Kuspit

What Kuspit does

Kuspit Casa de Bolsa, S.A. de C.V. is a Mexico-based retail brokerage firm operating a mobile-first investment platform aimed primarily at individual retail investors and, secondarily, at business/corporate clients. The company is regulated by the Comisión Nacional Bancaria y de Valores (CNBV), Banco de México, and CONDUSEF, with its headquarters in Mexico City. Its product suite is centered on the Kuspit App (available on mobile and web) and includes a Simulador de Inversión (free practice simulator), a Robot de Inversión Kuspit (an AI robo-advisor that learns user behavior and builds portfolios), a real-money trading portfolio (Portafolio Real), and adjacent Ahorro (savings) and Pagos (payments) features.

The platform's underlying technology is a consumer-facing brokerage stack with a behavioral-learning portfolio layer; the Robot de Inversión functions as the AI connective tissue, learning from user activity to construct portfolios. Business model is freemium: registration is free, the simulator is free, the minimum real investment is 100 Mexican pesos, and there are no commissions on CETES (Mexican government bonds) or investment funds. Revenue is generated from transaction commissions on stocks and ETFs and from account-management or subscription fees associated with the robo-advisor. Go-to-market is consumer-direct via mobile app stores, supplemented by a partnership with DineroJoven that targets the younger Mexican investor demographic.

Name

Kuspit

Legal name

Kuspit Casa de Bolsa, S.A. de C.V.

Website

https://kuspit.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Kuspit is a Mexico-based, CNBV-regulated retail brokerage operating a mobile-first investment app for individual investors, offering stocks, ETFs, CETES, funds, a free practice simulator, an AI robo-advisor, savings, and payments.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Commissions: Commissions earned on buy/sell transactions for stocks, ETFs, and other securities. The platform offers commission-free trading on CETES and investment funds as a promotional feature.
2. Account Management: Fees associated with account maintenance and premium services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kuspit operates a regulated Mexican retail brokerage (Casa de Bolsa) delivered through a mobile and web platform that lets individual investors trade national and international stocks, ETFs, CETES, Fibras, and investment funds starting from 100 pesos. The platform includes an AI-powered robo-advisor that builds personalized portfolios, a free practice simulator with virtual money, integrated savings and payments services, and commission-free trading on CETES and investment funds.

Product overview

Kuspit is a unified investment platform that combines a mobile/web application with multiple investment tools and AI-powered automation. The core Kuspit App enables users to invest in stocks (national and international), ETFs, CETES (government bonds), investment funds, and Fibras (Mexican REITs) starting from 100 pesos. The platform features a free investment simulator with 1 million virtual pesos for practice, a Robot de Inversión that autonomously builds personalized portfolios using AI, and real portfolio functionality for actual trading. Additional features include savings and payments services. The platform is designed for both beginners and experienced investors.

Differentiator

Problem solved

Functional benefit

Brands

• Robot de Inversión Kuspit: An intelligent robot that learns from the user and builds their ideal investment portfolio.
• Simulador de Inversión

Products and services

• Kuspit App

Quantifiable outcome

• 3,500+ investment options available
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• DineroJovenminorGTM or Marketing PartnerPartnership with DineroJoven.com financial education website for cross-promotion. Kuspit brand logo appears on DineroJoven website. This partnership helps reach the young adult demographic interested in financial education and investing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Bitso: Bitso is the leading Mexican crypto exchange, regulated locally, and is increasingly expanding into traditional securities. It shares Kuspit's Mexican regulatory positioning and retail-investor funnel but is primarily a crypto platform.
• Klar: Klar is a Mexican digital bank/fintech with a deposit account and payments focus that is broadening into investment products. It is comparable to Kuspit as a Mexican mobile-first financial platform targeting mass-market retail customers.

Direct peers

• Flink: Flink is a Mexican investing app that lets retail users buy fractional shares of US and Mexican stocks starting from small amounts. It targets the same beginner-Mexican-investor demographic as Kuspit with a similar mobile-first, low-minimum proposition.
• GBM (Grupo Bursátil Mexicano): GBM is one of Mexico's largest retail-facing brokerages (Casa de Bolsa), offering a mobile/web platform for trading Mexican and international stocks, ETFs, and funds. It is the most direct domestic competitor to Kuspit, with overlapping product set, target market, and regulatory category.
• Bursanet (Actinver): Bursanet is the digital brokerage arm of Actinver, one of Mexico's major financial groups, offering self-directed stock and fund trading to retail investors. It competes head-to-head with Kuspit on the same Casa de Bolsa model with mobile-first onboarding.

Emerging players

• Trading 212: Trading 212 is a commission-free multi-country retail brokerage app offering stocks and ETFs with low minimums. It overlaps with Kuspit's commission-free, mobile-first positioning for Latin American retail investors, though its Mexico presence is lighter.
• Nubank (Nu México): Nubank's Mexico operation is rapidly expanding from credit cards into a broader financial super-app that includes investment products. It overlaps with Kuspit as a mobile-first Mexican retail platform and represents an emerging competitive threat with a much larger customer base.

Broad incumbents

• Interactive Brokers: Interactive Brokers is a global broker-dealer offering access to Mexican and international securities from a single account. It competes with Kuspit for more experienced Mexican retail and professional investors seeking broad market access and lower per-trade costs.
• eToro: eToro is a global multi-asset social trading platform with active marketing to Mexican retail investors for stocks, ETFs, and crypto. It competes with Kuspit on international stock access and ease of use but operates a much broader global platform.
• Charles Schwab: Charles Schwab is a major US/global brokerage offering Mexican residents access to US markets through its international services. It competes with Kuspit for experienced Mexican investors seeking international equities, but at a much higher price point and complexity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kuspit1
• YouTubeyoutube.com/user/Kuspit1
• Facebookfacebook.com/Kuspit1
• LinkedInlinkedin.com/company/kuspit-casa-de-bolsa-sa-de-cv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuspit