Akindo Sushiro

What Akindo Sushiro does

Akindo Sushiro Co., Ltd. (株式会社あきんどスシロー) is the operating company behind the Sushiro (スシロー) brand, Japan's largest conveyor belt sushi (kaiten) chain by sales revenue. Founded in 1984 in Osaka, the company operates 659+ domestic stores across all 47 Japanese prefectures as of September 2025, with additional overseas locations in South Korea (14), Taiwan (9), Hong Kong (1), and Singapore (1). The company is a wholly-owned subsidiary of FOOD & LIFE COMPANIES, a publicly listed Tokyo Stock Exchange conglomerate, and reported revenue of ¥265.9 billion JPY in FY2025. Headcount stands at approximately 2,023 full-time employees plus 55,745 part-time/gig workers, totaling roughly 57,768 personnel across the Sushiro Group.

The company's core product is freshly prepared sushi served on a rotating conveyor belt, supplemented by side dishes, desserts (via the Sushiro Cafe line), and beverages. Per-plate pricing ranges from ¥120 to ¥160 (tax inclusive) depending on store format and location. Revenue is generated primarily through dine-in transactions, with supplementary streams from takeaway net ordering, third-party delivery (Uber Eats, Demae-can, menu), digital gift cards (via LINE Gift and giftee), and loyalty point redemption. The company has invested in proprietary in-store technology, including the "Digiro" digital conveyor vision system, the "Auto Waiter" automated delivery lane, and what the company describes as the world's first integrated conveyor-belt sushi management system, developed in 2002. It also maintains a proprietary mobile app for queue management, takeout ordering, and loyalty points, alongside a LINE official account with 15.9M+ followers. Marketing is centered on frequent seasonal campaigns (20+ per year), the proprietary "Dakko-zushi" mascot character IP, and IP collaborations with gaming franchises.

The customer base is exclusively B2C, segmented horizontally across general consumers, families with children (via the Kodomo Sushiro concept), and senior citizens (60+, via the Senior Card program). Approximately 600 new menu items are developed each year, with ~300 launched after selection. The company emphasizes in-store preparation, transparent allergen and origin disclosure, and a digital loyalty program (Sushiro Points, launched June 2026, replacing the prior Maido Point system) offering 1 point per ¥100 spent, with tiered Gold membership providing 1.5x accumulation. Leadership is headed by President Nii Kohei (since 2022) and Chairman Yamamoto Masahiro.

Name

Akindo Sushiro

Legal name

株式会社あきんどスシロー

Website

http://www.akindo-sushiro.co.jp/

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Akindo Sushiro operates the Sushiro conveyor belt sushi restaurant chain, Japan's largest by sales, with 659+ domestic stores across all 47 prefectures plus international locations. It serves mass-market individual consumers through dine-in, takeaway, and delivery channels using proprietary digital ordering and loyalty technology.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Special Food Services (7223), Seafood Product Preparation and Packaging (311710)

SIC

Retail-Food Stores (5400), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

akta.pro secondary industries

Food Delivery (Restaurant Meals) (TLAAADAC), Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI)

Keywords

• Conveyor belt sushi
• Sushi restaurant chain
• Japanese casual dining
• Rotating sushi restaurants
• Sushi takeaway delivery

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Core revenue from customer purchases at 659+ domestic rotating sushi restaurant locations. Per-plate pricing ranges from 120-160 yen per dish (tax inclusive), with additional revenue from set menus, side dishes, desserts, and beverages.
2. Takeaway (お持ち帰り): Pre-order and takeaway service via net ordering platform (takeout2.akindo-sushiro.co.jp). Customers place orders in advance, pay online, and collect at the store. Also available via phone.
3. Delivery Services: Delivery through third-party platforms (スシローデリバリー via Uber Eats, Demae-can, menu). Delivery fee charged to customer; platform takes commission. Minimum order 800-1000 yen depending on platform.
4. Digital Gift Cards (スシローギフト): Digital meal vouchers sold via LINE Gift and giftee platforms, redeemable at physical Sushiro stores.
5. Sushiro Points Redemption: Members redeem accumulated points for discount coupons, premium goods, and branded merchandise through the app.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels12 records

Core offering

Akindo Sushiro operates the Sushiro conveyor belt sushi restaurant chain with 659+ domestic locations across all 47 Japanese prefectures. The core offering is in-store prepared sushi served on rotating conveyor belts, supplemented by kitchen-prepared side dishes, desserts, and beverages at accessible per-plate pricing of ¥120-160. Revenue is generated through dine-in, takeaway, delivery, and digital gift cards.

Product overview

Akindo Sushiro operates the Sushiro conveyor belt sushi restaurant chain as its core product, with a portfolio of digitally-enhanced service modules spanning customer-facing mobile/web tools, loyalty programs, takeaway and delivery fulfillment, and proprietary in-store technology. The core Sushiro restaurant brand is supplemented by the Sushiro App (for in-store queue management, takeout ordering, and loyalty points), the SUSHIRO Cafe dessert extension, Kodomo Sushiro (family-friendly format), and the Sushiro ToGo takeaway format. Sushiro Points (launched 2026-06-01) serves as the loyalty program layered across dine-in, takeout, and delivery channels. Ancillary offerings include the Digital Sushiro Gift (via LINE Gift and giftee platforms), the Dakko-zushi character IP (with merchandise, printables, and published books), the proprietary Digiro digital conveyor belt vision system, the Auto Waiter automated delivery system, and a store search/allergen information web service. The company is actively investing in digital transformation with its Digiro and Auto Waiter in-store technologies, positioning these as differentiating innovations from traditional conveyor belt sushi.

Differentiator

Problem solved

Functional benefit

Brands

• SUSHIRO Cafe: Dessert and cafe menu featuring sweets developed by dedicated patissiers, including parfaits, cakes, and seasonal confections
• こどもスシロー
• だっこずし
• スシロー To Go
• スシローギフト
• デジロー

Products and services

• Sushiro (スシロー) Restaurant Chain Conveyor belt sushi restaurant chain operating 659+ domestic stores across all 47 Japanese prefectures, serving freshly prepared sushi at ¥120-160 per plate, supplemented by side dishes, desserts, and beverages.
• Sushiro App (スシローアプリ) Official mobile app providing in-store queue tickets, time-slot reservations, takeout ordering, store locator, point accumulation, and digital membership card functions for Sushiro customers.
• SUSHIRO Cafe Dessert and cafe concept offering seasonal sweets including parfaits, cheesecakes, waffles, ice cream, and collaborative products such as the Morihan matcha series.
• Kodomo Sushiro (こどもスシロー) Family-oriented sushi dining format offering kids' menus, coloring activities, allergen transparency, and character merchandise designed for families with young children.
• Sushiro ToGo (スシローToGo) Takeout-specialized store format with streamlined menus and smaller footprint locations optimized for takeaway service.
• Sushiro Takeout (お持ち帰り) Net Ordering Web-based takeout ordering service allowing customers to pre-order sushi online, prepay via mobile payment or credit card, and pick up at selected stores.
• Sushiro Delivery (スシローデリバリー) Home delivery service fulfilled by third-party delivery partners (Uber Eats, Demae-can, menu), with orders placed via Sushiro's net ordering or the aggregator apps.
• Digital Sushiro Gift (デジタルスシローギフト) Digital gift card service allowing customers to purchase and send Sushiro meal vouchers via LINE Gift or giftee platforms, redeemable at any domestic Sushiro store.
• Sushiro Points (スシローポイント) Loyalty Program Loyalty program where members earn 1 point per ¥100 spent (1.5x for Gold tier), redeemable for discount coupons, branded merchandise, and digital birthday coupons.
• Dakko-zushi (だっこずし) Character IP Proprietary mascot character brand of cute animal figures that 'hug' sushi ingredients, featured in merchandise, picture books, LINE stamps, coloring pages, store decorations, and promotional campaigns.

Quantifiable outcome

• No. 1 in rotating sushi industry sales in Japan (Fuji Keizai 2025)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Tohoku Sea Learning and Protecting Project for Future Generations (東北の海を学び未来につなぐプロジェクト)minorStrategic or Co-development Partner · 25 March 2026Sushiro collaborated with elementary school students from Iwate, Miyagi, and Fukushima prefectures on a seafood product development project. Students submitted sushi product ideas as summer homework. Products like Cod Marinated Grilled with Jelly Ponzu (140 yen) and Cod Fry with Wakame Tartare (200 yen) went on sale March 25, 2026 at 3 stores.
• HoYoverse (Zenless Zone Zero / ゼンレスゾーンゼロ)minorGTM or Marketing Partner · 24 June 2025Sushiro × Zenless Zone Zero collaboration campaign at 'Sushiro Shin-Erito Store' from June 24, 2025. Limited-edition menu items and campaign content themed around the HoYoverse game franchise.
• 森半 (Morihan)minorStrategic or Co-development Partner · 3 June 2025Sushiro Cafe collaborated with traditional Japanese tea company Morihan on premium desserts using carefully selected tea leaves. Campaign 'SUSHIRO Cafe×森半' launched June 2025, featuring matcha-based sweets.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats serves as the delivery fulfillment partner for 'Sushiro Delivery' (スシロー宅配). Orders placed through Sushiro's system are automatically routed to Uber Eats' delivery partner network. Products are picked up at Sushiro stores and delivered to customers.
• 出前館 (Demae-can)coreChannel Partner/ Reseller/ DistributorDemae-can is a third-party delivery platform partner providing delivery services for Sushiro orders. Delivery fee 420 yen (reduced to 310 yen for orders 1,500 yen+). Minimum order 800 yen. Available 11:00-21:00.
• menuminorChannel Partner/ Reseller/ Distributormenu is a third-party food delivery platform partner. Minimum order 1,000 yen; 150 yen delivery fee for orders below 1,000 yen.
• LINE GiftcoreChannel Partner/ Reseller/ DistributorLINE Gift is the platform for Sushiro Digital Gift Cards (スシローギフト). Users can purchase and send digital meal vouchers via LINE messaging app. GIFTCARD denominations from 1,000 yen, redeemable at all domestic Sushiro stores.
• gifteecoreChannel Partner/ Reseller/ Distributorgiftee platform handles digital gift card sales for Sushiro, both for individual consumers and corporate clients (B2B). GIFTCARD denominations from 1,000 yen. Corporate sales managed through Giftee Inc.
• Food & Life Innovations / 杉玉minorStrategic or Co-development PartnerSushiro Group subsidiary Food & Life Innovations operates '鮨・酒・肴・杉玉' (Sugi-dama) - a premium sushi izakaya brand leveraging Sushiro Group's procurement and product development capabilities. Flagship location at Kagurazaka. Franchise expansion underway.
• 全農パールライス (Zenno Pearl Rice)minorStrategic or Co-development PartnerSushiro partners with Zenno Pearl Rice and dedicated rice producers to develop and supply 'Sushiro Rice' (スシロー米) - a proprietary rice blend suitable for sushi, accounting for approximately 20% of Sushiro's total rice usage as of October 2019. Supports rice producers and rice culture preservation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/akindosushiroco
• YouTubeyoutube.com/@ZZZ_JP
• Facebookfacebook.com/akindosushiro
• Instagraminstagram.com/akindosushiroco
• TikToktiktok.com/@akindosushiroco

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akindo Sushiro