HomeJab
HomeJab is a US real estate media marketplace connecting agents and brokerages with a nationwide network of 2,820+ vetted photographers for on-demand HDR photography, video, drone, 3D tours, and floor plans, delivered via self-serve booking and enterprise contracts across all 50 states.
- Company typePrivate
- Founded2012
- HeadquartersCherry Hill, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What HomeJab does
HomeJab is a US-based technology-enabled marketplace that connects real estate professionals with a nationwide network of vetted photographers and editors for on-demand listing media. Founded in 2012 and headquartered in Cherry Hill, New Jersey, HomeJab operates an asset-light model: only 11-50 corporate employees, augmented by 2,820+ independent photographers across all 50 states and an in-house team of 51 editors handling post-production. The platform delivers a portfolio of media services including HDR photography, walkthrough video, drone aerial photography and video, 3D virtual tours, floor plans, AI-enabled virtual staging, and neighborhood photography. Underpinning the marketplace is a proprietary 5-Point Quality Control System that combines AI-powered photo scoring, human QC review, vetted photographer vetting, automated post-production, and continuous feedback loops.
The company serves two distinct customer segments through two go-to-market motions. The first is a self-serve product-led growth channel — a web application at app.homejab.com — through which individual real estate agents and small brokerages book and pay per shoot in under two minutes, with no sales interaction. The second is an enterprise field-sales motion targeting large brokerages (Keller Williams, RE/MAX, Coldwell Banker, Compass, eXp Realty, Century 21, Sotheby's International Realty, Berkshire Hathaway HomeServices, Douglas Elliman), homebuilders (Lennar, Taylor Morrison), property managers and REITs, and commercial property owners (CBRE, Marcus & Millichap, Starbucks). Pricing is unit-based, starting at $179 for HDR photography and $225 for drone photography, with package pricing for combined media. Enterprise clients receive consolidated billing, role-based dashboards, and volume arrangements on top of the same per-shoot economics. To date, HomeJab has captured over 6 million photos, served 32,000 customers including 10,000+ realtors and 2,100+ businesses, maintains a 4.9/5 star rating across 51,200+ Google reviews, and delivers 99% of media within 24 hours.
HomeJab firmographics
Firmographics- Name
- HomeJab
- Legal name
- HomeJab LLC
- Website
- https://homejab.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HomeJab is a US real estate media marketplace connecting agents and brokerages with a nationwide network of 2,820+ vetted photographers for on-demand HDR photography, video, drone, 3D tours, and floor plans, delivered via self-serve booking and enterprise contracts across all 50 states.
- Ownership category
- akta.pro rank
HomeJab industry classification
Industry- Product category
- Real Estate Media Marketplace
- NAICS
- Commercial Photography (541922), Motion Picture and Sound Recording Industries (512), Photographic Services (54192)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)
Keywords
Where HomeJab is headquartered
LocationHeadquarters
- HQ city
- Cherry Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HomeJab business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Per-Service Photography and Media Fees: HomeJab charges on a per-service, per-shoot basis for real estate photography, video, aerial, 3D tours, floor plans, and related media. Customers book and pay per listing shoot. Starting price for photography services is $179. Drone photography starts at $225. Packages combine multiple services at higher price points. This is the primary revenue stream.
- Enterprise/Volume Contracts: Large enterprise clients (brokerages, homebuilders, property managers, REITs) receive centralized management, consolidated billing, and volume pricing for ongoing photography needs across their portfolios. Revenue comes from recurring per-shoot fees under enterprise arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Photography Package — starting at $179 |
| Unit Pricing | Pay-as-you-go | Aerial Photos Only — starting at $225 |
| Unit Pricing | Pay-as-you-go | Photos + Aerial Video Package |
| Unit Pricing | Pay-as-you-go | Complete Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
HomeJab product offering
Product offeringCore offering
HomeJab operates a technology-enabled marketplace that connects real estate professionals with a nationwide network of 2,820+ vetted photographers producing listing media — HDR photos, walkthrough videos, aerial drone imagery, 3D tours, floor plans, and virtual staging — delivered within 24 hours through a self-serve booking platform. Customers book a shoot in about 60 seconds; the platform dispatches a local photographer, runs the output through a 5-point quality control system combining AI scoring and 51 in-house editors, and returns MLS-ready media without travel or rescheduling fees.
Product overview
HomeJab is a technology-enabled real estate media platform offering a comprehensive portfolio of photography, videography, and virtual tour services. The core offering includes HDR Photography, Walkthrough Video, Aerial Photography & Video, 3D Virtual Tours, Floor Plans, and Commercial Services, with add-on capabilities like Virtual Staging and Neighborhood Photography. The platform operates an enterprise-grade solution with centralized dashboards, consolidated billing, and scalability for brokerages and property managers, supported by a nationwide network of over 2,820 vetted photographers and 51 editors delivering same-day turnaround.
Differentiator
Problem solved
Functional benefit
Products and services
- HDR Photography High dynamic range still photography of residential and commercial listings, delivered MLS-ready and priced from $149 per shoot for individual agents.
- Walkthrough Video
- Aerial Drone Photography & Video
- 3D Virtual Tours
- Floor Plans
- Virtual Staging
- Neighborhood Photography
- Commercial Real Estate Media Services
- Enterprise Solutions Enterprise-grade offering for brokerages, homebuilders, property managers, and REITs, with centralized dashboard, role-based access, consolidated billing, and recurring per-shoot arrangements replacing decentralized vendor relationships.
Quantifiable outcome
- 99% of media delivered within 24 hours
- +3 more outcomes
Companies that use HomeJab
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
HomeJab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
HomeJab partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
HomeJab competitors and assessment
Company assessmentDirect peers
- PlanOmatic: PlanOmatic is a direct competitor in residential real estate photography, operating a national photographer network with similar per-shoot pricing, same-day turnaround, and enterprise brokerage clients. Both target the same listing-photography workflow for residential agents across the US.
- VHT Studios (Visual Systems Group): VHT Studios is a long-standing direct competitor in real estate media, offering photography, video, aerial, 3D Matterport tours and floor plans to agents and brokerages nationally — directly overlapping with HomeJab's core product set and enterprise customer base.
- BoxBrownie: BoxBrownie is a direct competitor offering real estate photo editing, virtual staging, and floor plans as a service for agents and photographers. Like HomeJab, it sells per-asset media production against the same brokerage and agent buyer, with a similar add-on pricing model (virtual staging, twilight edits, item removal).
- CloudPano: CloudPano is a direct competitor in 3D virtual tours for real estate, offering subscription and per-tour pricing aimed at the same listing agent audience that HomeJab serves. Both compete for share of the virtual tour portion of the listing media bundle.
Broad incumbents
- Matterport: Matterport is the dominant 3D/virtual tour platform in real estate, overlapping with HomeJab's 3D tour offering. It operates a broader portfolio (digital twins, enterprise spatial data) and is integrated across many MLS and brokerage ecosystems that HomeJab also serves.
- Zillow Group (Zillow 3D Home / Premier Agent): Zillow operates Zillow 3D Home and agent media services integrated directly into the largest US real estate portal. As a broad incumbent, it can bundle media tools with listing exposure, putting competitive pressure on HomeJab's brokerage relationships and per-shoot pricing power.
Emerging players
- Snappr: Snappr is an on-demand photography marketplace with a similar platform model (vetted photographers, per-job pricing, automated booking). While it spans broader use cases than real estate, its marketplace mechanics, photographer scoring, and self-serve booking closely mirror HomeJab's core platform approach.
- Rooftop (acquired by Labor Outlook / sold): Rooftop was an emerging direct competitor offering on-demand real estate photography and media with self-serve booking, pricing into a similar agent persona. It overlaps with HomeJab's PLG-style SMB motion and is one of the more visible marketplace entrants in residential listing media.
- Spacely AI: Spacely AI focuses on AI-powered virtual staging and interior rendering for real estate listings, overlapping with HomeJab's virtual staging and AI-enhanced media add-ons. It targets the same agent and brokerage buyer with a more narrowly specialized, AI-native offering.
- Luxury Presence: Luxury Presence is a digital marketing platform for luxury agents and brokerages that bundles websites, photography, video, and virtual tours. It overlaps with HomeJab's enterprise brokerage offering at the high end of the market and competes for the same Sotheby's/Coldwell Banker-style accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HomeJab social profiles
Digital presenceHomeJab financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeJab leadership team
Management profileNumber of profiles
Profiles2 records
HomeJab funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeJab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeJab
What does HomeJab do?
HomeJab operates a technology-enabled marketplace that connects real estate professionals with a nationwide network of 2,820+ vetted photographers producing listing media — HDR photos, walkthrough videos, aerial drone imagery, 3D tours, floor plans, and virtual staging — delivered within 24 hours through a self-serve booking platform. Customers book a shoot in about 60 seconds; the platform dispatches a local photographer, runs the output through a 5-point quality control system combining AI scoring and 51 in-house editors, and returns MLS-ready media without travel or rescheduling fees.
Is HomeJab a public or private company?
HomeJab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HomeJab founded?
HomeJab was founded in 2012. It employs 51 to 100 people.
Where is HomeJab based?
HomeJab is headquartered in Cherry Hill, United States, in the North America region.
How does HomeJab make money?
Two revenue lines are on record. Per-Service Photography and Media Fees are the primary driver. The others are enterprise/Volume Contracts.
Who are HomeJab's main competitors?
Direct peers on record are PlanOmatic, VHT Studios (Visual Systems Group), BoxBrownie and CloudPano. Broad incumbents are Matterport and Zillow Group (Zillow 3D Home / Premier Agent). Emerging players are Snappr, Rooftop (acquired by Labor Outlook / sold), Spacely AI and Luxury Presence.
Does HomeJab have an API?
No public API is recorded for HomeJab.
What industry is HomeJab in?
HomeJab's product category is Real Estate Media Marketplace. Its primary akta.pro industry code is MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle). Its NAICS code is 541922 and its SIC code is 7330.