What Gilliana Pools, Llc does

Gilliana Pools, LLC is a family-owned custom luxury pool design and construction firm founded in 1984 and headquartered in Valparaiso, Indiana. The company operates across both residential and commercial segments, providing design, construction, renovation, and ongoing maintenance services for projects ranging from high-end backyard retreats to large-scale commercial aquatic facilities serving resorts, hotels, community centers, and sports complexes. Its commercial positioning rests on multi-decade craft experience and endorsements from two global hospitality chains — Hilton Worldwide and Marriott International — along with contractor licensure in all 50 U.S. states that enables nationwide project execution from a single Indiana base.

The underlying service offering combines bespoke design, hands-on construction craftsmanship, and a recurring maintenance layer; the firm presents itself as an "aquatic design firm" rather than a pure builder, emphasizing cross-domain knowledge transfer between residential and commercial work as a differentiator. The technology stack is conventional construction-services technology — no proprietary software, AI systems, patents, or formal certifications are disclosed, and the firm's competitive moat is rooted in human expertise accumulated over 40 years of project delivery.

Gilliana Pools monetizes through project-based, quote-driven engagements for new construction and renovation (one-time revenue), supplemented by ongoing maintenance contracts (recurring service revenue). Its go-to-market is consultation-led, with the company website serving as the primary top-of-funnel lead generator feeding direct field sales to both individual homeowners and enterprise clients. The company is founder-controlled by Jason and Robert Gilliana, holds no external institutional investment, and discloses no revenue, headcount, or pricing data.

Name

Gilliana Pools, Llc

Legal name

Gilliana Pools, LLC

Website

https://gilliana.net

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Gilliana Pools, LLC is a family-owned custom luxury pool design and construction firm, founded in 1984 and headquartered in Valparaiso, Indiana, serving residential homeowners and commercial clients across all 50 U.S. states with endorsements from Hilton and Marriott.

Ownership category

akta.pro rank

Product category

Custom Pool Construction & Aquatic Design Services

akta.pro primary industry

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

akta.pro secondary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Custom pool construction
• Commercial pool design
• Residential pool building
• Pool renovation services
• Pool maintenance services

Headquarters

HQ city

Valparaiso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Pool Construction: One-time project-based revenue from designing and constructing custom residential and commercial pools. Projects range from backyard residential retreats to large-scale commercial aquatic facilities for resorts, community centers, and sports complexes.
2. Pool Renovation: Revenue from renovation and modernization of existing pools for both residential and commercial clients.
3. Pool Maintenance Services: Ongoing maintenance services for constructed and renovated pools, providing recurring service revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Gilliana Pools is a national aquatic design company that designs, builds, renovates, and maintains custom luxury pools. It serves both residential homeowners seeking bespoke backyard retreats and commercial clients such as resorts, hotels, community centers, and sports complexes, operating under licenses in all 50 U.S. states.

Product overview

Gilliana Pools, LLC is a national aquatic design company that operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides four interconnected services: Commercial Pool Construction (large-scale custom projects for resorts, community centers, and sports complexes), Residential Pool Construction (custom luxury pools for homeowners), Pool Renovation (updating existing pools), and Pool Maintenance (ongoing care). The company is licensed in all 50 states and has received endorsements from Hilton Worldwide and Marriott International.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Pool Construction

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Hilton WorldwidecoreStrategic or Co-development PartnerHilton Worldwide has endorsed Gilliana Pools for pool construction and renovation work at their hotel and resort properties. This endorsement represents a significant validation of the company's capabilities and quality standards in the hospitality pool construction space.
• Marriott InternationalcoreStrategic or Co-development PartnerMarriott International has endorsed Gilliana Pools for pool construction and renovation work at their hotel and resort properties. This endorsement provides credibility and ongoing commercial project opportunities within the Marriott portfolio.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Blue Haven Pools: National custom pool builder with a long operating history serving both residential and commercial customers across many US states. Closely comparable to Gilliana in business model, multi-state licensing, and dual residential/commercial service offering.
• Cody Pools: Regional custom pool builder serving the Southwestern United States with both residential and commercial project capabilities. Comparable to Gilliana in custom design-build positioning and project-based revenue model.
• Claffey Pools: Texas-based custom pool builder with a long operating history serving residential and commercial clients. Comparable to Gilliana in dual residential/commercial positioning, craftsmanship-focused brand identity, and design-build service model.
• Anthony & Sylvan Pools: One of the largest custom residential pool builders in the United States with a multi-decade operating history. Directly comparable to Gilliana Pools in serving homeowners with custom pool design and construction across multiple states, though with a primarily residential focus.
• California Pools & Landscape: Long-standing regional custom pool and landscape builder based in California. Comparable in delivering custom luxury pool design and construction for residential and select commercial clients with a focus on craftsmanship and premium positioning.
• Premier Pools & Spas: Largest franchise pool builder in the United States with national geographic coverage. Highly comparable as a direct competitor offering custom residential and commercial pool construction, renovation, and service across multiple regions.
• River Pools & Spas: Custom pool builder serving the Mid-Atlantic region of the United States with fiberglass and custom concrete pool options. Comparable to Gilliana in custom residential pool construction focus with growing commercial presence and stronger digital marketing emphasis.

Broad incumbents

• WhiteWater West Industries: Global designer and manufacturer of commercial water park features, aquatic play equipment, and resort/hotel pool amenities. Comparable to Gilliana's commercial hospitality pool work at a much larger scale and broader product portfolio.
• Myrtha Pools: Global commercial swimming pool constructor specializing in stainless-steel modular pool systems for competition, hospitality, and aquatic facilities. Comparable to Gilliana's commercial construction work but with a more standardized, technology-driven approach.

Emerging players

• Natare Pool Corporation: US-based commercial pool construction company specializing in stainless-steel pools, aquatic facilities, and specialty commercial pool systems. Comparable in serving commercial hospitality and athletic facility clients, though with a narrower product specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilliana Pools, Llc