Starlight Homes
- Company typePrivate
- Founded2016
- HeadquartersAlpharetta, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Starlight Homes firmographics
Firmographics- Name
- Starlight Homes
- Legal name
- Starlight Homes, LLC
- Website
- https://starlighthomes.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Starlight Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
Keywords
Where Starlight Homes is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Starlight Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: Starlight Homes generates revenue through the sale of new construction single-family homes and townhomes in master-planned communities across 14 major U.S. markets. Revenue is one-time at point of sale, with homes ranging from entry-level to move-up models. The company also offers financing facilitation through affiliated lenders (Velocio Mortgage, Trailblazer Mortgage) for which they may receive referral or partnership benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Entry-level single family homes starting at $1,280/month in Phoenix market |
| Unit Pricing | Monthly | Tucson market starting at $1,299/month |
| Unit Pricing | Monthly | Jacksonville market starting at $1,150/month |
| Unit Pricing | Monthly | Orlando market starting at $1,218/month |
| Unit Pricing | Monthly | Tampa market starting at $961/month |
| Unit Pricing | Monthly | Greensboro market starting at $1,103/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Starlight Homes product offering
Product offeringCore offering
Starlight Homes builds and sells move-in ready new construction single-family homes and townhomes in master-planned communities across 14 major U.S. markets. The company offers energy-efficient homes with standard appliances, a home warranty program, and facilitated financing through affiliated mortgage lenders (Velocio Mortgage and Trailblazer Mortgage). Dedicated New Home Guides support buyers from initial tour through closing, with ownership achievable in as little as 30 days.
Product overview
Starlight Homes is a new kind of home builder offering move-in ready new construction homes. The company provides single-family homes and townhomes across 14 major markets in 7 states (Arizona, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Texas). The portfolio includes various floor plans ranging from approximately 1,164 to 3,131 sq ft with 2-5 bedrooms. Key offerings include the core home building business, the Starlight Homes Advantage financing program through affiliated lenders (Velocio Mortgage and Trailblazer Mortgage), a home warranty program, and The Telescope educational blog. The company is backed by parent company Ashton Woods, named 2023's Builder of the Year.
Differentiator
Problem solved
Functional benefit
Products and services
- Move-In Ready New Construction Homes Move-in ready new construction single-family homes and townhomes offered by Starlight Homes across 14 major U.S. markets. Homes include energy-efficient appliances and are delivered ready for immediate occupancy, targeting first-time homebuyers and budget-conscious families.
- Single Family Homes Detached single-family homes ranging from approximately 1,164 to 3,131 sq ft with 2 to 5 bedrooms, offered in master-planned communities across Starlight's markets. Floor plan names include Sterling, Moonbeam, Prism, Supernova, Eclipse, Hawking, Equinox, Kepler, and Benmore.
- Townhomes Attached townhome units offered in select master-planned communities, including floor plans such as the Basel model (approximately 1,372 sq ft with 2.5 baths) available in communities like Coquina Landing and Westfield Park.
- Home Warranty Program A comprehensive home warranty program that provides peace of mind for homeowners after move-in, supporting the durability and longevity of newly built homes.
- Starlight Homes Advantage Financing Program A facilitated financing program connecting Starlight homebuyers with affiliated mortgage lenders (Velocio Mortgage, NMLS #1529234, and Trailblazer Mortgage, NMLS #2106646) offering competitive rates such as a 3.25% (3.67% APR) FHA 5/1 ARM for qualified buyers purchasing a Starlight home as a primary residence.
Quantifiable outcome
- Over 100,000 people have turned houses into homes with Starlight and Ashton Woods
- +3 more outcomes
Companies that use Starlight Homes
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Starlight Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Starlight Homes partnerships and signals
Strategic signalScale indicators8 records
Recent moves1 record
Expansion highlights6 records
Starlight Homes competitors and assessment
Company assessmentDirect peers
- KB Home: KB Home is a publicly traded production homebuilder with a meaningful entry-level and first-time buyer focus, particularly in California and the Southwest, offering move-in ready homes at accessible price points comparable to Starlight's value proposition.
- LGI Homes: LGI Homes is the closest direct peer — a publicly traded production homebuilder specializing in entry-level, move-in ready homes in the Sun Belt and Texas, with an integrated approach to first-time buyers that closely mirrors Starlight's value proposition and price points.
- M/I Homes: M/I Homes is a production homebuilder with significant operations in Florida, Texas, the Carolinas, and Georgia — directly overlapping Starlight's Sun Belt footprint and serving comparable move-up and entry-level buyer segments.
- Taylor Morrison: Taylor Morrison is a production homebuilder with substantial Sun Belt presence (Arizona, Florida, Texas, Carolinas, Georgia) and entry-level offerings that overlap with Starlight's footprint, customer segments, and price points.
- Meritage Homes: Meritage Homes is a production homebuilder with strong entry-level and first-time buyer positioning in the Sun Belt (Arizona, Texas, Florida, Carolinas), with energy-efficient homes comparable to Starlight's efficiency-focused features and similar geographic overlap.
- Beazer Homes: Beazer Homes is a production homebuilder with entry-level and first-time buyer focus in the Southeast, Southwest, and South Central US, with energy-efficient home features that parallel Starlight's value proposition.
Broad incumbents
- D.R. Horton: D.R. Horton is the largest US homebuilder and operates Express Homes as its dedicated first-time/entry-level brand — directly overlapping Starlight's customer segment, geographic markets, and move-in ready product, but at vastly greater scale and with public-company capital access.
- PulteGroup: PulteGroup operates Centex as its dedicated first-time buyer brand alongside Pulte and Del Webb, with significant Sun Belt exposure in markets where Starlight competes, providing direct overlap in the entry-level segment.
- Lennar: Lennar is one of the largest US production homebuilders with significant entry-level and first-time buyer exposure across the Sun Belt, including the Southeast and Texas markets where Starlight operates. Lennar's 'Everything's Included' approach parallels Starlight's move-in ready positioning.
- Ashton Woods: Ashton Woods is Starlight's parent company and a top US private homebuilder (2023 Builder of the Year), operating move-up and luxury brands that share infrastructure, trade networks, and operational best practices with Starlight's affordable-housing brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Starlight Homes social profiles
Digital presenceStarlight Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starlight Homes leadership team
Management profileNumber of profiles
Starlight Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starlight Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starlight Homes
What does Starlight Homes do?
Starlight Homes builds and sells move-in ready new construction single-family homes and townhomes in master-planned communities across 14 major U.S. markets. The company offers energy-efficient homes with standard appliances, a home warranty program, and facilitated financing through affiliated mortgage lenders (Velocio Mortgage and Trailblazer Mortgage). Dedicated New Home Guides support buyers from initial tour through closing, with ownership achievable in as little as 30 days.
Is Starlight Homes a public or private company?
Starlight Homes is a private company. It is classified as corporate owned and is currently operating.
When was Starlight Homes founded?
Starlight Homes was founded in 2016. It employs 101 to 250 people.
Where is Starlight Homes based?
Starlight Homes is headquartered in Alpharetta, United States, in the North America region.
How does Starlight Homes make money?
One revenue line is on record: new Home Sales.
Who are Starlight Homes's main competitors?
Direct peers on record are KB Home, LGI Homes, M/I Homes, Taylor Morrison, Meritage Homes and Beazer Homes. Broad incumbents are D.R. Horton, PulteGroup, Lennar and Ashton Woods.
Does Starlight Homes have an API?
No public API is recorded for Starlight Homes.
What industry is Starlight Homes in?
Starlight Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders). Its NAICS code is 236117.