Makro Spain
Makro Spain is a B2B wholesale distributor serving the HORECA sector (hotels, restaurants, cafés, caterers) across Spain via 37 cash-and-carry stores, 24-hour delivery, an online marketplace, and a digital services suite. It is a wholly-owned subsidiary of Metro AG.
- Company typePrivate
- Founded1972
- HeadquartersMadrid, Spain
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Makro Spain does
Makro Spain (legal entity: MAKRO DISTRIBUCIÓN MAYORISTA S.A.) is a B2B wholesale distributor serving the HORECA (hotels, restaurants, cafés, catering) sector across Spain. Founded in 1972 as part of the Metro Group and headquartered in Madrid, the company operates 37 physical cash-and-carry stores nationwide, employs between 1,001 and 5,000 people, and is a wholly-owned subsidiary of Metro AG, the German diversified wholesale and food retail conglomerate. Its catalog spans more than 8,000 product references across fresh produce, dry goods, frozen items, beverages, and professional non-food equipment, supported by five private-label brands — Metro Chef, Metro Premium, Metro Professional, Aro, and Rioba — that collectively cover premium, standard, and value tiers.
The business operates an omnichannel platform combining in-store shopping, Click & Collect, a dedicated 24-hour HORECA distribution service with bi-temperature cold-chain trucks, an online store (tienda.makro.es), and a B2B marketplace (makro.es/marketplace) for non-food professional equipment operated by sister entity METRO Markets GmbH. Supporting services include a mobile app, digital invoicing, the MakroPlus premium membership with individualized pricing and customized financing, and a Digital Services suite covering website creation, Google My Business, reservation management, and online ordering tools for hospitality operators. Each distribution client is assigned a dedicated Commercial Manager, and volume-based unit pricing is the standard model with no shipping costs on distribution orders subject to minimum order thresholds.
Makro monetizes through four primary streams: per-transaction wholesale margin across food and non-food goods sold in-store or delivered, transaction fees from the hospitality distribution service, marketplace commissions on third-party professional equipment listings, and recurring MakroPlus membership revenue. The company expanded its private-label range by 750 SKUs (84% YoY growth) in fiscal 2024/2025, signaling continued investment in proprietary brand depth as a margin and customer-loyalty lever. Customer segments span primary hospitality professionals, secondary food retailers, and autónomos (self-employed professionals), with no disclosed revenue mix or named anchor accounts.
Makro Spain firmographics
Firmographics- Name
- Makro Spain
- Legal name
- MAKRO DISTRIBUCIÓN MAYORISTA S.A.
- Website
- https://makro.es
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Makro Spain is a B2B wholesale distributor serving the HORECA sector (hotels, restaurants, cafés, caterers) across Spain via 37 cash-and-carry stores, 24-hour delivery, an online marketplace, and a digital services suite. It is a wholly-owned subsidiary of Metro AG.
- Ownership category
- akta.pro rank
Makro Spain industry classification
Industry- Product category
- HORECA Wholesale Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Foodservice / HORECA Produce Wholesale (AFAIACAI)
Keywords
Where Makro Spain is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Makro Spain business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Cash-and-Carry Wholesale Sales: Bulk wholesale sales through 37 physical stores across Spain. Customers pay per transaction with volume-based discounts (cuanto más unidades compres, más económico te saldrá). Revenue generated from product margin on food and non-food items sold to hospitality professionals.
- Hospitality Distribution Service: Dedicated delivery service to hospitality businesses with 24-hour delivery承诺. Bi-temperature trucks maintain cold chain integrity. No shipping costs for distribution clients with minimum order requirements.
- Marketplace Commission: Online marketplace operated by METRO Markets GmbH for non-food professional equipment. Sellers list products; platform takes commission on transactions. Free shipping on selected Makro brand items.
- MakroPlus Premium Membership: Premium membership service offering personalized pricing, customized financing, enhanced service levels, and digital solutions. Individualized credit conditions adapted to customer payment capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based tiered pricing |
| Subscription | Annual | MakroPlus personalized pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels13 records
Makro Spain product offering
Product offeringCore offering
Makro Spain is a B2B wholesale distributor serving the HORECA (hotels, restaurants, cafes) sector across Spain. The company operates 37 physical cash-and-carry stores and an omnichannel platform combining online ordering, a dedicated hospitality distribution service with 24-hour delivery and cold-chain logistics, and a B2B marketplace for professional equipment. Its portfolio spans more than 8,000 food and non-food SKUs, supported by five private-label brands (Metro Chef, Metro Premium, Metro Professional, Aro, Rioba).
Product overview
Makro Spain is a B2B wholesale distributor serving the HORECA (hotels, restaurants, catering) sector with 37 physical stores across Spain. The company operates a multi-channel platform combining physical retail stores, an online store (tienda.makro.es), and a marketplace (makro.es/marketplace). The product portfolio includes over 8,000 SKUs spanning fresh produce, groceries, frozen foods, beverages, and professional equipment. Makro offers five private-label brands: Makro Chef (flagship food brand), Makro Premium (premium quality), Makro Professional (kitchen equipment and hospitality furniture), Aro (value products), and Rioba (preserves and spreads). Digital services include a mobile app with digital card functionality, 24-hour HORECA distribution delivery, Click & Collect pickup, Makro Plus membership with personalized pricing, and digital invoicing. The company recently expanded its private-label range with 750 new products in 2024/2025, an 84% increase over the prior year.
Differentiator
Problem solved
Functional benefit
Brands
- Metro Chef: Private label brand for food products including meats, prepared foods, dairy, and fresh produce
- Metro Premium
- Metro Professional
- Aro
- Rioba
Products and services
- Metro Chef
- Metro Premium
- Metro Professional
- Aro
- Rioba
- Makro Online Store (Tienda)
- Makro Marketplace
- Distribución Hostelería (HORECA Distribution)
- Click & Collect
- Makro App
- Makro Plus Membership
- Digital Services for Hospitality
- Digital Invoicing
Quantifiable outcome
- 84% increase in private-label product launches year-over-year (750 new products in 2024/2025)
- +2 more outcomes
Companies that use Makro Spain
Customer profileSegments3 records
Ideal customer profiles3 records
Makro Spain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Makro Spain partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- METRO Markets GmbHcoreMETRO Markets GmbH operates the Makro Marketplace platform (makro.es/marketplace), providing the e-commerce technology infrastructure for online B2B sales of non-food professional equipment. Makro Spain and METRO Markets operate as independent responsible entities for their respective platforms.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Makro Spain competitors and assessment
Company assessmentBroad incumbents
- Metro AG: Metro AG is the German parent of Makro Spain and operates one of the world's largest cash-and-carry and food distribution networks across Europe and Asia. It is directly comparable as the ultimate owner and group operator of the same cash-and-carry business model at much larger scale.
- Sysco Corporation: Sysco is the largest foodservice distributor in North America, supplying restaurants, hotels and healthcare with broad-line food and non-food products. It is comparable to Makro Spain as a large-scale HORECA distributor with a multi-category catalog and broad private-label portfolio.
- US Foods: US Foods is a major U.S. broadline foodservice distributor serving restaurants and hospitality operators with extensive private-label ranges. It is comparable to Makro Spain in targeting HORECA accounts with a multi-category assortment and private-label competition to national brands.
- Performance Food Group: Performance Food Group is a major U.S. broadline foodservice distributor with Vistar and Core-Mark segments covering vending, convenience and hospitality channels. It is comparable to Makro Spain in scaling a multi-segment HORECA and on-trading distribution platform.
Direct peers
- Costco Wholesale: Costco is the global benchmark cash-and-carry/wholesale club operator, with a membership-based bulk retail model and growing B2B penetration. It is comparable to Makro Spain in operating large-format warehouse stores selling food and non-food in bulk to professional and consumer customers.
- Brakes Group: Brakes Group is one of the UK's leading foodservice wholesalers, operating cash-and-carry and delivered distribution to HORECA customers. It is comparable to Makro Spain in business model and customer base, with a similar multi-channel approach to UK hospitality.
- Booker Group: Booker is the UK's largest cash-and-carry operator (part of Tesco), serving independent retailers, caterers and small businesses. It is comparable to Makro Spain in operating a wholesale cash-and-carry network with HORECA and small-format retail customers in a single European market.
- Bidcorp (Bidfood): Bidcorp is a global foodservice distribution group operating across multiple continents, serving hotels, restaurants and caterers. It is comparable to Makro Spain as a multi-country HORECA distributor with decentralized country operations and an emphasis on fresh and frozen categories.
- Sam's Club (Walmart): Sam's Club is Walmart's membership-based warehouse club, selling food and non-food in bulk to small businesses and consumers. It is comparable to Makro Spain in cash-and-carry/wholesale club format, bulk pricing model and B2B-relevant member base.
- Metro Italia Cash & Carry: Metro Italia operates the Italian cash-and-carry business under the Metro AG group, serving Italian HORECA customers with the same wholesale cash-and-carry model. It is the closest single-country sister operation to Makro Spain within the same parent group, with directly comparable store format, customer base and product strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Makro Spain social profiles
Digital presenceMakro Spain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Makro Spain leadership team
Management profileNumber of profiles
Profiles1 record
Makro Spain subsidiaries and ownership
Company hierarchySubsidiaries1 record
Makro Spain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Makro Spain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Makro Spain
What does Makro Spain do?
Makro Spain is a B2B wholesale distributor serving the HORECA (hotels, restaurants, cafes) sector across Spain. The company operates 37 physical cash-and-carry stores and an omnichannel platform combining online ordering, a dedicated hospitality distribution service with 24-hour delivery and cold-chain logistics, and a B2B marketplace for professional equipment. Its portfolio spans more than 8,000 food and non-food SKUs, supported by five private-label brands (Metro Chef, Metro Premium, Metro Professional, Aro, Rioba).
Is Makro Spain a public or private company?
Makro Spain is a private company. It is classified as corporate owned and is currently operating.
When was Makro Spain founded?
Makro Spain was founded in 1972. It employs 1,001 to 5,000 people.
Where is Makro Spain based?
Makro Spain is headquartered in Madrid, Spain, in the Europe region.
How does Makro Spain make money?
Four revenue lines are on record. Cash-and-Carry Wholesale Sales are the primary driver. The others are hospitality Distribution Service, marketplace Commission and makroPlus Premium Membership.
Who are Makro Spain's main competitors?
Broad incumbents on record are Metro AG, Sysco Corporation, US Foods and Performance Food Group. Direct peers are Costco Wholesale, Brakes Group, Booker Group, Bidcorp (Bidfood), Sam's Club (Walmart) and Metro Italia Cash & Carry.
Does Makro Spain have an API?
No public API is recorded for Makro Spain.
What industry is Makro Spain in?
Makro Spain's product category is HORECA Wholesale Distribution. Its primary akta.pro industry code is AFAIACAI, Foodservice / HORECA Produce Wholesale. Its NAICS code is 42446 and its SIC code is 5040.