Pricewise

Name

Pricewise

Legal name

Pricewise

Website

https://pricewise.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Price Comparison Platform

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Price comparison platform
• Consumer switching services
• Energy comparison
• Insurance comparison
• Telecom comparison

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Commissions: Pricewise earns commissions when users switch to providers through their platform. The company negotiates deals with providers and receives referral fees for each completed switch.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pricewise is a Dutch online consumer price comparison platform that lets individual users compare and switch between providers across energy, car insurance, internet & TV, SIM-only mobile plans, and personal loans. The service is offered free of charge to consumers, with the company earning commission on each successful comparison and switch, and it provides a 24/7 self-serve experience through a personalized 'Mijn Pricewise' account.

Product overview

Pricewise is an independent Dutch consumer comparison platform (vergelijkingssite) that aggregates and compares fixed costs across multiple categories. The core platform offers a unified web interface for comparing energy contracts, insurance products (auto, home, health, travel, motorcycle, pet, bicycle), internet/TV services, SIM-only mobile plans, and loans. The primary products include Energie vergelijken (energy), Autoverzekering (car insurance), Internet en TV (internet and television), Sim only (mobile), Geld lenen (loans), Zorgverzekering (health insurance), and Woonverzekering (home insurance). Additional offerings include travel, motorcycle, pet, and bicycle insurance, as well as private leasing. My Pricewise serves as a complementary account management feature where users track applications and manage their fixed expenses. The platform generates revenue through provider commissions and positions itself as independent by sorting results purely by price rather than by commercial arrangement.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy comparison Online comparison of energy supplier tariffs so Dutch consumers can identify the cheapest energy deal and switch providers. Part of Pricewise's core switching offering for households.
• Car insurance comparison Side-by-side comparison of car insurance providers and prices enabling Dutch consumers to switch their auto insurance policy.
• Internet & TV comparison Comparison of internet and television bundle providers so consumers can switch to a better-value home connectivity package.
• SIM-only mobile comparison Comparison of SIM-only mobile plans to help Dutch consumers find and switch to the cheapest mobile subscription.
• Loan comparison Comparison of personal loan providers so Dutch consumers can identify the cheapest personal loan and switch lenders.

Quantifiable outcome

• Consumers can save up to €3,600 per year on fixed expenses
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Trivago: Global hotel and travel price comparison platform. Comparable to Pricewise on the core comparison-and-switch intermediation model and SEO-driven traffic acquisition, though serving the travel vertical rather than household fixed expenses. Useful strategic parallel for global scaling of a comparison brand.
• Check24: Germany's largest multi-category price comparison platform, covering insurance, energy, telecom, travel, and financial products. Comparable to Pricewise on horizontal multi-vertical comparison and affiliate model. Significant scale and brand make it a relevant benchmark for what Pricewise could become, though currently focused on DACH rather than Benelux.
• GoCompare: UK-based price comparison platform covering insurance, energy, and financial services. Comparable to Pricewise on consumer switching intermediation model, though serving UK households and operating at much larger scale. Useful benchmark for European comparison platform unit economics.
• Compare the Market: UK price comparison brand known for insurance, energy, and broadband comparison. Comparable to Pricewise on multi-category consumer comparison and affiliate revenue model, with significantly larger scale and brand awareness in its home market.
• Verivox: German price comparison platform with strong presence in energy, insurance, and financial products. Comparable to Pricewise on multi-vertical consumer comparison and switching services, though Verivox is much larger and serves the German market. Part of the ProSiebenSat.1 group.

Direct peers

• Selectra: European energy and telecom comparison specialist operating in the Netherlands. Comparable to Pricewise on target verticals (energy + telecom + internet), affiliate revenue model, and consumer self-serve switching. Pan-European presence provides cross-market benchmarking.
• PriceRunner: Nordic-headquartered price comparison platform covering consumer products, telecom, and financial services. Comparable to Pricewise on product-aggregator comparison model and affiliate commission revenue, though primarily serving Scandinavian markets rather than the Netherlands.
• Vergelijk.nl: Dutch generalist price comparison site covering insurance, energy, telecom, and financial products. Comparable to Pricewise on consumer target market, product breadth, and PLG distribution model. One of the most direct head-to-head competitors in the Dutch market.
• Gaslicht.com: Dutch comparison platform with a strong focus on energy and utility switching. Comparable to Pricewise on target customer (Dutch households), affiliate revenue model, and self-serve switching flow, though narrower in vertical scope (energy-heavy).
• Independer: The leading Dutch price comparison platform for insurance, energy, and financial products. Directly comparable to Pricewise on geography (Netherlands), target customer (Dutch households), and core offering (multi-category comparison with switching). Stronger brand and larger scale than Pricewise make it the primary direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pricewise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pricewise