Imagine Exhibitions

What Imagine Exhibitions does

Imagine Exhibitions (legal name: imagine exhibitions, inc.) is a privately held exhibition design company headquartered in Atlanta, founded in 2009, that creates immersive visitor experiences for cultural institutions, major entertainment and consumer brands, hospitality operators, and artists. The company collaborates directly with IP owners, studios, and cultural institutions to develop, produce, tour, and operate exhibitions, with marquee installations including the Harry Potter Exhibition (hosted by the Franklin Institute) and a permanent experience at Singapore's ArtScience Museum.

The company's service architecture is organized into four core divisions — Studio (planning, design, production), Exhibitions (creating, touring, operating), Operations (marketing, consulting, management), and Retail (product development, store design, operations) — and is delivered across seven experience categories: traveling exhibitions, outdoor experiences, permanent experiences, retail & merchandise, IP-based experiences, marketing & operations, and food & beverage experiences. Underlying technology is experiential design combining storytelling, hands-on interactivity, and physical production; no software platform, AI/ML systems, or proprietary digital technology is disclosed. The company leverages a portfolio of IP licensing relationships with major studios including Universal Studios, Warner Bros. Discovery, NBCUniversal, Lionsgate, National Geographic, and Rovio (Angry Birds), supplemented by partnerships with hospitality and tourism operators such as Caesars Entertainment, MGM Resorts, Carnival Corporation, and Visit Dubai.

The business operates a direct enterprise B2B go-to-market, selling custom project-based services under a one-time license/project-fee revenue model with quote-based pricing tied to scope, scale, and complexity. Revenue is therefore lumpy and project-driven rather than recurring, and is concentrated among a small set of high-value enterprise clients. The company maintains a global delivery footprint, with no disclosed revenue, headcount growth, or funding history; it has executed at least one strategic acquisition (Creaxion, 2018) to expand production capacity.

Name

Imagine Exhibitions

Legal name

imagine exhibitions, inc.

Website

https://imagineexhibitions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagine Exhibitions is an Atlanta-based, privately held exhibition design firm founded in 2009 that creates, produces, tours, and operates immersive visitor experiences for cultural institutions, major entertainment IP owners, hospitality operators, and artists worldwide.

Ownership category

akta.pro rank

Product category

Exhibition Design Services

NAICS

Indoor and Outdoor Display Advertising (54185), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Event Strategy & Experience Design (BPAFAGAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)

Keywords

• Exhibition design services
• Immersive experience creation
• Traveling exhibitions
• Experiential design production
• IP-based attractions

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Exhibition Design and Production Services: Project-based services covering the full lifecycle of exhibition creation including planning, design, production, touring, operating, marketing, consulting, and management. Revenue generated through client contracts for custom exhibition projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Imagine Exhibitions designs, produces, tours, and operates immersive visitor exhibitions for cultural institutions, major entertainment brands, IP owners, and artists. The company provides end-to-end services covering studio (planning, design, production), exhibitions (creating, touring, operating), operations (marketing, consulting, management), and retail (product development, store design, operations), delivered across traveling, permanent, outdoor, IP-based, and themed F&B formats worldwide.

Product overview

Imagine Exhibitions is an exhibition design company offering a unified suite of physical experience design and production services. The portfolio spans four core service divisions—Studio (planning, design, production), Exhibitions (creating, touring, operating), Operations (marketing, consulting, management), and Retail (product development, store design, operations)—alongside seven experience categories including Traveling Exhibitions, Outdoor Experiences, Permanent Experiences, Retail & Merchandise, IP-based Experiences, Marketing & Operations, and Food & Beverage Experiences. The company collaborates with IP owners, studios, developers, and cultural institutions to deliver immersive exhibitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Services
• Exhibitions Services
• Operations Services
• Retail Services

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Universal Studios (Universal International Studios)coreStrategic or Co-development PartnerIP licensing and collaboration for exhibition development based on Universal properties
• LionsgatecoreStrategic or Co-development PartnerIP licensing and collaboration for exhibition development based on Lionsgate entertainment properties
• NBCUniversalcoreStrategic or Co-development PartnerIP licensing and collaboration for exhibition development based on NBCUniversal properties
• Warner Bros. DiscoverycoreStrategic or Co-development PartnerIP licensing and collaboration for exhibition development including Harry Potter and other WBD properties
• Carnival CorporationminorStrategic or Co-development PartnerCollaboration on cruise ship entertainment experiences
• Caesars EntertainmentminorStrategic or Co-development PartnerCollaboration on casino resort entertainment experiences
• Fundacion PicassominorStrategic or Co-development PartnerCollaboration on Picasso-themed exhibitions and cultural experiences
• National GeographicminorStrategic or Co-development PartnerCollaboration on National Geographic branded exhibitions and experiences
• MGM ResortsminorStrategic or Co-development PartnerCollaboration on MGM resort entertainment experiences
• Rovio (Angry Birds)minorStrategic or Co-development PartnerCollaboration on Angry Birds IP-based experiences
• ScitechminorStrategic or Co-development PartnerCollaboration on science and technology themed exhibitions
• Visit DubaiminorStrategic or Co-development PartnerCollaboration on Dubai tourism-related experiences

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• George P. Johnson Experience Marketing: GPJ is one of the world's largest experience marketing agencies, building brand experiences, exhibits, and events for enterprise clients. Comparable in delivering end-to-end experiential design and production, though at significantly larger scale.
• BRC Imagination Arts: BRC is a design and production agency specializing in brand experiences, museums, and themed attractions. Like Imagine Exhibitions, it operates at the intersection of cultural institutions, brand storytelling, and immersive exhibit design for marquee clients.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency creating immersive experiences, exhibits, and events for major brands. Like Imagine Exhibitions, it serves Fortune 500 clients seeking differentiated physical brand experiences and IP-driven activations.
• MKG (experience marketing agency): MKG is an independent creative agency specializing in brand experiences, events, and immersive activations. Comparable mid-sized peer offering end-to-end experiential design and production for brand and cultural clients.
• Sparks (a Freeman company): Sparks is a global experiential marketing agency producing trade show exhibits, brand activations, and immersive environments for enterprise clients. Directly comparable in target customers (major brands) and core offering (exhibit design and production).
• Encore (Global Experience Specialists): Encore is a global provider of event technology, production, and experiential services for trade shows, exhibitions, and corporate events. Comparable to Imagine Exhibitions as a full-service design/production partner delivering immersive experiences for major brand and institutional clients worldwide.

Broad incumbents

• IMG (Endeavor): IMG owns and licenses experiential properties, manages events, and produces IP-based experiences globally (e.g., Disney on Ice, Wimbledon). A broader incumbent with overlapping IP-experience capabilities and complementary licensing business to Imagine's design services.
• MCI Group: MCI is a global meetings, events, and association management firm with significant experience design capabilities. It overlaps with Imagine's exhibition and event services at scale, but as a broader meetings/events incumbent rather than a specialist in immersive installations.

Emerging players

• Meow Wolf: Meow Wolf operates large-scale permanent immersive art installations (e.g., House of Eternal Return) and competes for consumer attention in IP-driven experiential entertainment. An emerging player in permanent immersive experiences with a different operating model (own-and-operate venues).

Others

• Warner Bros. Discovery Global Experiences: WBD's in-house Global Experiences division develops IP-based touring exhibitions (including Harry Potter). It is simultaneously a key Imagine Exhibitions partner and a potential competitor/vertical integrator, making it strategically adjacent rather than a pure peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imagineexhibits
• Facebookfacebook.com/theimagineteam
• LinkedInlinkedin.com/company/the-imagine-team
• Instagraminstagram.com/theimagineteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Exhibitions