parent company ownership, partnerships beyond the Zillow platform integration, awards, patents, or geographic expansion outside of Massachusetts. Pricing details are not publicly disclosed on the website.

Name

Mack Media

Legal name

Mack Media

Website

https://mack-media.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Mack Media is a real estate photography and media services agency founded in 2008 in Milford, Massachusetts, serving individual real estate agents across Massachusetts with property photography, drone, video, virtual staging, floor plans, and Zillow-integrated 360° tours.

Ownership category

akta.pro rank

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Real Estate Photography Services: Project-based professional photography services for real estate agents, including high-resolution property photos, aerial drone shots, floor plans, and video content. Services are delivered as one-time projects per property listing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mack Media is a real estate photography and media production agency that captures property marketing visuals for real estate agents. Its offerings include high-resolution property photography, aerial drone shots, 2-D and interactive floor plans, cinematic videos, Zillow Showcase 360° virtual tours, virtual staging/decluttering/green grass services, and branded property websites with social media kits. Services are delivered as project-based engagements per property listing, with same-day photo delivery as a key differentiator.

Product overview

Mack Media is a real estate media and marketing services company that has been operating since 2008, serving agents in Massachusetts. The company offers a comprehensive suite of real estate visual marketing solutions including Professional High-Resolution Property Photography, Aerial Drone Property Shots, Floor Plans (both 2-D and interactive), Cinematic Real Estate Videos, Branded Website & Social Media Kit, Zillow Showcase 360° Virtual Tours & Interactive Floorplan, and Virtual Staging/Deluttering/Green Grass services. The company differentiates itself with same-day photo delivery and positions itself as a one-stop shop for real estate marketing visuals, from photography and videography to virtual tours and digital property websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional High-Resolution Property Photography High-resolution property photography for real estate agents in Massachusetts, capturing detailed images with up-to-date camera technology and same-day delivery to support faster listing publication.
• Aerial Drone Property Shots Drone-captured aerial perspectives of property exteriors, landscapes, and surroundings for real estate agent listings, providing a comprehensive overhead view for buyers.
• Floor Plans Professional 2-D and interactive floor plans for real estate agents, providing a clear representation of a property's layout for prospective buyers.
• Cinematic Real Estate Videos High-end cinematic property videos for real estate agents featuring drone footage, smooth cinematic sweeps, and professional editing to turn listings into emotionally engaging buyer experiences.
• Branded Property Website & Social Media Kit Fully customizable property websites matching agent branding with easy navigation, paired with a social media kit of prebuilt templates for reels, posts, tiles, Pinterest, videos, and flyers.
• Zillow Showcase 360° Virtual Tours & Interactive Floorplan Immersive Zillow-integrated 3D virtual tour and interactive floor plan service enabling buyers to navigate properties remotely with 24/7 availability and increased engagement for faster sales.
• Virtual Staging, Decluttering, and Green Grass Digital enhancement service that transforms empty or cluttered spaces into inviting, buyer-ready environments through virtual furniture staging and decluttering, plus green grass replacement that swaps patchy lawns for lush turf.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• VHT Studios: Established real estate photography and virtual tour company (formerly Visual Home Tours) serving agents and brokerages across the US with photography, video, 3D tours, and floor plans. Comparable as a long-standing direct competitor in the same service category.
• TourFactory: Real estate virtual tour and photography network serving agents with HD photos, video, and interactive tours. Comparable as a direct peer in the property photography and virtual tour segment where Mack Media also competes.
• HomeJab: On-demand marketplace connecting real estate agents with professional photographers, videographers, and drone operators in their local market. Directly comparable as a same-category service provider delivering property photography, video, drone, 3D tours, and floor plans to real estate agents.
• PhotoUp: Real estate photo and video editing, virtual staging, floor plans, and virtual tour services for agents and photographers. Comparable as a peer offering overlapping post-production and staging services that augment or substitute for Mack Media's add-on offerings.
• Virtuance: National real estate photography network/franchise providing property photography, HD video, drone, Matterport 3D tours, and floor plans to agents and brokers. Comparable as a direct competitor offering the same bundled real estate media services that Mack Media delivers.
• BoxBrownie: Global real estate photo editing, virtual staging, floor plans, and virtual renovation provider used by agents and photographers. Comparable as a peer competing in virtual staging and digital enhancement — both add-on services Mack Media offers in-house.
• CinematicRE: Cinematic real estate video production company serving agents and luxury listings nationwide. Comparable as a direct peer in the cinematic real estate video segment that Mack Media lists among its core products.
• Real Estate Media: Real estate media services company providing property photography, aerial drone, video walkthroughs, virtual staging, and 3D tours to agents. Comparable as a direct peer offering the same full-stack media suite as Mack Media.

Emerging players

• Styldod: Virtual staging, photo editing, floor plans, and 3D rendering services for real estate listings. Comparable as an emerging competitor primarily focused on digital enhancement services that overlap with Mack Media's virtual staging and decluttering add-ons.

Broad incumbents

• Zillow Showcase: Zillow's premium listing experience that includes 360° interactive tours, floor plans, and enhanced photography tools, into which Mack Media integrates. Comparable as both an integration partner and a broad incumbent that bundles some of the same media services into its platform offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mackmediaphoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mack Media