Zero Waste

What Zero Waste does

Zero Waste (zerowaste.com) is a sustainability education, consulting, and consumer products platform operated by Recycle Track Systems, Inc., a private New York-based corporation founded in 2020. The company serves three customer segments: businesses seeking zero waste certification and program implementation, individuals pursuing zero waste lifestyles, and city/community organizations looking for local sustainability resources. Its core offering combines B2B sustainability consulting (waste audits, site assessments, data benchmarking, sustainability program management, and TRUE/LEED-accredited advisory services) with a D2C e-commerce storefront (shop.zerowaste.com) selling three curated consumer kits (Starter, Bathroom, and Kitchen) priced at $65-$80. The platform also operates an extensive content library and SEO-optimized city-specific resource directories covering six major US markets (Boston, Chicago, New York, New Jersey, Philadelphia, Washington DC), supported by channel partnerships with organizations such as GrowNYC, Boston Green Schools, and Seven Generations Ahead. Underlying technology consists of the TRUE zero waste certification system and ZWIA hierarchy frameworks rather than any proprietary software platform; no AI, API, or SDK capabilities are described. The business makes money through professional services engagements (quote-based, multi-year contracts), one-time consumer product purchases, and newsletter-driven demand generation, with go-to-market executed via a hybrid of enterprise field sales, product-led content, and community partnerships.

Name

Zero Waste

Legal name

Recycle Track Systems, Inc.

Website

https://zerowaste.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Zero Waste (operated by Recycle Track Systems, Inc.) is a New York-based sustainability platform that provides TRUE/LEED-accredited zero waste consulting to businesses, sells curated consumer product kits via e-commerce, and operates city-specific resource directories and content for individuals and communities across six US markets.

Ownership category

akta.pro rank

Product category

Waste Management Consulting

NAICS

All Other Waste Management Services (56299), Remediation and Other Waste Management Services (5629)

SIC

Sanitary Services (4950)

akta.pro primary industry

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

akta.pro secondary industries

Eco-Friendly Household & Zero-Waste Refill Stores (CRAHAEAG), Waste Management & Hazardous Waste Compliance (RCRA, Universal Waste, Waste Characterization/Manifests) (EUAHABAC), Hazardous Waste & Universal Waste Handling (Batteries, Lamps, Aerosols) (BPABALAE)

Keywords

• Zero waste consulting
• Sustainability services
• Waste audit services
• Zero waste products
• Recycling education

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Business Consulting Services: Zero Waste offers business consulting services including comprehensive waste audits, detailed site assessments, data benchmarking, data analysis and reporting, sustainability program management, and training and education. These services are delivered by TRUE Advisors and LEED accredited professionals, likely generating recurring revenue through consulting engagements and ongoing advisory relationships.
2. Product Sales: The company operates an e-commerce store (shop.zerowaste.com) selling curated zero waste product kits including Starter Kit ($65), Bathroom Kit ($65), and Kitchen Kit ($80). Revenue is generated through one-time product purchases, representing a direct-to-consumer e-commerce revenue stream.
3. Subscription/Newsletter: The company promotes newsletter subscriptions as a marketing channel, suggesting a potential subscription model for ongoing content and updates. However, specific subscription pricing is not disclosed in the source material.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zero Waste (operated by Recycle Track Systems, Inc.) provides sustainability consulting and zero waste management services for businesses—including waste audits, site assessments, data benchmarking, and TRUE certification advisory—delivered by TRUE Advisors and LEED accredited professionals. The company also sells curated zero-waste consumer product kits (Starter, Bathroom, and Kitchen Kits) via its e-commerce store and offers educational content and city-specific zero waste resource directories.

Product overview

Zero Waste is a sustainability-focused platform operated by Recycle Track Systems, Inc. (RTS), offering a combination of consumer products and business consulting services. The product portfolio consists of three consumer product kits (Zero Waste Starter Kit, Bathroom Kit, and Kitchen Kit) available through the shop.zerowaste.com storefront, a business-focused zero waste management consulting service that helps organizations achieve 90% waste diversion through audits, assessments, data analysis, and TRUE Advisor consultations, and a city resource directory providing local zero waste programs, grocery stores, restaurants, and compost sites across six U.S. cities. The platform also maintains a blog with educational content on zero waste lifestyle and business practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Zero Waste Business Management Services Sustainability consulting and zero waste management services for businesses, including Comprehensive Waste Audits, Detailed Site Assessments, Data Benchmarking, Data Analysis & Reporting, Sustainability Program Management, and Training + Education. Services are delivered by TRUE Advisors and LEED accredited professionals to help businesses achieve 90% waste diversion from landfill and incineration.
• Zero Waste Starter Kit A curated collection of essential zero waste products to help consumers begin their zero waste journey, priced at $65.
• Zero Waste Bathroom Kit A curated collection of zero waste bathroom products including reusable makeup wipes and ear swabs, priced at $65.
• Zero Waste Kitchen Kit A curated collection of zero waste kitchen products including reusable silicone storage bags and sustainable alternatives to disposable kitchen items, priced at $80.
• Chat with TRUE Advisor A consultation service connecting businesses with TRUE Advisors and LEED accredited professionals to get personalized guidance on achieving zero waste goals.
• Zero Waste City Resources A curated directory of zero waste resources organized by city (Boston, Chicago, New York, New Jersey, Philadelphia, Washington D.C.), featuring local zero waste programs, grocery stores, restaurants, events, and compost drop-off sites.

Quantifiable outcome

• Achieves 90% waste diversion from landfill and incineration for businesses following zero waste principles (per ZWIA and TRUE standards)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• TRUE (Total Resource Use and Efficiency)coreStrategic or Co-development PartnerZero Waste operates with TRUE Advisors certified in Total Resource Use and Efficiency, utilizing the TRUE zero waste certification system for business customers. TRUE is a GBCI (Green Business Certification Inc.) credential that recognizes facilities for achieving zero waste goals.
• Recycle Track Systems (RTS)coreStrategic or Co-development PartnerZero Waste (zerowaste.com) is operated by Recycle Track Systems, Inc. The company shares ownership, branding (Zero Waste logo), and cross-links with RTS.com for waste management services. RTS provides the operational infrastructure and industry expertise underlying the educational platform.
• GrowNYCminorChannel Partner/ Reseller/ DistributorZero Waste's New York City resource guide features GrowNYC as a key partner, highlighting their Stop 'n' Swap program and compost drop-off locations as part of the zero waste ecosystem.
• Boston Green SchoolsminorChannel Partner/ Reseller/ DistributorZero Waste's Boston resource guide features Boston Green Schools as a key local organization providing zero waste tools and resources for schools.
• Seven Generations AheadminorChannel Partner/ Reseller/ DistributorZero Waste's Chicago resource guide features Seven Generations Ahead (SGA) as a partner organization that developed a zero waste program for schools and businesses.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Republic Services: Major US environmental services company offering recycling, solid waste, and sustainability programs. Comparable as a broad incumbent serving enterprise customers with integrated waste-management solutions.
• Grove Collaborative: Public DTC retailer of sustainable household and personal care products. A broader incumbent in the eco-consumer category that competes with Zero Waste's kit offerings at greater scale.
• EcoVadis: Global provider of business sustainability ratings and ESG performance intelligence. Comparable as a B2B sustainability advisory/rating platform serving enterprises seeking ESG compliance.
• Waste Management Inc. Largest North American waste and environmental services provider. A broad incumbent operating collection, disposal, and recycling services across the same end-market enterprises Zero Waste advises.

Direct peers

• EarthHero: Online marketplace for sustainable household and lifestyle products. Competes head-on with Zero Waste's e-commerce kits in the eco-conscious consumer segment.
• Package Free Shop: DTC e-commerce retailer of curated zero-waste household products. Directly comparable to Zero Waste's Starter, Bathroom, and Kitchen Kits in target customer and price point.
• Recycle Track Systems: The operating parent company of Zero Waste (zerowaste.com). Provides waste-management SaaS and operational services to enterprises, sharing branding and infrastructure with the subject platform.

Emerging players

• Rubicon Technologies: Technology and services provider for waste and recycling hauler markets. Comparable in the sustainability/waste-management space with adjacent software and routing capabilities.
• EcoEnclose: Provider of sustainable packaging solutions for e-commerce and shipping brands. Comparable as an eco-focused commercial supplier serving businesses pursuing zero-waste and circularity commitments.

Others

• U.S. Green Building Council (LEED): Administers LEED certification, the credentialing framework Zero Waste's advisors use. Indirect comparable as a standards body whose frameworks underpin enterprise sustainability commitments and adjacent advisory services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/zerowaste_com
• Facebookfacebook.com/zerowastedotcom
• Instagraminstagram.com/zerowaste_com
• LinkedInlinkedin.com/company/sound-resource-management-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero Waste