What Gaslicht.com does

Gaslicht.com is an independent Dutch online energy comparison platform founded in 2003 by Ben Woldring and headquartered in Amersfoort, with a secondary office in Groningen. It serves Dutch residential consumers and small businesses (Zakelijk segment) by enabling free comparison of electricity and gas contracts across multiple suppliers, handling the full switching process on the customer's behalf and providing a 14-day cooling-off period. The platform supports fixed-rate, variable-rate, and dynamic (spot-priced) contracts and offers dedicated electricity-only and gas-only comparison flows.

The underlying technology centers on a digital-first comparison engine integrated with iDIN, the Dutch national identity infrastructure, to securely retrieve actual consumption data from grid operators (netbeheerders) and produce personalized contract recommendations. The service is delivered through the Gaslicht.com website, a mobile-optimized site, and the Bencompare companion app (iOS and Android), which provides ongoing quarterly, monthly, and yearly consumption monitoring and a contract expiry reminder service (Contractwekker). The company has expanded adjacent product lines under sub-brands Zonnepanelen Zonder Gedoe (solar panel sales/installation) and Thuisbatterij Zonder Gedoe (home battery sales/installation), and operates as part of Bencom Group, a Dutch consumer comparison conglomerate.

Gaslicht.com monetizes via affiliate/referral commissions paid by energy suppliers when customers successfully switch providers; the consumer-facing service is free. Marketing is driven by SEO, content marketing, earned media coverage in major Dutch outlets, Ekomi-verified customer reviews (45,458+ reviews at 9.6/10), and cross-promotion across Bencom Group's sister comparison sites (Bellen.com, Poliswijzer.nl, Internetten.nl). Distribution is exclusively domestic (Netherlands) and the company is privately held, bootstrapped within Bencom Group with no disclosed external institutional funding.

Name

Gaslicht.com

Legal name

Gaslicht.com

Website

https://gaslicht.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Gaslicht.com is a Dutch independent online energy comparison platform founded in 2003 that enables residential consumers and small businesses to compare electricity and gas contracts and switch suppliers for free, earning revenue through supplier referral commissions.

Ownership category

akta.pro rank

Product category

Energy Comparison Platform

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

akta.pro secondary industries

Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators) (EUAAADAF), Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC), Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK), Green Gas / RNG Retail Programs & Claims Marketing (EUAAADAG)

Keywords

• Energy comparison
• Utility switching
• Consumer comparison
• Energy contracts
• Solar installation

Headquarters

HQ city

Voorthuizen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Commission from Energy Suppliers: Gaslicht.com earns commissions from energy suppliers when customers successfully switch providers through their platform. The service is free for consumers. Discounts offered by suppliers are typically credited on the annual settlement or paid out at contract end.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Gaslicht.com operates an independent online comparison platform that enables Dutch consumers to compare electricity and gas contracts from all Dutch energy suppliers, calculate personalized costs based on actual consumption, and switch providers. The service is free for consumers and earns commissions from energy suppliers for successful switches. The platform handles the entire switching process, including contract cancellation with the previous supplier.

Product overview

Gaslicht.com operates as an independent energy comparison platform enabling Dutch consumers to compare and switch electricity and gas suppliers. The core product is the comparison platform itself, supported by complementary modules including the Bencompare mobile app for consumption tracking, Zonnepanelen Zonder Gedoe for solar panel sales/installations, and Thuisbatterij Zonder Gedoe for home battery solutions. Users can compare fixed-rate, variable-rate, and dynamic energy contracts. The platform features specialized comparison tools for electricity-only and gas-only contracts, as well as a dedicated business energy comparison module.

Differentiator

Problem solved

Functional benefit

Brands

• Zonnepanelen Zonder Gedoe: Solar panel comparison and installation service
• Thuisbatterij Zonder Gedoe
• Bencompare

Products and services

• Gaslicht.com Energy Comparison Platform An independent online platform that allows Dutch consumers to compare electricity and gas contracts from multiple energy suppliers, calculate costs based on consumption, and switch providers. The service is free for consumers and generates revenue through supplier commissions.
• Bencompare App A mobile application providing real-time energy consumption insights, quarterly/monthly/yearly usage tracking, and cost control features. Available on iOS and Android. Users retain consumption data even after switching suppliers.
• Zonnepanelen Zonder Gedoe (Solar Panels Without Hassle) Solar panel sales and installation service offering personalized advice, layout planning, and installation within 6 weeks. Includes up to 25-year warranties on panel systems and partnerships with suppliers like SunPower, Enphase, SMA, and Growatt.
• Thuisbatterij Zonder Gedoe (Home Battery Without Hassle) Home battery sales and installation service with installation within 6 weeks, up to 15-year warranties, and brand options including AlphaESS and Enphase. Fire-safe home battery options available.

Quantifiable outcome

• 45,458+ overstappers have reviewed the service with a 9.6/10 average rating
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Independer: Independer.nl is a major Dutch comparison platform covering energy alongside insurance and financial products. It competes directly with Gaslicht.com in the Dutch residential energy switching segment while also being a Bencom Group-style horizontal comparison peer.
• Energievergelijken.nl: Energievergelijken.nl is a Dutch energy comparison website offering electricity and gas contract comparisons to residential consumers. It competes for the same organic search keywords and switching commissions as Gaslicht.com.
• CheapEnergy: CheapEnergy.nl is a Dutch energy comparison site focused on identifying the lowest-cost electricity and gas contracts for consumers. It is a direct comparator to Gaslicht.com with overlapping supplier commissions and target customers.
• Pricewise: Pricewise.nl is one of the largest Dutch energy comparison platforms, allowing consumers to compare electricity and gas contracts and switch suppliers. It is a direct competitor to Gaslicht.com with the same commission-based revenue model and target audience.

Broad incumbents

• Vattenfall (Nederland): Vattenfall Nederland is a major Dutch energy supplier and one of the most frequently compared brands on platforms like Gaslicht.com. It is a broad incumbent operating across both supply and increasingly direct customer-facing digital channels.
• Vandebron: Vandebron is a Dutch green energy supplier featured prominently on Gaslicht.com's comparison results. It is comparable as a supply-side incumbent in the same Dutch renewable retail energy segment the platform serves.
• Essent: Essent is a leading Dutch retail energy supplier offering electricity and gas contracts to residential and SME customers. It is one of the primary suppliers listed and paid commissions on Gaslicht.com's platform and competes with the platform indirectly via direct sales.
• Greenchoice: Greenchoice is one of the largest Dutch green electricity suppliers and a frequent top-three result on Gaslicht.com's comparison listings. It is a broad incumbent on the supply side of the same retail energy market.
• Eneco: Eneco is one of the largest Dutch energy suppliers and increasingly sells renewable contracts directly to consumers via its own channels. It is a broad incumbent in the same value chain as Gaslicht.com and a major counterparty for its commission revenue.

Regional players

• Selectra: Selectra operates pan-European energy and telecom comparison platforms and has a Dutch presence. It is a comparable comparison/switching business model, but it operates across multiple countries rather than focusing solely on the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Gaslichtcom
• Facebookfacebook.com/Gaslicht
• Xx.com/gaslicht_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaslicht.com