What Madiba does

Madiba is a privately held, global SAP consulting and systems integration firm headquartered in Irvine, California, with additional offices in Plano (Texas), Bexhill-on-Sea (United Kingdom), Vernon (Canada) and Bangalore (India). Founded in the late 1990s by ex-Accenture and Capgemini SAP practitioners — Steve Wayland, Nicholas Locke and Duane Bosch — the company employs more than 240 certified SAP consultants with average tenure above 20 years and operates through wholly-owned subsidiaries in the US, UK, India and Canada. Its core business is end-to-end SAP S/4HANA delivery: Greenfield implementations, Brownfield conversions, RISE with SAP and GROW with SAP adoption programs, cloud transitions to AWS and Azure, and post-go-live managed services and contingent SAP staffing.

The technology stack Madiba delivers and extends sits on SAP Business Technology Platform, SAP Analytics Cloud, SAP Datasphere, SAP Integration Suite, SAP Cloud ALM, SAP Signavio, and SAP Joule, with UiPath RPA and AWS infrastructure as the principal third-party layers. Layered on top are three proprietary accelerators: Madiba ACTIVE (S/4HANA conversion project planning, launched 2024), Madiba SNAP (SAP Native Analytics Package built by Chartered Accountants to evaluate 33,000 SAP data points for executive reporting), and Madiba FINEX (finance ledger reconciliation analytics, launched 2025). The firm packages eight vertical solutions — Media, Life Sciences/Healthcare, Government, Financial Services, Retail, Automotive, Oil & Gas, and Professional Services — anchored by named Fortune 500 client engagements and a Texas DIR public-sector contract.

Madiba generates revenue primarily through professional services engagements (consulting, implementation, custom development) and managed services (24/7 SAP monitoring, dedicated onshore/offshore support pods), supplemented by contingent SAP staffing and an in-house training funnel (Madiba Academy). Pricing is quote-based and project-specific, with no published rate card. The go-to-market is enterprise-led direct sales, supplemented by the SAP and AWS partner ecosystems, a Texas DIR public-sector lane, and content marketing through case studies and the Madiba Insights blog. Revenue is not publicly disclosed; based on the 240+ consultant bench and offshore delivery mix, the implied annual revenue band is $25M-$50M.

Name

Madiba

Legal name

Madiba Inc.

Website

https://madiba.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Madiba is a privately held, Irvine-based SAP consulting and systems integration firm employing 240+ certified SAP consultants across the US, UK, Canada and India, delivering S/4HANA implementations, cloud migration, managed services and proprietary finance-analytics accelerators to enterprise and public-sector clients.

Ownership category

akta.pro rank

Product category

SAP Enterprise Software Consulting

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

akta.pro secondary industry

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• SAP consulting services
• SAP S/4HANA implementation
• Enterprise cloud migration
• SAP managed services
• SAP analytics solutions

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SAP Consulting and Implementation Services: Revenue generated from SAP consulting, implementation, and customization services for enterprises undergoing digital transformation. Services include S/4HANA implementation, cloud migration, and SAP advisory.
2. Managed Services: Ongoing managed services revenue from dedicated onsite/offshore teams providing 24/7 SAP support, including SAP on AWS 24x7 monitoring, dedicated managed services, shared support services, and on-demand support services.
3. SAP Talent and Staffing Services: Contract staffing revenue from providing highly experienced and certified PMO professionals, SME and Solution Architects, and leadership profiles for IT/SAP staffing needs.
4. SAP Training and Academy Services: Revenue from Madiba Academy providing internship programs and in-house training for individuals targeting management consulting or technology-focused careers in SAP domain.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Madiba is a global SAP consulting and systems integration firm that delivers SAP S/4HANA implementation (Greenfield, Brownfield, conversion), RISE with SAP and GROW with SAP adoption, cloud migration to AWS/Azure, managed services (24x7 monitoring and dedicated support teams), data and analytics (SAP Analytics Cloud, Datasphere, MDG), integration (SAP Integration Suite), SAP AI/Joule enablement, and contingent SAP staffing to enterprise and government clients. The firm supplements these services with three proprietary accelerators—Madiba ACTIVE for S/4HANA project planning, Madiba SNAP for finance analytics on SAP Analytics Cloud, and Madiba FINEX for executive finance ledger analytics—plus the Madiba Academy training program for new SAP consultants.

Product overview

Madiba is a global SAP consulting firm offering professional services centered around SAP S/4HANA implementations, cloud migration, and managed services. The company's core portfolio includes three proprietary accelerators—Madiba ACTIVE (project planning and conversion accelerator), Madiba SNAP (finance analytics built on SAP Analytics Cloud), and Madiba FINEX (executive finance analytics solution)—which complement their implementation and migration services. Madiba provides end-to-end SAP services including SAP S/4HANA Cloud (Public and Private editions), RISE with SAP and GROW with SAP adoption programs, SAP BTP with integration, AI, and automation capabilities, SAP Analytics Cloud and Datasphere for data & analytics, SAP Integration Suite with 3,200+ pre-built integrations, SAP Signavio for process transformation, and cloud infrastructure services (SAP on AWS 24x7). The company operates across multiple industry verticals (Media, Financial Services, Retail, Government, Life Sciences, Automotive, Oil & Gas, Professional Services) with offices in the USA, UK, Canada, and India.

Differentiator

Problem solved

Functional benefit

Brands

• Madiba ACTIVE: A pre-configured solution covering all phases of SAP active project planning for SAP S/4 HANA conversion scenarios with accelerators and SAP Roadmap viewer integration
• Madiba SNAP
• Madiba FINEX
• Madiba Academy

Products and services

• Madiba ACTIVE A proprietary accelerator bundle for SAP S/4HANA conversion projects that bundles value discovery, data volume management, custom code analysis, DB migration checking, FIORI apps discovery and process optimization into a preconfigured offering that reduces overall project effort for enterprise SAP customers.
• Madiba SNAP A preconfigured SAP Native Analytics Package for Finance Analytics built on SAP Analytics Cloud that delivers executive KPI dashboards and real-time insights to CFOs and finance leaders using SAP S/4, evaluating 33,000 SAP data points to surface the most meaningful finance KPIs for mobile or web consumption.
• Madiba FINEX A preconfigured finance analytics solution for S/4HANA or BW/HANA sidecar that integrates the SAP finance ledger with extended details to enable management analytics with confidence that reports fully reconcile to the official financial ledger; built by certified Chartered Accountants and CPAs.
• SAP S/4HANA Implementation Services End-to-end SAP S/4HANA implementation services covering Greenfield (new deployment), Brownfield/Conversion (migrating existing ECC landscapes), SAP S/4HANA Cloud Public Edition, SAP S/4HANA Cloud Private Edition on AWS/Azure/GCP, and RISE with SAP and GROW with SAP adoption programs, targeted at enterprises undergoing digital transformation.
• SAP Managed Services Ongoing managed services offering including SAP on AWS 24x7 monitoring and alerts, Dedicated Managed Services with onsite/offshore teams per time zone, Shared Support Services for routine operations, and On-Demand Support Services for ad hoc resource needs; structured via four-tier SLA (Self-Service, Onsite, Onsite/Offshore, Extended Support).
• Cloud Migration and Cloud Transformation Services Cloud Transition services (lift-and-shift of on-premises SAP landscapes to Azure, AWS or Google Cloud in 8 weeks) and Cloud Transformation services (lift-and-shift combined with upgrade and native cloud adoption, accelerated by Madiba ACTIVE) for enterprises modernizing their SAP environments to public cloud.
• SAP Contingent Staffing Global contingent staffing practice providing certified PMO professionals, business function SMEs, Solution Architects and top-level leadership profiles with industry-focused skill sets for IT/SAP staffing needs of enterprises.
• Public Sector Contracting (Texas DIR) IT staff augmentation and SAP/ERP services delivered to Texas state and local government agencies under Texas DIR Contract No. DIR-CPO-4618, providing SAP and ERP professionals, IT leadership, solution architecture, infrastructure advisory and digital transformation expertise.
• Madiba Academy In-house internship and academy program that trains college graduates to become professional SAP consultants with paths for management consulting or technology-focused SAP careers; provides the talent pipeline that sustains Madiba's 240+ consultant headcount.
• SAP Data and Analytics Services Comprehensive SAP data and analytics services covering SAP Analytics Cloud for BI and planning, SAP Datasphere for unified business data fabric, SAP Master Data Governance (MDG) for central governance, SAP Data Migration and Transformation using SAP Data Services / S/4HANA Migration Cockpit, and SAP BPC and BW services.

Quantifiable outcome

• $53M cost avoided over 10 years for Fortune 500 client
• +7 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, strategic and secondary.

• SAPcoreImplementation/ SI/ Consulting PartnerMadiba has maintained the official SAP Partner status for an extended period. Madiba's SAP Competency Center provides high-quality custom development, integration, implementation, and consulting services to consumers running SAP products across Asia, Europe, North America, and CIS regions.
• Artisan EdgestrategicTechnology or IntegrationMadiba and Artisan Edge partnered to deliver next-generation SAP reporting and analytics. This partnership aims to provide advanced, AI-powered insights with real-time SAP data access, driving efficiency and smarter decision-making across finance, supply chain, and sales.
• Amazon Web Services (AWS)coreImplementation/ SI/ Consulting PartnerAWS officially recognizes Madiba as an APN Consulting Partner for Amazon services concentrated on application development, cloud migration, and strategic/IT consulting across various industries. They help companies architect, build, manage, migrate and scale AWS solutions and applications.
• UiPathsecondaryTechnology or IntegrationMadiba is a Silver Business Partner with UiPath in their Business Partner Program, providing enterprise-level RPA solutions and services based on UiPath certified specialists, own RPA Centre of Excellence, and performance history of completed RPA projects.
• Sirius IQstrategicTechnology or IntegrationSiriusIQ DLA provides the only pure Azure Cloud DataOps platform that unifies development, testing and operations for delivering sophisticated data-driven solutions. Partnership enables cloud migration, integration and transformation of data between systems.
• ThoughtsWin SystemsstrategicStrategic or Co-development PartnerMadiba and ThoughtsWin Systems partnered to leverage data and AI for digital transformation, providing futuristic solutions that drive innovation and efficiency across various industries.
• IngenX TechnologiesstrategicStrategic or Co-development PartnerMadiba partnered with IngenX Technologies to provide in-depth knowledge and expertise on SAP Oil & Gas solutions, enhancing their capabilities in the Oil & Gas industry vertical.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global systems integrator with one of the largest SAP practices worldwide, delivering end-to-end S/4HANA migration, RISE/GROW, and managed services to Fortune 500 enterprises across all of Madiba's verticals. Directly competes for the same enterprise SAP transformation RFPs but at vastly greater scale.
• Capgemini: Major global SI with a deep SAP partnership and large S/4HANA migration practice. Madiba co-founder Steve Wayland previously worked at Capgemini. Competes directly on enterprise SAP implementation and managed services deals.
• Deloitte: Big Four consulting firm with a global SAP-enabled transformation practice combining advisory, implementation, and managed services. Competes with Madiba on large enterprise S/4HANA programs where advisory plus delivery bundling is required.
• IBM Consulting: Global SI with a substantial SAP practice and deep hybrid cloud (AWS, Azure) integration capabilities. Competes with Madiba on SAP-on-cloud migrations and managed services for large enterprises.
• Tata Consultancy Services (TCS): Indian Tier-1 IT services firm with one of the largest global SAP practices and dual-shore delivery model. Competes with Madiba on cost-sensitive SAP implementation and managed services engagements, particularly for North American and European clients.
• Infosys: Indian Tier-1 IT services firm with significant SAP S/4HANA practice and global delivery centers. Competes with Madiba on enterprise SAP transformations, leveraging scale and offshore cost advantages.
• Wipro: Indian Tier-1 IT services firm with established SAP consulting and implementation practice. Direct competitor on multi-year SAP transformation and managed services deals for large global enterprises.
• NTT Data: Global SI with strong SAP practice, particularly in North America and Europe. Competes with Madiba on SAP S/4HANA implementations, cloud migrations, and managed services for mid-to-large enterprises.

Direct peers

• Slalom: US-based mid-tier consulting firm with strong SAP and cloud practices serving mid-market and enterprise clients. Closest comparable peer in scale, delivery model, and target customer profile — competes directly with Madiba for similar-sized SAP engagements.
• Lemongrass: Specialist SAP on hyperscaler (AWS, Azure, GCP) consulting firm focused on migrations and managed services. Direct peer in the SAP-on-cloud niche with comparable proprietary tooling and managed services offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVwuQGnlewsC0oKYFu7zK6Q
• LinkedInlinkedin.com/company/madiba-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madiba